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The investigation of pro-environmental behaviors (PEB) among college students is essential for future sustainability endeavors. Existing research seldomly concentrated on college students and their PEB. This study aims to address the gap in understanding PEB among college students.

This study constructed an integrated model combining the theory of planned behavior (TPB) and the value-belief-norm (VBN) theory, with the novel addition of environmental risk perception. Through an empirical study involving 844 college students, this research analyzed the data with the structural model.

The authors identified that environmental values, attitudes, perceived behavioral control, subjective norms and risk perception play crucial roles in shaping PEB. This study also revealed age-related differences, highlighting that older students might be less influenced by attitudes and subjective norms due to more established habits. Findings underscore the importance of fostering PEB through environmental education, promotion of low-carbon lifestyle choices and incentives. This investigation not only enriches the theoretical framework for PEB but also offers practical insights for policymakers and educators to enhance sustainable practices among the youth.

Though the authors offer valuable findings, this research has two key limitations: the use of observational data for hypothesis testing, which weakens causal inference, and the collection of data through questionnaires, which may be biased by social desirability. Respondents of self-report tend to behave in the socially desired ways. Consequently, they usually exaggerate their pro-environmental intention or PEB. To comprehend the influencing aspects more thoroughly, future research should consider incorporating experimental methods and objective data, such as digitalized data.

The findings provide valuable evidence for guiding college students’ PEB, including strengthening environmental education, promoting of low-carbon fashion and providing incentives for PEBs.

First, the authors examine the internal factors influencing PEB among Chinese university students within the “dual-carbon” initiative framework. Second, this research pioneers the use of structural equation modeling to merge TPB and VBN theories, offering a predictive model for university students’ PEB. Third, the authors introduce “environmental risk perception” as a novel variable derived from both TPB and VBN, enhancing the model’s explanatory power.

Drawing on the framework of the trickle-down effect and social learning theory, this study aims to examine how and when leaders' voluntary green behavior (VGB) stimulates that of employees.

This study conducted a time-lagged multisource field survey. The final sample consisted of 417 employees matched to 67 leaders. The unconflated multilevel modeling (MLM) approach was employed.

A social learning mechanism underlies the trickle-down effect of leaders' VGB, which involves observation and imitation. The green role model influence serves as a mediator of these two processes. Moreover, leader-member exchange (LMX) moderates the strength of the social learning mechanism.

Leaders can gain useful insights of how to promote employees' VGB and are further inspired to reflect on the managerial philosophy of leading by example.

This study contributes to workplace green behavior literature by examining the trickle-down effect of leader VGB and uncovering a social learning mechanism. This study also offers promising directions for leadership research concerning about role modeling.

This study aims to examine the mediating effect of self-efficacy on the knowledge sharing and management accountant performance relationship. In addition, it also investigates the moderating effect of initiating structure leadership (IS-leadership style) on the relationship between self-efficacy and management accountant performance. In the literature, there is a reciprocal relationship between environmental, cognitive and personal factors, making self-efficacy unable to be maintained without environmental support, which in this research is captured through the construct of leadership style.

This study uses a quantitative methodology with a self-administration survey. This research involved 100 management accountants in Indonesia. Regression Macro Process carried out data analysis.

The findings of this study indicate that knowledge sharing in cognitive psychology encourages increased self-efficacy, which has an impact on improving management accountant performance. Self-efficacy mediates the effect of knowledge sharing on management accountant performance. The existence of induced environmental factors in the form of IS-leadership style has the potential to weaken the impact of self-efficacy on management accountant performance.

This study provides recommendations to companies, especially the human resources division, to consider individual psychological factors in the recruitment process. Thus, companies can carry out preventive control to manage management accountant performance behavior.

This study provides new empirical evidence for reducing the overlap between knowledge sharing and performance by applying personal, organizational and environmental factors simultaneously. This study also enriches knowledge-sharing literature on performance from a social cognitive perspective.

Images and caption descriptions serve as important visual stimuli that influence consumer preferences; therefore, the current study focuses on property images and captions illustrated on the home pages of accommodation-sharing platforms. Specifically, this study investigates the relative importance of hue, brightness and saturation of a property image and caption description styles on potential consumers’ preferences.

A mixed-method approach was used, and a total of 293 valid responses were collected through a discrete choice experiment approach. Interviews were conducted for additional analyses to explore the detailed explanations.

The utility model demonstrated that the image’s saturation was the most critical attribute perceived by the respondents, followed by caption description style, hue and brightness.

This is one of the first studies to investigate the display of attributes on a digital accommodation platform by exploring potential customers’ stated preferences. This study focuses explicitly on images and captions illustrated on the home page of an accommodation booking platform. Detailed image investigation is also a new research area in sharing economy-related research.

Online learning is increasingly popular, and educational platforms provide a wealth of courses. Improving course sales is the key to promoting sustainable development of online course platforms. However, limited research has explored the marketing of online courses. We study how to drive online course sales by leveraging teacher information.

We performed an empirical study. We collected data through a crawler and image recognition from Tencent classroom.

Our results show that providing teacher information and profile images helps promote online course sales. However, detailed course descriptions weaken the positive impact of teachers' profile images on online course sales. Furthermore, our study shows an inverted U-shaped relationship between the intensity of smiling in teacher profile photos and online course sales, and teacher descriptions negatively moderate this relationship.

Our study contributes to the research on online course sales and extends the context of the research on smiling as well as the studies of visual and textual information.

The results have practical implications for online course sellers and platforms.

Existing scholarly efforts have explored online courses mainly from an education perspective. More research is needed to advance the understanding of online course sales. Our study advances research in the marketing of online courses.