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1 – 10 of 10Xiaolun Wang, Xiaofeng Yu, Fan Feng and Peijian Song
Customization, a marketing strategy through providing personalized products, might be a new solution to motivate consumer feedbacks in electronic commerce (e-commerce) websites…
Abstract
Purpose
Customization, a marketing strategy through providing personalized products, might be a new solution to motivate consumer feedbacks in electronic commerce (e-commerce) websites. Taking the dual-value of customization (emotional involvement and uniqueness expression) as the theoretical basis, this study aims to investigate the impact of customization on consumer's word-of-mouth (WOM) behaviors and contents by motivating: (1) more, (2) faster, (3) positive at first and then negative, (4) longer and (5) more helpful WOMs.
Design/methodology/approach
A field study was conducted with multi-sourced data: customer order data from a Chinese retailer and WOM data from Amazon.com. The two datasets were matched to filter out 463 online reviews among 6,892 customers who placed customized orders. Heckman's two-stage model, logistic regression, Ordinary least squares regression, Tobit regression, analysis of covariance and Lind–Mehlum U Test were used in the data analysis.
Findings
This study has found that (1) customization level motivates WOM behaviors including WOM posting and WOM speed, (2) an inverted U-shaped relationship exists between customization level and consumer rating and (3) customization level has a significantly positive impact on WOM helpfulness but not on WOM length.
Originality/value
This study advances theoretical development in the area of WOM motivators by proposing a new product-centric approach, customization, to stimulate voluntary WOMs. Empirical field research that analyzes consumer's real responses to customization is in scarcity. The dual-value of customized products is proposed as the underlying mechanism to explain the impact of customization level on consumer's WOM behaviors/contents. An interesting inverted U-shaped relationship is found between customization level and customer rating. This research provides nuanced practical guidance for websites, companies and consumers.
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Xiaofeng Yu, Yiqing Zhang and Xiaoxue Zhang
The main research problem is the relationship between the use motivation (UM) and use behavior (UB) of middle-aged and old short videos users and the difference of the influence…
Abstract
Purpose
The main research problem is the relationship between the use motivation (UM) and use behavior (UB) of middle-aged and old short videos users and the difference of the influence of the use motivation of middle-aged and old users, a special group, on the usage behavior is analyzed.
Design/methodology/approach
By means of a questionnaire survey and in-depth interview, the middle-aged and old-aged users' short video use motivation and behavior and their influence relationship are discussed.
Findings
It is found that information appeal is the main motivation of middle-aged and old-aged users to use short videos and users with different social attributes have differences in motivation and there is a significant relationship between motivation and behavior.
Originality/value
The research objective is middle-aged and elderly short video users. And how to promote the transformation of middle-aged and old-aged users' use mentality and record and create their unique bright spots in the big stage of short videos with a more active and independent attitude, is of unique significance not only to the users themselves but also to the media content of this era and the users' existence in the technological change.
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Dun Ao, Qian Cao and Xiaofeng Wang
This paper addresses the limitations of current graph neural network-based recommendation systems, which often neglect the integration of side information and the modeling of…
Abstract
Purpose
This paper addresses the limitations of current graph neural network-based recommendation systems, which often neglect the integration of side information and the modeling of complex high-order interactions among nodes. The research motivation stems from the need to enhance recommendation performance by effectively utilizing all available data. We propose a novel method called MSHCN, which leverages hypergraph neural networks to integrate side information and model complex interactions, thereby improving user and item representations.
Design/methodology/approach
The MSHCN method employs a hypergraph structure to incorporate various types of side information, including social relationships among users and item attributes, which are essential for enriching user and item representations. The k-means clustering algorithm is utilized to create item-associated hypergraphs, while sentiment analysis on user reviews refines the modeling of user interests. Additionally, hypergraphs are constructed for user-user and item-item interactions based on interaction similarity. MSHCN also incorporates contrastive learning as an auxiliary task to enhance the representation learning process.
Findings
Extensive experiments demonstrate that MSHCN significantly outperforms existing recommendation models, particularly in its ability to capture and utilize side information and high-order interactions. This results in superior user and item representations and improved recommendation performance.
Originality/value
The novelty of MSHCN lies in its use of a hypergraph structure to integrate diverse side information and model intricate high-order interactions. The incorporation of contrastive learning as an auxiliary task sets it apart from other hypergraph-based models, providing a significant enhancement in recommendation accuracy.
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Lin Xiao, Xiaofeng Li and Jian Mou
Short-form video advertisements have recently gained popularity and are widely used. However, creating attractive short video advertisements remains a challenge for sellers. Based…
Abstract
Purpose
Short-form video advertisements have recently gained popularity and are widely used. However, creating attractive short video advertisements remains a challenge for sellers. Based on the visual-audio perspective and signaling theory, this study investigated the impacts of three visual features (number of shots, pixel-level image complexity and vertical versus horizontal formats) and two audio features (speech rate and average spectral centroid) on user engagement behavior.
Design/methodology/approach
We conducted a field study on TikTok. To test our various hypotheses, we used regression analysis on 2,511 videos containing product promotion information posted by 60 sellers between January 1, 2020 and November 20, 2021.
Findings
For visual variables, the number of shots and pixel-level image complexity were found to have nonlinear (inverted U-shaped) relationships with user engagement behavior. The vertical video form was found to have a positive effect on comments and shares. In the case of audio variables, speech rate was found to have a significant positive effect on shares but not on likes and comments. The average spectral centroid was found to have significant negative influences on likes and comments.
Practical implications
This study provides specific suggestions for sellers who create short-form videos to improve user engagement behavior.
Originality/value
This study contributes to the literature on short-form video advertising by extending the potential drivers of user engagement behavior. Additionally, from a methodological perspective, it contributes to the literature by using computer vision and speech-processing techniques to analyze user behavior in a video-related context, effectively overcoming the limitations of the widely adopted survey method.
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Weiwei Yue, Yuwei Cao, Shuqi Xie, Kang Ning Cheng, Yue Ding, Cong Liu, Yan Jing Ding, Xiaofeng Zhu, Huanqing Liu and Muhammad Shafi
This study aims to improve detection efficiency of fluorescence biosensor or a graphene field-effect transistor biosensor. Graphene field-effect transistor biosensing and…
Abstract
Purpose
This study aims to improve detection efficiency of fluorescence biosensor or a graphene field-effect transistor biosensor. Graphene field-effect transistor biosensing and fluorescent biosensing were integrated and combined with magnetic nanoparticles to construct a multi-sensor integrated microfluidic biochip for detecting single-stranded DNA. Multi-sensor integrated biochip demonstrated higher detection reliability for a single target and could simultaneously detect different targets.
Design/methodology/approach
In this study, the authors integrated graphene field-effect transistor biosensing and fluorescent biosensing, combined with magnetic nanoparticles, to fabricate a multi-sensor integrated microfluidic biochip for the detection of single-stranded deoxyribonucleic acid (DNA). Graphene films synthesized through chemical vapor deposition were transferred onto a glass substrate featuring two indium tin oxide electrodes, thus establishing conductive channels for the graphene field-effect transistor. Using π-π stacking, 1-pyrenebutanoic acid succinimidyl ester was immobilized onto the graphene film to serve as a medium for anchoring the probe aptamer. The fluorophore-labeled target DNA subsequently underwent hybridization with the probe aptamer, thereby forming a fluorescence detection channel.
Findings
This paper presents a novel approach using three channels of light, electricity and magnetism for the detection of single-stranded DNA, accompanied by the design of a microfluidic detection platform integrating biosensor chips. Remarkably, the detection limit achieved is 10 pm, with an impressively low relative standard deviation of 1.007%.
Originality/value
By detecting target DNA, the photo-electro-magnetic multi-sensor graphene field-effect transistor biosensor not only enhances the reliability and efficiency of detection but also exhibits additional advantages such as compact size, affordability, portability and straightforward automation. Real-time display of detection outcomes on the host facilitates a deeper comprehension of biochemical reaction dynamics. Moreover, besides detecting the same target, the sensor can also identify diverse targets, primarily leveraging the penetrative and noninvasive nature of light.
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Sheng Zhou, Fei Liu, Xiaofeng Weng, Jiacheng Mai and Shaoxiang Feng
This research aims to investigate the trajectory tracking problem for a four-wheel independent drive autonomous vehicle (4WID) and propose an integrated, coordinated control…
Abstract
Purpose
This research aims to investigate the trajectory tracking problem for a four-wheel independent drive autonomous vehicle (4WID) and propose an integrated, coordinated control strategy to address the mutual interference between trajectory tracking and stability control in extreme cases.
Design/methodology/approach
The authors establish an adaptive preview model that modifies the preview distance based on vehicle speed. They utilize a three-degrees-of-freedom vehicle model and employ model predictive control to calculate the necessary front wheel angle for trajectory tracking. In terms of longitudinal control, a longitudinal coordinated control mechanism is established to achieve the two conflicting objectives of trajectory tracking accuracy and dynamic stability through early deceleration. A stability controller based on sliding mode control (SMC) is designed, considering tire constraints and tracking the optimal yaw angle and sideslip angle. Furthermore, a lateral coordinated control strategy is developed, considering the weight coefficient of stability control, and the yaw moment is calculated and distributed based on the vehicle torque requirements.
Findings
The proposed integrated, coordinated control strategy successfully addresses the mutual interference between trajectory tracking and stability control in extreme cases for the 4WID vehicle. The strategy achieves trajectory tracking accuracy, dynamic stability and reduced energy consumption while taking into account tire constraints.
Originality/value
We have proposed a cooperative control strategy for the trajectory tracking problem of autonomous driving vehicles. This strategy is different from previous methods in that we have taken into account the integrated dynamic control in both longitudinal and lateral directions, balancing the conflicting control requirements and reducing energy consumption, improving trajectory tracking accuracy and vehicle dynamic stability. We have verified the feasibility of this strategy through joint simulation under different driving conditions.
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Jianbin Luo, Mingsen Li, Ke Mi, Zhida Liang, Xiaofeng Chen, Lei Ye, Yuanhao Tie, Song Xu, Haiguo Zhang, Guiguang Chen and Chunmei Jiang
The purpose of this paper is to study the aerodynamic characteristics of Ahmed body in longitudinal and lateral platoons under crosswind by computational fluid dynamics…
Abstract
Purpose
The purpose of this paper is to study the aerodynamic characteristics of Ahmed body in longitudinal and lateral platoons under crosswind by computational fluid dynamics simulation. It helps to improve the aerodynamic characteristics of vehicles by providing theoretical basis and engineering direction for the development and progress of intelligent transportation.
Design/methodology/approach
A two-car platoon model is used to compare with the experiment to prove the accuracy of the simulation method. The simplified Ahmed body model and the Reynolds Averaged N-S equation method are used to study the aerodynamic characteristics of vehicles at different distances under cross-winds.
Findings
When the longitudinal distance x/L = 0.25, the drag coefficients of the middle and trailing cars at β = 30° are improved by about 272% and 160% compared with β = 10°. The side force coefficients of the middle and trailing cars are increased by 50% and 62%. When the lateral distance y/W = 0.25, the side force coefficients of left and middle cars at β = 30° are reduced by 38% and 37.5% compared with β = 10°. However, the side force coefficient of the right car are increased by about 84.3%.
Originality/value
Most of the researches focus on the overtaking process, and there are few researches on the neat lateral platoon. The innovation of this paper is that in addition to studying the aerodynamic characteristics of longitudinal driving, the aerodynamic characteristics of neat lateral driving are also studied, and crosswind conditions are added. The authors hope to contribute to the development of intelligent transportation.
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Gianluca Elia, Gianpaolo Ghiani, Emanuele Manni and Alessandro Margherita
This study aims to present a methodology and a system to support the technical and managerial issues involved in anomaly detection within the reverse logistics process of an…
Abstract
Purpose
This study aims to present a methodology and a system to support the technical and managerial issues involved in anomaly detection within the reverse logistics process of an e-commerce company.
Design/methodology/approach
A case study approach is used to document the company’s experience, with interviews of key stakeholders and integration of obtained evidence with secondary data.
Findings
The paper presents an algorithm and a system to support a more efficient and smart management of reverse logistics based on a set of anticipatory actions, and continuous and automatic monitoring of returned goods. Improvements are described in terms of a number of key performance indicators.
Research limitations/implications
The analysis and the developed system need further applications and validations in other organizational contexts. However, the research presents a roadmap and a research agenda for the reverse logistics transformation in Industry 4.0, by also providing new insights to design a multidimensional performance dashboard for reverse logistics.
Practical implications
The paper describes a replicable experience and provides checklists for implementing similar initiatives in the domain of reverse logistics, in the aim to increase the company’s performance along four key complementary dimensions, i.e. time savings, accuracy, completeness of data analysis and interpretation and cost efficiency.
Originality/value
The main novelty of the study stays in carrying out a classification of anomalies by type and product category, with related causes, and in proposing operational recommendations, including process monitoring and control indicators that can be included to design a reverse logistics performance dashboard.
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Shangkun Liang, Rong Fu and Yanfeng Jiang
Independent directors are important corporate decision participants and makers. Based on the Chinese cultural background, this paper interprets the listing order of independent…
Abstract
Purpose
Independent directors are important corporate decision participants and makers. Based on the Chinese cultural background, this paper interprets the listing order of independent directors as independent directors’ status, exploring their influence on the corporate research and development (R&D) behavior.
Design/methodology/approach
This paper studies A-share listed firms in China from 2008 to 2018 as the sample. The main method is ordinary least square (OLS) regression. We also use other methods to deal with endogenous problems, such as the firm fixed effect method, change model method, two-stage instrumental variable method, and Heckman two-stage method.
Findings
(1) Higher independent directors’ status attribute to more effective exertion of supervision and consultation function, and positively enhance the corporate R&D investment. The increase of the independent director’ status by one standard deviation will increase the R&D investment by 4.6%. (2) The above effect is more influential in firms with stronger traditional culture atmosphere, higher information opacity and higher performance volatility. (3) High-status independent directors promote R&D investment by improving the scientificity of R&D evaluation and reducing information asymmetry. (4) The enhancing effect of independent director’ status on R&D investment is positively associated with the firm’s patent output and market value.
Originality/value
This paper contributes to understanding the relationship between the independent directors’ status and their duty execution from an embedded cultural background perspective. The findings of the study enlighten the improvement of corporate governance efficiency and the healthy development of the capital market.
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Weizheng Zhang, Wenbin Huang, Hua Lin and Jingwei Liu
This study aims to research the erosion wear characteristics and sealing performance of V-regulating ball valve in coal chemical process pipelines, which provides a theoretical…
Abstract
Purpose
This study aims to research the erosion wear characteristics and sealing performance of V-regulating ball valve in coal chemical process pipelines, which provides a theoretical reference for improving its antiwear and sealing performance.
Design/methodology/approach
Taking the V-regulating ball valve as the research object, based on the computational fluid dynamics and the theory of erosion wear, the authors studied its erosion characteristics under different medium parameters and analyzed the sealing performance under the heat-fluid–solid coupling working condition.
Findings
The erosion wear mechanism of the valve sealing surface is the simultaneous action of cutting and deformation. When the medium flow velocity, particle mass flow rate and particle size increase, the maximum erosion rate and average erosion rate in the V-regulating valve increase. The inner diameter Mises contact stress of the sealing surface is symmetrically distributed in a “wing shape,” and the contact stress of the outer diameter is distributed in a “butterfly shape.” Due to the superposition of thermal stress and pressure stress in the contact transition zone to produce a significant stress concentration.
Practical implications
The findings will provide a theoretical basis for improving the erosion resistance and sealing performance of V-regulating ball valve in coal chemical industry.
Social implications
V-type regulating ball valve is widely favored by coal chemical enterprises and petrochemical enterprises because of its wide adjustment ratio and good erosion resistance.
Originality/value
The V-regulating ball valve wear mechanism for cutting and deformation simultaneously, and its wear rate is positively correlated with the medium flow rate, particle mass flow rate and particle size. After the valve is opened, there is a significant stress concentration occurs in the contact transition zone due to the superposition of thermal stress and compressive stress. The findings will provide a theoretical basis for improving the erosion resistance and sealing performance of V-regulating ball valve in coal chemical industry.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-06-2024-0205/
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