XiaoJun Yuan, Aslihan Gizem Korkmaz and Haigang Zhou
In China, having a home before getting married is viewed as being a crucial indicator of the sincerity of romance. Despite recent increases in housing costs, men who have their…
Abstract
Purpose
In China, having a home before getting married is viewed as being a crucial indicator of the sincerity of romance. Despite recent increases in housing costs, men who have their homes ready for marriage stand out in the marriage market. This study aims to explore the association between readiness to marry, marriage age and the home that men purchase prior to marriage using the China Labor-force Dynamics Survey, the first countrywide follow-up survey with the theme of labor force.
Design/methodology/approach
The authors suggest new standards for determining the marital residence. In addition, contrary to the existing literature, which focuses on “Sheng Nu” (women who do not marry by the traditional marriage age in China), the authors focus on “Sheng Nan” (men who do not marry by the traditional marriage age in China).
Findings
The results show that men who own a house before marriage are reluctant to get married. The authors document robust evidence that the preexistence of the marital house decreases the willingness to marry and postpones the marriage date, regardless of location and time.
Originality/value
The authors document robust evidence that the preexistence of the marital house decreases the willingness to marry and postpones the marriage date, regardless of location and time.
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This paper aims to explore the role of digital inclusive finance (DIF) in influencing household tourism consumption, whether this influence differs between households with…
Abstract
Purpose
This paper aims to explore the role of digital inclusive finance (DIF) in influencing household tourism consumption, whether this influence differs between households with different characteristics and determining the intermediate mechanisms that influence the relationship.
Design/methodology/approach
The conceptual framework of this study was designed on the basis of the research on DIF in residential consumption practices. The China Household Finance Survey (CHFS) and the Peking University DIF Index were used in the study, which included four years of unbalanced panel data from 25 provinces in China. A fixed effects model was used to validate the conceptual framework and hypothesis testing.
Findings
Both hypothesis paths proposed in this study were supported. Results of this study show that DIF has a significant contribution to household tourism consumption and shows a positive impact in terms of both breadth of coverage and depth of use, and that Internet usage is an important mediating mechanism for DIF to promote household tourism consumption. Thus, the use of DIF as a tool can have a positive impact on tourism consumption.
Research limitations/implications
Results of this study will help researchers and tourism businesses understand the relationship and mechanisms at play between DIF and household tourism consumption and leverage financial tools to drive tourism revival. However, the lack of third-country data for comparative analysis may render the conclusions inapplicable to every economy.
Originality/value
This study is the first to examine the relationship between DIF and household tourism consumption, using an “individual + time + region” fixed effects model to conduct specific empirical tests.
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Xiaojun Wu, Zhongyun Zhou and Shouming Chen
Artificial intelligence (AI) applications pose a potential threat to users' data security and privacy due to their high data-dependence nature. This paper aims to investigate an…
Abstract
Purpose
Artificial intelligence (AI) applications pose a potential threat to users' data security and privacy due to their high data-dependence nature. This paper aims to investigate an understudied issue in the literature, namely, how users perceive the threat of and decide to use a threatening AI application. In particular, it examines the influencing factors and the mechanisms that affect an individual’s behavioral intention to use facial recognition, a threatening AI.
Design/methodology/approach
The authors develop a research model with trust as the key mediating variable by integrating technology threat avoidance theory, the theory of planned behavior and contextual factors related to facial recognition. Then, it is tested through a sequential mixed-methods investigation, including a qualitative study (for model development) of online comments from various platforms and a quantitative study (for model validation) using field survey data.
Findings
Perceived threat (triggered by perceived susceptibility and severity) and perceived avoidability (promoted by perceived effectiveness, perceived cost and self-efficacy) have negative and positive relationships, respectively, with an individual’s attitude toward facial recognition applications; these relationships are partially mediated by trust. In addition, perceived avoidability is positively related to perceived behavioral control, which along with attitude and subjective norm is positively related to individuals' intentions to use facial recognition applications.
Originality/value
This paper is among the first to examine the factors that affect the acceptance of threatening AI applications and how. The research findings extend the current literature by providing rich and novel insights into the important roles of perceived threat, perceived avoidability, and trust in affecting an individual’s attitude and intention regarding using threatening AI applications.
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Liming Zhao, Yingqiao Wang and Xu Cheng
To examine the impact of manufacturer reputation, retailer reputation, and product price on consumers’ perceived quality and purchasing behavior regarding organic milk.
Abstract
Purpose
To examine the impact of manufacturer reputation, retailer reputation, and product price on consumers’ perceived quality and purchasing behavior regarding organic milk.
Design/methodology/approach
Employing a 2 × 2 experiment, data were collected from 1,259 consumers in 32 provinces in China.
Findings
When a low-reputation manufacturer sells products through a high-reputation retailer, it improves consumers’ perception of quality and positively influences their purchasing behavior. Interestingly, setting higher prices for products manufactured by low-reputation companies and selling them through high-reputation retailers did not significantly enhance consumers’ perceived quality and deter their purchasing behavior.
Originality/value
The analysis expands the framework for cue diagnosis. While the existing framework primarily focuses on the influence of cue-type combinations on perceived quality, it does not integrate purchasing behavior into the conceptual framework. This limitation hinders people understanding of the theoretical mechanisms underlying the use of cues in purchasing decisions. This paper address this by gradually introducing variables, such as retailer reputation and product price, into the baseline model, thereby extending this theory. In addition, this paper advances the marketing research literature within the business-to-business-to-consumer context by examining the additive effects of manufacturer reputation, retailer reputation, and product price on consumers’ perception of quality and purchasing behavior.
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Biplab Bhattacharjee, Kavya Unni and Maheshwar Pratap
Product returns are a major challenge for e-businesses as they involve huge logistical and operational costs. Therefore, it becomes crucial to predict returns in advance. This…
Abstract
Purpose
Product returns are a major challenge for e-businesses as they involve huge logistical and operational costs. Therefore, it becomes crucial to predict returns in advance. This study aims to evaluate different genres of classifiers for product return chance prediction, and further optimizes the best performing model.
Design/methodology/approach
An e-commerce data set having categorical type attributes has been used for this study. Feature selection based on chi-square provides a selective features-set which is used as inputs for model building. Predictive models are attempted using individual classifiers, ensemble models and deep neural networks. For performance evaluation, 75:25 train/test split and 10-fold cross-validation strategies are used. To improve the predictability of the best performing classifier, hyperparameter tuning is performed using different optimization methods such as, random search, grid search, Bayesian approach and evolutionary models (genetic algorithm, differential evolution and particle swarm optimization).
Findings
A comparison of F1-scores revealed that the Bayesian approach outperformed all other optimization approaches in terms of accuracy. The predictability of the Bayesian-optimized model is further compared with that of other classifiers using experimental analysis. The Bayesian-optimized XGBoost model possessed superior performance, with accuracies of 77.80% and 70.35% for holdout and 10-fold cross-validation methods, respectively.
Research limitations/implications
Given the anonymized data, the effects of individual attributes on outcomes could not be investigated in detail. The Bayesian-optimized predictive model may be used in decision support systems, enabling real-time prediction of returns and the implementation of preventive measures.
Originality/value
There are very few reported studies on predicting the chance of order return in e-businesses. To the best of the authors’ knowledge, this study is the first to compare different optimization methods and classifiers, demonstrating the superiority of the Bayesian-optimized XGBoost classification model for returns prediction.
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FaGuang Jiang, Kebing Chen, Yang Chen and Cheng Tian
In response to the challenges posed by the conventional manual flange docking method in the LNG (Liquefied Natural Gas) loading process, such as low positioning accuracy…
Abstract
Purpose
In response to the challenges posed by the conventional manual flange docking method in the LNG (Liquefied Natural Gas) loading process, such as low positioning accuracy, constraints on production efficiency and safety hazards, this study analyzed the LNG five-axis loading arm’s main functions and structural characteristics.
Design/methodology/approach
An automated solution for the joints of the LNG loading arm was designed. The forward kinematic model of the LNG loading arm was established using the Denavit–Hartenberg (D-H) parameter method, and its workspace was analyzed. The Newton–Raphson iteration method was employed to solve the inverse kinematics of the LNG loading arm, facilitating trajectory planning. The relationship between the target position and the joint variables was established to verify the stability of the arm’s motion. Flange center identification was achieved using the Hough transform function. Based on the ROS platform, combined with Gazebo and Rviz, an experimental simulation of automatic docking of the LNG loading arm was conducted.
Findings
The docking errors in the XYZ directions were all less than 0.8 mm, meeting the required docking accuracy. Moreover, the motion performance of the loading arm during docking was smooth and free of abrupt changes, validating its capability to accomplish the automatic docking task.
Originality/value
The proposed trajectory planning and automatic docking scheme can be used for the rapid filling of LNG filling arms and LNG tankers to improve the efficiency of LNG transportation. In guiding the docking, the proposed automatic docking scheme is an accurate and efficient way to improve safety.
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Liang Ding, Gianluca Antonucci and Michelina Venditti
This study aims to explore the impact of artificial intelligence-powered personalised recommendations (AI-PPRs) on user engagement, browsing behaviour and purchase intentions on…
Abstract
Purpose
This study aims to explore the impact of artificial intelligence-powered personalised recommendations (AI-PPRs) on user engagement, browsing behaviour and purchase intentions on TikTok (Douyin in China), focusing on how these recommendations affect user satisfaction and purchase intention, while also addressing potential privacy concerns. In addition, the research investigates the influence of AI-recommended product presentation, timing and placement, as well as social factors such as key opinion leaders’ (KOLs) influence on consumer decision-making.
Design/methodology/approach
Using the expectancy-value theory and the stimulus-organism-response model, this research used a qualitative methodology through interviews with Douyin users to explore their experiences and perceptions of AI-PPRs.
Findings
The findings indicate that Douyin’s proactive “push” mechanism of AI-PPRs enhances user engagement by effortlessly integrating product discovery into the entertainment experience. Content-driven AI-PPRs align with user preferences, decrease search time and increase satisfaction and purchase intentions through engaging short videos and live streaming. However, privacy concerns emerge when personalisation is perceived as excessively intrusive, leading to negative emotions and avoidance behaviours. Recommendation timing and cultural context significantly influence receptiveness, with inappropriate timing (e.g. during holidays) causing negative reactions. Technical challenges, such as network issues during live streaming, negatively impact user experience and engagement. Content quality is crucial, and poor or irrelevant content leads to negative perceptions and disengagement. While KOLs face scepticism due to perceived commercialisation, endorsements from trusted figures and authentic influencers are better received. Innovative payment methods, like “Douyin Monthly Payment”, enhance financial flexibility and promote customer loyalty. This study highlights the need to balance personalisation with privacy, emphasising the importance of content quality and authenticity in influencer marketing. For businesses using AI-PPRs, maintaining this balance is essential for preserving trust and sustaining consumer engagement and loyalty.
Originality/value
This study contributes valuable insights to the field by unravelling the intricate dynamics between AI-PPRs, user preferences and social influences. The findings provide practical implications for companies aiming to optimise personalised recommendation algorithms and enhance user engagement, thereby facilitating business growth in the dynamic short video e-commerce market.
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Manzhi Liu, Yaxin Yang, Yue Ren, Yangzhou Jia, Haoyu Ma, Jie Luo, Shuting Fang, Mengxuan Qi and Linlin Zhang
As information technology advances, the prevalence of AI chatbot products is on the rise. Despite optimistic market projections, consumer skepticism towards these agents persists…
Abstract
Purpose
As information technology advances, the prevalence of AI chatbot products is on the rise. Despite optimistic market projections, consumer skepticism towards these agents persists. This paper aims to expand the scope of the technology acceptance model by integrating the aspect of appearance. It examines the influence of different attributes of AI chatbot, such as usefulness, ease of use and appearance, individually and in combination, on consumers' intentions to share and purchase.
Design/methodology/approach
Using an exploratory study of Web Texts, a 2 (usefulness: high vs low) × 2 (ease of use: high vs low) mixed design and a 2 (usefulness: high vs low) × 2 (ease of use: high vs low) × 2 (anthropomorphism appearance: humanoid vs cartoon) for between-subjects designs and the price level (high vs low) for within-subjects designs. The hypotheses were tested by Octoparse and SPSS 22.0.
Findings
The research highlights the significant role of usefulness, ease of use and anthropomorphic appearance in shaping consumer attitudes towards AI chatbots, thus influencing their intentions to share information and make purchases. Grouped regression analysis reveals that lower prices exert a more pronounced positive influence on consumers' inclinations to both share and purchase, compared to higher prices. Moreover, novelty-seeking behavior moderates the effect of perceived usefulness or ease of use on attitude. Specifically, heightened novelty-seeking tendencies mitigate the impact of low perceived usefulness or ease of use, leading to sustained positive attitudes towards AI chatbots among consumers.
Originality/value
This study innovatively incorporates product appearance into the Technology Acceptance Model (TAM), considering both the functional attributes and appearance of AI chatbot and their impact on consumers. It offers valuable insights for marketing strategies, extends the scope of TAM application and holds significant practical implications for enhancing enterprise product planning.
研究目的
随着信息技术的进步, AI聊天机器人产品的普及正在增长。尽管市场对这些代理人持乐观态度, 但消费者对这些代理人的怀疑仍然存在。本文旨在通过整合外观方面来扩展技术接受模型的范围。它考察了AI聊天机器人的不同属性(如有用性、易用性和外观)对消费者分享和购买意图的影响, 单独以及组合。
研究方法
使用Web文本的探索性研究, 一个2(有用性:高vs低)× 2(易用性:高vs低)的混合设计和一个2(有用性:高vs低)× 2(易用性:高vs低)× 2(人格化外观:类人形vs卡通)用于受试者间设计和价格水平(高vs低)用于受试者内设计。通过 Octoparse 和 SPSS 22.0 测试假设。
研究发现
研究突出了有用性、易用性和拟人化外观在塑造消费者对AI聊天机器人态度方面的重要作用, 从而影响了他们分享信息和购买的意图。分组回归分析显示, 相对于高价格, 低价格对消费者分享和购买的倾向产生了更为显著的正面影响。此外, 新奇寻求行为调节了感知有用性或易用性对态度的影响。具体来说, 增强的新奇寻求倾向减轻了对低感知有用性或易用性的影响, 导致消费者对AI 聊天机器人持续保持积极态度。
研究创新
本研究将产品外观创新地纳入技术接受模型(TAM)中, 考虑了AI 聊天机器人的功能属性和外观以及它们对消费者的影响。它为营销策略提供了有价值的见解, 拓展了TAM的应用范围, 并对增强企业产品规划产生了重要的实际影响。