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Article
Publication date: 9 January 2024

Hafiz Muhammad Wasif Rasheed, He Yuanqiong, Hafiz Muhammad Usman Khizar and Junaid Khalid

This study aims to identify, review and synthesize existing literature on key theories, drivers and barriers affecting consumer adoption or resistance to artificial intelligence…

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Abstract

Purpose

This study aims to identify, review and synthesize existing literature on key theories, drivers and barriers affecting consumer adoption or resistance to artificial intelligence (AI) in the hospitality sector.

Design/methodology/approach

This study aims to conduct a complete literature review of the accrued knowledge generated so far on AI in the hospitality sector. To attain the overall objectives of this study, we used the systematic literature review (SLR) method. This method systematically handles the diversity of knowledge in a specific topic to answer precise research questions. It also generates new visions through a synthesis of the literature, to identify the knowledge gaps, set the new directions for the future researcher and provide sufficient guidance to inform the policy and practice.

Findings

The findings of this study are presented in three sections, as follows: descriptive analysis, content analysis and synthesized framework. The findings highlighted the state-of-the-art mapping of the existing research in terms of publication frequency over time and across publication outlets, key theories, methods and geographies. In addition, literature on consumer adoption (or resistance) of AI in hospitality is content analyzed to highlight key drivers and barriers. Moreover, this review critically evaluates extant literature and sets future agendas by postulating specific research questions for further knowledge development in this field of study.

Research limitations/implications

The SLR focused on consumer adoption or resistance to use AI in hospitality literature. The future researcher may include additional streams to get better results.

Practical implications

The study findings will help multiple stakeholders to understand the underlying causes of customer resistance or barriers to the intention to use/adopt AI services in the hotel sector. Furthermore, study results will allow them to better analyze the relationship between customer barriers, intents or consumer decision behaviors.

Originality/value

First, this study provides a comprehensive synthesis of the literature on the consumer adoption or resistance of AI in hospitality. This study categorizes the existing diversified literature in two main themes – drivers and barriers – to present a simplistic picture of the existing literature. Second, the review highlights the gaps and limitations in existing research and provides guidance for future scholars. Third, the key contribution of this review is the development of a unified framework on the consumer adoption or resistance of AI in the hospitality sector. That is, this study puts forward the behavioral reasoning theory framework and suggests that future research using this lens will immensely contribute to existing literature. Finally, this study facilitates the practitioners to understand the key motivating and hindering factors affecting the adoption and resistance behavior.

Details

Journal of Hospitality and Tourism Technology, vol. 15 no. 2
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 1 November 2022

Asif Saeed, Zahid Munir and Muhammad Wasif Zafar

The purpose of this study is to examine whether companies with high audit quality (AQ) are expected to use trade credit (TC) as a financing source. Traditionally, vendors are most…

Abstract

Purpose

The purpose of this study is to examine whether companies with high audit quality (AQ) are expected to use trade credit (TC) as a financing source. Traditionally, vendors are most likely to extend TC to creditworthy customers.

Design/methodology/approach

The author uses the data from 134,099 firm-year observations of nine Asian emerging markets from 2001 to 2017. Further, to check the impact of AQ on trade credit, the authors employ ordinary least square (OLS) with fixed effects, cluster effect regression and random effect.

Findings

The findings indicate that vendors extend more TC to the companies audited by the BIG4 auditors as, these independent practitioners have greater competencies, expert intellectual capital, global networking connections, and high investment in information technology. The authors, therefore, conjecture that the company's use of TC increases with their improved AQ, especially audited by BIG4. The results are found consistent with this prediction and robust to the alternative measures of trade credit. Similarly, this positive association is more pronounced with the BIG4 partner's unqualified audit opinion.

Research limitations/implications

This study uses the sample of Asian Emerging countries but the researchers cannot generalize the results to developed countries or other regions.

Practical implications

This paper's findings have significant implications for the management, board of directors, shareholders and suppliers. Further, results are in favor of appointing BIG4 auditors to gain the trust of suppliers.

Originality/value

Despite the wide-ranging literature that discusses the importance of quality audits in enhancing the firms' financial disclosures that leads to better access to finance through investors and lenders. But the TC as a financing source is ignored in relation to AQ. The study’s results extend the literature associating companies' AQ with financial decisions.

Details

International Journal of Emerging Markets, vol. 19 no. 8
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 19 December 2024

Naveed Ahmad and Hafiz Muhammad Wasif Rasheed

The purpose of this study is to investigate the reasons (for and against) affecting owners' attitudes and intentions to use digital marketing (DM) strategies in tourism and…

Abstract

Purpose

The purpose of this study is to investigate the reasons (for and against) affecting owners' attitudes and intentions to use digital marketing (DM) strategies in tourism and hospitality (T&H) small and medium enterprises (SMEs), by employing the behavioral reasoning theory (BRT).

Design/methodology/approach

A survey method was used to collect data from 306 T&H (SMEs) owners and analyze the data through partial least square structural equation modelling (PLS-SEM).

Findings

The study results indicate that reasons significantly affect owners' attitudes and intentions to use DM in T&H (SMEs). The “RF” was as follows: perceived ease of use (PEU), perceived usefulness (PU), and trust in DM professionals” and the “RA” technological anxiety, usage barriers (UB), and perceived complexity (PC) effect on owners’ attitudes and intentions to use DM. Also, it indicates that openness to change value significantly affects the “RF” insignificant with “RA” and attitude.

Practical implications

The findings of this study emphasize that if owners/managers, governments, and policymakers overcome the “RA” that discourages and raises the knowledge about the “RF” in the adoption of DM, then the usage intention of DM strategies can rise in T&H (SMEs).

Originality/value

This study is the first to investigate the reasons (for and against) the owner’s attitude and intention to use DM in T&H (SMEs) by utilizing behavioral reasoning theory (BRT), technology acceptance model (TAM), and innovation resistance theory (IRT).

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 18 January 2022

Idris Abdullahi Abdulqadir, Bello Malam Sa'idu, Ibrahim Muhammad Adam, Fatima Binta Haruna, Mustapha Adamu Zubairu and Maimunatu Aboki

This article investigates the dynamic implication of healthcare expenditure on economic growth in the selected ten Sub-Saharan African countries over the period 2000–2018.

Abstract

Purpose

This article investigates the dynamic implication of healthcare expenditure on economic growth in the selected ten Sub-Saharan African countries over the period 2000–2018.

Design/methodology/approach

The study methodology included dynamic heterogenous panel, using mean group and pooled mean group estimators. The investigation of the healthcare expenditure and economic growth nexus was achieved while controlling the effects of investment, savings, labor force and life expectancy via interaction terms.

Findings

The results from linear healthcare expenditure have a significant positive impact on economic growth, while the nonlinear estimates through the interaction terms between healthcare expenditure and investment have a negative statistically significant impact on growth. The marginal effect of healthcare expenditure evaluated at the minimum and maximum level of investment is positive, suggesting the impact of health expenditure on growth does not vary with the level of investments. This result responds to the primary objective of the article.

Research limitations/implications

In policy terms, the impact of investment on healthcare is essential to addressing future health crises. The impact of coronavirus disease 2019 (COVID-19) can never be separated from the shortages or low prioritization of health against other sectors of the economy. The article also provides an insight to policymakers on the demand for policy reform that will boost and make the health sector attractive to both domestic and foreign direct investment.

Originality/value

Given the vulnerability of SSA to the health crisis, there are limited studies to examine this phenomenon and first to address the needed investment priorities to the health sector infrastructure in SSA.

Details

Journal of Economic and Administrative Sciences, vol. 40 no. 2
Type: Research Article
ISSN: 1026-4116

Keywords

Article
Publication date: 17 September 2024

Pooja S. Kushwaha, Usha Badhera and Manoj Kumar Kamila

This bibliometric study aims to analyze publication trends, active countries, collaborations, influential citations and thematic evolution in learning analytics (LA) research…

Abstract

Purpose

This bibliometric study aims to analyze publication trends, active countries, collaborations, influential citations and thematic evolution in learning analytics (LA) research focused on higher education (HE) during and after the COVID-19 lockdown period.

Design/methodology/approach

From the Scopus database, this bibliometric analysis extracts and evaluates 609 scholarly articles on LA in HE starting in 2019. The multidimensional process identifies the scope impacts, advancing the understanding of LA in HE. An analysis of co-citation data uncovers the key influences that have shaped the literature. This study uses the stimulus-organism-response (SOR) theory to suggest future research directions and organizational adaptations to new LA technologies and learner responses to LA-enabled personalized interventions.

Findings

Learning analytics are becoming important in the HE environment during and after the COVID-19 lockout. Institutions have used LA to collect socio-technical data from digital platforms, giving them important insights into learning processes and systems. The data gathered through LA has assisted in identifying areas for development, opening the path for improved student success and academic performance evaluation and helping students transition to the workforce.

Research limitations/implications

The study’s concentration on the post-COVID-19 timeframe may lead to paying attention to potential pandemic developments. Nonetheless, the findings provide a thorough picture of LA’s contributions to HE and valuable ideas for future study initiatives. Future research with the SOR framework suggests areas for additional study to maximize LA’s potential in diverse HE situations.

Originality/value

This study adds to the growing corpus of knowledge on learning analytics in HE, especially in light of the COVID-19 lockdown and its aftermath. By using bibliometric analysis, the study provides a complete and evidence-based understanding of how LA has been used to address challenges related to HE. This study uses bibliometric analysis and SOR theory to appraise and map HE learning analytics research. The selected study themes can help scholars, educators and institutions shape their future efforts to improve teaching, learning and support mechanisms through learning analytics.

Details

Journal of Science and Technology Policy Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2053-4620

Keywords

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