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Japan has made some progress in recognizing lesbian, gay, bisexual, transgender and queer (LGBTQ) rights, such as passing laws that prohibit discrimination based on sexual orientation and gender identity in some cities. However, there is still a long way to go in terms of legal protection and social acceptance. Understanding citizens' attitudes toward homosexuality can help inform policies and interventions that promote LGBTQ rights and reduce discrimination. This study explores factors that influence citizens' attitudes toward homosexuality in Japan.

The research was conducted through a web-based questionnaire with 1,806 participants, where they were asked about their views on same-sex partnership recognition, homosexual rights and traditional Japanese family systems. The collected data were statistically analyzed to determine the factors that affect individuals' opinions regarding homosexuality.

The study determined that in Japan, traditional views are inversely related to same-sex partnership registration. Conversely, local government support for LGBTQ+ rights is directly associated with societal acceptance. Additionally, closer contact with the LGBTQ+ community promotes acceptance.

The study provides insights into the factors that shape societal attitudes toward homosexuality in Japan and highlights the importance of policies promoting diversity and inclusivity. By identifying these determinants, this study could help policymakers and advocates create effective strategies for promoting acceptance and equality for the LGBTQ+ community in Japan.

To the best of the authors' knowledge, this is the first study that focuses on understanding the factors that influence the attitudes of Japanese citizens toward homosexuality.

This paper uses the cultural figure of Willy Wonka to explore the archetype of the “boy-entrepreneur”, and what the various film manifestations of Wonka (1971–2023) say about changes in entrepreneurial masculinity. We (1) develop an original conceptualisation of boyhood as creatively, socially and gender liminal, (2) analyse the entrepreneurial archetype using literary theories and (3) provide a novel interpretation of Apollonian and Dionysian masculinity to aid future cultural analysis of founder/innovator depictions in children’s media.

Our study conducts a three-stage dramaturgical analysis of the major film adaptations of Roald Dahl’s Willy Wonka (1971, 2005 and 2023). After supplementing the limited literature on boyhood in entrepreneurship with literary and feminist art theory, we identify the significant narrative features which frame the Wonka dramas and produce a framework which tracks thematic changes across the films in terms of the creative, social and gender liminal elements of Wonka’s boy-entrepreneur identity.

Our interpretive analysis reveals a gradual shift in values expressed through Wonka’s boy-entrepreneurialism away from a more hegemonic, Apollonian style of masculinity towards a more Dionysian style embracing emotional expression, intimacy with female characters and kin, and collaborations with nature. Such shifts reflect the growing influence of non-hegemonic entrepreneurial gender expressions, value-driven and relational approaches to new venture creation.

The study contributes to the hugely unexplored area of the “boy-entrepreneur”/“boy-genius”, demonstrating its durability in reality, imagination and popular culture. We provide an in-depth character portrait to provoke further attention to children’s multi-media ways of experiencing early entrepreneurial impressions. We also expand the methodological scope of research on entrepreneurial masculinity beyond real-life founders.

This paper aims to provide an integrated legal and marketing perspective on the imminent trademark challenges and opportunities for sports organizations operating in the metaverse.

The approach is a legal commentary that explores the ways in which the current legal framework, especially in the context of trademarks, might need to transform to offer robust protection for sports brands in the virtual marketplaces emerging within the metaverse.

Our analysis reveals that the traditional legal frameworks for trademarks are often inadequate to address the unique challenges posted by the metaverse, such as the issue of virtual goods replication and the global accessibility of branded content. The findings indicate that sport organizations must adopt proactive strategies to monitor and enforce their trademark rights effectively within these expansive digital environments. Moreover, legislative bodies may need to consider reforms or new regulations specifically tailored to the complexities of trademark protection in the digital realm to prevent dilution and misuse of sport brands.

In light of legal and branding issues related to metaverse-based trademarks, this paper is dedicated to examining the legal principles and foundations necessary to enhance the protection of sports brands within the virtual marketplace of the metaverse.