Dong Mai Tran, Vinh Van Thai, Nguyen Phong Nguyen, Shams Rahman, Lien Thi Ngoc Nguyen, Thao Kim Nguyen and Thanh-Thuy Nguyen
The new era of supply chain management is characterised by key change drivers, e.g. Industry 4.0, and post-COVID-19 VUCA (volatility, uncertainty, complexity and ambiguity…
Abstract
Purpose
The new era of supply chain management is characterised by key change drivers, e.g. Industry 4.0, and post-COVID-19 VUCA (volatility, uncertainty, complexity and ambiguity) business environment, in addition to the rising requirements for sustainability, responsiveness and customer centrism. An important and topical question in this context is what supply chain managerial competence logistics managers need to possess in order to enhance their individual performance in the new era. This question is addressed in this paper, which also explores the nexus of supply chain managerial competence expectation and possession upon which human resource development strategies are proposed accordingly.
Design/methodology/approach
The survey research design is adopted to empirically examine logistics managers’ supply chain managerial competence in the new era, and the forward-backward translation process was strictly followed. Data were collected through a survey conducted with owners or managers of Vietnamese firms whose business is in the logistics and related business areas, and 269 valid responses were used for analysis.
Findings
Results indicated that the proposed profile of four groups (foundation, core, specialist and technology-IT) and 38 competencies are valid and important to the individual performance of logistics managers in the context of Vietnam, which supports the tenet that logistics managers in the new era need to have a well-rounded profile of competencies, including those derived from contemporary change drivers. It was also found that the foundation competency group is perceived as more important than others, which is context specific given the current logistics development in Vietnam. Besides, it was also revealed that respondents in this research currently possess those competencies at a level which is lower than their perceived importance. An Importance-Possession (IPM) Matrix of Competency Development was mapped accordingly.
Research limitations/implications
The generalisation of this study would require further empirical examination from similar studies in other contexts, i.e. in other manufacturing and service sectors as well as in other developing and developed countries where logistics development is at different stages.
Practical implications
This research provides insights into the current competency profile of logistics managers in Vietnam, which can assist senior management with human resources development in their firms. Specifically, it is essential that Vietnamese logistics firms focus on providing education and training opportunities, both internally and externally, to enhance the level of possession of all competencies whose gaps between perceived importance and possession are the largest across the groups, especially those in the Maintaining Sustainably and Growing quadrants of the IPM.
Originality/value
Firstly, this research introduces an improvised framework of logistics managers’ supply chain managerial competence adopting the contingency approach, contributing to expanding the body of knowledge on how the competency profile of logistics managers should be developed. Secondly, the IPM matrix of competencies introduced in this research can be used as both the conceptual and managerial tool to classify and prioritise competencies for various purposes, e.g. education, training and policy implementation based on the nexus of supply chain competence expectation and possession.
Details
Keywords
Hai-Ninh Do, Ngoc Bich Do, Thao Kim Nguyen and Tra My Nguyen
This study investigates the impact of personal, organisational and innovation capability on technological innovation and further impacts on small and medium enterprises’ (SMEs'…
Abstract
Purpose
This study investigates the impact of personal, organisational and innovation capability on technological innovation and further impacts on small and medium enterprises’ (SMEs') performance during uncertainty. Moreover, the moderator role of social sustainability orientation on the relationships of technological innovation, innovation performance and organisational resilience is also examined.
Design/methodology/approach
A quantitative approach using 524 SME responses and Smart PLS 4.0 are adopted in this research.
Findings
The results indicate a correlation between three types of capabilities with technological innovation and further conversion to organisational resilience. Additionally, social sustainability shows a negative moderating effect between innovation performance and organisational resilience. The research findings advanced the resources-based-view (RBV) by proposing three capability dimensions as platforms for SMEs' innovation success, which later generate resilience possibilities. Specifically highlighted in this study are the personal capabilities of managers, organisational capabilities and innovation capabilities in setting business objectives and resource allocation towards economic and sustainable goals during turbulence and uncertainty.
Originality/value
This study investigates the role of technological innovation and innovation on SME resilience. Notably, we deploy the social sustainability orientation as moderators towards the relationship between technological innovation, innovation performance and SMEs’ resilience. SMEs employing social sustainability orientation might negatively inhibit the translation from innovation performance to SME resilience, providing novel insights into navigating uncertainty in modern business. It has no effect on the relationship between technological innovation and its consequences.
Details
Keywords
Phuong Kim Thi Tran, Nhi Thao Ho-Mai, Vien Ky Nguyen, Uyen Thu Thi Do, Thanh Ba Truong and Vinh Trung Tran
This study aims to explore the pathway of increasing hotel booking intentions by mapping the linkage mechanism between the antecedents and components of brand equity to ultimately…
Abstract
Purpose
This study aims to explore the pathway of increasing hotel booking intentions by mapping the linkage mechanism between the antecedents and components of brand equity to ultimately drive followers’ hotel booking intention. In addition, the role of over-endorsement as a moderating variable is also evaluated.
Design/methodology/approach
The conceptual model and research hypotheses were each assessed using covariance-based structural equation modeling. Paper-based and online surveys were used to collect data from 443 respondents who are TikTok users and follow at least one TikTok online celebrity, while that online celebrity must have reviewed at least one type of accommodation.
Findings
Except for the relationship between virtual interactivity and online celebrity brand image, the results confirmed the relationships between research concepts.
Research limitations/implications
Further studies are needed to validate the results in other cultural contexts, generalize findings and broaden the range of target respondents.
Originality/value
This study contributes to the hotel literature by illustrating how online celebrity brand equity (OCBE) drives hotel booking intentions. The study highlights the importance of antecedent factors – follower-centered drivers (e.g. lifestyle congruence, friendship) and online celebrity-led drivers (e.g. virtual interactivity, expertise) – to achieve a hierarchical relationship between OCBE components and followers’ booking intentions.
Details
Keywords
Thao Nguyen Thach, Minh Van Nguyen, Ha Duy Khanh, Chien Thanh Phan and Yonghan Ahn
Unlike the design or planning phases, the construction phase necessitates the coordination of multiple project stakeholders, real-time problem-solving and effectively managing…
Abstract
Purpose
Unlike the design or planning phases, the construction phase necessitates the coordination of multiple project stakeholders, real-time problem-solving and effectively managing physical resources under fluctuating site conditions. However, recent green rating systems are not yet designed to accommodate the unique nature of this stage. Thus, this study aims to develop an empirical measurement model to evaluate the performance of green construction sites (GCS), focusing on the Vietnamese construction industry.
Design/methodology/approach
Initially, a list of assessment criteria was identified by reviewing previous studies and semi-structured interviews. After that, a questionnaire survey was used to collect practitioners’ views regarding GCS performance. The 155 valid responses were analyzed employing the fuzzy synthetic evaluation (FSE) method.
Findings
The findings showed that the performance of GCS in Vietnam is at a moderate level, with a GCS index of 5.48. Indeed, the human-related factor was the most significant performance group for GCS in Vietnam. Construction site, energy, innovation and material-related factors were among the average performance factors. Moreover, water and waste-related factors were among the lowest performance factors.
Originality/value
This study highlights the importance of human-related factors, such as worker safety and environmental training, in achieving effective GCS performance. It is recommended that governments should enforce stricter guidelines on using low-embodied carbon materials, sustainable sourcing and effective waste management to improve GCS performance. Neighboring countries can also use valuable insights from this study to enhance their GCS performance.
Details
Keywords
Khoi Minh Nguyen, Ngan Thanh Nguyen, Thao Thi Xuan Pham, Nhi Huynh Man Tran, Ngoc Chung Bao Cap and Vy Khanh Nguyen
This study aims to explore how ephemeral content marketing enhances brand love and customer engagement, with a focus on the mediating role of brand authenticity, self-brand…
Abstract
Purpose
This study aims to explore how ephemeral content marketing enhances brand love and customer engagement, with a focus on the mediating role of brand authenticity, self-brand connection and advertising value.
Design/methodology/approach
This research was conducted using a quantitative method through an online questionnaire with a sample of 728 in Vietnam, analyzing data by using the partial least squares structural equation modeling model.
Findings
This study evaluates ephemeral content marketing through six dimensions: entertainment, trendiness, informativeness, interactivity, aesthetic quality and perceived relevance. The findings indicate positive mediating roles of advertising value, self-brand connection and brand authenticity on the impact of ephemeral content marketing on brand love and customer engagement.
Research limitations/implications
This study provides a comprehensive model of factors affecting consumer perceptions of ephemeral content marketing, which can help businesses to proactively formulate strategic responses for consumers on social media platforms with ephemeral content features. This also allows them to precisely target their audience, avoiding ineffective and costly advertising efforts on social media when content quality is lacking.
Originality/value
This research sheds light on the six essential dimensions of effective ephemeral content that adds value to customers, ultimately leading to their love and active engagement. This substantial addition to the field of social media marketing opens up possibilities for further investigation of the dynamics across different forms of social media marketing, such as short-form videos or in various contexts such as tourism, fashion, food products and education, particularly in the context of ephemeral content in emerging markets such as Vietnam.
Details
Keywords
- Social media content marketing
- Ephemeral content
- Brand love
- Brand authenticity
- Self-brand connection
- Advertising values
- Customer engagement
- Marketing de contenidos en redes sociales
- Contenido efímero
- Amor a la marca
- Autenticidad de la marca
- Conexión marca-consumidor
- Valores publicitarios
- Compromiso del cliente
- 社交媒体内容营销
- 、短暂内容
- 、品牌喜爱
- 、品牌真实性
- 、自我品牌连接
- 、广告价值
- 、客户互动
Hong Quan Nguyen, Phuong Thao Ha and Thi Thu Huong Doan
This empirical study aims to investigate how employee responses to corporate social responsibility (CSR) (i.e. perception of and participation in CSR initiatives) can affect…
Abstract
Purpose
This empirical study aims to investigate how employee responses to corporate social responsibility (CSR) (i.e. perception of and participation in CSR initiatives) can affect career adaptability in the Vietnamese service industry. Furthermore, the mediating mechanism of psychological capital (PsyCap) and the moderating role of moral identity are explored in this relationship.
Design/methodology/approach
The target population for this study includes employees working for service enterprises in which CSR practices are conducted, such as tourism, hospitality, retail, education and others in Vietnam. The data from 685 responses were analyzed for measurement model analysis and structural model analysis using SPSS, AMOS and SmartPLS.
Findings
The findings of this study reveal that CSR perception and CSR participation have significant positive effects on career adaptability through PsyCap. This study also confirms that the positive association between CSR perception and PsyCap is more pronounced among employees with a higher level of internalized moral identity and symbolic moral identity.
Research limitations/implications
The collection of data involving multiple dimensions at once did not allow the study to accurately assess the effect of variables over time. Further studies that want to look closely at the impact of perception of and participation in CSR should collect data longitudinally and follow up the target sample over a period of time. Besides, moral identity is a context-dependent construct associated with various social and cultural institutions. Meanwhile, Western moral identity emphasizes individual-oriented morality; Eastern cultures consider a socially oriented person to be highly moral; therefore, this study’s findings might not be appropriate for Western culture. To enrich the existing CSR framework, future studies may attempt to unveil the intervening mechanism of other psychological factors, such as psychological safety, or explore the predictions for other career-related outcomes, such as career satisfaction in the CSR context. Finally, both CB-SEM and PLS-SEM methods can be combined to analyze complex models, especially high-order models.
Practical implications
By leveraging influence processes within the model, service managers can foster human resource development in the workplace by raising the active involvement of employees in CSR activities.
Originality/value
This research enriches the literature on CSR and employee-related outcomes by formulating a conceptual model focusing on employee responses to CSR as key antecedents. This study also contributes to the existing understanding of the CSR context by empirically investigating micro-level CSR in an emerging economy like Vietnam.
Details
Keywords
Minh Van Nguyen, Khanh Duy Ha and Tu Thanh Nguyen
In recent years, climate for innovation has attracted wide attention from industry and academia. It is perceived as a critical component of innovation performance in the built…
Abstract
Purpose
In recent years, climate for innovation has attracted wide attention from industry and academia. It is perceived as a critical component of innovation performance in the built environment sector, especially in architectural design firms (ADFs). This study attempts to assess the degree of climate for innovation in the Vietnamese ADFs under the organizational climate theory.
Design/methodology/approach
A list of 13 innovation climate variables was found by reviewing previous studies and discussions with industry practitioners. These variables were then categorized into three principal factors (personal commitment, tolerance of difference, and support for creativity), forming the inputs of the fuzzy synthetic evaluation (FSE) analysis.
Findings
The results showed that the overall level of innovation in the climate is moderate, implying that it is still necessary for more improvements to the Vietnamese ADFs. The fuzzy analysis revealed that support for creativity was the most critical factor, followed by tolerance of difference and personal commitment.
Originality/value
The proposed climate for innovation model is practical and reliable for architectural professionals and can be applied to assess other research areas. Few studies have emphasized the innovation climate in the construction sector, so this research may broaden the knowledge and literature on the industry, especially for the ADFs.
Details
Keywords
Phuong Kim Thi Tran, Nhi Thao Ho-Mai, Nhi Uyen Thi Nguyen, Uyen Phuong Thi Mai, Nhi Uyen Ngoc Nguyen, Duong Hai Thi Bui, Huy Van Le and Vinh Trung Tran
From the customer-relationship theory and attachment theory approaches, this study proposes a serial mediation model to examine how celebrity attachment influences event…
Abstract
Purpose
From the customer-relationship theory and attachment theory approaches, this study proposes a serial mediation model to examine how celebrity attachment influences event attendees' intentions in the celebrity endorsement process in the context of events.
Design/methodology/approach
Paper-based and online surveys were used to collect data from 759 Vietnamese respondents, aged 15 and above, who followed domestic or international celebrities and were interested in various events taking place in Vietnam. A serial multiple mediation model was evaluated through covariance-based structural equation modeling.
Findings
The results confirmed the cognitive, affective and hybrid cognitive-affective pathways among antecedents, celebrity attachment and event participation intentions.
Research limitations/implications
Future studies need to validate these findings across diverse cultural settings and larger participant pools to enhance their applicability. Exploring celebrity endorsement for events from an international follower perspective could offer valuable insights. Future research should consider these factors when interpreting results. It may benefit from conducting longitudinal or mixed-method studies to improve generalizability. Additional moderating variables are necessary, as research on the celebrity endorsement process for events evolves.
Originality/value
This study contributes to the literature on celebrity endorsement within event marketing, emphasizing the customer-brand relationship and attachment theory. It extends existing research that primarily examines how celebrity attachment influences event attendees' intentions in the celebrity endorsement process by validating a serial mediation model.
Details
Keywords
Nhi Thao Ho-Mai, Vinh Trung Tran, Vien Ky Nguyen, Uyen Thi Thu Do, Thanh Ba Truong and Phuong Thi Kim Tran
From a consumer–brand relationship (CBR) perspective, this study proposes a serial multiple mediation model to explore the pathways (e.g. cognitive, affective and hybrid) to…
Abstract
Purpose
From a consumer–brand relationship (CBR) perspective, this study proposes a serial multiple mediation model to explore the pathways (e.g. cognitive, affective and hybrid) to increase online celebrity brand equity (OCBE) and follower's hotel booking intentions (FBI).
Design/methodology/approach
Paper-based and online surveys were used to collect data from 443 respondents who had been using TikTok and had followed at least one online celebrity on TikTok, while that online celebrity had reviewed one or more types of accommodation. A serial multiple mediation model was evaluated through covariance-based structural equation modeling.
Findings
The results confirmed the hybrid cognitive–affective and cognitive–affective–conative pathways among antecedents and components of OCBE and FBI.
Originality/value
From a CBR perspective, this study provides a serial multiple mediation model to increase OCBE via hybrid cognitive–affective pathways and to drive FBI via cognitive–affective–conative pathways. These sequential relationships contribute to the human branding literature by defining a mechanism of how online celebrities can efficiently attract followers, thus driving online celebrity brand loyalty and hotel booking intentions.
Research limitations/implications
The results should be validated in other cultural contexts to generalize findings and broaden the range of target respondents to include international followers and those within other nations.
Details
Keywords
Tuan Duong Vu, Thi My Nguyet Nguyen and Phuong Thao Vu
This study aims to investigate the impact of several constructs on young customers’ consumption of solar energy appliances in an emerging market by extending the theory of planned…
Abstract
Purpose
This study aims to investigate the impact of several constructs on young customers’ consumption of solar energy appliances in an emerging market by extending the theory of planned behavior (TPB).
Design/methodology/approach
This study collected primary data from 885 young customers in an emerging market, that is, Vietnam. Subsequently, this study used partial least squares structural equation modeling to investigate the relationships between examined variables.
Findings
The results indicated that personal innovativeness, environmental knowledge and renewable energy knowledge significantly improved attitudes toward solar energy appliances. In addition, purchasing intention is promoted by subjective norms and perceived behavioral control. Contradictorily, the perceived functional risk is a significant barrier to purchasing intention. It also negatively moderates two associations: attitude and purchasing intention, attitude and positive word-of-mouth. Despite being proven to influence word-of-mouth positively, attitude has no significant impact on purchasing intention.
Originality/value
These findings suggested several implications for enterprises, technology providers and policymakers to develop renewable energy appliance consumption.