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This review study aims to explore the prevalent paradoxes in digital transformation (DTN) of business and provide insights on how businesses can effectively navigate them.

The study conducts a systematic literature review, utilizing findings from a bibliometric analysis. A sample of 229 articles published in top-tier journals, retrieved from the Scopus database, is reviewed to identify nine clusters representing different sectors and paradoxes in DTN.

The review identifies and summarizes studies addressing the paradoxes that arise during DTN in various sectors. Scholars have analyzed the growing need for digital innovations and the benefits they bring, but this study aggregates high-quality research to address the gap in understanding prevalent paradoxes.

This study provides valuable insights into the paradoxes of DTN and offers guidance to businesses on effectively managing these challenges. It contributes to the existing literature by consolidating and presenting key research findings in this domain.