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This study is conducted with an aim to develop and validate self-talk scale for service sector employees designed to measure dimensions that are relevant for their conduct in job.

A three-phase study, which is conducted firstly, with a sample of 250 and then with another sample of 671 employees of service sector. Both factor exploration and confirmation are applied for testing the psychometric properties.

A well-developed and validated instrument comprising of 17 statements with four dimensions of self-talk, which are self-compassionate, rational, task oriented and self-regulation in social settings relevant to regulate ones job behaviour.

The instrument so developed becomes the first of its kind to be validated on organisational employees. The instrument provides an important means to estimate the cognitive process of self-talk, especially for employees working in fields that requires them to deal with people. Moreover, enabling individuals to understand the subtle nuances that take place in the mind while regulating ones behaviour. Thus, proving to be a promising instrument, as this can serve as a base for identifying the need for industrial training programmes or interventions.

The purpose of this study is to examine how the constructs of false self, preference for online social interaction (POSI), compulsive internet use (CIU), and online disinhibition affect social withdrawal in a social media context. The mediating effects of moral disengagement and cyber aggression are also tested.

Data were collected using an online survey (n = 533) from consumers in Japan. This study used structural equation modeling and PROCESS to examine the proposed relationships.

The study revealed that false self positively affects moral disengagement while online disinhibition positively affects cyber aggression and moral disengagement. Preference for online social interaction and compulsive internet use both positively impacts social withdrawal. Cyber aggression and moral disengagement were established mediators between false self/ Preference for online social interaction/ compulsive internet use/ online disinhibition and social withdrawal.

Although restricted to cyberaggression, owing to the reciprocal relationship between cyber victimization and cyberaggression, cyber victimization can be included for further study. This study expands the understanding of social withdrawal within the context of social media.

Based on the findings, policies and programs that address mental health that build self-esteem, self-confidence and reduce anxiety ought to be undertaken. Managing and formulating guidelines on anonymity should also be taken into consideration.

This research demonstrates the crucial constructs that affect social media users negatively from the aspects of cyberaggression, moral disengagement and social withdrawal. It also establishes the importance of mental health in reducing adverse effects from social media.