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This study aims to explore what characteristics contribute to the definition of relevance in business-to-business (B2B) marketing research and how/why different strands of B2B marketing maintain or lose their relevance.

This study is conceptual. It adopts a performative-phenomenal standpoint for B2B marketing research and approaches relevance through the concept of episteme, which is considered pivotal for understanding this phenomenon.

This study proposes four axioms that define the characteristics of relevance in B2B marketing research and discusses their implications for scholars and practitioners. Consequently, an action plan for revitalizing B2B marketing research is developed, comprising learning and temporal dimensions, resulting in nine different relevance types.

The central argument put forward in this study is that different research strands of B2B marketing have deeply rooted epistemic underpinnings that influence their interpretation of relevance. Consequently, fostering dialogue between practitioners and scholars is considered necessary to sustain relevance in B2B marketing research. B2B scholars are urged to think beyond their subspecialized silos and acknowledge how the business environment and the various strands of B2B marketing congruently shape B2B marketing relevance, while also embracing research methods that bring them closer to business practice.

Marketing practitioners and academics continue to drift apart. This study puts forward three recommendations to bring marketing academics and practitioners closer together.

The study contributes to the B2B marketing literature by grappling with the theory-praxis gap and critically exploring what constitutes relevance in B2B marketing research.

Are there smart ways to find heuristics? What are the common principles behind heuristics? We propose an integrative definition of heuristics, based on insights that apply to all heuristics, and put forward meta-heuristics for discovering heuristics.

We employ Herbert Simon’s metaphor that human behavior is shaped by the scissors of the mind and its environment. We present heuristics from different domains and multiple sources, including scholarly literature, practitioner-reports and ancient texts.

Heuristics are simple, actionable principles for behavior that can take different forms, including that of computational algorithms and qualitative rules-of-thumb, cast into proverbs or folk-wisdom. We introduce heuristics for tasks ranging from management to writing and warfare. We report 13 meta-heuristics for discovering new heuristics and identify four principles behind them and all other heuristics: Those principles concern the (1) plurality, (2) correspondence, (3) connectedness of heuristics and environments and (4) the interdisciplinary nature of the scissors’ blades with respect to research fields and methodology.

We take a fresh look at Simon’s scissors-metaphor and employ it to derive an integrative perspective that includes a study of meta-heuristics.

This chapter aims to trace how the theoretical frameworks of actuarialism and managerialism have been slowly introduced into the Latin–American scientific debate, focusing on the Argentinian and Chilean examples. With this objective in mind, we explore the journey of these theories in our region focusing on the work. Additionally, we address other academic contributions that highlight “actuarial techniques” of risk as central features to analyze contemporary penalty, policing tactics, or criminal court outcomes and practices (Hannah-Moffat, 2013a, 2013b; Harcourt, 2007; Marutto & Hannah-Moffat, 2006), even overlapping concepts like actuarialism and managerialism (Barker, 2009; Kohler-Hausmann, 2018). Subsequently, we describe the acclimation of these theories in Argentina and Chile, characterized for a limited impact on the scientific debate. We suggest that the main reason for this little impact is the different stages of the criminal justice system between Global North and Global South countries. While in the first one, actuarialism and managerialism were born to explain especially the field of risk analysis, and secondarily, the role of the new public management; in the case of Latin America, managerialism has been observed through the criminal justice system reform developed in the last three decades. This observation has focused especially on some organizational transformations and, for this reason, the analysis about actuarialism and risk assessment have been marginals. We concluded that although the influence of the literature about actuarialism and managerialism from the Global North in Latin–American is real, it is not possible to extrapolate all its elements to the penal systems in the region.

This chapter aims to outline the ways in which symbolic interactionism shifts the focus of inquiry into sex from being sexual toward becoming sexual, which takes into account doing sexualities, rather than tracing their origins in a static conception of nature. This means that our being sexual varies according to the rituals and performances in which we are involved as part of our daily lives. Such is the case any time we perform a role to communicate our identity to one or more audiences from communicative, expressive, aesthetic, and verbal points of view. This process is particularly manifest in male sex working where social actors are involved in the use of excuses, justifications and, generally, motive talk that are useful to neutralize their own sexual conducts and negotiate the gender appearance and sexual practices. Using the late developments of sexualities' symbolic interactionist studies emphasized by sexual scripts theory, the chapter focuses on the theoretical necessity to understand that there are far more reasons to be sexual than ways to be sexual.

A major obstacle regarding the measurement of an organization's sustainability and accountability in the space economy is defining the context and boundaries of commercial activity in outer space. Here, we introduce an ecosystem framework to address this obstacle. We utilize this framework to analyze the space mining sector. Our ecosystem framework sets the space mining sector's boundaries and helps a firm identify key stakeholders, activities, policies, norms and common pool resources in that sector and the interactions between them; a significant step in structuring how to measure space sustainability and accountability.

Borrowing theories and perspectives from a wide range of academic fields, this paper conducts a comprehensive context analysis of the space mining ecosystem.

Using our ecosystem framework to define the context and set boundaries for the space mining sector allowed us to identify sustainability-related issues in the sector and offer roadmaps to develop sustainability measures and standards.

To the best of the authors’ knowledge, this is one of the first papers to introduce a framework to define boundaries in the global space economy and provides a tool to understand, measure and evaluate the space mining sector's environmental, social and economic issues.

Past research has shown there is a relationship between body image, sexual behavior, and pleasure. However, the majority of this research has centered on heterosexual participants. In this analysis, the author considers how this relationship between body image, sexual behavior, and pleasure may look within women and genderqueer individuals who are all AFAB (assigned female at birth) with 26 out of 30 participants identifying as LGBTQIA+. The author examines perceptions of body size, body hair, and genitals to consider how intersections of social structures – specifically internalized sexism, racism, and misogyny – influence the participants’ experience of sexual interactions. Both resistance and embodiment of traditional gender norms, even as queer women and genderqueer individuals, were examined in these narratives. The majority of the moments where traditional gender norms are examined describe situations when the participants were sexually interacting with cis-gendered men.

The concept of personal recovery is now a key pillar of service delivery. It aims to support individuals to flourish and establish a new identity following an acute episode or diagnosis. This view of recovery is unique to each person on that journey. However, there has been a significant focus on measuring these experiences. This paper aims to explore the influence of social constructionism on the concept of recovery within an Irish context, seeking to understand the influence of language, discourse and power on service users’ experiences.

A qualitative, interpretivist methodology was adopted for this case study design. Semi-structured interviews were conducted with 12 service users. Thematic analysis was chosen as the method of analysis.

Personalising recovery did not always lead to the removal of biological symptoms, but with the appropriate supports, individual’s recovery journey was greatly enhanced. On the contrary, personal recovery places overwhelmingly responsibility on the individual to succeed, largely driven by neoliberal discourse. This focus on individualism and the pressure to succeed was further experienced when people sought to re-integrate into society and participate in normalised social order. Ultimately, for many service users, they viewed personal recovery as an unfulfilled promise.

It is not a representative sample of service users within an Irish context.

To the best of the authors’ knowledge, this is the first study to explore influence of social constructionism on the concept of personal recovery within a mental health service context.

Design policy and regulations within our cities can significantly impact the accessibility and social participation of people with disability. Whilst public, wheelchair-accessible bathrooms are highly regulated spaces for this reason, very little is known about how wheelchair users use them or what wheelchair users think of current design standards.

This exploratory inquiry adopts an embodied approach to investigate the perspectives of powered and manual wheelchair users on public bathroom usage and design. The study encompasses twelve interviews, delving into how participants utilise accessible bathrooms based on mobility, disability, support levels, wheelchair types, urinary/bowel regimes and catheter use.

A thorough analysis of individual public bathroom elements (layout, toilet, handwashing and grab rails) discussed in the interviews reveals themes of safety, hygiene, planning/avoidance and privacy and dignity. Strikingly, many wheelchair users invest significant effort in planning for bathroom use or avoid public bathrooms altogether. The ongoing maintenance and regular cleaning of bathrooms, something not captured in regulatory standards, has been highlighted as something of critical importance to the ongoing accessibility and safety of public bathrooms for wheelchair users. This points to a relationship between the design and the maintenance of public bathrooms as influencers of health, well-being, community inclusion and the social participation of people with disability.

This qualitative research is exploratory and contributes to a growing body of evidence that explores how public spaces are experienced by diverse members of our communities, including people with disability. To date, there have been very few investigations into the embodied perspectives of wheelchair users about public bathroom design.

The findings can potentially drive innovative and inclusive approaches to bathroom design regulations that include operational and maintenance guidance.

The research aims to inform design regulations, standards development and practices of designers, architects, facilities managers, developers and planners, ensuring public spaces are designed to support more accessible, inclusive and socially sustainable cities.

Whilst wheelchair-accessible bathrooms have been designed and constructed for public use (in many countries) for many years, we know very little about how wheelchair users actually use them or what wheelchair users think of current design standards.

This chapter explores the nature of knowledge codification. The chapter discusses the knowledge codification process and explains how it aligns with the broader field of knowledge engineering. The authors break knowledge codification process into (1) knowledge modeling, (2) knowledge representation and modeling of semantic memory, and (3) knowledge representation and modeling of semiotic networks. The chapter also defines object-oriented models, the representation of tasks, and process modeling. The authors also focus on the total concept and methods of knowledge engineering that are at the origin of the MASK Knowledge Book technique.