About 50% of innovations achieve commercial success in advanced countries. The number is much lower in emerging markets. Examining the impact of the digital environment on product…
Abstract
Purpose
About 50% of innovations achieve commercial success in advanced countries. The number is much lower in emerging markets. Examining the impact of the digital environment on product success is crucial. The purpose of the study is to investigate the direct effects of disruptive technology (quality, efficiency and congruity) on digital entrepreneurship (new product development, cost-effectiveness and internationalization) and indirect moderating effects of the digital environment (data security, customer privacy and search engine optimization [SEO] algorithm) between disruptive technology and digital entrepreneurship.
Design/methodology/approach
This is a qualitative study by design. It uses the literature review method and the theory of disruption and competitive advantage to construct the six hypotheses linking the variables – disruptive technology, digital environment and digital entrepreneurship.
Findings
The study’s conceptual model proposes that disruptive technology leads to digital entrepreneurship; however, the digital environment moderates the relationship between disruptive technology and digital entrepreneurship in emerging markets.
Research limitations/implications
The conceptual study has research implications for scholars. It constructs a conceptual framework and develops six hypotheses contextualized in emerging markets. The framework can be empirically tested across countries to validate the hypotheses and develop a competing model to explain more variance in digital entrepreneurship. This study also presents the possibility of analytical generalization.
Practical implications
This study has practical implications for digital entrepreneurs in emerging markets or those wishing to enter emerging markets. The main implication is that disruptive technology leads to digital entrepreneurship; however, the digital environment moderates it. Thus, digital entrepreneurs need to consider digital environmental effects such as data security, customer privacy and SEO. Given that two-thirds of the world is classified as an emerging market, the impact of the study is noticeable for practitioners as well.
Social implications
Disruptive technology fosters digital entrepreneurship, which creates opportunities for innovative solutions for society worldwide. It breaks down the barriers to entry and promotes inclusivity by providing products and services that were unavailable before. Digital products are also economical and environmentally friendly, making them more suitable for people in emerging markets.
Originality/value
This study makes three new contributions. First, it proposes that disruptive technology leads to digital entrepreneurship and that the digital environment moderates the relationship between disruptive technology and digital entrepreneurship. Second, from a theoretical viewpoint, it develops a theoretical testable framework, links the variables and proposes the six hypotheses. Finally, the most significant contribution of the study is the identification of the digital environment variable and its dimensions – security, privacy and SEO algorithm – and its comparison between advanced countries and emerging markets.
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The purpose of the perspective article is to review relevant literature on family business and ethnic fashion and establish links across identity (defined as culture, tradition…
Abstract
Purpose
The purpose of the perspective article is to review relevant literature on family business and ethnic fashion and establish links across identity (defined as culture, tradition, heritage and status) and fashion (color, design, pattern and fabric/texture) and internationalization (foreign market entry), and develop a conceptual model using the identity theory and qualitative method.
Design/methodology/approach
This is a qualitative study by design. We used a systematic research and ethnographic method for this study. Specifically, the author used the participant observation aspect of ethnography to collect information and images relating to ethnic fashion. Ethnography is a well-established methodology widely used in social sciences research, including fashion.
Findings
The study's conceptual model proposes that (1) ethnic fashion mediates the identity-internationalization relationship, (2) knowledge transfer moderates the identity-ethnic fashion relationship and (3) family business size moderates the ethnic fashion-internationalization relationship. It is also revealed that a person's status can be judged by their dress and fashion in under two minutes.
Research limitations/implications
This study is limited to the African continent, though it has 54 countries with a current population of about 1.5 billion people, which is expected to be roughly 2.5 billion by 2050.
Practical implications
Implications of the study for the entrepreneurs and family businesses are that they should realize the opportunities presented by ethnic African fashion and tap into the most crucial key to success—local design, color, fabric and patterns associated with meaning and messages. Cross-cultural collaborations and digital innovations can help the internationalization of African fashion while preserving local heritage and identity. Another implication is that quality and consistency in branding are equally essential to be on par with intentional luxury brands.
Social implications
The social implication of the study is that culture and fashion are correlated and influence designers' creations, reflecting and conveying identity, status and societal values. Fashion allows people to express their identity, individuality and values. The proper fashion and outfit can boost mood, self-esteem and confidence, resulting in healthy social interaction and mental health. Fashion can also raise social issues (e.g. inclusiveness, diversity and gender by featuring various models and designs) and environmental issues (e.g. sustainable practices local and ethical production).
Originality/value
The paper synthesizes ethnic fashion in the context of family businesses in Africa, highlights specific examples of ethnic fashion of African people with the potential for internationalization and proposes future fashion perspectives for family businesses. It adds value in that it focuses on fashion family businesses in the African continent.
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Satyendra C. Pandey, Pratik Modi, Vijay Pereira and Samuel Fosso Wamba
Amid the growing global emphasis on sustainable agriculture, organizations and governments face a pressing need to equip farmers with the knowledge and tools necessary for the…
Abstract
Purpose
Amid the growing global emphasis on sustainable agriculture, organizations and governments face a pressing need to equip farmers with the knowledge and tools necessary for the adoption of sustainable farming practices, aligning with the Sustainable Development Goals (SDGs). However, understanding the complex relationship between training programs and the adoption of sustainable practices among small-scale farmers remains a critical challenge. Taking a human resource approach, this paper attempts to understand the interrelationships between training effectiveness, farmers’ psychological and demographic characteristics in explaining the adoption of sustainable farming practices.
Design/methodology/approach
We employed a multi-stage random sampling method and administered a structured questionnaire to collect data from 331 small farmers who were part of a government-led, large-scale intervention aimed at training them in sustainable farming practices.
Findings
Our research findings not only emphasize the critical role of HR approach through training but also underscore its importance in the broader mission of aligning with the SDGs. Specifically, we demonstrate that sustained exposure to training, intrinsic motivation to acquire knowledge, and the innovative capacity of farmers collectively enhance the effectiveness of training programs, thereby contributing significantly to the widespread adoption of sustainable farming practices in line with SDGs.
Originality/value
Drawing from self-determination theory, training effectiveness literature, and the call for improved alignment with the SDGs, this study presents a model that explains how psychological characteristics, combined with the quality and quantity of training influence the adoption of sustainable farming practices among small-scale farmers.
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Satyendra Kr Sharma, Rajkumar Sharma and Anil Jindal
Supply chain vulnerability (SCV) analysis is vital for manufacturers globally because it creates a pathway for building resilient supply chains in uncertain environments. This…
Abstract
Purpose
Supply chain vulnerability (SCV) analysis is vital for manufacturers globally because it creates a pathway for building resilient supply chains in uncertain environments. This study aims to identify drivers of SCV in the Indian manufacturing sector.
Design/methodology/approach
Sixteen drivers were identified from the literature review and followed by expert interviews. Interpretive structural modeling was used to determine the hierarchical structural relationship among identified SCV factors.
Findings
It was found that risk is not a board room agenda. Misaligned performance measures with incentives and lack of risk dashboard are the causal factors of SCV. Supply chain security, centralized production and distribution and lack of trust in the supply chain were driven factors.
Originality/value
This provides new insights to assess and prioritize initiatives for supply chain sustainability in terms of continuing business operations. The structural model provides a systemic view of SCV and helps reduce vulnerability.
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Rajkumar Sharma and Satyendra Kumar Sharma
This study aims to understand the significant issues in the downstream supply chain of agricultural commodities and find out the improved strategy.
Abstract
Purpose
This study aims to understand the significant issues in the downstream supply chain of agricultural commodities and find out the improved strategy.
Design/methodology/approach
A value chain analysis on a downstream supply chain is performed to understand all ground-level issues related to information asymmetry and material losses. The study maps processes, actors, activities, product flow, information flow, material volume flow, technology adoption and value share. The study is performed by doing a qualitative survey using a semi-structured questionnaire and face-to-face interviews with 120 farmers, six aggregators, six traders in APMC mandis, six processors, six distributors and six retailers. A case study is performed on the mustard supply chain in Rajasthan to relate the results more comprehensively. After identifying the prominent issues, a cause-and-effect analysis is done to generate suggestions for improvement in the paper.
Findings
The study reveals that the downstream supply chain has 8–12% losses of agricultural produce, and 5–7% of that is at the farmer’s end as post-harvesting losses. Farmers cannot access all available options for marketing their produce because of poor information exchange and poor reach. It suggests farmer empowerment for the optimum benefit of the entire supply chain.
Research limitations/implications
This is an exploratory study conducted by field visits and lacks statistical evidence for some findings. The dataset can be more extensive, diversified, and analyzed for various commodities.
Practical implications
The study’s outcome will guide the stakeholders in finding more optimum options in the downstream agriculture supply chain. Research methodology can be used as a template for studying the supply chain of any agricultural commodity in different countries.
Originality/value
The study reveals the prominent issues, causes, effects and solutions throughout the agriculture downstream supply chain. The study is a bundle of foremost observations altogether. The study has been conducted in-depth in the field with actual scenarios that unlayered the hidden issues at the root. This study addresses a relatively underexplored area and provides actionable recommendations, which significantly contribute to the existing literature on the agriculture supply chain.
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Nikita Dhankar, Srikanta Routroy and Satyendra Kumar Sharma
The internal (farmer-controlled) and external (non-farmer-controlled) factors affect crop yield. However, not a single study has identified and analyzed yield predictors in India…
Abstract
Purpose
The internal (farmer-controlled) and external (non-farmer-controlled) factors affect crop yield. However, not a single study has identified and analyzed yield predictors in India using effective predictive models. Thus, this study aims to investigate how internal and external predictors impact pearl millet yield and Stover yield.
Design/methodology/approach
Descriptive analytics and artificial neural network are used to investigate the impact of predictors on pearl millet yield and Stover yield. From descriptive analytics, 473 valid responses were collected from semi-arid zone, and the predictors were categorized into internal and external factors. Multi-layer perceptron-neural network (MLP-NN) model was used in Statistical Package for the Social Sciences version 25 to model them.
Findings
The MLP-NN model reveals that rainfall has the highest normalized importance, followed by irrigation frequency, crop rotation frequency, fertilizers type and temperature. The model has an acceptable goodness of fit because the training and testing methods have average root mean square errors of 0.25 and 0.28, respectively. Also, the model has R2 values of 0.863 and 0.704, respectively, for both pearl millet and Stover yield.
Research limitations/implications
To the best of the authors’ knowledge, the current study is first of its kind related to impact of predictors of both internal and external factors on pearl millet yield and Stover yield.
Originality/value
The literature reveals that most studies have estimated crop yield using limited parameters and forecasting approaches. However, this research will examine the impact of various predictors such as internal and external of both yields. The outcomes of the study will help policymakers in developing strategies for stakeholders. The current work will improve pearl millet yield literature.
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Mornay Roberts-Lombard, Vernon Albert Pieterse and Lennet Gabriel
The study aims to explore how selected factors influence customer’s satisfaction in a business-to-consumer context. Furthermore, it also investigates the mediating role of…
Abstract
Purpose
The study aims to explore how selected factors influence customer’s satisfaction in a business-to-consumer context. Furthermore, it also investigates the mediating role of affective and calculative commitment on the satisfaction–loyalty link.
Design/methodology/approach
Using quota sampling methods, data was collected from 300 retail banking customers in an emergent market setting through self-administered questionnaires. In addition, the measurement and structural models were assessed.
Findings
The study established that satisfaction (through selective precursors) has a positive and significant influence on the future loyalty intentions of retail banking customers in an emerging market. Also, both affective and calculative commitment was found to partially mediate the satisfaction–loyalty relationship in a retail banking setting.
Research limitations/implications
The tested model validates the hypothesized relationships between employee attitude and service performance, employee personality traits, perceived value and satisfaction of retail banking customers in South Africa as an emergent market. It also confirms the positive influence of satisfaction on loyalty and the partial mediation of affective and calculative commitment on the satisfaction–loyalty link.
Practical implications
The findings of the study can guide retail banks in developing enhanced knowledge of how employee attitude and service performance, employee personality traits and perceived value can nurture satisfaction, ultimately strengthening the future loyalty intention of customers. It furthermore informs the management of retail banks of the directional importance of affective commitment and calculative commitment in strengthening the satisfaction–loyalty link.
Originality/value
Limited studies have investigated the relationship between satisfaction, its precursors and outcomes in a developing African market context, such as South Africa. Also, few studies have examined how commitment (affective and calculative) impacts the satisfaction–loyalty link from an emerging market perspective in Africa.