Satinder Kumar and Sandeep Kumar
The study explores the impact of social media-induced social comparison on impulse travelling, drawing upon social comparison theory. It thoroughly examines the intermediary…
Abstract
Purpose
The study explores the impact of social media-induced social comparison on impulse travelling, drawing upon social comparison theory. It thoroughly examines the intermediary functions of fear of missing out (FoMO) and compulsive use of social media, alongside exploring the moderating impacts of self-esteem and self-control within this dynamic process.
Design/methodology/approach
To meet the objective, we conducted a survey of 382 social media users among Indian millennial tourists. The analysis has been done using SPSS (AMOS 24) and Process macro (model 1) for moderation effect. Purposive and snowball sampling techniques have been employed for data collection.
Findings
The results indicate a positive influence of social comparison on impulsive travel. Additionally, the findings suggest that FoMO and the compulsive use of social media serve as serial mediations on the link between social comparison and impulse travelling. Moreover, self-esteem has shown a negatively significant relationship between social comparison and FoMO. Furthermore, self-control has also been found to have a negatively significant effect on the relationship between FoMO and the compulsive use of social media.
Practical implications
The study’s findings offer valuable guidance for destination administrators. It suggests that administrators should refrain from engaging in aggressive and overly tailored marketing tactics. Instead, they should focus on sharing real and authentic stories that resonate with travellers, and administrators can mitigate the effects of social comparison and discourage impulsive travelling.
Originality/value
This study delves into an unexplored realm in digital marketing literature, shedding light on how social comparison on social media influences the impulsive travelling of Indian millennial tourists. This study is an inaugural attempt to formulate a theoretical framework within the scope of the tourism sector.
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Keywords
Social media use is prevalent today, but there is a possibility that it might go out of control and cause negative consequences. Furthermore, by using social media at work…
Abstract
Purpose
Social media use is prevalent today, but there is a possibility that it might go out of control and cause negative consequences. Furthermore, by using social media at work, businesses may develop their networks, communicate in a productive manner and ultimately expand the efficiency. The purpose of this study is to investigate the effect of social media use (SMU) on job performance (JP) through sequential mediators such as social capital dimensions (SC), self-efficacy (SE), job satisfaction (JS) and knowledge sharing (KS) in Indian Public Universities.
Design/methodology/approach
Serial mediation model has been used in the study to analyse the relationship. Data is collected from teaching faculty (n = 702) who use social media in Indian public universities. The study has assessed the association between variables using structural equation modelling.
Findings
The findings suggest that the dimensions of SC, SE, JS and KS sequentially mediated the effect of SMU on JP. In light of the results, the SMU specifies prerequisites for the development of various dimensions of SC. Similarly, the rest of the mediating constructs further affect the other constructs, which ultimately positively affect JP. The final result shows that the indirect effect between social media use and job performance is positive and significant.
Practical implications
The study provides practical suggestions for university administration regarding the use of social media for teaching faculty.
Originality/value
No research has been done regarding social media use affecting the job performance of teaching faculty through serial mediation in public universities. In this respect, this study represents an original attempt to conduct such research.
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Keywords
Satinder Singh, Rashmi Aggarwal and Baljinder Kaur
Purpose: The study aims to extract insights into five significant industries, pharmaceutical, space, defence, renewal energy, and information technology (IT), which have huge…
Abstract
Purpose: The study aims to extract insights into five significant industries, pharmaceutical, space, defence, renewal energy, and information technology (IT), which have huge potential to make India achieving a five trillion-dollar economy in the future.
Design/methodology/approach: The authors focus on future-driven industries which are not only making India a third highest gross domestic product (GDP) producer country but also reviewing the different aspects of these industries and how they can assist India in achieving a five trillion-dollar economies along with determining India’s self-reliance through different governments initiatives in this direction.
Findings: The findings highlight the importance of inclusiveness of policymakers, stakeholders, private players, foreign investors, and the masses. Their significant contributions especially in the pharmaceutical, space, defence, renewal energy, and IT sectors in terms of creativities, innovations, intellect, executions, implementations, and improvements can assist India in achieving its five trillion-dollars economy soon.
Practical implications: This study offers (1) convincing insights into five key industries, pharmaceutical, space, defence, renewal energy, and IT, which have huge potential to increase total GDP volume shortly and (2) the investment areas for the masses where they can see their world not only self-reliant but also will see huge growth in their invested amount in these industries in future.
Originality/value: The insights of five key industries, pharmaceutical, space, defence, renewal energy, and IT, highlight that India has the potential to achieve a five trillion-dollar economy in the future; however, it does not ignore the significant contribution of other industries in making of total GDP.