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Article
Publication date: 19 September 2024

Sanaz Vatankhah, Vahideh Bamshad, Gui Lohmann and Belal Shneikat

This paper explores the intricate interdependencies among core components of airline business models (BMs). In the airline industry, where BMs are complex systems, a successful BM…

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Abstract

Purpose

This paper explores the intricate interdependencies among core components of airline business models (BMs). In the airline industry, where BMs are complex systems, a successful BM requires an orchestrated configuration of various components. However, there is a paucity of research in BM literature pertaining to the interrelationships among key components of airline BMs.

Design/methodology/approach

Employing interpretive structural modelling, we gathered input from experts in Iran to assess the driving power and dependency of elements within airline BMs.

Findings

Our findings highlight the significance of operating environment conditions and competitive market dynamics as pivotal external components shaping the foundational structure. Value proposition, customer relationship management, and process monitoring are crucial linkage components that drive power and dependency. Notably, capturing value is positioned with the highest dependency.

Practical implications

We utilised the ISM technique to visualize interdependencies within airline business models, aiding strategic decision-making. Our findings suggest aligning business and operational strategies with market needs ensures effective value creation and capture, maintaining competitive advantage in the airline industry. In addition, our research reveals critical factors affecting value creation and capture, emphasising monitoring the operating environment and competitive market, and strategically managing value propositions and customer relationship initiatives in the airline industry. We advise adapting business models to external changes for sustained growth and recommend regular monitoring of industry trends and customer expectations.

Originality/value

Framed within complexity theory, these insights offer valuable perspectives on identifying and situating critical BM components in the airline industry. The practical implications derived from this study serve as strategic tools for airline managers and potential investors to optimise the design of their airline BMs.

Details

Journal of Hospitality and Tourism Insights, vol. 8 no. 2
Type: Research Article
ISSN: 2514-9792

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Article
Publication date: 21 October 2024

Sanaz Vatankhah, Hamid Roodbari, Roya Rahimi and Atrina Oraee

High-skilled employees are crucial for sustained competitive advantage of organisations. In the “war for talent”, organisations must position themselves as attractive employers…

117

Abstract

Purpose

High-skilled employees are crucial for sustained competitive advantage of organisations. In the “war for talent”, organisations must position themselves as attractive employers. This study aims to introduce a unified framework to systematically identify and prioritise organisational attractiveness (OA) components, focusing on the extreme context of the airline industry.

Design/methodology/approach

Treating OA as a multi-criteria decision-making (MCDM) situation, this study uses the Fuzzy Delphi Method to validate key OA factors and the Fuzzy Analytical Hierarchy Process to prioritise them based on experts’ judgements.

Findings

This study identifies 5 criteria and 22 sub-criteria for OA, with job characteristics and person–job fit as most critical. These elements signal employment quality and skill–job alignment, reducing information asymmetry and attracting talent.

Practical implications

This research provides a practical framework for airline managers to identify and prioritise key aspects of OA to enhance their value proposition and attract and retain qualified employees. For policymakers, applying the OA framework supports informed policy decisions on employment standards and workforce development.

Originality/value

This research introduces a fuzzy OA index and a framework that enhances OA. By incorporating signalling theory into a fuzzy MCDM approach, it systematically addresses key OA components, offering a strategic method to boost OA.

Details

International Journal of Contemporary Hospitality Management, vol. 37 no. 2
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 26 August 2024

Zehra Altinay, Fahriye Altinay, Ahmed Tlili and Sanaz Vatankhah

ChatGPT has been receiving mounting research attention recently. However, its application and challenges to adopt for tourism and hospitality businesses remain relatively…

403

Abstract

Purpose

ChatGPT has been receiving mounting research attention recently. However, its application and challenges to adopt for tourism and hospitality businesses remain relatively unexplored. To address this research gap, this study aims to systematically assess the application of ChatGPT and its challenges within the domain of tourism and hospitality.

Design/methodology/approach

This study conducts bibliometric and content analyses of papers retrieved from Web of Science and Scopus. Particularly, it systematically reviewed the tourism and hospitality research to identify critical applications of ChatGPT in the context of tourism and hospitality. In addition, this study identified challenges associated with the application of ChatGPT in this context.

Findings

It has been revealed that the use of generative artificial intelligence (AI), such as ChatGPT, in tourism and hospitality research is ascending, with an opportunity to advance the existing knowledge in customer service research. In addition, the results suggest an ongoing interest in assessing the role of AI and language modeling for tourism education and human resource management.

Research limitations/implications

The results are constrained by the used search keywords and electronic databases. Additionally, this study covered only papers published in English. However, the findings shed light on existing knowledge concerning ChatGPT’s transformative potential, identify areas for further exploration and offer guidelines for practice in the tourism and hospitality industry. The findings also revealed various challenges that various stakeholders should keep a closer eye on to ensure the effective and safe use of ChatGPT accordingly.

Originality/value

This study initiates a discussion on ChatGPT’s role in tourism and hospitality and underscores the importance of comprehensive AI integration within the sector.

研究目的

近年来, ChatGPT受到了越来越多的研究关注。然而, 它在旅游和酒店业中的应用及其面临的挑战仍然相对未被探索。为填补这一研究空白, 本研究系统评估了ChatGPT在旅游和酒店业中的应用及其挑战。

研究方法

本研究通过对从Web of Science(WoS)和Scopus检索的文献进行文献计量分析和内容分析。特别是, 系统回顾了旅游和酒店业的研究, 以识别ChatGPT在这一背景下的关键应用, 并识别了与其应用相关的挑战。

研究发现

研究揭示了生成式人工智能(如ChatGPT)在旅游和酒店业研究中的应用日益增多, 为推动客户服务研究的现有知识提供了机会。此外, 研究结果表明, 对人工智能和语言建模在旅游教育和人力资源管理中的作用存在持续的兴趣。

研究创新

本研究开启了对ChatGPT在旅游和酒店业中作用的讨论, 并强调了在该行业中全面整合人工智能的重要性。

实践意义

本研究受限于所用的搜索关键词和电子数据库。此外, 本研究仅涵盖了英文论文。然而, 研究结果揭示了关于ChatGPT变革潜力的现有知识, 确定了进一步探索的领域, 并为旅游和酒店业实践提供了指导。研究还揭示了各利益相关者应密切关注的各种挑战, 以确保ChatGPT的有效和安全使用。

Details

Journal of Hospitality and Tourism Technology, vol. 16 no. 2
Type: Research Article
ISSN: 1757-9880

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Article
Publication date: 27 November 2023

Oğuz Kara, Levent Altinay, Mehmet Bağış, Mehmet Nurullah Kurutkan and Sanaz Vatankhah

Entrepreneurial activity is a phenomenon that increases the economic growth of countries and improves their social welfare. The economic development levels of countries have…

423

Abstract

Purpose

Entrepreneurial activity is a phenomenon that increases the economic growth of countries and improves their social welfare. The economic development levels of countries have significant effects on these entrepreneurial activities. This research examines which institutional and macroeconomic variables explain early-stage entrepreneurship activities in developed and developing economies.

Design/methodology/approach

The authors conducted panel data analysis on the data from the Global Entrepreneurship Monitor (GEM) and International Monetary Fund (IMF) surveys covering the years 2009–2018.

Findings

First, the authors' results reveal that cognitive, normative and regulatory institutions and macroeconomic factors affect early-stage entrepreneurial activity in developed and developing countries differently. Second, the authors' findings indicate that cognitive, normative and regulatory institutions affect early-stage entrepreneurship more positively in developed than developing countries. Finally, the authors' results report that macroeconomic factors are more effective in early-stage entrepreneurial activity in developing countries than in developed countries.

Originality/value

This study provides a better understanding of the components that help explain the differences in entrepreneurship between developed and developing countries regarding institutions and macroeconomic factors. In this way, it contributes to developing entrepreneurship literature with the theoretical achievements of combining institutional theory and macroeconomic indicators with entrepreneurship literature.

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Article
Publication date: 13 November 2024

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

6

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This paper identified that the airline business model is a complex system that relies on the interdependencies of the various systems.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Details

Strategic Direction, vol. 40 no. 11
Type: Research Article
ISSN: 0258-0543

Keywords

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