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Digitalization and marketing technologies have made it possible to overcome some barriers to pricing – a multidisciplinary field between marketing, finance and IT – and have set the stage for a paradigm shift in the pricing profession. Value creation, the pricing process, and price communication have been transformed by innovative business models and advanced algorithmic and human–machine solutions. This chapter synthesizes the literature to date and provides a comprehensive framework for an all-encompassing 360° pricing approach that broadens the understanding of pricing in the context of digital business across all steps of the price management process. Starting from product attributes and motivational beliefs in consumers' value assessment and adoption of (technological or digital) products or services, new business models and pricing models emerge in the digital economy, human–machine solutions for price implementation and repricing are increasingly applied, and price search and communication take place through a variety of digital communication channels. Each stage of this framework discusses concrete examples, highlighting the freemium strategy, the subscription model, price tracking and repricing tools, and digital price information channels such as e-commerce, marketplace, or price comparison platforms. The implications for price management in a digital, technology-driven landscape are discussed from the executive level to the analyst level.

This study aims to examine the feasibility of adopting blockchain technology in Jordan’s industrial sector and its intangible benefits. It also analyzes the influence of factors like technological, process, cultural and leadership readiness on the willingness of enterprises to adopt blockchain.

To gain insights into the potential adoption of blockchain technology and its intangible benefits for enterprises in the Jordanian industrial sector, this study gathered perspectives from a broad range of professionals, including financial managers, internal control staff, accounting departments, IT department managers and IS-related personnel. This was achieved through the administration of a comprehensive questionnaire designed to capture their opinions.

This study highlights the importance of technological and leadership readiness in adopting blockchain. It also shows that blockchain adoption can yield significant intangible benefits for enterprises. However, the study did not find a significant relationship between process readiness, cultural readiness and the intention to adopt blockchain.

The study’s outcomes underscore the importance of prioritizing technological and leadership readiness for enterprises and policymakers intending to adopt blockchain technology. By doing so, they can increase their willingness to adopt this technology and leverage its benefits.

This pioneering study investigates the adoption of blockchain technology and its intangible benefits for Jordanian businesses. It also examines the influence of factors like technological, process, cultural and leadership readiness on the decision to adopt blockchain in the industrial sector.

In this study, the authors develop a path model and investigate the effect of pandemic-oriented customer mistreatment on service sabotage through the lens of self-presentation theory. Moreover, the authors question the role of service climate as a moderator of the relationship between service sabotage and service performance.

Data were collected via a survey of 165 F&B frontline employees in restaurants in Iran. The hypotheses are examined using confirmatory factor analysis, structural equation modeling and ordinary least squares regression.

The findings reveal that POCM has a substantial and positive effect on service sabotage, and service climate mitigates the effect of service sabotage on service performance.

The study introduces and conceptually defines the term POCM. Furthermore, the authors apply the self-presentation theory as the overarching theory to explain underlying conditions in customer mistreatment and service sabotage. Moreover, although prior literature has described the saboteur–customer relationship as a one-line interaction, this study contributes to employee sabotage as a multi-linear transaction.

In this study, the authors identify new perspectives on the dark side of hospitality services in crises, such as the COVID-19 pandemic. The authors argue that pandemic-induced changes are essential not simply because they change customers’ moods and lower their patience threshold, but they further provoke ostentatious behaviors in saboteur–customer relations. These findings shed new light on the literature and provide managerial implications for enhancing hospitality performance.

In a competitive environment, eHealth small and medium-sized enterprises’ (SMEs’) barriers to survival differ from those of large enterprises. Empirical research on barriers to eHealth SMEs in less prosperous areas has been largely neglected. This study fills this gap by employing an integrated approach to analyze barriers to the development of eHealth SMEs. The purpose of this paper is to address this issue.

The authors collected data through semi-structured interviews and conducted thematic analysis to identify 16 barriers, which were used as inputs into total interpretive structural modeling (TISM) to build interrelationships among them and identify key barriers. Cross-impact matrix multiplication applied to classification (MICMAC) was then applied validate the TISM model and classify the 16 barriers into four categories.

This study makes significant contributions to theory by identifying new barriers and their interrelationships, distinguishing key barriers and classifying the barriers into four categories. The authors identify that transcultural problems are the key barrier and deserve particular attention. eHealth SMEs originating from regions with cultural value orientations, such as hierarchy and embeddedness, that differ from the UK’s affective autonomy orientation should strengthen their transcultural awareness when seeking to expand into UK markets.

By employing an integrated approach to analyze barriers that impede the development of eHealth SMEs in a less prosperous area of the UK, this study raises entrepreneurs’ awareness of running businesses in places with different cultural value orientations.

Researchers have examined the influence of the factors on reducing return rates in retailing over the years. However, the returns experience is often an overlooked way to drive customer engagement and repeat sales in the now ubiquitous omnichannel setting. The focus on returns prevention in existing research overshadows management’s need to understand better the comprehensive mechanics linking the customer in-store return experience with their repurchase actions. Recognizing the need to bridge different stages of the returns management process, this research aims to explore the facilitators and barriers of in-store return activities.

Analysis of customer corporate data from 5,339 returns at the retail level provides insights from the customer return experience. Expanding our theoretical understanding, a deductive research approach then examines how those factors impact customer repurchase intentions both online and at brick-and-mortar stores. Stage two of the study employs a scenario-based role-playing experiment with consumer respondents to test hypotheses derived from signaling theory and justice theory.

Results find that returns policy and loyalty program capabilities are essential in creating a positive customer in-store experience. Moreover, a return experience enhanced by frontline employee service can retain existing shoppers and drive additional store traffic, further stimulating retailer sales.

These findings refine our understanding of returns management in evolving omnichannel retailing and offer practical insights for retailers to manage customer relationships through in-store returns.

The vulnerability of customers to malware attacks through weak supplier links has prompted a need for collaboration as a strategic alternative in improving supply chain cybersecurity (SCC). Current studies overlook the fact that the effectiveness of cybersecurity strategies is dependent on the form of interfirm relationship mechanisms within which supply chain digital assets are embedded. This paper analyses the association between interfirm collaborative cybersecurity management capabilities (ICCMC) and cybersecurity parameters across a supply chain and proposes an agenda for future research.

A systematic literature review (SLR) is conducted, employing text mining software to analyse content extracted from 137 scholarly articles on SCC from January 2013 to January 2022.

The co-occurrence analysis strongly confirms the potential of ICCMC to reinforce SCC. Furthermore, we establish that relational factors could have multiple roles: as antecedents for ICCMC, and as factors that directly affect SCC parameters. The analysis reveals knowledge gaps in SCC theory grounding, including a fragmented and sparse representation of SCC parameters and the potential presence of an omitted variable – SCC – that could improve subsequent testing of causal relationships for theory development.

The paper’s contribution is at the intersection of interfirm collaboration and mandating cybersecurity requirements across a supply chain. Our paper contributes to closing a social-technical gap by introducing social aspects such as the Relational View and the importance of developing ICCMC to reinforce SCC. We offer a method for testing co-occurrences in SLRs, a comprehensive definition of SCC, and a framework with propositions for future research on increasing the effectiveness of collaborative cybersecurity management. We position collaboration as a necessary condition for the transition from cybersecurity of a firm to cybersecurity across a supply chain, and its ecosystem.

This study aims to examine the effect of Industry 4.0 technology on resilience in established cross-border supply chain(s) (SC).

A literature review provides insight into the resilience capabilities of cross-border SC. The research uses a case study of operational international SC: the producers, importers, logistics companies and UK Government (UKG) departments. Semi-structured interviews determine the resilience capabilities and approaches of participants within cross-border SC and how implementing an Industry 4.0 Internet of Things (IoT) and capitals Distributed Ledger (blockchain) based technology platform changes SC resilience capabilities and approaches.

A blockchain-based platform introduces common assured data, reducing data duplication. When combined with IoT technology, the platform improves end-to-end SC visibility and information sharing. Industry 4.0 technology builds collaboration, trust, improved agility, adaptability and integration. It enables common resilience capabilities and approaches that reduce the de-coupling between government agencies and participants of cross-border SC.

The case study presents challenges specific to UKG’s customs border operations; research needs to be repeated in different contexts to confirm findings are generalisable.

Operational SC and UKG customs and excise departments must align their resilience strategies to gain full advantage of Industry 4.0 technologies.

Case study research shows how Industry 4.0 technology reduces the de-coupling between the SC and UKG, enhancing common resilience capabilities within established cross-border operations. Improved information sharing and SC visibility provided by IoT and blockchain technologies support the development of resilience in established cross-border SC and enhance interactions with UKG at the customs border.

This study examines how compliance with government and firm's own policy and reverse logistics practices relate with firm environmental performance.

This study draws on insights from stakeholder theory, and follows a two-phase research approach. The first phase utilized an extended literature review that seeks to provide a qualitative and comprehensive understanding of the research problem. The 2001–2023 data was collected from the Web of Science and Scopus databases, complemented with Google Scholar. The second phase involved an empirical study—adopting a quantitative cross-sectional survey design with a self-administered questionnaire to validate the theoretical conceptualizations deriving from the literature review. The empirical data were collected from 203 food and beverages manufacturing firms in Uganda and analysed using the partial least squares structural equation modelling (PLS-SEM) approach.

The study findings suggest that compliance with government policy positively influences firm environmental performance, both directly, and indirectly through fostering reverse logistics practices, and that the relationship between compliance with government policy and reverse logistics practices is contingent upon compliance with the focal firm's own policy.

The study findings will enhance the theoretical and conceptual development of the ideas that underpin stakeholder theory and applications. The Ugandan government will come up with better mechanisms for enforcing compliance with policy regulating the application of reverse logistics practices. In addition, the study advances the use of multi-method approaches in investigating interesting research aspects requiring in-depth examination. However, considering the fact that the empirical study was conducted in a single country context, and focused on firms more or less from the same sub-sector, the findings of the study might not be generalizable globally.

This study provides useful insights to logistics and supply chain managers involved in reverse logistics activities in food and beverages manufacturing firms. These managers can know how to leverage reverse logistics practices to enhance environmental performance of firms amidst environmental policies in the industry where they operate.

This study contributes to the built body of knowledge in operations, logistics and supply chain management literature; understanding about reverse logistics practices as a mechanism through which compliance with government policy influences environmental performance of firms. The interaction between compliance with government policy and compliance with firm policy is essential in explaining the performance effects of reverse logistics practices. In addition, the study advances the use of multi-method approaches in investigating interesting research aspects requiring in-depth examination. Complementing extended literature review with and empirical research to investigate reverse logistics practices influences on firm environmental performance, and incorporating the role of policy in explaining this relationship should make considerable contribution. Besides, the study highlights important areas for future research.

Industry 4.0 (I4.0) technologies are pivotal in enhancing supply chain resilience (SCRES). The extant literature identifies multiple antecedents of SCRES. However, the holistic impact of I4.0 technologies on all the antecedents of SCRES has not been rigorously studied. Practising managers have a limited understanding of the interrelationship of these technologies and their impact on each SCRES antecedent and its subfactors. This highlights the need for a comprehensive technology roadmap that integrates I4.0 technologies with SCRES antecedents and subfactors, benefiting both the pre- and post-disruption phases.

Interpretive structural modelling is used to develop the hierarchical structure of technologies based on their interrelationship. ANP-SVNTOPSIS (Analytic Network Process – Single Valued Neutrosophic Technique for Order of Preference by Similarity to Ideal Solution) approach to quantify technology impact factors (TIFs) value of each technology corresponding to each antecedent of SCRES is applied.

The result reveals that data-driven technologies and additive manufacturing have the highest impact on SCRES. The detailed analysis of the TIF values identifies high-impacting technologies for each SCRES antecedent and subfactor. The results are used to propose a technology roadmap integrating I4.0 technologies with SCRES antecedents for pre- and post-disruption phases.

The positive impact of I4.0 technologies on SCRES is well established. However, many companies face challenges in their I4.0 implementation projects despite the manifold advantages. To the best of our knowledge, no previous research has conducted such a rigorous analysis at the individual technology level and SCRES antecedents to quantify the multifaceted dimensions of SCRES. The present study addresses this gap. Furthermore, it proposes a technology roadmap which incorporates pre- and post-disruption phases, which is its uniqueness.

Theory is an essential prerequisite in the development and maturation of any scholarly discipline. This study offers insight into theory development in reverse logistics (RL) studies, provides a synopsis of the theories employed in RL studies, and presents a comprehensive framework for choosing and applying theories in RL studies.

Using the systematic literature review approach, 265 various RL articles were analysed to discover the trend in using theories in RL studies and classify the individual theories employed. The analysis of the theoretical classification is presented to explain the type and frequency of the usage of theories.

The analysis discovered 52 specific theories from the sample. These theories were categorised under various categories: competitive, inventory, economic, decision, etc. The institutional, stakeholder, transaction cost economies, resource-based view, natural resource-based view, dynamic capability, agency and theory of planned behaviour were some of the key theories discovered. Finally, a comprehensive framework is provided to aid researchers in choosing and utilising theories.

This study gives authors, reviewers and editors perspectives on utilising theories in RL studies. It will give them the impetus to develop theories in RL and limit the borrowing or extension of theories from other disciplines to RL studies.

To the best of the researcher's knowledge, this is the first attempt to comprehensively provide an anatomical perspective into theory usage in RL studies. Besides, this study's proposed framework for selecting and using theories is a novelty in the domain of RL.