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Article
Publication date: 29 December 2023

Lingwen wei, Yan Hong and Xianyi Zeng

The purpose of this research is to conduct a theoretical prediction study exploring the effectiveness of different content marketing strategies in expanding the second-hand market…

1417

Abstract

Purpose

The purpose of this research is to conduct a theoretical prediction study exploring the effectiveness of different content marketing strategies in expanding the second-hand market for fashion brands, comparing the costs and risks involved in these strategies in practice.

Design/methodology/approach

First, the expert interview method is employed to extract the content marketing strategies of the fashion second-hand market. Then, a descriptive space that is able to identify various fashion brand images is established. Then, experts' perceptions of the relationships between content marketing strategies and fashion brand image dimensions are obtained through a subjective evaluation procedure. Data of semantic evaluation were quantified and analyzed using the fuzzy logic method.

Findings

When fashion brands expand to the second-hand market, they not only need to focus on improving the individual differentiation of products but also give priority to the quality of products and services and the overall customer experience. Exploring the “social impact strategy” will become an important direction for the development of fashion brands in the future.

Originality/value

The research methodology employed herein exhibits a noteworthy degree of novelty. This study introduces a pioneering theoretical prediction approach utilizing fuzzy logic, marking the inaugural exploration of this emerging and captivating dimension within the context of the study. Simultaneously, the study provides comparative results among content marketing strategies for expanding the fashion second-hand market, offering guidance for market expansion.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 28 no. 5
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 4 July 2023

Stephanie Halbrügge, Paula Heess, Paul Schott and Martin Weibelzahl

The purpose of this paper is to examine how active consumers, i.e. consumers that can inter-temporally shift their load, can influence electricity prices. As demonstrated in this…

Abstract

Purpose

The purpose of this paper is to examine how active consumers, i.e. consumers that can inter-temporally shift their load, can influence electricity prices. As demonstrated in this paper, inter-temporal load shifting can induce negative electricity prices, a recurring phenomenon on power exchanges.

Design/methodology/approach

The paper presents a novel electricity-market model assuming a nodal-pricing, energy-only spot market with active consumers. This study formulates an economic equilibrium problem as a linear program and uses an established six-node case study to compare equilibrium prices of a model with inflexible demand to a model with flexible demand of active consumers.

Findings

This study illustrates that temporal coupling of hourly market clearing through load shifting of active consumers can cause negative electricity prices that are not observed in a model with ceteris paribus inflexible demand. In such situations, where compared to the case of inflexible demand more flexibility is available in the system, negative electricity prices signal lower total system costs. These negative prices result from the use of demand flexibility, which, however, cannot be fully exploited due to limited transmission capacities, respectively, loop-flow restrictions.

Originality/value

Literature indicates that negative electricity prices result from lacking flexibility. The results illustrate that active consumers and their additional flexibility can lead to negative electricity prices in temporally coupled markets, which in general contributes to increased system efficiency as well as increased use of renewable energy sources. These findings extend existing research in both the area of energy flexibility and causes for negative electricity prices. Therefore, policymakers should be aware of such (temporal coupling) effects and, e.g. continue to allow negative electricity prices in the future that can serve as investment signals for active consumers.

Details

International Journal of Energy Sector Management, vol. 18 no. 3
Type: Research Article
ISSN: 1750-6220

Keywords

Book part
Publication date: 20 August 2024

Sandra Danilovic

Abstract

Details

Games
Type: Book
ISBN: 978-1-80043-597-1

Book part
Publication date: 24 January 2025

Cécilia Smith

Homelessness in Greater Boston has been a recurring issue since the 1980s. Massachusetts is the only right to shelter state in the nation, which theoretically guarantees that…

Abstract

Homelessness in Greater Boston has been a recurring issue since the 1980s. Massachusetts is the only right to shelter state in the nation, which theoretically guarantees that families with children under the age of 21 must be offered a place to sleep every night. However, research shows that among the various obstacles case managers encounter when trying to assist the homeless, the fragmentation of services and initiatives is one of the most persistent limitations to their actions. At the state and local levels, coordination between service providers has repeatedly proved uncertain. These providers point to an ongoing, unhealthy competition to get funding for their shelters or service centers, which has devastating repercussions on the people they serve. Boston officials hold a difficult position, as the state capital city draws many homeless families and individuals hoping for better support, thus putting pressure on local shelters to provide more beds every night. Unsurprisingly, the onset of the pandemic worsened an already strained homeless assistance network, by forcing clients to seek shelter elsewhere due to reduced capacity and creating a new type of fragmentation. In the context of limited space, where zoning laws have relentlessly favored single-family homes in wealthy neighborhoods, Greater Boston is now facing a dire shortage of housing, while migrants from abroad continue to be drawn to its progressive social policies, hoping to find shelter from poverty and war.

Details

Fragmented Powers
Type: Book
ISBN: 978-1-83608-412-9

Keywords

Article
Publication date: 10 June 2024

Esneider Gutierrez-Rivera, Manuela Escobar-Sierra, Jorge-Andrés Polanco and Francesc Miralles

This study aims to address the challenge of sustainability in Catholic schools quantitatively, even more so knowing that there are few systematized and quantitatively elaborated…

Abstract

Purpose

This study aims to address the challenge of sustainability in Catholic schools quantitatively, even more so knowing that there are few systematized and quantitatively elaborated approaches that help to determine their sustainability dimensions. Therefore, this study aims to estimate the structural relationships of organizational sustainability in primary and secondary religious schools in Latin America based on the substantive functions of the school, such as care, upbringing and education from an organizational approach.

Design/methodology/approach

Deductive reasoning was used. In the preliminary phase, data were extracted from 420 educational leaders of primary and secondary schools in Latin America from the Lasallian Network, leading a school population of 200,500 students and impacting 166 schools; these previous results were again contrasted with the forthcoming literature with research from the Ramon Llull University, Barcelona, Spain, to achieve the sustainability framework, which has an endogenous variable called the school organizational sustainability framework.

Findings

The results reveal four dimensions of the first-order structural model: management, association, communication, well-being and curriculum, And eight second-order dimensions: governance, communication, resources, secular association, secular partnership, health, social commitment, and campus operation. The investigation results show that secular association and well-being are two dimensions that are constituted as the main elements of a sustainability framework for this type of organization.

Research limitations/implications

The Catholic school has specific dimensions that need to be cared for with special attention, such as association, which comes from the laity and comes from the experience of the religious. In addition to this vital dimension, well-being, constituted as care for the people of the community, as care for all, is connatural to the religious school. Still, it is constituted by an edge that completes it, and that is the concern for the well-being of those outside regarding social justice. A limitation in the pretension of totality is that the study is conducted in a small portion of Catholic schools in Latin America.

Practical implications

A practical impact in the schools investigated is to present this sustainability framework as a reference to incorporate these dimensions as a strategy to bet on sustainability. Although the realities and contexts of the Latin American school are very different, some factors can impact low-income schools and schools with more significant financial resources if they are strengthened and worked on with dedication. In addition, this framework can lead to roads and the construction of indicators within the school, which can measure the sustainable commitment of the whole school. Finally, a clear finding of the framework is the need for good governance processes related to leadership and leaders' commitment to school-wide sustainability.

Social implications

The present study impacts the depth that the proposal of the global educational pact can reach in the reality of Catholic schools in Latin America. The seriousness with which its leaders take the issue of sustainability from this perspective can contribute to the sustainability of life itself.

Originality/value

The originality of this research is that it constitutes the first Sustainability framework in Latin America in Catholic schools from an organizational approach.

Details

International Journal of Educational Management, vol. 38 no. 5
Type: Research Article
ISSN: 0951-354X

Keywords

Article
Publication date: 11 June 2024

Hasna Balaj Albaroudi and Shahzaf Iqbal

This study examines the influence of quality culture (QC) on university performance (UP) within the higher education (HE) context of Saudi Arabia, exploring the mediating roles of…

145

Abstract

Purpose

This study examines the influence of quality culture (QC) on university performance (UP) within the higher education (HE) context of Saudi Arabia, exploring the mediating roles of transformational (TFL) and transactional leadership (TNL) styles.

Design/methodology/approach

The study utilizes a cross-sectional survey approach, collecting data through online surveys from administrators representing public and private universities in Saudi Arabia. Data analysis is conducted using PLS-SEM.

Findings

The findings indicate that QC exerts a notable direct influence on UP, along with an indirect effect mediated by TFL and TNL. Additionally, the influences of TFL and TNL on UP are statistically significant. However, the effect of TNL on UP and its role as a mediator in the QC-UP relationship demonstrate partial significance.

Research limitations/implications

This study enriches the theoretical comprehension of quality assurance in HE by incorporating QC as a dynamic capability within Dynamic Capability Theory and TL and TFL as valuable resources within Resource-Based View theory. However, limitations such as a cross-sectional design and reliance on input solely from university administrators must be acknowledged.

Practical implications

The study offers practical insights for policymakers, administrators, and quality managers, emphasizing the economic benefits of robust QC in universities. It highlights QC's impact on policy, curriculum development, and public trust, advocating tailored strategies to improve efficiency and collaboration, crucial for overcoming bureaucratic barriers, especially in public universities.

Originality/value

The originality of this study lies in introducing TFL and TNL as mediators between QC and UP within a university setting.

Details

The TQM Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1754-2731

Keywords

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