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In a society that encourages consumption, attributes such as exclusivity and social recognition are important in what is intended to be restricted to a certain exclusive segment. Luxury is something that is more desirable than necessary. This study develops and tests a model that analyses the brand loyalty–risk relationship in the luxury watch market.

To test the proposed research model, a sample of 306 international consumers and enthusiasts of luxury brand watches was collected. The data were analysed using structural equation modelling.

The results show that perceived quality has a negative indirect influence on brand risk and brand trust has a strong direct negative effect on brand risk. However, the findings also show that in the luxury market, the greater the affection for the brand, the greater the risk perceived by consumers.

The study was conducted in a single market, luxury watches and the sample includes both enthusiasts and consumers of the luxury brands.

Managers should be aware of the double-edged role of brand affect on brand risk. The quality of a brand and the trust in its promise decrease the risk to the consumer.

This pioneering study is one of the first to approach an underexplored topic as is the case of the risk associated with a brand in the context of the luxury goods market. Moreover, it relies on an international sample composed of consumers from several countries.

Industry 4.0 is based on cyber-physical systems (CPSs); therefore, the risks of cyberattacks tend to increase. A cyberattack is any malicious act that could jeopardize the security of production, accounting and financial systems. This review hypothesizes quality management is in a position to play an important role in preventing and detecting hacker attacks.

To verify this hypothesis, Lakato’s research program was utilized in a bibliometric review. This review was separated into two stages: the first was a descriptive analysis and the second was a scientific mapping, done using a technique known as text mining. This technique was guided by factorial and cluster analysis.

The analysis revealed that this subject is emerging and relevant. It was observed that understanding the vulnerabilities of connected systems is crucial for combating cyberattacks. Furthermore, the study highlighted the potential of multivariate control charts, such as Hotelling’s T-squared charts and Exponentially Weighted Moving Average (EWMA) control charts, in efficiently detecting anomalies in connected systems.

This article introduces an approach integrating quality management, statistical analysis and cybersecurity to safeguard CPSs. By leveraging advanced statistical techniques, such as Hotelling T² charts and EWMA charts, in conjunction with the foundational principles of quality management systems (QMS), such as continuous improvement and process standardization, this could be a potentially robust defense against cyberattacks. The integration of these tools allows for the early detection of anomalies and potential cyber threats, ensuring the prevention of integrity and security of interconnected industrial processes.

The purpose of this study is to investigate the influence of light intensity and sources of carbon and nitrogen on the cultivation of Spirulina maxima.

Cultures were carried out in a modified Zarrouk medium using urea, sodium acetate and glycerol. A Taguchi experimental design was used to evaluate the effect on the production of biocompounds: productivities in biomass, carbohydrates, phycocyanin and biochar were analyzed.

Statistical data analysis revealed that light intensity and sodium acetate concentration were the most important factors, being significant in three of the four response variables studied. The highest productivities in biomass (46.94 mg.L⁻¹.d⁻¹), carbohydrates (6.11 mg.L⁻¹.d⁻¹), phycocyanin (3.62 mg.L⁻¹.d⁻¹) and biochar (22, 48 mg.L⁻¹.d⁻¹) were achieved in experiment 4 of the Taguchi matrix, highlighting as the ideal condition for the production of biomass, carbohydrates and phycocyanin.

Sodium acetate and urea can be considered, respectively, as potential sources of carbon and nitrogen to increase Spirulina maxima productivity. From the results, an optimized cultivation condition for the sustainable production of bioproducts was obtained.

This work focuses on the study of the influence of light intensity and the use of alternative sources of nitrogen and carbon on the growth of Spirulina maxima, as well as on the influence on the productivity of biomass and biocompounds. There are few studies in the literature focused on the phycocyanin production from microalgae, justifying the need to deepen the subject.

Following Howard Bowen's legacy for responsible business practices, together with the actual growing pressure of societal problems, such as climate change, social inequality, geopolitics instability, etc., business leaders all around the world are being asked, if not demanded, to show and act as action persons who effectively contribute to a better common value creation. This confluence of situations has led to many CEOs feeling pressured to take a stand in sociopolitical themes, many times outside their businesses' areas, which have become known as CEO activism.

This study aimed to explore if and how this international growing trend is manifesting in the Portuguese context, by exploring the perspective of Portuguese CEOs on the topic, the course of action that they are taking, and how they evaluate risks and opportunities.

For these purposes, we implemented a qualitative methodology based on interviews to 24 Portuguese CEOs and used thematic analysis to explore them. Our findings reveal that, although Portuguese CEOs are aware of this trend, they acknowledge both risks and opportunities, and their activism is still incipient. Plus, they strongly believe that CEO activism must be aligned with the values and mission of the organization they represent. Finally, Portuguese CEOs are convinced of activism being genuine, and therefore should be first implemented within the organization, which is where most of them focus their action. Our work provides an original mapping of the CEO activism landscape in Portugal and an insightful discussion of the CEO's perspective on this growing phenomenon.

Research on organizational citizenship behavior (OCB) has been based on Western developed economies’ samples (or specific Eastern countries such as China and Saudi Arabia), lacking attention to developing contexts (Latin America). Even though OCBs’ antecedents in the Global North context have been thoroughly explored, Corporate Social Responsibility’s (CSR) perceptions and organizational commitment’s (OC) roles are “under-studied” in such developing contexts. This study aims to respond to the call for research on the behavioral perspective on CSR in Latin America, challenging implicit assumptions of theories developed in Western developed countries, related to the employees’ CSR perceptions and OC and OCB research.

In a postpositivist approach, the authors tested whether CSR and OC directly affect OCB, exploring OCB’s five dimensions – altruism, courtesy, consciousness, civic virtue and sportsmanship, with a main hypothesis that CSR and OC directly affect OCBs. The sample comprises responses from 1,059 employees from public and private Higher Education Institutions (HEIs) in Brazil – the largest economy in Latin America, yet a collectivistic society developing country, in which OCB phenomena is still underexplored or done to a lesser extent.

Whenever positively perceiving their organizations’ CSR activities, employees identify strongly with the organization, influencing positive job outcomes such as OC and OCBs. Findings indicate that despite not perfectly fitting non-North American contexts, the OCB five-dimension structure is positively related to employees’ CSR perception, confirming OC’s stronger role in the Brazilian context. Indeed, findings confirm OC’s influence over all OCB dimensions, re-stating it as a stronger predictor of behaviors like consciousness (compliance), civic virtue and sportsmanship.

This research accepted the challenge of bringing OC back to OCB research. Indeed, seminal work had implied OC as a robust and significant predictor of the OCB, yet in Western developed economies. The scarcity of research on the matter in developing collectivist economies such as Brazil, justifies this study’s novelty and appropriateness.

La investigación sobre el organizational citizenship behavior (OCB) se ha basado en muestras de economías desarrolladas occidentales (o países orientales específicos como China y Arabia Saudita), sin prestar atención a los contextos en desarrollo (América Latina). Aunque se han explorado a fondo los antecedentes de las OCB en el contexto del Hemisferio Norte Global, las percepciones de la Responsabilidad Social Empresarial (RSE) y los roles del compromiso organizacional (CO) están “poco estudiados” en tales contextos en desarrollo. Respondemos al llamado a investigar la perspectiva conductual de la RSE en América Latina, desafiando los supuestos implícitos de las teorías desarrolladas en los países desarrollados occidentales, relacionadas con las percepciones de RSE de los empleados y las investigaciones sobre OC y OCB.

En un enfoque pos-positivista, probamos si la RSE y el OC afectan directamente al OCB, explorando las cinco dimensiones del OCB: altruismo, cortesía, conciencia, virtud cívica y espíritu deportivo, con la hipótesis principal de que la RSE y el OC afectan directamente a los OCB. La muestra comprende respuestas de 1.059 empleados de instituciones de educación superior (IES) públicas y privadas en Brasil, la economía más grande de América Latina, pero un país en desarrollo con una sociedad colectivista, en el que los fenómenos OCB aún están poco explorados o se realizan en menor medida.

Siempre que perciben positivamente las actividades de RSE de sus organizaciones, los empleados se identifican fuertemente con la organización, lo que influye en resultados laborales positivos, como OC y OCB. Los hallazgos indican que, a pesar de no encajar perfectamente en contextos fuera de América del Norte, la estructura de cinco dimensiones de OCB está positivamente relacionada con la percepción de RSE de los empleados, lo que confirma el papel más fuerte del OC en el contexto brasileño. De hecho, los hallazgos confirman la influencia del compromiso organizacional sobre todas las dimensiones del OCB, reformándolo como un predictor más fuerte de comportamientos como la conciencia (cumplimiento), la virtud cívica y el espíritu deportivo.

Esta investigación aceptó el desafío de devolver el OC a la investigación de OCB. De hecho, un trabajo fundamental había implicado que el OC era un predictor sólido y significativo del OCB, incluso en las economías desarrolladas occidentales. La escasez de investigaciones sobre el tema en economías colectivistas en desarrollo como Brasil, justifica la novedad y pertinencia de este estudio.

A investigação sobre o comportamento de organizational citizenship behavior (OCB) tem-se baseado em amostras de economias desenvolvidas ocidentais (ou de países orientais específicos, como a China e a Arábia Saudita), sem atenção aos contextos em desenvolvimento (América Latina). Embora os antecedentes dos OCBs no contexto do Hemifério Norte tenham sido exaustivamente explorados, as percepções da Responsabilidade Social Corporativa (RSE) e os papéis do organizational commitment (OC) são “subestudados” nesses contextos em desenvolvimento. Respondemos ao apelo por pesquisas sobre a perspectiva comportamental da RSE na América Latina, desafiando pressupostos implícitos de teorias desenvolvidas nos países ocidentais desenvolvidos, relacionadas às percepções de RSC dos funcionários e às pesquisas de OC e OCB.

Numa abordagem pós-positivista, testamos se a Responsabilidade Social Corporativa e o OC afectam directamente o OCB, explorando as cinco dimensões do OCB – altruísmo, cortesia, consciência, virtude cívica e espírito desportivo, com a hipótese principal de que a RSE e o OC afectam directamente os OCB. A amostra compreende respostas de 1.059 funcionários de Instituições de Ensino Superior (IES) públicas e privadas do Brasil – a maior economia da América Latina, mas um país em desenvolvimento com sociedade coletivista, no qual o fenômeno do OCB ainda é subexplorado ou realizado em menor grau.

Sempre que percebem positivamente as atividades de RSE das suas organizações, os funcionários identificam-se fortemente com a organização, influenciando resultados positivos do trabalho, como OC e OCBs. Os resultados indicam que, apesar de não se ajustar perfeitamente aos contextos não norte-americanos, a estrutura de cinco dimensões do OCB está positivamente relacionada com a percepção de RSE dos funcionários, confirmando o papel mais forte do OC no contexto brasileiro. Na verdade, os resultados confirmam a influência do compromisso organizacional sobre todas as dimensões do OCB, reafirmando-o como um preditor mais forte de comportamentos como consciência (conformidade), virtude cívica e espírito desportivo.

Esta pesquisa aceitou o desafio de trazer o OC de volta à pesquisa de OCB. Na verdade, o trabalho seminal tinha implicado o OC como um preditor robusto e significativo do OCB, ainda nas economias desenvolvidas ocidentais. A escassez de pesquisas sobre o assunto nas economias coletivistas em desenvolvimento, como o Brasil, justifica a novidade e a adequação deste estudo.

Increased competition and the constant need for companies to differentiate make markets more competitive and consumers more demanding when making purchasing decisions. Consequently, companies recognized the importance of marketing and economics, which has gradually replaced its transactional practices, focused essentially on a single transaction, with relational practices, in which the customer is considered an integral part of the process. Creating long and profitable relationships has become a business priority and the use of tools such as customer relationship marketing (CRM) has become crucial. With the increasing importance of health and wellness tourism, thermalism has become a very competitive product wanted by tourists who need treatments that are not available in their country due to lack of availability or because they are quite expensive. Since tourism is integrated in the services sector, a set of relational marketing strategies can be applied to establish and maintain relationships with tourists. Therefore, it is important to understand how relational marketing can improve health and wellness tourism. Based on a combination of theoretical and practical research, this chapter explores the dynamic system and mechanism of innovation and development of relational marketing strategies in specific contexts of tourism (i.e. health and wellness tourism) considering cross-border (i.e. Northern Euroregion of Portugal and Galicia). From an interdisciplinary perspective, the chapter presents insights for marketing and tourism (health and well-being) and for the economic development of territories (i.e. cross-border regions).

The purpose of this study is to identify the key factors that drive social entrepreneurship (SE) among Ecuadorian social entrepreneurs.

The study was developed following a qualitative and exploratory research design based on the identification of social entrepreneurs through the nonprobabilistic sequential sampling technique, giving a total of fifteen social entrepreneurs who were given a structured interview that was later analyzed in the ATLAS.TI software for the identification, analysis and categorization of drivers.

The results will identify eight drivers for SE, including social exclusion, public support, sources of employment, economic income, family support, environmental awareness and fair trade, as standards and values. Overall, the findings help to improve the understanding of the factors that determine the creation and development of social enterprises in the country.

Deepen and increase the literature on SE in Latin America. Contribute to reducing the knowledge gap on the topic.

Taken together, the results provide empirical evidence and help to better understand the factors that determine the creation and development of social enterprises in the country.

Identificar los factores clave que impulsan el emprendimiento social en emprendedores sociales ecuatorianos.

El estudio se desarrolló siguiendo un diseño de investigación cualitativo y exploratorio basado en la identificación de emprendedores sociales a través de la técnica de muestreo secuencial no probabilístico, obteniendo un total de quince emprendedores sociales a quienes se les realizó una entrevista estructurada que posteriormente fue analizada en el software ATLAS.TI para la identificación, análisis y categorización de impulsores.

Los resultados identificarán ocho impulsores del empresariado social, entre los que se encuentran la exclusión social, el apoyo público, las fuentes de empleo, los ingresos económicos, el apoyo familiar, la conciencia medioambiental y el comercio justo, como normas y valores. En general, los resultados ayudan a mejorar la comprensión de los factores que determinan la creación y el desarrollo de empresas sociales en el país.

En conjunto, los resultados aportan evidencia empírica y ayudan a comprender mejor los factores que determinan la creación y desarrollo de empresas sociales en el país.

Profundizar e incrementar la literatura sobre Emprendimiento Social en América Latina. Contribuir a reducir la brecha de conocimiento sobre el tema.

Identificar os principais fatores que impulsionam o empreendedorismo social nos empreendedores sociais equatorianos.

O estudo foi desenvolvido de acordo com um projeto de pesquisa qualitativo e exploratório baseado na identificação de empreendedores sociais por meio da técnica de amostragem sequencial não probabilística, totalizando quinze empreendedores sociais que foram submetidos a uma entrevista estruturada, posteriormente analisada no software ATLAS.TI para identificação, análise e categorização dos fatores determinantes.

Os resultados identificarão oito motivadores do empreendedorismo social, incluindo exclusão social, apoio público, fontes de emprego, renda econômica, apoio familiar, consciência ambiental e comércio justo, como padrões e valores. Em geral, os resultados ajudam a melhorar a compreensão dos fatores que determinam a criação e o desenvolvimento de empresas sociais no país.

Em conjunto, os resultados fornecem evidências empíricas e ajudam a entender melhor os fatores que determinam a criação e o desenvolvimento de empresas sociais no país.

Aprofundar e aumentar a literatura sobre empreendedorismo social na América Latina. Contribuir para reduzir a lacuna de conhecimento sobre o tema.

The commercialization of research produced by universities constitutes a core facet of academic entrepreneurship (AE). Academic literature reveals the need to shed light on entrepreneurial processes in higher education institutions (HEIs). This study intends to fill this gap by researching the mechanisms for facilitating AE and the variables that can moderate the relationship between such mechanisms and AE in Portuguese HEIs.

Our research model aims to assess the mechanisms of academic entrepreneurship (AE) within a sample of 125 Portuguese public higher education institutions (HEIs). To test our research hypotheses, we employed a structural equation model (SEM) using the partial least squares (PLS) method. Additionally, our evaluation examines the potential moderating effects of incubator programs, support initiatives, and proof-of-concept programs (PoCs). Our research model seeks to evaluate the mechanisms for facilitating AE and explore the effects of including incubator programs, support initiatives, and PoCs as moderators. The seven variables (Research mobilization, Unconventionality, Industry collaboration, University policies, Incubator programs and support initiatives, Proof-of-concept programs, and academic entrepreneurship) were measured using a 7-point Likert scale.

The results revealed that different drivers of AE influence the creation and development of entrepreneurial activities. Our findings also show the moderating effects of incubator programs, support initiatives, and proof-of-concept programs on AE. We find that incubator programs, other support initiatives, and PoCs maintain a moderating effect on AE and benefit their respective HEIs.

The study examines only the Portuguese HEI context. Therefore, generalizing these results necessitates reservations. However, the responses came from various actors in HEIs, from different academic backgrounds and research interests. This makes the results more generalizable. Limitations are evident in external validity, given that we gathered the data over a relatively short period.

Observed factors are explored to gain a deeper understanding of their influence on the mechanisms of AE. The implications arise from the new perspective presented and the methodology used to identify mechanisms capable of fostering AE. We hope this research will encourage other researchers to study this topic further.

the engagement of universities at the global level should be emphasised in future policy. While universities in innovation systems often have a local focus, their engagement in innovation ecosystems transcends the boundaries of geographic locations.

PoCs had a significant positive moderating effect on the impact of research mobilization and university policies on AE. Thus, we find interactions between universities and industry boost AE. This study demonstrates how AE benefits HEIs by extending orientation towards mobilizing research, unconventional approaches, cooperation with industry, and university policy implementation. We thus advocate a new approach, demonstrating the influence that the mobility of research, unconventionality, industry collaboration, and university policies hold over AE.

The literature identifies the need to understand better the role of universities’ entrepreneurial orientation (EO), even while this remains an unexplored field. This study seeks to overcome this shortcoming and put forward empirical evidence on the EO of universities and it examines the moderating effects of networks, knowledge and trust, market orientation, and implementing sustainable development goals (SDGs) on the design and development of entrepreneurial universities.

To test the conceptual model, the authors used a sample of 125 questionnaires obtained from Portuguese higher education institutions, and it was deployed a structural equation model by a partial least squared as the estimation method.

The results show that the different dimensions of EO significantly influence the design and development of entrepreneurial universities. Furthermore, our findings show how market orientation and SDGs have moderating effects on the development of university entrepreneurship.

As for practical implications, the results point to the influence EO holds over entrepreneurial universities, and this causal relationship undergoes moderation by networks, knowledge and trust, market orientation and SDGs. As such, HEI rectors, deans and directors need to leverage these moderating effects, fostering human capital and universities’ active initiatives and policies to conceive and develop more entrepreneurial universities.

Our research model seeks to contribute to advancing studies on the EO of universities and assists in better understanding EO within the scope of influence of the third university mission as entrepreneurial institutions.