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1 – 2 of 2Lei Chen, Lihong Cheng, Yuxing Cheng and Xuesong Xu
This paper considers an e-tailer planning to distribute a product under one direct sales channel and multiple asymmetric agency platforms. Based on the multinomial logit (MNL…
Abstract
Purpose
This paper considers an e-tailer planning to distribute a product under one direct sales channel and multiple asymmetric agency platforms. Based on the multinomial logit (MNL) choice model, this study optimizes the pricing strategy and channel selection strategy to maximize the e-tailer’s profit.
Design/methodology/approach
A two-stage channel selection and pricing problem is formulated, where the profit-maximizing e-tailer first optimally selects a specified number of agency platforms from a set of alternatives to distribute the product and then determines the optimal prices in those channels.
Findings
An optimal pricing strategy is proposed to maximize the e-tailer’s total profit on multiple asymmetric channels. The results show that the e-tailer can obtain a higher profit by selling products on more asymmetric agency platforms. Moreover, an effective channel selection algorithm is provided to help the e-tailer optimally select the M agency platforms from N alternatives.
Originality/value
This study enriches the relevant research on multichannel selection and pricing by proposing an optimal pricing strategy and an effective channel selection algorithm. Evaluation results based on real-world industrial data show that the proposed optimal multichannel pricing strategy in this paper can significantly improve the profit of a real-world e-tailer compared to the e-tailer’s actual profit.
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This study investigated the moderating role of democracy in the relationship between corruption and foreign direct investment. The purpose of this study is to understand whether…
Abstract
Purpose
This study investigated the moderating role of democracy in the relationship between corruption and foreign direct investment. The purpose of this study is to understand whether corruption has different effects on the location decisions of multinational enterprises (MNEs) depending on the regime type.
Design/methodology/approach
This study explored how institutional context influenced the impacts of corruption on the location decisions of MNEs, specifically using a sample of Chinese cross-border mergers and acquisitions between 2000 and 2020.
Findings
This study assessed the role of democracy in the relationship between corruption and the location decisions of Chinese MNEs. In general, this study found that Chinese MNEs were hindered by host country corruption, but that these detrimental effects were weaker in the presence of more effective democratic institutions.
Originality/value
This study contributes to the literature on institutional factors in international business through its simultaneous investigation of the effects of both democracy and corruption on the location decisions of MNEs. Moreover, there is a prevailing view that Chinese MNEs are willing to enter countries with high corruption, but the results of this study indicate that they are risk-averse in ways similar to their Western counterparts.
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