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The purpose of this research is to advance the conceptual and practitioner understanding concerning the maximisation of Industry 4.0 technologies industries in an emerging economy. The study first examines the internal resources that companies possess to implement Industry 4.0 effectively and, second, identifies the critical gaps that necessitate external resources, both at the industry and government levels.

The study embraces qualitative and inductive approaches with semi-structured interviews conducted with 112 company leaders representing nine industries and operating in various cities/regions of Vietnam.

The data analysis helped unveil 16 critical dimensions. Notably, the organisation-developed competences dimension illuminates the understanding regarding firms’ available internal resources, while the financial management and technological leap ability dimensions help explain firms’ required resources. More broadly, the business community unity and business community learning dimensions ascertain the significance of industry-level support, while the technological sponsorship and legal framework guide dimensions underline government support.

First, the study unpacks various key aspects of their daily, mid- and long-term operations associated with their current internal resources, gaps identified and the support they require to progress within the Industry 4.0 environment. Second, the study proposes a framework that advances the extant conceptual understanding of operational, strategic, managerial and production aspects among firms operating in an emerging economy. Third, it focuses on companies operating in nine industries in an emerging economy. Fourth, the study contributes to addressing various extant research gaps.

The purpose of the study is to enhance the extant empirical and conceptual understanding of Industry 4.0 (I4.0) adoption and its repercussions for an organisation operating in an emerging economy, considering the dynamic capabilities framework. The study investigates (1) the potential impact of the I4.0 phenomenon on relationships between organisations and industry actors, (2) the existing effects of I4.0 on these relationships and (3) the necessary measures for organisations to unlock the full potential of I4.0 in order to enhance and reinforce these relationships.

A qualitative method was used. Semi-structured, open-ended face-to-face and online interviews were conducted with 18 directors, managers and chief executive officers (CEOs) of Savico, a leading Vietnamese car dealership.

The analysis revealed various dimensions highlighting impacts on organisation–industry actor relationships. For instance, the “enhancing internal/external operations” dimension highlights the significance of benefitting the company’s close stakeholders through a centralised management system or more advanced functions, while the empowering-nimble outcomes dimension underlines the benefits of I4.0 in enabling performance-based choices and staff empowerment.

Technological phenomena such as the I4.0 regime require constant adaptive strategies, including knowledge acquisition and talent development. Thus, the study has implications for industry stakeholders, including companies, educational institutions and government agencies.

The study’s key value lies in proposing a model that provides conceptual depth into organisation–industry actor relationships. Furthermore, both the analysis and the model can guide researchers in future attempts to examine dynamic capabilities among firms operating in emerging economies, with important practical and theoretical implications.

Introduction: To facilitate the effective operation of green credit, every nation should establish a framework of green credit policies. The banking system, particularly commercial banks, has implemented several regulations to encourage green credit and financial activities in general. The State Bank of Vietnam also emphasizes the development of green credit by utilizing management documents issued by the Government and the State Bank.

Purpose: The chapter focuses on statistical analysis and policy recommendations for green credit implementation in Vietnam, employing practical implications to support the development of macro-management policies that promote sustainable development.

Methodology: We use analysis methods, statistics, comparison, and synthesis of data on green credit at Vietnamese commercial banks to analyze the current situation.

Findings: Challenges arise during the execution phase due to the need for more legal documentation about management concerning risk assessment, standards, and subjects bestowed with green credit.

Practical implications: The government should build a solid legal framework with detailed guidance for all stakeholders relating to the green credit process. Commercial banks in Vietnam should develop various products and services related to green credit with attractive content to promote this kind of credit.

The role of customers has moved from reactive to proactive, and they require more control over digital touchpoints. The quest for authenticity is their response to the dark side of interactive marketing – forms of faking, manipulation and exploitation. Authenticity becomes a key topic in interactive marketing as it reflects how customers assess digital touchpoints. However, there is a lack of comprehensive knowledge of authenticity in the interactive environment.

This article consolidates the authenticity studies in various digital touchpoints using the entity-referent correspondence framework. This research employs bibliometric analysis and thematic analysis of 103 articles in the last 15 years.

Five research clusters are identified: (1) human, (2) brand-generated content, (3) user-generated content, (4) branded platforms and (5) new technologies-based touchpoints (artificial intelligence, augmented reality and virtual reality). Most interactive marketing studies focus on human and content authenticity, and new technologies-based touchpoints lack comprehensive conceptualization. The review synthesizes the types of authenticity used in each touchpoint and highlights the importance of true-to-creator-self and true-to-customer-self in customer evaluation. We further propose a research framework with four antecedent groups and outcomes.

Our research supports managers by highlighting the type of authenticity prioritized in each touchpoint's development.

To answer the call from interactive marketing researchers, this research highlights the distinct definitions of authenticity at various digital touchpoints rather than looking at the overall brand. Trends, gaps and future research agenda of the authenticity concept in technology adoption and customer behavior are discussed.

This research examines how bank competition and corporate social responsibility (CSR) affect the stability of Vietnamese commercial banks.

Utilizing data collected from 24 commercial banks spanning the period from 2015 to 2022, the paper employs the two-step system generalized method of moments (SGMM) regression method to find the impact of competition and CSR on commercial banks’ stability in Vietnam.

The key findings are (1) increased competition boosts commercial bank stability; (2) economic and environmental CSR initiatives adversely affect bank stability, while social CSR has a positive impact; (3) seven other factors are also identified to enhance bank stability, including bank size, cost management efficiency, independent management, inflation, gross domestic product (GDP) growth, monetary policy and volatility time.

Prior studies have not concurrently incorporated both CSR and bank competition in their investigations of bank financial stability. Specifically, the comprehensive components of CSR remain underexplored, with a predominant focus on its environmental dimension. This research stands out as one of the few endeavors scrutinizing the influence of competition and CSR on commercial bank financial stability in Vietnam, with a detailed investigation of all three components of CSR.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-04-2024-0316

This research aims to identify the climate for innovation variables and to propose an innovative tool to quantitatively assess the degree of climate for innovation of construction firms.

14 climate-for-innovation variables were identified from a literature review and discussion with experienced practitioners. After that, a questionnaire survey was developed to collect data. Factor analysis was used to analyze data gathered from 157 completed responses. Then, fuzzy synthetic evaluation (FSE) was employed to assess the degree of climate for innovation in Vietnamese construction firms.

Climate-for-innovation variables were categorized into four factors by factor analysis. The FSE analysis shows leadership is the most critical category of four factors, followed by working culture, organization and employee commitment. The calculation also illustrates that the climate for innovation in Vietnamese construction firms is at a moderate level.

This research is one of the first integrated climate for innovation of construction firms in a comprehensive formulation. The formulation provides the decision-makers with a reliable tool to evaluate the degree of climate for innovation, thus having appropriate strategies to develop sustainable innovation performance within their organizations.

This study sought to understand which food allergen labeling systems (non-directive, semi-directive, and directive) were attended to and preferred by 34 participants with food hypersensitivity and their perceived corporate social responsibility (CSR) and behavioral intention towards a restaurant that identifies food allergens on menus.

This study used an online survey with open-ended and ranking questions, combined with eye-tracking technology, to explore participants' visual attention and design preferences regarding four menus. This study utilized one-way repeated measures analysis of variance (RM-ANOVA) and heat maps to analyze participants' menu-reading behaviors. A content analysis of survey responses and a ranking analysis of menus were conducted to understand the reasons behind consumers' preferred menu designs.

The advisory statement was not much attended to. Participants identified food allergen information significantly quicker with the directive labeling system (icons) than the other two systems, implying they were eye-catching. Semi-directive labeling system (red text) has lower visit count and was more preferred than two other systems; each labeling system has its strengths and limitations. Participants viewed restaurants that disclosed food allergen information on menus as socially responsible, and they would revisit those restaurants in the future.

This study was one of the first to explore, through use of eye-tracking technology, which food allergen labeling systems were attended to by consumers with food hypersensitivity. The use of triangulation methods strengthened the credibility of the results. The study provided empirical data to restauranteurs in the US on the values of food allergen identification on restaurant menus, although it is voluntary.

The present research investigates the role of product availability, environmental concern, and social media concerning the intention to purchase green food products by utilising the extended theory of planned behaviour framework in a developing economy.

A self-administered questionnaire collected information from 412 adults and educated consumers from Vadodara city in India. The questionnaire items were used to collect data from previous studies and further validated using confirmatory factor analysis. The data were further analysed using partial least square-structural equation modelling.

The study findings indicated that attitude and perceived behavioural control impact the purchase intention regarding green food products, while subjective norms were found not supportive. At the same time, product availability influences perceived behavioural control and increases the volitional control amongst consumers. Moreover, social media positively impacts the theory of planned behaviour’s key constructs.

The outcomes of the present study provide marketing managers with enhanced insight into the relationship between consumers' perception and green food product consumption in the context of social media influence. The findings could help green food producers evaluate the extent of consumers' intentions to buy their products in developing countries.

To the best of the researchers’ knowledge, the present research is amongst the pioneers in India that focuses on the variables of the theory of planned behaviour, which led to knowing the role of green food availability and social media influence in green food products. At the same time, the focus on purchase intention concerning green food products adds to the study’s uniqueness.

This study aims to explore the relationship between artificial intelligence (AI) awareness and physical and psychological withdrawal behaviors of enterprises employees through the mediating roles of job security and emotional exhaustion as well as the moderating role of emotional intelligence.

Data were collected through a self-administered questionnaire from six fields with the highest level of AI application with a sample of 1,129 Vietnamese enterprises employees. Data were analyzed using SmartPLS, a bootstrapping technique was used to analyze the data. The mediating effect of job security and emotional exhaustion and the moderating effect of emotional intelligence were performed.

The research showed that the proposed moderated mediation model was accepted because the relationships between the constructs were statistically significant. The results of the data analysis supported a positive relationship between AI awareness and physical and psychological withdrawal behaviors, as well as a mediating effect of job security and emotional exhaustion. The findings also confirmed that there is a moderating effect of emotional intelligence between AI awareness and job security, emotional exhaustion, physical and psychological withdrawal behaviors.

Sample data was only collected at a few Vietnamese enterprises in six fields with the highest level of AI application which are e-commerce, transportation and logistics, education, real estate, finance and agriculture, which may be limiting generalizability of research results.

This study offers several practical and useful management implications, such as anticipating negative attitudes, feelings and behaviors of employees to prepare a response plan; conducting interviews, investigate employees’ AI awareness and do their best to minimize its negative effects on employees’ psychological states and behaviors; and paying attention to recruiting and selecting employees with good emotional intelligence.

This study contributes to the growing literature on AI by elucidating the mediating roles of job insecurity and emotional exhaustion in the relationship between AI awareness and physical and psychological withdrawal behavior. This study also makes a significant step forward in examining the moderating mechanisms of emotional intelligence in attenuating the effects of AI awareness on job insecurity, emotional exhaustion, physical and psychological withdrawal behavior.

Women migrant street vendors are considered a vulnerable group in societies, thereby being hard hit during a crisis. This research aims to examine effects of COVID-19 social distancing on their businesses, consumption, health and general lives; solutions and mitigation strategies that they adopted in response to these adverse effects; and their recovery of socioeconomic lives after social distancing.

The data were collected from the women migrant street vendors in urban Vietnam. Descriptive statistics, probit model and ordered probit model were used for empirical analysis.

Women migrant street vendors faced immense challenges during social distancing. They also lacked solutions to sustain their businesses and were forced to resort to various mitigation strategies. Their socioeconomic lives were also slow to recover after social distancing. In addition, those experiencing greater business loss faced more adverse effects during social distancing and have more difficulties in the recovery of socioeconomic lives after social distancing.

This research highlights the importance of redesigning social policies to support women migrant street vendors during crises. It also emphasizes the need to formalize and legalize their activities to foster sustainable and inclusive development in the long term.

To the best of the authors’ knowledge, this research is among the first attempts to explore the effects of COVID-19 social distancing on the women migrant street vendors and to examine how they respond to these adverse effects.