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This paper intends to contribute to the evolving understanding of Indian adolescents as consumers by examining their unique relationships with food brands, focusing specifically on brand love. It further investigates the key drivers that cultivate brand love among adolescents and explores the resulting outcomes of brand love.

About 37 in-depth interviews, including three exercises, were conducted with adolescents aged 11–16. The first and second exercises used projective techniques to explore respondents’ culture-bound love relationships with their favorite brands. Using the laddering technique, the third exercise investigated the critical drivers of respondents’ brand love.

The study reveals that adolescents derive value through attribute-benefit-value linkages from the consumption experience, leading to brand love. The customer value–brand love dynamics result in adolescents’ customer engagement behavior. Additionally, Indian adolescent customers seek brand consumption as a medium to instate their social identity and achieve hedonic pleasure from the experience. The study highlights the role of socialization and attitudinal autonomy in shaping adolescent–brand interactions.

The study could be relevant for both academicians and practitioners as they unveil the consumer psychology of contemporary adolescents in emerging countries like India and how similar or different they are from adult consumers. Also, there are very few adolescent–brand relationship studies in the past that have been deliberated in the context of food brands. Brand managers may design their product development and communication appeals around higher levels of abstraction in the attribute-benefit-value linkages discovered by this study.

Milk is often referred to as the ultimate food because it meets the nutritional needs of infants, children and adults alike. It is a rich source of protein, fat, sweetness, vitamins and minerals. Because of its widespread usage as a healthy dairy product, the issue of milk adulteration is of global significance. The increasing frequency of fraudulent methods in the dairy business raises concerns about its purity and quality.

A study was conducted and reviewed that looked at several approaches for detecting milk adulteration during the past 15 years. This study examines the current state of research and analyzes recent advances in development.

There are ways and technology available that can effectively put an end to the abhorrent practice of milk adulteration.

This research takes a unique approach, focusing on the application of milk adulteration. It provides an overview of milk adulteration detection and investigates the effectiveness of biosensors in identifying common milk adulterants.

The global outbreak of COVID-19 and its subsequent varied impacts on different economic activities necessitate to examine its disruptions and impacts on livestock sector in India due to its recently surging potential as an unrivaled alternative to boost farmer’s income.

The studies for review were identified through search in different databases using relevant keywords. Only full text papers written in English language were reviewed. The review was organized and streamlined using Covidence software.

Analysis of the literature reveals adverse effects of COVID-19 on functioning of input and output stages of livestock supply chains. This has resulted in upstream and downstream economic losses that affect livelihoods of the producers.

Scale of unprecedented crisis due to COVID-19 pandemic requires creative policy decisions to make livestock production systems robust, resilient and sustainable. Organized production systems are required to integrate with livestock-tech startups to modernize their supply chains, whereas local supply chains are required to reorient with government’s intervention in terms of developing on-farm production and postproduction processing facilities.

Although there exist some evidence on COVID-19-related impacts on livestock sector of India, but an integrated review of evidence on COVID-19 related disruptions at all the stages (from input supply to marketing) of livestock supply chains was missing.

This study aims to analyse the influence of the pillars (hard and soft skills) of digital academic entrepreneurship on students' entrepreneurial intention.

This was done by adopting a quantitative methodology involving empirical research with a sample of 761 university students from two countries and adopting structural equation analysis to validate the theoretical model proposed.

The results indicate a direct influence between hard and soft skills and entrepreneurial intention, and a positive, indirect influence between these and entrepreneurial intention mediated by the dimensions of the theory of planned behaviour (TPB) – entrepreneurial attitude, subjective norms and perceived behavioural control. Therefore, the pillars of digital academic entrepreneurship have a direct and indirect influence on university students' entrepreneurial intention.

This study also contributes to better operationalization of entrepreneurial education in university environments, since the development of hard and soft skills can be planned better based on the model proposed here. Considering the relations between the dimensions of hard and soft skills and those of TPB, this study shows there can be an influence on students' entrepreneurial intention.

In this study, a new and innovative construct is inserted in the model of entrepreneurial intention: “structural pillars of digital academic entrepreneurship” through structural equation modelling, to determine the degree of influence of these pillars (hard and soft skills) constructs on HEI students' entrepreneurial intention.

This study aims to investigate factors that influence individuals’ continuance intention to use massive open online courses (MOOCs) by using machine learning models.

Data was collected from 702 MOOC users from major metropolitan cities in India through a network-based sampling and recruitment via various social media outlets (e.g. LinkedIn and Facebook). Various machine learning algorithms along with explainable artificial intelligence (XAI) were employed using Python PyCaret.

Results confirm that pedagogy value, content value, interface value, ubiquity value, teacher presence and learning satisfaction have positive effects on the continuous intention of MOOCs. Furthermore, pedagogy value is a chief driving force of CI of MOOCs. XAI helps clarify intricate patterns in learner data, thus allowing more appropriate interventions.

The findings of the study would be useful for MOOC developers to formulate better value propositions for ensuring a sustainable business and higher growth rate in the market.

This study bridges the gap in the existing literature by providing a novel approach. To the best of the authors’ knowledge, this is the first study using machine learning and XAI earlier in identifying factors leading to continuous intentions of MOOCs, so this research adds value to the existing method of exploring factors enhancing retention rates among learners.

Despite significant advances in previous work, there are still gaps in the research on customers' acceptance of virtual fitting rooms (VFRs). This research aims to highlight the effects of the characteristics of VFRs on the intention to use.

Fashionable clothing shoppers in Harmony Shopping Plaza and Ginza Shopping Plaza in Jinan, China, were chosen as the main sample. A total of 304 valid questionnaires were collected using a questionnaire QR code, which was scanned to access the questionnaire. Structural equation modeling was used to test the relevant hypotheses.

The results showed that customers' usage intention (UI) was positively associated with perceived efficiency, design and perceived security. Furthermore, the mediating effects of perceived ease of use and perceived usefulness were significant between design, vividness and UI.

In contrast to existing research, which focuses primarily on the posterior effects of psychological perception and behavior, this paper focuses on the antecedents of customer psychological perceptions. This study also examines the moderating effect of fashion consciousness, which also provides reference value for future research. The findings of this paper provide practical guidance for the promotion of VFRs.