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Digital games have not only surged in popularity but also have sparked a renaissance, catapulting virtual adventures into the realm of cultural phenomena. It has spilled over as countless individuals find themselves drawn to the tangible pieces of the worlds they love, mulling over the procurement of game merchandise and memorabilia. These items are more than mere collectibles; they are emblems of unwavering enthusiasm for game culture. This study employs the consumer culture theory (CCT) to investigate game players’ propensity to purchase merchandise products.

In this study, social media and online forums were used to collect samples from Taiwan, obtaining 311 valid responses. Partial least squares (PLS) was employed to analyze the research model.

The findings underscore the significance of loyalty as a critical factor affecting individuals’ ethnocentrism and cosmopolitanism attitudes, which also significantly impact the likelihood of players purchasing game merchandise products.

Based on CCT, this study explores game players’ willingness to purchase game merchandise. In Asia, transforming digital game content into peripheral products is a marketing strategy. This study holds practical and academic implications, contributing to the advancement of research in this field.

Accidents occur in all transport modes and can cause significant material damage and loss of life. To efficiently allocate resources that enable the reduction of accidents, it is necessary to estimate the value of a statistical life (VSL). This study aims to show how the statistical value of human life in air and road traffic is determined.

This study examines and applies recent empirical evidence aimed at clarifying the basic concept of the VSL and defining the reasons for its importance in evaluating public policies in aviation safety and road traffic safety. The research focuses on the principal equity indicators, both theoretical and empirical, that must be confronted to provide a credible estimate of the VSL.

Previous research shows that the VSL could have a considerable range of possible values. This study emphasizes that risk reduction funds need to be distributed in a consistent and equitable manner to achieve the best outcomes for society as a whole.

This research will guide future research efforts towards understanding the impact of the estimated statistical life value on air and road safety implications.

This study strengthens awareness of the importance of the VSL in evaluating public policies in the field of aviation and road safety.

To the best of the authors’ knowledge, this study is one of the first to compare air and road traffic from the perspective of the VSL evaluation.