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Article
Publication date: 24 September 2024

Mehwish Rasool, Muhammad Hamid Murtza, Muhammad Imran Rasheed, Aliana Man Wai Leong, Fevzi Okumus and Jingyi Bai

This study aims to investigate the nexus between information technology (IT) competency, supply chain agility and supply chain performance in the hospitality industry. The authors…

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Abstract

Purpose

This study aims to investigate the nexus between information technology (IT) competency, supply chain agility and supply chain performance in the hospitality industry. The authors examine the association of IT competency and supply chain performance through supply chain agility while considering the boundary condition role of risk management.

Design/methodology/approach

The authors collected data via a questionnaire from 302 full-time hotel and restaurant managers in Pakistan.

Findings

Study results reveal a positive association between IT competency and supply chain performance while supply chain agility mediates this relationship. In addition, risk management is identified as an important boundary condition that moderates the direct and indirect relationships between IT competency and supply chain performance.

Originality/value

Study results reveal an important association between IT competency and supply chain agility contributing to the scholarly discussion on supply chain issues in the hospitality sector.

研究目的

本研究旨在探讨信息技术能力(IT能力)对供应链绩效的影响, 并分析风险管理导向和供应链敏捷性在这一关系中的调节作用。

研究方法

本研究采用结构方程模型分析, 通过问卷调查收集数据, 以评估IT能力、风险管理导向、供应链敏捷性和供应链绩效之间的关系。

研究发现

研究发现, IT能力显著提升供应链绩效。风险管理导向和供应链敏捷性在IT能力与供应链绩效之间起到正向调节作用, 增强了IT能力对供应链绩效的积极影响。

研究创新

本研究扩展了关于信息技术与供应链管理之间关系的理论, 强调了风险管理导向和供应链敏捷性的重要性。研究结果为企业在提升供应链绩效时如何利用IT能力提供了实用指导。

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Article
Publication date: 26 November 2024

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

IT technologies and competencies can greatly benefit a firm, especially when used to leverage other competencies within the firm further. Rasool et al. found that integrating IT capabilities into agile supply chains and risk management greatly benefits firms, positioning them in a place of advantage and placing their position in the market as one of growth.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Details

Strategic Direction, vol. 40 no. 12
Type: Research Article
ISSN: 0258-0543

Keywords

Available. Open Access. Open Access
Article
Publication date: 19 December 2023

Mueen Ghazi Elmobayed, Hamood Mohammed Al-Hattami, Mohammed A. Al-Hakimi, Walaa Salama Mraish and Ahmad Samed Al-Adwan

This research aims to determine the effect of marketing literacy on the success of entrepreneurial projects (EPS) in Palestine.

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Abstract

Purpose

This research aims to determine the effect of marketing literacy on the success of entrepreneurial projects (EPS) in Palestine.

Design/methodology/approach

To attain the study’s purpose, the researchers employed the questionnaire, which was applied to a random sample of 298 individuals from the owners of entrepreneurial projects in Palestine. The data were analyzed and tested using SmartPls 4 software.

Findings

The study reached a set of results, including that the level of marketing literacy among owners of small businesses in the Gaza Strip was significantly higher for customer service (CS), management style (MS), technology (T) and customer retention (CR). In particular, the results implied that CS, MS, T and CR significantly and positively affect EPS.

Practical implications

This research would help the start-ups in Palestine spread marketing literacy among the workers in entrepreneurial projects.

Originality/value

Today, most countries tend to support entrepreneurs and owners of creative ideas and entrepreneurial projects through various programs. To the best of the authors'' knowledge, this research is distinguished by its modernity and scarcity in the Arab world, particularly in Palestine. Thus, it would help raise awareness of marketing literacy among owners of entrepreneurial projects and provide empirical evidence of success for those who are about to establish an entrepreneurial project.

Details

Arab Gulf Journal of Scientific Research, vol. 42 no. 4
Type: Research Article
ISSN: 1985-9899

Keywords

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