Sanjay Gupta, Supreet Kaur, Meenu Gupta and Tejinderpal Singh
The rapid expansion of artificial intelligence (AI) is progressively reshaping the dynamics of human interaction, communication, lifestyle, education and professional endeavors…
Abstract
Purpose
The rapid expansion of artificial intelligence (AI) is progressively reshaping the dynamics of human interaction, communication, lifestyle, education and professional endeavors. The purpose of the study is to comprehend and address the barriers which are impeding the implementation of Generative AI Technologies, such as ChatGPT in the educational landscape.
Design/methodology/approach
The study used the Fuzzy analytic hierarchy process (AHP) model to analyze the responses gathered from 149 academicians belonging to the northern states of India.
Findings
The study established that the three most important criteria that influence the adoption of generative AI in the education sector are Risk of Academic Integrity, Risk of biased outcomes and Erosion of Critical Thinking.
Research limitations/implications
The present study was confined to Fuzzy AHP to extract the critical criteria influencing the decision-making. Various other techniques such as PF-Delphi and PF-CoCoSo can be used further. The results provide significant inputs for future research to understand the effect of adoption of Generative AI in different contexts including both opportunities and the challenges faced by them.
Practical implications
The study will be beneficial to various stakeholders including students, educators, society and policymakers as the study will highlight the importance of AI tools, introduce the various challenges associated with and explain the use of these tools as productivity-enhancing tools.
Originality/value
To the best of the author’s knowledge, the present study is a novice as the use of AI in Academia is unexplored and the major criteria influencing the choices have yet been undiscovered.
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The digital content distribution environment is undergoing a dramatic transformation due to the convergence of internet of things (IoT) and over-the-top (OTT) platforms, which…
Abstract
The digital content distribution environment is undergoing a dramatic transformation due to the convergence of internet of things (IoT) and over-the-top (OTT) platforms, which provide users with personalised and immersive experiences. OTT streaming platforms have not only grabbed the attention of customers for entertainment and quality content for binge-watch but also successfully changed the industry market trends. An empirical analysis of the deployment of IoT technology in OTT platforms is presented in this chapter. This chapter tries to explore the perception of viewers towards adoption of IoT in OTT streaming platforms. The unified theory of acceptance and use of technology-2 (UTAUT2) model is the main framework for this chapter, and one-way analysis of variance (ANOVA) and stepwise regression is applied to analyse the responses. Findings suggested the consumer characteristics have significant effect on the attitude of the consumers. On the other hand, security and privacy issues with data become major obstacles. In order to balance innovation and user protection, the study concluded with recommendations for OTT service providers and legislators on how to support the responsible and successful implementation of IoT technology in the media and entertainment sector. The findings highlighted that viewers are adopting IoT while streaming OTT platforms. This chapter will help the interested parties and organisations by providing them insights regarding consumer behaviour across OTT services which they can utilise to formulate strategies.
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Prateek Kalia, Meenu Singla and Robin Kaushal
This study is the maiden attempt to understand the effect of specific human resource practices (HRPs) on employee retention (ER) with the mediation of job satisfaction (JS) and…
Abstract
Purpose
This study is the maiden attempt to understand the effect of specific human resource practices (HRPs) on employee retention (ER) with the mediation of job satisfaction (JS) and moderation of work experience (WE) and job hopping (JH) in the context of the textile industry.
Design/methodology/approach
This study adopted a quantitative methodology and applied quota sampling to gather data from employees (n = 365) of leading textile companies in India. The conceptual model and hypotheses were tested with the help of Partial Least Squares-Structural Equation Modelling (PLS-SEM).
Findings
The findings of a path analysis revealed that compensation and performance appraisal (CPA) have the highest impact on JS followed by employee work participation (EWP). On the other hand, EWP had the highest impact on ER followed by grievance handling (GRH). The study revealed that JS significantly mediates between HRPs like CPA and ER. During Multi-group analysis (MGA) it was found that the importance of EWP and health and safety (HAS) was more in employee groups with higher WE, but it was the opposite in the case of CPA. In the case of JH behavior, the study observed that EWP leads to JS in loyal employees. Similarly, JS led to ER, and the effect was more pronounced for loyal employees.
Originality/value
In the context of the Indian textile industry, this work is the first attempt to comprehend how HRPs affect ER. Secondly, it confirmed that JS is not a guaranteed mediator between HRPs and ER, it could act as an insignificant, partial or full mediator. Additionally, this study establishes the moderating effects of WE and JH in the model through multigroup analysis.
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N.S.S. Kiranmai Balijepalli and Viswanathan Thangaraj
Cryptocurrency markets are gaining popularity, with over 23,000 cryptocurrencies in 2023 and a total market valuation of 870.81 billion USD in 2023. With its increasing…
Abstract
Purpose
Cryptocurrency markets are gaining popularity, with over 23,000 cryptocurrencies in 2023 and a total market valuation of 870.81 billion USD in 2023. With its increasing popularity, cryptocurrencies are also susceptible to volatility. Predicting the price with the least fallacy or more accuracy has become the need of the hour as it significantly influences investment decisions.
Design/methodology/approach
This study aims to create a dynamic forecasting model using the ensemble method and test the forecasting accuracy of top 15 cryptocurrencies’ prices. Statistical and econometric model prediction accuracy is examined after hyper tuning the parameters. Drawing inferences from the statistical model, an ensemble model using machine learning (ML) algorithms is developed using gradient-boosted regressor (GBR), random forest regressor (RFR), support vector regression (SVR) and multi-layer perceptron (MLP). Validation curves are utilized to optimize model parameters and boost prediction accuracy.
Findings
It is found that when the price movement exhibits autocorrelation, the autoregressive integrated moving average (ARIMA) model and the ensemble model performed better. ARIMA, simple linear regression (SLR), random forest (RF), decision tree (DT), gradient boosting (GB) and multi-model regression (MLR) ensemble models performed well with coins, showing that trends, seasonality and historical price patterns are prominent. Furthermore, the MLR approach produces more accurate predictions for coins with higher volatility and irregular price patterns.
Research limitations/implications
Although the dataset includes crisis period data, anomalies or outliers are yet to be explicitly excluded from the analysis. The models employed in this study still demonstrate high accuracy in predicting cryptocurrency prices despite these outliers, suggesting that the models are robust enough to handle unexpected fluctuations or extreme events in the market. However, the lack of specific analysis on the impact of outliers on model performance is a limitation of the study, as it needs to fully explore the resilience of the forecasting models under adverse market conditions.
Practical implications
The present study contributes to the body of literature on ensemble methods in forecasting crypto price in general, potentially influencing future studies on price forecasting. The study motivates the researchers on empirical testing of our framework on various asset classes. As a result, on the prediction ability of ensemble model, the study will significantly influence the decision-making process of traders and investors. The research benefits the traders and investors to effectively develop a model to forecast cryptocurrency price. The findings highlight the potential of ensemble model in predicting high volatile cryptocurrencies and other financial assets. Investors can design the investment strategies and asset allocation decisions by understanding the relationship between market trends and consumer behavior. Investors can enhance portfolio performance and mitigate risk by incorporating these insights into their decision-making processes. Policymakers can use this information to design more effective regulations and policies promoting economic stability and consumer welfare. The study emphasizes the need for using diversified model to understand the market dynamics and improving trading strategies.
Originality/value
This research, to the best of our knowledge, is the first to use the above models to develop an ensemble model on the data for which the outliers have not been adjusted, and the model still outperformed the other statistical, econometric, ML and deep learning (DL) models.
研究目的
加密貨幣市場越來越受歡迎; 於2023年,不同種類的加密貨幣為數已超過23,000種; 同年,它們的總市場估值為八千七百零八點壹億美元。雖然加密貨幣越來越受歡迎,但它們仍然容易受到波動性的影響。預測謬誤減至最少的價格或作出更準確的價格預測就成為某些特定時刻的首要事項,這是因為投資決策會顯著地受到這些預測的影響。
研究方法
研究人員擬以集成學習方法來創造一個動態預測模型,並以此模型測試預測15個頂尖加密貨幣價格的準確性。 研究人員調校超參數後,便審查統計及計量經濟學模式的預測準確性。研究人員基於從統計模式作出的推斷,研製一個使用機器學習算法的集成模型。研究人員在研製這個集成模型時,使用了梯度提升迴歸變量、隨機森林迴歸、支持向量迴歸和多層感知器。 驗證曲線被用來優化模型參數,以及提高預測的準確性。
研究結果
研究人員發現,當價格變動展示自相關時,差分整合移動平均自我迴歸模型和集成模型會表現得更好; 另外,若使用加密貨幣,差分整合移動平均自我迴歸模型、簡單線性迴歸、隨機森林、決策樹、梯度提升和多模型迴歸集成模型會有良好的表現。再者,就波動性較高和價格模式不規則的加密貨幣而言,採用多重線性迴歸的方法會使預測更為準確。
研究的原創性
據我們所知,這是首個研究,以上述的各個模型來研發一個集成模型,而這個集成模型,雖建基於異常值並未調整的數據,但它的表現卻比其它的統計、計量經濟學、多重線性和深度學習等的模型更為優良。
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Ruksar Ali, Sujood, Ariba Naz and Mohd Azhar
The purpose of this study is to provide a review of the existing research landscape on work-life balance and women’s career motivation. It examines the relationship between…
Abstract
Purpose
The purpose of this study is to provide a review of the existing research landscape on work-life balance and women’s career motivation. It examines the relationship between work-life balance and career motivation in the context of Indian women. Specifically, it explores how the work-life balance of women influences the motivational aspects of their careers.
Design/methodology/approach
The research uses a systematic literature review to identify and analyze relevant literature on work-life balance and women’s career motivation among Indian women from the Scopus database.
Findings
The study uncovers critical insights into the connection between work-life balance and women’s career decisions. It gives insight on how work-life balance significantly impacts women’s career choices. The SLR reveals a notable and consistent upward trend in the domains of work-life balance and career motivation among women.
Research limitations/implications
The findings of this study can inform organizations in tailoring policies that foster women’s career growth while simultaneously supporting a healthy work-life balance. In addition, the research can empower women to make informed decisions about their careers and personal lives. Ultimately, it contributes to creating a more inclusive and gender-equitable work environment, promoting both women’s career aspirations and their overall well-being.
Originality/value
This research stands out in its examination of the relationship between work-life balance and women’s career motivation, particularly in the unique context of Indian women. While previous studies have explored these topics individually, this research bridges the gap by investigating their interplay. Moreover, the application of a systematic literature review approach to these variables in the context of Indian women represents a novel contribution.