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Organisations using advanced technology, like ChatGPT, for executing their marketing practices are proliferating, but such fast growth also comes with different adverse impacts of ChatGPT. This interaction of ChatGPT with the humanly implemented marketing 5.0 approach complements the marketing effectiveness. However, while considering the brighter aspects of this techno-marketing integration, marketers should also keep its dark side in mind. Therefore, this chapter investigates the integration of AI-enabled ChatGPT into marketing 5.0 practices. However, both the concepts under study are growing in terms of literature, and the research gap is even more extended when considering their associated views. Furthermore, significantly less literature is available emphasising the negative aspects of this advanced technology. This chapter bridges these gaps by reviewing the literature and presenting the gold-plating effect of ChatGPT usage while implementing marketing 5.0 practices. It also proposes a framework for showing the relationship between ChatGPT utilisation and practicing marketing 5.0, depicting the dark side of this techno-marketing integration. It also emphasised the need for conscious and learned associations between the concepts under study.

The new disruption in the form of ChatGPT can be a valuable tool for organizations to enhance their knowledge management and decision-making capabilities. This article explores how ChatGPT can enhance organizations' KM capability for improved decision-making and identifies potential risks and opportunities.

Using existing literature and a small-scale case study, we develop a conceptual framework for implementing artificial intelligence on the internal organizational knowledge base of big data and its integration with a larger knowledge base of ChatGPT.

This viewpoint conceptualizes integrating knowledge management and ChatGPT for improved organizational decision-making. By facilitating efficient information retrieval, personalized learning, collaborative knowledge sharing, real-time decision support, and continuous improvement, ChatGPT can help organizations stay competitive and achieve business success.

This is one of the first studies on the integration of organizational knowledge management systems with ChatGPT. This research work proposes a conceptual model on integration of knowledge management with generative AI which can be further tested in actual work settings to check it's applicability and make further modifications.

The study provided insights to managers and executives who, in collaboration with IT professionals, can devise a mechanism for integrating existing knowledge management systems in organizations with ChatGPT.

This is one of the first studies exploring the linkage between ChatGPT and knowledge management for informed decision-making.

The 2020 murder of George Floyd resulted in challenges to policing in the United States of America, but little is known about how police chiefs perceive them. At the same time, chiefs of police wield great influence over public perceptions of crime and disorder, the state of their profession, the laws and policies that govern the conduct of police officers and municipal public safety budgets. It is therefore critical to understand how police perceive the changes to their profession post-Floyd.

This study surveyed a randomly selected national sample of 276 municipal chiefs of police. Items probed resignations, recruitment, efforts to defund departments, community support, officer morale, suspects’ likelihood of obeying lawful orders and career risks that could inhibit proactive police work. It examined associations between perceptions and Census Bureau region, length of tenure as chief, size of police department, population served and the urban or rural designation of the jurisdiction.

Chiefs overwhelmingly reported recruiting qualified candidates had become much harder, and the present risks of proactive police work encourage inaction. Chiefs of agencies in the Northeast perceived more challenges than those in the South. Respondents with more years of experience were less likely to perceive the current situation as dire. Approximately 13.5% reported an attempt to defund their department, 56.8% of which yielded some success. Our study suggests an increase in the number and scope of challenges perceived by chiefs of police. Results vary by region and police chief years of experience.

This study provides researchers and practitioners with the perspectives of chiefs about the post-Floyd era that influence their decisions, policies and initiatives.

Corporate governance has become a core topic in management research and business practice. Recent debates like – environmental responsibility, sustainability, ethics, corporate control, generation, protection and distribution of wealth, the role of the board and senior executives in setting standards for performance management, and stakeholder relationship management – have strong links to organisational trust. However, management literature has been relatively silent on how various corporate governance configurations and perspectives potentially shape trust relations within the organisation, especially in Africa. Thus, this chapter reviews corporate governance through the lens of the institutional logics perspective evident in western capitalism and develops a framework connecting various governance configurations to organisational trust. Doing so provides new directions for those seeking to develop further research in corporate governance, institutional logics and organisational trust.

Whenever social injustice tackled by social movements receives heightened media attention, charitable crowdfunding platforms offer an opportunity to proactively advocate for equality by donating money to affected people. This research examines how the Black Lives Matter movement and the associated social protest cycle after the death of George Floyd have influenced donation behavior for campaigns with a personal goal and those with a societal goal supporting the black community.

This paper follows a quantitative research approach by applying a quasi-experimental research design on a GoFundMe dataset. In total, 67,905 campaigns and 1,362,499 individual donations were analyzed.

We uncover a rise in donations for campaigns supporting the black community, which lasts substantially longer for campaigns with a societal than with a personal funding goal. Informed by construal level theory, we attribute this heterogeneity to changes in the level of abstractness of the problems that social movements aim to tackle.

This research advances the knowledge of individual donation behavior in charitable crowdfunding. Our results highlight the important role that charitable crowdfunding campaigns play in promoting social justice and anti-discrimination as part of social protest cycles.

A “state-driven” approach suggests that colonists use census categories to rule. However, a “society-driven” approach suggests that this state-driven perspective confers too much power upon states. A third approach views census-taking and official categorization as a product of state–society interaction that depends upon: (a) the population's lay categories, (b) information intellectuals' ability to take up and transform these lay categories, and (c) the balance of power between social and state actors. We evaluate the above positions by analyzing official records, key texts, travelogues, and statistical memoirs from three key periods in India: Indus Valley civilization through classical Gupta rule (ca. 3300 BCE–700 CE), the “medieval” period (ca. 700–1700 CE), and East India Company (EIC) rule (1757–1857 CE), using historical narrative. We show that information gathering early in the first period was society driven; however, over time, a strong interactive pattern emerged. Scribes (information intellectuals) increased their social status and power (thus, shifting the balance of power) by drawing on caste categories (lay categories) and incorporating them into official information gathering. This intensification of interactive information gathering allowed the Mughals, the EIC, and finally British direct rule officials to collect large quantities of information. Our evidence thus suggests that the intensification of state–society interactions over time laid the groundwork for the success of the direct rule British censuses. It also suggests that any transformative effect of these censuses lay in this interactive pattern, not in the strength of the British colonial state.

At the beginning of the 21st century, multiple and diverse social entities, including the public (consumers), private and nonprofit healthcare institutions, government (public health) and other industry sectors, began to recognize the limitations of the current fragmented healthcare system paradigm. Primary stakeholders, including employers, insurance companies, and healthcare professional organizations, also voiced dissatisfaction with unacceptable health outcomes and rising costs. Grand challenges and wicked problems threatened the viability of the health sector. American health systems responded with innovations and advances in healthcare delivery frameworks that encouraged shifts from intra- and inter-sector arrangements to multi-sector, lasting relationships that emphasized patient centrality along with long-term commitments to sustainability and accountability. This pathway, leading to a population health approach, also generated the need for transformative business models. The coproduction of health framework, with its emphasis on cross-sector alignments, nontraditional partner relationships, sustainable missions, and accountability capable of yielding return on investments, has emerged as a unique strategy for facing disruptive threats and challenges from nonhealth sector corporations. This chapter presents a coproduction of health framework, goals and criteria, examples of boundary spanning network alliance models, and operational (integrator, convener, aggregator) strategies. A comparison of important organizational science theories, including institutional theory, network/network analysis theory, and resource dependency theory, provides suggestions for future research directions necessary to validate the utility of the coproduction of health framework as a precursor for paradigm change.

This study aims to develop a theoretical framework that marketing practitioners and scholars can adopt to enhance their understanding of how firms can effectively deploy and use digital human avatars as part of their global digital marketing strategy. By doing so, we inform investors of ongoing digital transformations of marketing practices that will equip marketeers to provide scalable, tailored, reliable and relevant digital self-service interactions to users, consequently improving the user/customer experience.

Thematic analysis was used to discover factors to enable the successful implementation of digital human avatars, drawing on in-depth interviews with fourteen executives of digital human avatars developer companies worldwide and analysis of ten podcasts and webinars with artificial intelligence (AI) experts.

Digital human avatars revitalise the international dynamic marketing capabilities (IDMCs) of firms by integrating advanced technologies that transform user interactions, improve engagement and facilitate knowledge acquisition, dissemination and usage across various sectors and business units globally. This integration promotes a dynamic approach to international brands, customer relationships and marketing knowledge management capabilities, offering profound value to users and firms.

Our first limitation is a lack of diversity in data sources. As digital human avatars are an emerging field, we had to limit our study to 14 experts in AI and 10 podcasts. While this method provides deep insights into the perspectives of those directly involved in the development and implementation of digital human avatars, it may not capture the views of end-users or consumers who interact with these avatars, which can be an avenue for further research. Our second limitation is the potential bias in the interpretation of our interview data and podcasts. This study’s approach to data analysis, where themes are derived from the data itself, carries a risk of subjective interpretation by the researchers. Future studies are encouraged to investigate the impact of digital human avatars across different organisational contexts and ecosystems, especially focusing on how these technologies are integrated and perceived in various international markets.

The novel framework has direct implications for innovators and marketing practitioners who aim to adopt digital human avatars in their marketing practices to enhance the effectiveness of international marketing strategies.

The adoption of digital human avatars can alleviate loneliest elderly and vulnerable people by being a companion. The human-like characteristics can impact sense of presence and attachment.

The novelty of our study lies in exploring the characteristics of technologies and practical factors that maximise the successful adoption of digital human avatars. We advance and contribute to the emerging theory of avatar marketing, IDMCs and absorptive capacity by demonstrating how digital human avatars could be adopted as part of a firm’s global digital marketing strategy. We focus specifically on six dimensions: outcomes and benefits, enhancements and capabilities, applications and domains, future implications, foundational elements and challenges and considerations. This framework has direct implications for innovators and marketing practitioners who aim to adopt digital human avatars in their marketing practices to enhance the effectiveness of international marketing strategies.

Environmental sustainability orientation has emerged to drive firms into eco-friendly production. Yet, the consequence of this new strategic thinking on firms’ green innovations, especially small- and medium-scale enterprises (SMEs), remains unresolved. Recognizing that the connection between environmental sustainability orientation and green innovation may not always be direct, the study theorizes that dynamic capability and entrepreneurial orientation may form part of the boundary conditions that strengthen its effect on small enterprises’ green innovation. The study adjoins the dynamic capability theory with the entrepreneurial orientation theory to test this relationship among small businesses within a developing economy. Results from the partial least squares–structural equation modeling (PLS-SEM) suggest that environmental sustainability orientation will result in green innovation when the SME’s dynamic capability can develop a creative reconfiguration of knowledge and new distinctive resources to support this new strategic direction. Similarly, findings from the study suggest that environmental sustainability orientation will translate into better green innovation outcomes when the SME entrepreneurial orientation has a solid attraction to protect the ecosystem and does not perceive green innovation as a risky enterprise.