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This paper aims to evaluate and structure the basic heuristics consumers use in evaluating word-of-mouth (WOM) about luxury hotel brands while analyzing the impact of deception in online consumer reviews.

The research used a two-study mixed-methods approach, using interpersonal deception theory and social proof theory as lenses to conduct our analysis. For the first study, a qualitative conceptual mapping analysis was conducted, examining online consumer reviews to identify key concepts and their relationships in the context of luxury hotel brands. In the second study, the themes were further examined using a fuzzy-set qualitative comparative analysis to analyze their causal complexity and association between variables to determine how they influence the perceived helpfulness of online reviews for luxury hotel brands.

The results underline the importance of functional, objective variables, such as the number of reviews and stars, as social proof heuristics and other factors, including clout, authenticity and analytic tone, as interpersonal communication heuristics. Therefore, consumers use a combination of social and interpersonal communication heuristics to extract information from reviews and manage deception risk.

The paper contributes to the consumer–brand relationship literature by assessing the heuristics consumers use in evaluating online reviews and provides additional information for research in online reputation management.

This study’s results can help marketing practitioners and brand managers manage their online reputations better. It can also aid managers in improving their messaging on hotel websites to entice consumers to complete bookings. Heuristics play an essential role in such messaging and understanding them can help marketers appeal directly to their target market.

This study contributes to the literature on consumer–brand relationships by providing a framework of heuristics that consumers use when evaluating luxury service brands and contributes to WOM and online reputation research by highlighting factors that may make online reviews more helpful.

The study evaluates the complexities of brand value co-creation among stakeholders within B2B ecosystems. This exploration is critical due to identified gaps in existing literature regarding B2B branding models, especially in the context of strategic decision-making within emerging economies, taking an emerging market as a prime example.

The study employs qualitative dyadic interviews to gain deeper insights into the B2B value co-creation process. These interviews center on understanding the intricacies of brand value co-creation between retail chain distributors and private label producers, specifically in the Tunisian market.

Findings reveal the paramount importance of resource sharing and the cultivation of strong interpersonal relationships. The results show the role of comprehensive contracts as a foundation for enduring collaboration across various facets, including product development, pricing strategies, branding initiatives and market positioning.

While the research offers pivotal insights into the Tunisian market, it is essential to acknowledge its context-specific nature. This underscores the imperative for broader studies encompassing diverse emerging markets to generalize the findings.

The findings of this study provide helpful insights for retailers and private brand manufacturers in emerging countries, allowing them to improve their business strategies and adapt their operations. Marketers in the B2B area can consider the factors underlined by our study when formulating their collaborative relations with current and potential business partners, especially in the North African region.

While numerous studies have spotlighted the service-dominant logic in brand value co-creation, this research systematically evaluates the interactions and relationships between primary stakeholders, highlighting modern business-to-business models.

This interdisciplinary study aims to analyze how service organizations communicate sustainable beliefs in their social media narratives and use them to generate brand awareness, customer recognition and ongoing demand for sustainable service.

A two-phase exploratory analysis of 10,342 tweets from 2019–2020 was conducted by sustainable global corporations to identify best practices for their social media teams operating within a service-based business model. First, the significant themes were identified using an unguided machine learning approach of three types of firms: services, goods and mixed. Next, the full set of tweets with linguistic sentiment analysis was analyzed followed by a deeper view of the services-based organizations based on their strategic focus (business-to-business [B2B] versus mixed).

The findings indicate that tweets that appear to create the highest customer engagement are characterized as having high levels of analytical language, high clout (i.e. are socially relevant), a positive tone, a high number of words and a high number of words per sentence. On the other hand, having complex language in terms of six-letter words does not seem to associate with customer engagement. The last level of analysis shows that B2B services-based corporations with positive tone and higher word count exhibit higher levels of retweets. Implications include providing rational and informational tweets to increase engagement and highlight societal relevance.

Climate change has negative consequences on human and physical capital, and ecosystems across the globe. This study provides specific recommendations for how services corporations can increase their sustainable communications and actions.

The key implication of our research is that corporations must strategically design social media narratives about climate change as part of their online branding and communications process.

Human society is going through an interesting period in terms of the challenges it faces. The most interesting problems are environmental problems. In support of protection of the environment in which we live, we must find efficient and clean (ecological) solutions, at the same time, for the materials and technologies that are the basis of the goods production. In this context, the problem of means of transport, in general, and land road transport, in particular, will remain one whose solution will probably mark multiple stages in the attempt to abandon fossil fuels. Even if this problem will be solved, the travel routes – roadways – represent an additional challenge in terms of construction materials and technologies but also in terms of maintenance and rehabilitation technologies. In the context of Industry 4.0, the concerns in the field of road execution and repair are more and more obviously aimed at elements of the circular economy. Solutions are sought and experimented for: reuse of degraded asphalt material, incorporating reused/reusable materials into the asphalt mixtures and the implementation of ecological execution technologies. In this work, it is intended to carry out an analysis regarding the technical and technological solutions implemented or in the proposal/experiment stage that respond to the desired "Sustainable technologies for road maintenance and rehabilitation".

This study proposes to conceptualize and explicate the progress of end-to-end data pipelines to enable seamless data flow, addressing the mounting demand for instantaneous information in the vibrant field of marketing analytics. Ensuring timely access to inclusive analytics, it empowers marketers to make conversant decisions promptly. The study espouses a conceptual approach, starting with the classification and identification of various data sources crucial for thorough marketing analytics. It probes into the complexities of designing adaptable and scalable architectures for extensive data pipelines, ensuring effective data collection, processing, and storage. Emphasizing case analyses of marketing analytics tools, the study delivers practical insights and exhaustive examinations of existing solutions. The findings offer a broad understanding of the key components and strategies necessary for realizing smooth data flow in real-time marketing analytics. This investigation contributes expressively to the field by outlining a robust framework for continuous data flow, identifying the benefits and challenges associated with data pipelines. From a hands-on standpoint, it provides organizations with appreciated insights for building effective end-to-end data pipelines, bestowing strategies for implementing real-time marketing analytics outlines that enhance decision-making processes. The originality and value of this research lie in its universal approach to addressing the challenges of real-time marketing analytics, offering a fresh viewpoint on creating seamless data flow frameworks. The gathered information has the latent to drive innovation in marketing analytics, serving as a crucial resource for companies aiming to gain a competitive edge in today’s data-driven market. This inclusive approach ensures that the study’s contributions are both theoretically significant and practically applicable.

The credibility crisis of science is a growing topic of investigation. This study approaches the problem from the sustainability of the scholarly communication system by merging argumentation with information science.

Coding and content analysis drawing from a well-established textual argumentative tradition; a novel non-textual approach to complex communication and, an overlooked definition of sustainable information, were applied to 34 research works. The retrieval was carried out using Inciteful, a tool exploring literature networks. Additional information, such as keywords, mapping to Sustainable Development Goals (SDGs) and citations were acquired through the OpenAlex API. Operationalisation of concepts from the theoretical framework underpinned the selection and analysis of documents.

Scholars virtually involve peers, funding agencies, research councils, policymakers, experts, practitioners and representatives of the public in their formal written production. The described coalitions are occasional, while the needed ones are deep. Three forms of scholarly communication were found: traditional, dialogical and complex depending on the involved audiences. The sample tells us about the sustainability of the scientific communication system and the impact it may have on the public construction of imaginaries of science.

This investigation frames scholars, their products and societies as intertwined dialogical entities constantly communicating and impacting each other. Direct and indirect forms of scholarly communications are addressed too, showing how poor sustainability in these processes may entail a failure to reach different layers of societies.

This study aims to explore the synthesis, characteristics and utilization of polymer composites integrated with cutting-edge pigments.

The incorporation of advanced pigments introduces functionalities such as enhanced mechanical strength, thermal stability, ultraviolet resistance and color stability, thus extending the range of applications in diverse fields including automotive, aerospace, electronics and construction.

This review discusses the mechanisms underlying the property enhancements achieved through the incorporation of advanced pigments and highlights recent developments in the field.

Polymer composites incorporating advanced pigments have garnered significant attention in recent years because of their potential to enhance various material properties and broaden their applications. This paper explores the fabrication methods of polymer composites reinforced with organic/inorganic advanced pigments in brief along with their characteristics and applications.