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1 – 3 of 3Jorge Nascimento and Sandra Maria Correia Loureiro
This study aims to offer the intellectual structure and dynamics of the sustainability branding field, involving the identification of influential authors and journals, current…
Abstract
Purpose
This study aims to offer the intellectual structure and dynamics of the sustainability branding field, involving the identification of influential authors and journals, current and emerging themes, theories, methods, contexts and future research directions.
Design/methodology/approach
The study conducted a bibliometric approach of 1,509 articles retrieved from Scopus to analyze the evolution of the knowledge of sustainability branding and suggest future research. The analysis used various methods such as performance analysis, keyword analysis, cluster analysis and bibliographic coupling.
Findings
The topics of corporate image, philanthropy and stakeholder pressures were core in the foundation phase. Then rose the topics of sustainable development goals and global supply chains. Green marketing and the new paradigms of circularity, ethical consumerism and hyperconnected societies emerged more recently. Six thematic clusters represent the field’s knowledge structure: (1) corporate branding and reputation, (2) sustainable business development, (3) sustainable branding and ethical consumption, (4) corporate social responsibility, (5) brand equity and green marketing and (6) sustainability branding in hospitality and tourism.
Practical implications
This paper provides readers with an overview of sustainability branding core themes, key contributions and challenges, which can be used as a toolkit for brand management studies and practice.
Originality/value
The study’s uniqueness lies in bibliometric analysis (combined with network analysis and science mapping techniques) of the sustainability branding field from the identification and evolution of the thematic clusters to propose future research directions.
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Célia Santos, Arnaldo Coelho and Alzira Maria Ascensão Marques
This study investigates the impact of supplier greenwashing on client sustainability, focusing on environmental, social and economic dimensions. It also emphasizes the mediating…
Abstract
Purpose
This study investigates the impact of supplier greenwashing on client sustainability, focusing on environmental, social and economic dimensions. It also emphasizes the mediating roles of information sharing and green trust in this relationship. By applying signalling theory, the research aims to deepen our understanding of the repercussions of greenwashing in interfirm relationships and identify potential mitigating or amplifying factors.
Design/methodology/approach
A sample of 312 companies were analysed using a structural equation model implemented with Analysis of Moment Structures (AMOS).
Findings
The study reveals that greenwashing negatively affects sustainability both directly and indirectly. Trust and information sharing emerge as crucial mediators in this dynamic, shedding light on the intricate interplay between greenwashing and sustainability.
Originality/value
This research contributes novelty by comprehensively examining the effects of supplier greenwashing practices on client sustainability within interfirm relationships. The application of signalling theory provides a nuanced understanding, highlighting the mediating roles of information sharing and green trust. The study adds valuable insights to the discourse on greenwashing, offering practical implications for businesses navigating sustainability challenges.
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Keywords
Malleswari Karanam, Lanka Krishnanand, Vijaya Kumar Manupati and Sai Sudhakar Nudurupati
The primary goal of this review is to identify emerging themes in the cold supply chain (CSC) and their future research directions, methodologies, and theories.
Abstract
Purpose
The primary goal of this review is to identify emerging themes in the cold supply chain (CSC) and their future research directions, methodologies, and theories.
Design/methodology/approach
The review looks at CSC related articles from Scopus database published in the years 2000–2020. Thereafter, bibliometric and co-citation analyses have been conducted to identify emerging themes, methodologies, and theoretical perspectives related to CSC management.
Findings
This study revealed a clear research gap in CSC literature with emerging themes relevant to diverse aspects. Primarily, the most prominent authors, methodologies, and theories were identified from bibliometric analysis. Next, we generated clusters to identify the insights of each cluster using co-citation analysis. Consequently, the significance of clusters concerning the number of articles, theoretical frameworks, methodologies, and themes was recognized. Finally, a few future research questions regarding emerging themes have been identified.
Practical implications
The importance of co-citation and bibliometric analyses in studying the evolution of research over a definite time is emphasized in this work. As per emerging themes, implementing digital technologies has increased the efficiency of traditional CSC and transformed it into digital CSC.
Originality/value
As per the authors' knowledge, this work is the first in literature to explore the significance of identifying emerging areas and future research directions in managing CSC through literature review based on bibliometric and co-citation analysis.
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