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Article
Publication date: 30 April 2024

Xiongbiao Xie, Jingke Sun, Min Zhou, Liang Yan and Maomao Chi

With technological innovation elements and the competitive market environment becoming increasingly complex, numerous firms utilize network embeddedness to achieve and sustain…

Abstract

Purpose

With technological innovation elements and the competitive market environment becoming increasingly complex, numerous firms utilize network embeddedness to achieve and sustain innovation. However, empirical research has not conclusively established which form of network embeddedness more effectively facilitates corporate innovation. Drawing on the heterogeneous network resources perspective, this study explores the impact of market network embeddedness, technology network embeddedness and their synergy on the green innovation performance of manufacturing small and medium-sized enterprises (SMEs). Furthermore, it investigates the moderating role of resource orchestration capability in these relationships.

Design/methodology/approach

Through an online questionnaire survey of Chinese manufacturing SMEs, 293 sample data were collected, and the hierarchical regression analysis was conducted to test the hypothesis.

Findings

The results indicate that market and technology network embeddedness significantly enhance green innovation performance, with the former exerting a more significant impact. Furthermore, the synergy between market and technology network embeddedness positively influences green innovation performance. Additionally, resource orchestration capability strengthens the positive effects of both market and technology network embeddedness on green innovation performance, while the moderating effect of resource orchestration capability on the relationship between the synergy of the two and green innovation performance was insignificant.

Research limitations/implications

The study faced many limitations, such as collecting primary data, which relied on a questionnaire only, using cross-sectional data and examining only manufacturing SMEs.

Originality/value

Based on the heterogeneous network resources perspective and integrating social network theory and resource orchestration theory, this study explores the impact of network embeddedness on the green innovation performance of manufacturing SMEs, which sheds new light on the network embeddedness research framework and also enriches the antecedents of green innovation. In addition, this study provides implications on how manufacturing SMEs effectively utilize network embeddedness and resource orchestration capability to enhance green innovation performance.

Details

Business Process Management Journal, vol. 30 no. 3
Type: Research Article
ISSN: 1463-7154

Keywords

Article
Publication date: 27 May 2024

Yang Liu, Maomao Chi and Qiong Sun

This study aims to detect consumer sarcasm through inconsistencies in sentiment features between text and images of hotel reviews.

Abstract

Purpose

This study aims to detect consumer sarcasm through inconsistencies in sentiment features between text and images of hotel reviews.

Design/methodology/approach

This paper proposes a model for sarcasm detection based on multimodal deep learning using reviews of three hotel brands collected from two travel platforms, which can identify emotional inconsistencies within a modality and across modalities. Text-image interaction information is explored using graph neural networks (GNN) to detect essential clues in sarcasm sentiment.

Findings

The research results show that the multimodal deep learning model outperforms other baseline models, which can help to understand hotel service evaluation and provide hotel managers with decision-making opinions.

Originality/value

This research can help hoteliers in two ways: detecting service quality and formulating strategies. By selecting reference hotel brands, hoteliers can better assess their level of service quality (optimal resource allocation ensues); therefore, sarcasm detection research is not only beneficial for hotel managers seeking to improve service quality. The multimodal deep learning method introduced in the present study can be replicated in other industries to help travel platforms optimize their products and services.

研究目的

本研究通过分析酒店评论文本和图像之间情感特征的不一致性来检测消费者的讽刺。

研究方法

本文提出了一种基于多模态深度学习的讽刺检测模型, 使用从两个旅行平台收集的三个酒店品牌的评论, 该模型能够识别模态内部和模态之间的情感不一致性。利用图神经网络(GNN)探索文本-图像交互信息, 以检测讽刺情感中的关键线索。

研究发现

研究结果显示, 多模态深度学习模型优于其他基线模型, 这有助于理解酒店服务评估, 并为酒店经理提供决策建议。

研究创新

该研究可以在两方面帮助酒店业者:检测服务质量和制定策略。通过选择参考酒店品牌, 酒店业者可以更好地评估其服务质量水平(随之而来的是最佳资源分配), 因此, 讽刺检测研究不仅有助于寻求提高服务质量的酒店经理。本研究介绍的多模态深度学习方法可以在其他行业复制, 帮助旅行平台优化其产品和服务。

Details

Journal of Hospitality and Tourism Technology, vol. 15 no. 4
Type: Research Article
ISSN: 1757-9880

Keywords

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