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The paper aims to develop and validate an instrument to measure users’ perceptions of online personalized advertising.

First, we identified 12 different aspects of online personalized advertisement and formulated candidate items through a literature review. A card sorting study and expert review were conducted to generate the initial scale items. We then conducted one survey (n = 308) to create a reliable measurement instrument and another (n = 296) to validate the instrument. Finally, we tested how the dimensions of the OPAD-Perception Framework can be used to differentiate between different levels of ad sensitivity, control/no control over the ad personalization process, and different levels of granularity of ad explanation.

The resulting OPAD-Perception Framework contains 49 Likert-formatted questions measuring ten distinct dimensions of online personalized advertising: reliability, usefulness, transparency, interactivity, targeting accuracy, accountability, creepiness, willingness to rely on, self-actualization, and persuasion.

The OPAD-Perception Framework can serve as a powerful tool to measure users’ attitudes toward online personalized advertising. This will enable advertisers and social media platforms to better support users’ privacy expectations and provide user-friendly interfaces for controlling the ad personalization process.

In this paper, the authors aim to study the effect of hydrogen on the pitting corrosion behavior of Incoloy 825, a commonly used material for heat exchanger tubes in hydrogenated heat exchangers.

The pitting initiation and propagation behaviors were investigated by electrochemical and chemical immersion experiments and observed and analyzed by scanning electron microscope and energy dispersive spectrometer methods.

The results show that hydrogen significantly affects the electrochemical behavior of Incoloy 825; the self-corrosion potential decreased from −197 mV before hydrogen charging to −263 mV, −270 mV and −657 mV after hydrogen charging, and the corrosion current density increased from 0.049 µA/cm² before hydrogen charging to 2.490 µA/cm², 2.560 µA/cm² and 2.780 µA/cm² after hydrogen charging. The pitting susceptibility of the material increases.

Hydrogen is enriched on the precipitate, and the pitting corrosion also initiates at that location. The synergistic effect of hydrogen and precipitate destroys the passive film on the metal surface and promotes pitting initiation.

This study aims to improve the lubrication performance of molybdenum disulfide powders at textured surface of cemented carbide materials, a squeeze motion of vibration assistance method was introduced and investigated.

Surface texture was fabricated on YT15 cemented carbide samples using a laser marking machine. After that, a tribological experiment was carried out on a self-built friction testing machine under different amplitude and frequency of squeeze motion conditions. Moreover, a simulation model was also established to verify the principle of squeeze motion on the lubrication performance improving of MoS₂ particles at textured interfaces.

Analysis results indicated that surface texture on test sample can increase the storage ability of solid lubrication particles, and the lubrication film at the contact interface is more easily formed due to the reciprocating action. Squeeze motion can improve the storage ability of it due to an intermittent contact, which provides an opportunity for MoS₂ particles infiltration, and then a more uniform distribution and load-bearing properties of force chain are also established and formed simultaneously. Thus, a better tribological performance at the contact interface is obtained.

The main contribution of this work is to provide a reference for the molybdenum disulfide powder lubrication with textured surface of cemented carbide materials.

The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-05-2024-0166/

This study aims to produce a superhydrophobic fabric surface with a layered rough structure and which are resistant to droplet adhesion. Polydimethylsiloxane (PDMS) systems doped with stearic acid modified titanium dioxide (SA-TiO₂) nanoparticles was sprayed onto the surface of cotton fabric.

This experiment therefore uses a simple method to prepare superhydrophobic textiles by spraying SA-TiO₂ particles mixed with PDMS onto the surface of cotton fabrics. The effects of the ratio of stearic acid to TiO₂, spraying times and tension on the apparent morphological structure and hydrophobic properties of the cotton fabric were investigated.

The results showed that the stearic acid-modified TiO₂ nanoparticles were hydrophobic and more uniformly dispersed in the PDMS solution. When the modification ratio of stearic acid to TiO₂ was 3:5, the water contact angle of cotton fabric was 155.48° and sliding angle was 6.67° under the applied tension for three times of spraying, showing superhydrophobicity. The fabric shows super hydrophobic and anti-adhesive properties to a wide range of liquids such as cola, dyeing liquids, tea, milk and simulated blood. The surface tension of the liquid shows a negative correlation with its adhesion to the fabric.

The SA-TiO₂ and PDMS were applied to the fabric surface by spraying, which not only gave the fabric superhydrophobic properties, but also created anti-adhesion to a wide range of droplets.

The superhydrophobic cotton fabrics prepared by this method showed good anti-adhesive behavior to common stains and simulated blood and can be used in the development of medical protective textiles.

Modification of TiO₂ with stearic acid to prepare SA-TiO₂ with excellent hydrophobic properties, which was mixed with PDMS to make suspensions. Fluorine-free superhydrophobic fabrics were prepared by spraying method. It also exhibited excellent anti-adhesive properties against blood, providing a reference for the preparation of self-cleaning and anti-adhesive surgical gowns.

The modernization of China’s economy is an integral part of Chinese-style modernization. According to the principle of unifying theoretical, historical and practical logic, theoretically explaining the modernization of China’s economy is both a political necessity and a higher scientific requirement.

Following this evolutionary line – from modes of production to the general economic development mechanism and then to patterns of economic operation and development – this paper employs the principal contradiction analysis method to offer an interpretation of China’s economic modernization from the broad Marxist political economy perspective.

In economic terms, “get organized” primarily refers to the development and mutual promotion of team-based and market-based division of labor organizations, as discussed by Karl Marx. “Get organized” (specifically the development of team-based division of labor organizations) acts as the engine of China’s economic modernization and serves as the historical logical starting point. Division of labor is the theoretical logical starting point for interpreting China’s economic modernization. The two of them are congruent, achieving the unity of theoretical and historical logic at the starting point. The development and mutual promotion of these “two types of division of labor” inherently generate the general mechanism of economic development first comprehensively discussed by Marx and Friedrich Engels, which involves the division of labor development and market expansion accumulating cyclically and reinforcing each other. This mechanism drives both the high-speed and high-quality development of China’s economic modernization.

The broad Marxist political economy paradigm facilitates explaining China’s economic modernization theoretically, historically and practically with unified logic. “Get organized” serves as both the engine and the realization mechanism of this modernization, with the Communist Party of China (CPC) consistently being the core force of this organizational effort.

This study aims to fabricate a cool phthalocyanine green/TiO₂ composite pigment (PGT) with high near-infrared (NIR) reflectance, good color performance and good heat-shielding performance under sunlight and infrared irradiation.

With the help of anionic and cationic polyelectrolytes, the PGT composite pigment was prepared using a layer-by-layer assembly method under wet ball milling. Based on the light reflectance properties and color performance tested by ultraviolet-visible-NIR spectrophotometer and colorimeter, the preparation conditions were optimized and the properties of PGT pigment with different assembly layers (PGT-1, PGT-3, PGT-5 and PGT-7) were compared. In addition, their heat-shielding performance was evaluated and compared by temperature rise value for their coating under sunlight and infrared irradiation.

The PGT pigment had a core/shell structure, and the PG thickness increased with the self-assembly layers, which made the PGT-3 and PGT-7 pigment show higher color purity and saturation than PGT-1 pigment. In addition, the PGT-3 and PGT-7 pigment showed 11%–16% lower light reflectance in the visible region. However, their light reflectance in the NIR region was similar. Under infrared irradiation the PGT-5 and PGT-7 pigment coating showed 1.1°C–3.4°C and 1.3°C–4.7°C lower temperature rise value than PGT-1 pigment coating and physical mixture pigment coating, respectively. And under sunlight the PGT-3 pigment coating showed 1.5–2.6°C lower temperature rise value than the physical mixture pigment coating.

The layer-by-layer assembling makes the core/shell PGT composite pigment possess low visible light reflectance, high NIR reflectance and good heat-shielding performance.