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Influencer transgressions can disappoint their followers. However, there is a lack of clarity about the effects of a false allegation on an influencer–follower relationship. Drawing from cognitive dissonance and moral reasoning theory, the current study aims to examine how this relationship is shaped across three time periods (before the allegation is leveled, after the allegation is leveled, and when the allegation is found to be baseless).

We study comments posted by followers of two falsely alleged social media influencers (SMI) on their YouTube and Instagram channels. Latent Dirichlet allocation (LDA) followed by netnography is used for thematic analysis. LDA is a social media topic modeling method that processes a statistically representative set of words to explain the tone and tenor of qualitative conversations. A sentiment analysis of the comments is done using SentiStrength.

When an allegation is leveled initially, the response from followers is overwhelmingly negative toward the influencer owing to moral coupling. However, when the allegations are proven to be false, the followers return to a positive opinion of the influencer, owing to feelings of dissonance and guilt.

The study contributes to the fields of influencer marketing, cognitive dissonance and moral reasoning. It highlights how endorsers can take advantage of the positive sentiment that arises once an accused SMI’s transgression is proven false.

This study introduces the concept of “Sentiment Reversal,” which is exhibited in the social media space. In this phenomenon, sentiments move from negative to positive toward the falsely accused SMI as they are vindicated of the previous charge.

People with disabilities (PwDs) encounter several impediments to employment prospects, contributing to India's huge employment gap. Entrepreneurship offers a different avenue for PwDs to overcome these constraints. Entrepreneurship Support Organizations (ESOs) play a significant role in assisting PwD entrepreneurs. The present study aims to explore challenges encountered by entrepreneurs with disabilities (EwDs) in starting or sustaining a business in an Indian ecosystem. The study further aims to examine the status of entrepreneurial outcomes while comprehending the intersection of the challenges of disability and entrepreneurship. The study draws on stakeholder and social identity theories to understand this critical connection.

A qualitative approach is applied to study the phenomenon. Semi-structured interviews were conducted with 13 EWDs and 5 ESOs to explore the challenges faced and the available support in the Indian context. The study explores the level of coordination and roles these organizations play in fostering an entrepreneurial culture for PWDs.

The research findings explore novel challenges and facilitators of entrepreneurial pursuits of EwDs. The study further offers implications for policymakers to foster inclusive infrastructure, financial institutions to provide accessible credit options, and ESOs to amplify tailored assistance. Importantly, these dynamics have implications for advancing relevant Sustainable Development Goals.

The intersectional lens of disability and entrepreneurial challenges offered to study PwD entrepreneurship highlights new directions for exploring the phenomenon in deeper detail. Further, the theoretical underpinnings of stakeholder and social identity theories provide practical and indispensable insights into the phenomenon.

This paper aims to explore the effectiveness of 360-degree virtual reality (VR) videos compared to traditional preview modes in shaping customer perceptions and behavioral intentions toward the hospitality service provider. Specifically, the study investigates how self-construal moderates this relationship, offering novel and nuanced understanding of the customer decision-making process in the hospitality sector.

Three experiments were carried out. Study 1 examined the impact of preview modes on customers’ behavioral intentions. Study 2 examined the psychological mechanism of mental imagery and being hooked in the relationship between preview modes and behavioral intentions. Study 3 examined the moderating role of self-construal in the relationship between preview modes and behavioral intentions.

The study findings revealed that 360-degree VR videos are more effective than traditional preview modes in determining customers’ behavioral intentions. Mental imagery and being hooked explain this relationship. Furthermore, customers with highly independent self-construal evaluate 360-degree VR videos more favorably, while those with highly interdependent self-construal evaluate traditional preview modes more positively.

The research indicates that adopting VR applications can offer competitive advantage for hospitality service providers. The study findings provide hospitality providers with insights to tailor their marketing strategies by selecting preview modes that align with the psychological profiles of the customers.

The originality of the study lies in its pioneering efforts to explore how self-construal shapes customer responses to different preview modes. Furthermore, this study reveals the importance of psychological constructs in understanding the impact of VR applications on customer behaviors.

Purpose of This Chapter: This chapter examines the gender-based skewness witnessed in terms of women-led unicorns, as well as, in the field of entrepreneurship in general in India. India has been witnessing a booming startup landscape lately, with the country producing several new unicorns. Competing internationally, India comes third in world rankings regarding the number of unicorns made.

Design / Methodology / Approach: The methodology adopted in this chapter is case-based analysis of individuals with the help of secondary data available in the public domain. The authors employ comparative analysis methodology keeping two major parameters of interest as the verticals that form the basis of the comparative analysis.

Findings: The special provisions in place that are especially meant for women entrepreneurs in order to help them scale up their business and target higher profits have loopholes in them and as a result, a very low number of women-led businesses have been able to mark their presence in the unicorn club.

Research Limitations / Implications: A lesser number of women entrepreneurs in the unicorn club, so making generalizations has not been possible.

Practical Implications: The chapter gives a better understanding of the dynamics of the entrepreneurship arena in India with respect to women entrepreneurs who are doing significant work on the basis of scale of operation and profits.

Originality: This is an original chapter which has not been presented or published before. This chapter can be of immense value to anyone interested in India’s current entrepreneurial scenario, and useful to policymakers, researchers, and academicians.

Purpose of This Chapter: This study explores the positive chain effects of Employee-Centered CSR (ECCSR) in harmonizing the current challenges of The Great Resignation from the perspective of employees’ well-being.

Design / Methodology / Approach: The quantitative approach was used to test the proposed research model by using a self-responded questionnaire. Purposive judgemental sampling was applied to qualify the respondents based on the criteria that they are gainfully employed now and during the pandemic. The responses gathered were analyzed using structural equation modelling (SEM).

Findings: The findings show that ECCSR significantly and positively influences employees’ well-being, specifically workplace well-being (β = 0.793), social well-being (β = 0.761), psychological well-being (β = 0.712), and subjective well-being (β = 0.611). The PLSpredict results reveal that the proposed research model possesses the predictive relevance of ECCSR in reflecting the reality of employees’ well-being.

Research Limitations: The data were collected in the post-pandemic phase to capture the employees’ state of mind. Hence, the findings may not represent the normal business cycle challenges.

Practical Implications: The empirical evidence suggests that depressing organizations to consider implementing ECCSR for employees’ well-being which in turn enables the organizations to navigate through turbulent times a little easier.

Originality: The novelty of this study is attributed to the positive and detailed findings of ECCSR in the context of employee well-being for organizational resilience.

Purpose of This Chapter: This chapter aims to clarify how employee voice (EV) is conceptualized in the extant literature. Then, the present chapter develops a model of EV based on previous studies from 1970 to 2022.

Design / Methodology / Approach: In all, 53 articles were investigated in this study – the focus was on articles in the field of management. The target articles were limited to those which were written in English and were indexed by the Web of Science (WOS).

Findings: The concepts related to EV have been presented in five main dimensions. The content analysis results revealed a theoretical agreement over the central elements reflecting an integrated description of EV.

Research Limitations: The study was limited to the sources published in the WOS database, which could affect the scope of findings.

Research Implications: The conclusion showed that EV is a multi-dimensional, emerging field that has been undergoing a definitional debate in the literature. This concept indicates an ongoing responsibility for the public’s benefit, welcomes different financial activities to supply market forces’ requirements, and investigates society’s existing demands.

Originality: It represents the first attempt to conduct an EV systematic literature review based on the definition of key factors and the complex relations in a typical EV process. Also, according to the review of selected articles from 1970 to 2022, there has been no coherent conceptualization of employees’ voices.

Purpose of This Chapter:

This perspective seeks to assert that India was (and is) a great civilization and is on its way to further greatness in the year 2047 (the 100^th year of India’s independence), provided some challenges are confronted in the earnest – both at the managerial and societal levels.

Design / Methodology / Approach:

The chapter adopts a simplistic review of literature-cum-personal analysis-based approach. Sources ranging from journals and newspapers to websites have been employed to arrive at an informed opinion on the theme.

Findings:

The chapter advocates for concerted action on the fronts of employee welfare, adoption of the latest digital technologies, improving inter- and intra-team communication, upgrading the skills of employees, promoting innovation and employment of women in decent jobs with robust wage and social security structures to tackle the new-age management challenges.

Research Limitations:

In the wake of the absence of empirical research and lack of quantifiable data on the new-age management challenges, it is difficult to ascertain the exact nature of the relationship of the same with Target 2047.

Practical Implications:

The chapter projects certain strengths, weaknesses, opportunities, and threats (SWOT) that are both internal and external to the country’s socioeconomic makeup. The same would assist the new-age managers to be better prepared for upcoming challenges and roadblocks to India’s Goal 2047.

Originality:

This chapter is one of the earliest attempts at linking the seemingly unrelated concepts of new-age management challenges and India’s quest to become a developed country by 2047.

Purpose of This Chapter: This study examines the relationship of ambidextrous leadership with employee voice behaviour, underscoring the intervening role of employee thriving.

Design / Methodology / Approach: This study proposes a conceptual framework based on an extensive literature review using the conservation of resource theory, social exchange theory, and the broaden-and-build theory of positive emotions.

Findings: This study demonstrates that employee thriving act as an underlying mechanism explaining the relationship between ambidextrous leadership and employee voice behaviour.

Research Limitations: Being a conceptual study, the proposed framework lacks empirical validation.

Practical Implications: Organizations should focus on leaders with flexible behaviours who understand situational necessities to adopt diverse leadership styles and contribute to employee thriving.

Originality: This is one of the first studies to propose the role of ambidextrous leadership in impacting and enhancing change in employee voice through employee thriving at work. By introducing a framework that delves into the unexplored territory of ambidextrous leadership, acting as a catalyst for enhancing employee voice via the lens of employee thriving. This study provides a fresh perspective and adds value to the evolving conversations around employee voice behaviour.

Purpose: The main aim is to explore and recognize productive ways to create human-centred designs (HCDs) for employee experience (EX). HCD is a concept that prioritizes the needs, preferences, and behaviours of humans using the product or service. EX refers to all interactions an employee has with their employment lifespan – from recruitment to retirement. By taking the HCD approach to EX design, companies can create a work environment tailored to their employees’ needs and preferences.

Design / Methodology: The explorative research design to apply journey maps. By mapping out the employee journey, designers can identify pain points and areas for improvement.

Findings: The findings highlight that artificial intelligence and robotics are core components of designing HCD and can be applied to EX design. By prioritizing EX, companies can attract and retain top talent, increase employee engagement and productivity, and gain a competitive advantage.

Research Limitations: The study is developing and involves detailed insights from different companies, making it difficult and time-consuming to prepare a comprehensive report.

Practical Implications: The findings of the study will add value to other organizations to follow and develop policies and practices that make the employees cherish their work.

Originality: The chapter’s originality lies in providing a comprehensive understanding of HCD and EX. It emphasizes leveraging the strengths of both humans and bots for enhanced workforce experience and business growth. Exploring future automation and technology integration trends adds depth to the chapter’s contribution.