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I am concerned with insights heterodox economics, and particularly the new institution economics, can offer regarding interactions between health emergencies and the airline industry. Air services not only facilitates the transmissions of diseases among humans, and between animals, but on the positive side, can expedite the movement of medicines and the transfer of those afflicted during pandemics and epidemics. They can serve to limit the outbreak of disease by providing “mercy flights” to regions poorly served by other modes. Significant challenge confronting carriers during a major event, however, often included immediate financial shocks as well as ensuring their operations do not contribute to the spread of disease. These economic challenges for both commercial carriers and public policymakers involve sources of finance for what is, in this context, a semi-public service as well as the extent to which airlines should retain standby capacity extending resilience to the air-service supply chain. Conventional neoclassical economics, while still at the center of analyzing many of these sorts of issues, has increasingly, because of its rigid assumption and poor forecasting record, been supplemented by heterodox economic thinking. This trend has been reinforced by progress in fields such as psychology. What I demonstrate is that heterodox economics, and especially the role of institutions, offers a more complete picture of the interactions between air transportation and the spread of disease.

The inclusion of esports as an official event in the Hangzhou Asian Games is an important step towards the institutionalisation of esports. The significance of this event marks that Asia once again takes a lead in the global esportisation. This chapter investigates a series of history events in the inclusion process of esports into the comprehensive Games in Asia using process sociology and actor network theory (ANT). This study will analyse the type characteristics of esports events in Hangzhou Asian Games, whilst examining how key stakeholders' interact and balance in the network composed of international sports organisations, host of the event, emerging esports organisations and esports game companies. The chapter also examines the functions of global game industrial economic geography, local cultural politics, esports geopolitics and Olympic values in esports sportization, aiming to reveal the implications of esports inclusion in the Asian Games on the debate of whether esports meets the criteria to be classified as a ‘sport’ and its enlightenment of digital strategy to the inclusion esports in the Olympics.

In the era of generative artificial intelligence (AI), big data analytics, business analytics and mega global digital corporations, the profession of marketing is at a crossroads between ‘Prosumer-Marketing’ and ‘Market Grooming’. Whereas prosumer (producers + consumers) marketing means a process of exchange in which producers and consumers have equal, just, control, voluntary, fully aware engagement and control over the process of design, development and exchange of goods, services and values. On the other hand, ‘Market Grooming’ is a one-sided, unethical process of conditioning or influencing, deceiving, or persuading or manipulating and even exploiting customers by the marketing organisations, without customers' voluntary consent, permissions, awareness, etc. As the consumers have asymmetric access to information, asymmetric and lesser favourable levels of control, and lesser power in the process of exchange, as customers trust the marketers or are dependent on popular brands, the markers tend to exploit the situation. The process of market grooming has become easier due to the power of AI, generative AI, ChatGPT, TikToketing, machine learning and big data analytics leading to the development of sophisticated predictive models and persuasive models. This chapter explores and analyses a range of techniques in marketing such as permission marketing, flywheel marketing, subliminal marketing, neuromarketing, cyberstalking, ethical marketing, etc., in the era of AI. The arguments for high concerns pertaining to potential market grooming are supported by theories of ethics, theories of digital marketing and models of AI. The chapter concludes with some strategic recommendations.

The main aim of this paper was to investigate the possibility of obtaining green sustainable asphalt mixes by using two different recycled materials: reclaimed asphalt pavement (RAP) and crumb rubber (CR) from scrap tyres. With the numerous environmental and social benefits brought about, the use of modified hot mix asphalt and warm mix asphalt (WMA) mixtures should be the focal point of the construction policies in developing countries. Adaptation of this solution would result in an economical and sustainable green pavement with high resilience and safer workspace area with less fumes and odours for asphalt workers.

Experimental work-testing one control mix and modified design mixes, which have been modified either by RAP, CR, a WMA additive or any combination of the latter three products.

From the different test results, it can be rightly concluded that the addition of CR and RAP do enhance the properties of asphalt mixes to a varying degree. While CR adds a certain flexibility to the mixes and reduces the voids present, the presence of RAP has an amplified effect on stability, especially when coupled with rubberised WMA.

Marshall method still used as opposed to Superpave method in developing countries (Mauritius, Jordan here in).

A study for Tropical Island and its uniqueness to add to present knowledge.

Future service interactions are anticipated to use humanoid robots in a society that is shifting to a digitalized era. Currently, it is evident that many businesses are replacing service interactions with self-service technologies (SSTs). This movement creates substantial societal changes that researchers have not paid sufficient attention to comprehend. In this setting, the purpose of this study is to examine the social drivers that influence customer mobility toward co-creating value via SSTs. The study also seeks to discover variations in customers' willingness and capacity to adopt SSTs.

To fulfill the research aims, a qualitative technique was adopted, with semistructured interviews conducted with 25 SST users from varied demographic backgrounds. To recruit individuals for the study, a nonprobabilistic purposeful sampling technique was adopted, with the goal of employing information-rich instances. The data were analyzed using thematic analysis.

The study identified eight social drivers that are important in the customer transition toward co-creating value with SSTs. According to the study, SSTs are characterized as a social trend in which adoption is accepted (social norm) and modifies social connections in a new direction. Using SSTs has evolved into a socializing tool that gives people social acknowledgment. Some people see SSTs as social pressure, putting them at a disadvantage if they do not adopt. People, on the other hand, acquire sufficient social support and independence to use SSTs. Customers were categorized into four groups depending on their willingness and ability to embrace SSTs: trendsetters, dreamers, old-fashioned and stragglers.

In practice, service providers can use this knowledge to successfully promote their SSTs and create enhanced client experiences through technological interfaces.

The study adds new knowledge by identifying social determinants in customer shifts toward SSTs, a phenomenon that has not been studied previously, and it adds to marketing theory by proposing a typology to group customers based on their ability and willingness to embrace SSTs.