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The primary objective of this study is characterizing the anisotropic mechanical properties of corrugated cardboard and simultaneously simulating its drop cushioning dynamic effects under various drop conditions.

Static and dynamic tests were conducted on corrugated cardboard to obtain adequate experimental data in different directions. An effective anisotropic constitutive model is introduced by developing the honeycomb materials model in ANSYS LS-Dyna, and an effective approach is established toward effectively determining the material parameters from the test data obtained. The model is validated by comparing simulation results with experimental data from five drop conditions, including bottom drop, front drop, side drop, 30° side drop and edge drop. Additionally, simulations are conducted to study the cushioning performance of the packaging by dropping the corrugated cardboard at different heights.

The study establishes a fast and effective approach to simulating the drop cushioning performance of corrugated cardboard under various drop conditions, which demonstrates good agreement with experimental data.

This approach is of value for packaging protection and provides guidance for stacking of packaging during transportation.

This study examines the influence of Centrality of Visual Product Aesthetics (CVPA) on multi-stage food consumption and emotions under aesthetic disruption, assessing how CVPA affects consumption and whether food aesthetics moderate these behaviours and emotional responses.

Data were collected using qualitative interviews and quantitative experimental designs, employing a moderated mediation model for statistical analysis.

Consumers with higher CVPA are more likely to adopt multi-stage consumption for higher aesthetic food, generating greater positive emotions, both in personal experiences and when viewing food bloggers' posts.

This study introduces the novel concept of “multi-stage consumption” and investigates its origins and outcomes.

The paper delves into the international expansion of luxury SMEs to investigate their internationalization pathways, namely how the internationalization process unfolds in terms of timing of entry into foreign markets, the geographic scope of operations and the scale. The paper examines also the determinants of the internationalization pathways as a set of factors that contribute to developing an asset of foreignness.

The paper adopts a multiple case study approach and reports findings from four cases of Italian SMEs operating in the luxury fashion industry.

SMEs’ specific characteristics at the firm and entrepreneurial levels (i.e. craftsmanship, quality, product creativity, entrepreneurial mindset), country of origin attributes (e.g. Italy’s positive image) and the inherently global nature of the luxury industry, can turn foreignness into an asset of foreignness that allows luxury fashion SMEs to pursue internationalization pathways of born globals.

The paper highlights that the global luxury market is not the exclusive domain of MNEs and sheds light on luxury SMEs, overlooked by extant literature. The paper also contributes to understanding early internationalization by highlighting a potential link between internationalization pathways and foreignness and discussed the asset of foreignness by extending it to SMEs.

This research examines the factors that affect business owner influencers' success in growing their businesses and making them a brand in line with the principles of the cognitive response theory (CRT).

This research examined the perceived uniqueness and originality of the posts on Nusr-et’s Instagram account as external information; information credibility was examined as a cognitive response, and desire was taken as a cognitive response and intention. Partial least squares structural equation modeling (PLS-SEM) was used in the analysis of the data.

According to the research findings, perceived uniqueness and originality were found to have positively affected information credibility and cognitive response, while cognitive response factors were also found to have positively affected desire. In addition, cognitive response factors were found to have mediated the effect of external information factors on desire. All these results reveal the significant accuracy of the model developed based on the CRT. In addition, age and gender variables were found to have had moderating roles. Based on the research findings, original suggestions for restaurant enterprises have been presented to help them gain a competitive advantage.

This study has found that the posts shared by business owner influencers have affected their followers in their desire to eat in the promoted restaurants and therefore, entrepreneurs and owners of the food and beverage industry should give importance to the preparation of social media content that could directly affect customers for visit to their restaurants and regularly post such contents in their social media accounts.

This research has been one of the first research papers using a model to reveal the reasons for behavioral intention in the field of hospitality based on the CRT.