Search results

The purpose of this empirical study is to consider the interaction of self-service technologies (SSTs) with retail customers, exploring how retail customers perceive SST value and how this value affects their choice confidence when shopping.

We carried out a large shopper survey in collaboration with six French mass retailers. Digital kiosks and interactive tablets were the focal SSTs. Partial least squares-path modelling (PLS-PM) was used to test our cost‒benefit conceptual framework and the corresponding research hypotheses. Furthermore, through multigroup comparison analysis, we tested the moderating effect of customers’ subjective knowledge of the product category.

Functional and interactive benefits/costs arising from SST usage determine customer perceived value. The key notion of perceived SST value implies that people make favourable cost‒benefit tradeoffs. Customer choice confidence is positively affected by perceived SST value. Customer product category knowledge plays a key role as a moderator of human–SST interactions in phygital retail settings.

This paper is concerned with the role of SST in creating phygital experiences and delivering value to retail customers. This is a first attempt at examining how perceived SST value affects customer choice confidence and what role customer product category knowledge plays.

Continuous development of digital technology makes it necessary for digital entrepreneurs to pivot to cope with the environmental changes. However, limited research has focused on the important strategic orientation of digital new ventures in digital contexts, digital orientation, which depicts the tendency of new ventures to utilize digital technologies to create value. This research aims to explore the relationship between digital orientation and pivoting, along with the mediating role of dynamic capabilities as essential organizational competencies. Additionally, the study investigates the influence of boundary conditions related to the environmental dynamism and the prior experience of entrepreneurs.

The data of this study were gathered by a two-phase survey of 328 Chinese digital new ventures in China with the assistance of entrepreneurial service organizations, entrepreneurship parks and entrepreneurial training institutions. The current study used regression analysis to verify the hypotheses and factor analysis to evaluate the validity and reliability of the measurement by using MPLUS, SPSS and PROCESS macro.

The findings of this research indicate that digital orientation enhances pivoting of digital new ventures, with dynamic capabilities acting as a crucial mediator in this process. Additionally, the dynamic environment and prior entrepreneurial experience influence both the relationship between digital orientation and dynamic capabilities, as well as the mediating effect of dynamic capabilities.

This study significantly contributes to the existing literature by exploring the relationship between digital orientation and pivoting in digital new ventures. This broadens the scope of research on pivoting and enriches the literature on digital orientation in the digital context. By emphasizing how these factors shape pivoting, our research provides valuable guidance for entrepreneurs responding to the dynamic environment and technological advances.

This research illuminates the relationship between digital orientation and pivoting based on the resource-based view (RBV) and dynamic capabilities theory (DCT). It explores the antecedent of digital orientation on digital new ventures’ pivoting activities, reveals the internal mechanisms and boundary conditions and enriches the literature related to RBV and DCT in the digital entrepreneurship context.

The rapid development of digital technologies drives digital entrepreneurs to pivot, a behavior that allows entrepreneurs to adjust original opportunities and explore new opportunities. This study aims to investigate the effect of the structural characteristics of digital entrepreneurial teams, the functional heterogeneity, on pivoting from the perspective of digital agility. Moreover, this study also examines the moderating effect of knowledge sharing.

Two-phase survey data were sourced from Chinese digital entrepreneurial teams through the entrepreneurial networks of MBA programs of a Chinese business school and entrepreneurial support organizations in China. The sample of 272 teams with 708 entrepreneurs was collected to test the hypotheses.

The functional heterogeneity of digital entrepreneurial teams, including industry background heterogeneity and occupational experience heterogeneity, positively impacts pivoting by providing heterogeneous knowledge and resources. Moreover, this relationship is mediated by the digital agility of the digital team, and knowledge sharing moderates the relationship between functional heterogeneity and digital agility.

While existing studies have mainly focused on the external factors, this study empirically investigates the team-level internal factors of digital pivoting in digital entrepreneurial teams, enriching the research perspective of pivoting. Moreover, the current study bridges the literature on digital agility with pivoting, broadening the theoretical mechanism of pivoting and expanding the theoretical boundaries of digital agility.

This study employs Stein Rokkan's methodological approach to analyse state formation in the Greater Middle East. It develops a conceptual framework distinguishing colonial, populist and democratic pacts, suitable for analysis of state formation and nation-building through to the present period. The framework relies on historical institutionalism. The methodology, however, is Rokkan's. The initial conceptual analysis also specifies differences between European and the Middle Eastern state formation processes. It is followed by a brief and selective discussion of historical preconditions. Next, the method of plotting singular cases into conceptual-typological maps is applied to 20 cases in the Greater Middle East (including Afghanistan, Iran and Turkey). For reasons of space, the empirical analysis is limited to the colonial period (1870s to the end of World War 1). Three typologies are combined into one conceptual-typological map of this period. The vertical left-hand axis provides a composite typology that clarifies cultural-territorial preconditions. The horizontal axis specifies transformations of the region's agrarian class structures since the mid-19th century reforms. The right-hand vertical axis provides a four-layered typology of processes of external intervention. A final section presents selected comparative case reconstructions. To the authors' knowledge, this is the first time such a Rokkan-style conceptual-typological map has been constructed for a non-European region.

Using dynamic capabilities (DCs) theory, the authors assess whether micro, small and medium-sized enterprises (MSMEs) can leverage DCs to improve operational capabilities (OCs) during the COVID-19 pandemic. The authors also identify whether organizational learning (OL) affects the relationship between DCs and OCs.

The authors test these propositions on a sample of 419 MSMEs from Australia and New Zealand.

DCs have no direct effect on OCs, technological or marketing capabilities (TCs or MCs). OL moderates the effect of DCs on both TCs and MCs.

The study assesses only MCs and TCs as OCs and does not explicitly measure pandemic impacts on organizations. However, the results illustrate the importance of OL during crises for recovery purposes.

Managers can use the findings to improve structure, processes and knowledge management emanating from MCs and TCs within organizations impacted by the COVID-19 pandemic.

The authors use a multi-dimensional measure of OL and show that during the pandemic, OL is a critical factor that allows organizations to transform the benefits conferred by DCs into MCs and TCs.

This research aims at investigating how business process management capabilities (BPMC) impact the effectiveness of sustainable digital transformation (ESDT). Furthermore, it delves into the mediation of dynamic decision-making (DDM) in the relationship between BPMC and ESDT.

This research employed the hypothetico-deductive technique. The statistical database was generated from sample of 712 respondents from small and medium companies (SMEs) in Vietnam, utilizing convenience and snowball sampling methods. The two-step process utilizing structural equation modeling, supported by SmartPLS version 4.1.0.9 and AMOS 28, was employed to assess the measurement model, while SmartPLS version 4.1.0.9 was used to evaluate the structural model.

The results of the analysis emphasize significant and positive correlations between the proposed constructs related to significance and effect size. The statistical results indicated that BPMC had a significant and beneficial effect on ESDT. This relationship was partially mediated by DMM.

The salient point emphasized that practitioners should prioritize enhancing focus on BPMC and DDM, as this would significantly facilitate more comprehensive solutions, enabling SMEs to achieve optimal success in sustainable digital transformation. Policymakers and government influencers are urged to concentrate on innovative attributes and ensure a conducive environment for the implementation of innovation by enacting regulations that promote the application of digital technology.

The findings of this study will broaden scholars’ understanding of the influence of BPMC on ESDT. The originality of the research is to provide research directions for advancing studies on the role of DDM in the context of sustainable digital transformation.

The current approach to valuing customers is based on the notion of discounted profit generated by the customers over the lifetime of the relationship, also known as customer lifetime value (CLV). However, in the financial services industry, the customers who contribute the most to the profitability of a firm are also the riskiest customers. If the riskiness of a customer is not considered, firms will overestimate the true value of that customer. This paper proposes a methodology to adjust CLV for different types of risk factors and creates a comprehensive measure of risk-adjusted lifetime value (RALTV).

Using data from a major credit card company, we develop a measure of risk adjusted lifetime value (RALTV) that accounts for diverse types of customer risks. The model is estimated using Stochastic Frontier Analysis (SFA).

Major findings indicate that rewards cardholders and affinity cardholders tend to score higher within the RALTV framework than non-rewards cardholders and non-affinity cardholders, respectively. Among the four different modes of acquisition, the Internet generates the highest RALTV, followed by direct mail.

This paper not only controls for different types of consumer risks in the financial industry and creates a comprehensive risk-adjusted lifetime value (RALTV) model but also shows empirically the value of using RALTV over CLV for predicting future performance of a set of customers. Further, we investigate the impact of a firm’s acquisition and retention strategies on RALTV. The measure of risk-adjusted lifetime value is invaluable for managers in financial services.

Drawing on the dynamic capability view, this study aims to examine the relationships between big data analytics capability (BDAC) and sustainable supply chain performance (SSCP) by exploring the mediating effects of knowledge development (KD) in terms of knowledge acquisition, information distribution, shared meaning and achieved memory.

Data were collected by questionnaire survey from 300 manufacturing organizations. Structural equation modeling was used to test the research hypotheses.

It was found that all the dimensions of KD were positively related to BDAC and SSCP. Although no direct association was established between BDAC and SSCP, the empirical findings indicated that all the dimensions of KD fully mediated the relationship between BDAC and SSCP. This highlights that organizations need to harness KD because developing BDAC alone may not be sufficient.

No previous research has explored how KD dimensions such as knowledge acquisition, information distribution, shared meaning and achieved memory mediate the relationship between BDAC and SSCP. This paper addresses this gap in the literature and contributes to the existing debate to better understand the conditions in which BDAC affects SSCP. Pointers for future research are also identified.

While big data analytics can spur innovation among firms, it is unclear whether it can effectively drive value creation, value proposition, value delivery and value capture to deal with disruptions and the ever-changing demands of customers. This study therefore aims to examine how value creation, value proposition, value delivery and value capture can be improved through big data analytics capability (BDAC). This study advances the discourse by investigating how the market environment and strategic orientations play significant but little-studied roles in enhancing or lessening BDAC’s impact on business model innovation (BMI).

Drawing on dynamic capability and contingency perspectives, a model of five hypotheses was developed and validated using survey data from 208 managers of manufacturing firms in Ghana. Covariance-based structural equation modeling was used for the analysis.

The findings revealed that BDAC and strategic orientation (market and learning) directly influence the dimensions of BMI (value creation, value proposition, value delivery and value capture). The findings further showed that strategic orientations partially mediate the BDAC–BMI link. The authors also noted that the BDAC–BMI link is amplified at high levels of market dynamism.

The findings suggest that investing in BDA alone may not be sufficient to drive superior business model innovation. However, market orientation and continuous learning are crucial to fully realizing BDAC’s full potential in enabling value creation, value proposition, value delivery and value capture, especially in a dynamic market environment.

This study contributes to existing BMI literature by being the first to examine how BDAC facilitates value creation, value proposition, value delivery and value capture in developing countries. This paper also advances BM literature by theorizing and validating important but rarely studied roles of strategic orientations and market dynamism. Thus, this paper extends the understanding of the conditions and mechanisms through which the effect of BDAC on value creation, value proposition, value delivery and value capture can be optimized.