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1 – 10 of 17Lutfi Özdemir, Mustafa Batuhan Kurt, Ahmet Akgül, Mehmet Oktav and Mujgan Nayci Duman
The purpose of this paper is to optimize the key parameters (mesh count, paper type and ink type) in screen printing, which are affecting the printed ink volume. The objective of…
Abstract
Purpose
The purpose of this paper is to optimize the key parameters (mesh count, paper type and ink type) in screen printing, which are affecting the printed ink volume. The objective of the optimization was to maximize the color reliability by decreasing the color difference (ΔE value) of the prints while minimizing the ink consumption. Screen printing is still dominating the printing industry to make cost-effective production when high volumes are needed.
Design/methodology/approach
The experiment was designed using the Taguchi method, and the samples were prepared with screen-printing by using the standard squeegee angle and pressure. The effect of mesh count, ink type and paper type on ink consumption was evaluated with using analysis of variances and main effects plots of S/N ratio and standard deviation.
Findings
The factors ink type, paper type and mesh count were found significant for ink consumption due to their Probability (P) values which were lower than 0.05. It was determined that the mesh count was the most critical variable with the analysis of variance. The analysis showed that the selection of an optimum mesh count was the key to controlling the amount of the deposited ink. Although mesh counts were inversely proportional with the ink consumptions, they did not affect the color differences as expected.
Originality/value
The optimization of process parameters, that are most effective on the print quality, is necessary to minimize the ink usage and lower the costs and environmental impact without exceeding the desired ΔE value limits.
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Lu Luo, Kang Qi and Hualiang Huang
The purpose of this paper is to investigate the effects of chloride ion concentration and applied bias voltage on the electrochemical migration (ECM) behavior between Cu and Ag…
Abstract
Purpose
The purpose of this paper is to investigate the effects of chloride ion concentration and applied bias voltage on the electrochemical migration (ECM) behavior between Cu and Ag under an NaCl thin electrolyte layer (TEL).
Design/methodology/approach
A self-made experimental setup for the ECM behavior between Cu and Ag was designed. An HD video measurement microscopy was used to observe the typical dendrite/corrosion morphology and pH distribution. Short-circuit time (SCT), short-circuit current density and the influence of the galvanic effect between Cu and Ag on their ECM behavior were studied by electrochemical tests. The surface morphology and composition of dendrite were characterized by FESEM/EDS.
Findings
The SCT increased with increasing NaCl concentration but decreased with increasing applied bias voltage, and the SCT between Cu and Ag was less than that between Cu and Cu because their galvanic effect accelerated the dissolution and migration of Cu. When NaCl concentration was less than or equal to 6 mmol/L, cedar-like dendrite was formed, whereas no dendrite formed and only precipitation occurred at high chloride ion concentration (100 mmol/L). The composition of the dendrite between Cu and Ag was copper.
Research limitations/implications
The significance of this study is to clarify the ECM failure mechanism of printed circuit board (PCB) with an immersion silver surface finish (PCB-ImAg).
Practical implications
This study provides a basic theoretical basis for the selection of protective measures and metal coatings for PCB.
Social implications
The social implication of this study is to predict the service life of PCB.
Originality/value
The ECM behavior of dissimilar metals under a TEL was investigated, the influence of the galvanic effect between them on their ECM was discussed, and the SCT increased with increasing NaCl concentration.
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The author develops a bilateral Nash bargaining model under value uncertainty and private/asymmetric information, combining ideas from axiomatic and strategic bargaining theory…
Abstract
The author develops a bilateral Nash bargaining model under value uncertainty and private/asymmetric information, combining ideas from axiomatic and strategic bargaining theory. The solution to the model leads organically to a two-tier stochastic frontier (2TSF) setup with intra-error dependence. The author presents two different statistical specifications to estimate the model, one that accounts for regressor endogeneity using copulas, the other able to identify separately the bargaining power from the private information effects at the individual level. An empirical application using a matched employer–employee data set (MEEDS) from Zambia and a second using another one from Ghana showcase the applied potential of the approach.
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Demi Shenrui Deng, Soobin Seo, Robert James Harrington and David Martin
The purpose of this study is to examine the role of social presence in enhancing positive behaviors in the virtual reality (VR)-based wine tourism context through an innovative…
Abstract
Purpose
The purpose of this study is to examine the role of social presence in enhancing positive behaviors in the virtual reality (VR)-based wine tourism context through an innovative approach.
Design/methodology/approach
Two sequential experimental studies were conducted to test proposed hypotheses using Web and head-mounted display (HMD) VR formats. Specifically, Study 1 probed the influence of social presence on mental imagery, which subsequently impacted destination visit intention, drinking intent and memorable experience. Study 2 used a field experiment to explore the boundary effects of environmental cues (nature versus social) on social presence and a series of behavioral intentions using an HMD format.
Findings
The findings represent one of the first efforts to unravel the influence of social presence on positive behaviors through mental imagery and the moderating role of environmental cues.
Research limitations/implications
This research enhances the understanding of wine tourism, drawing upon social presence theory and stimulus-organism-response framework.
Practical implications
The outcomes provide valuable insights for wine tourism marketers in developing innovative marketing strategies by addressing the usage of social presence and environmental cues in a VR setting.
Originality/value
To the best of the authors’ knowledge, this study is the first to enrich the existing knowledge of wine tourism by exploring the role of social presence and environmental cues in both Web and HMD VR formats.
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Yu Qiao, Lirong Jian and Hechang Cai
To overcome the limitations of traditional multi-attribute decision making (MADM) methods, which only provide deterministic rankings of decision objects, this paper proposes a…
Abstract
Purpose
To overcome the limitations of traditional multi-attribute decision making (MADM) methods, which only provide deterministic rankings of decision objects, this paper proposes a novel multi-attribute 3WD model. This model presents three-parameter interval grey number decision-theoretic rough sets (TPIGNDTRSs), aiming to offer a reasoned interpretation of loss functions in grey environments and ensure objective assessment of conditional probabilities.
Design/methodology/approach
Firstly, the traditional equivalence relation is replaced with the probabilistic dominance relation (PDR), categorizing decision objects into two state sets in DTRS for more objective conditional probabilities. Secondly, as the three-parameter interval grey number (TPIGN) introduces the most probable value on the basis of the traditional two-parameter interval grey number, it provides a more comprehensive method for describing grey information. Consequently, integrating TPIGN into DTRS refines the interpretations of loss functions in grey environments. Finally, by utilizing two main sorting techniques, relative kernel and degree of accuracy ranking and possibility ranking, two types of 3WD rules with TPIGNDTRSs, are constructed.
Findings
This study has successfully developed and validated a new multi-attribute 3WD model. The model was tested in two distinct domains: evaluating innovation efficiency in high-tech enterprises and recommending movies in a practical case. The findings reveal that the model can effectively integrate relevant information of high-tech enterprises, provide the government with enterprise-level assessments, and gather consumer preferences to recommend the most suitable movies.
Research limitations/implications
This study treats the loss function as grey information in the 3WD model but overlooks the grey nature of evaluation values, limiting its applicability. Additionally, the model’s reliance on subjective expert judgments and historical data to establish the loss function may affect its objectivity. The implications of this research are that the novel model overcomes traditional MADM limitations, enhancing decision-making quality and efficiency in complex and grey scenarios. The model’s successful application in evaluating high-tech enterprises and recommending movies illustrates its dual value in both theory and practice.
Originality/value
Initially, the model proposed in this study is of significant importance for the development of the 3WD field, as it successfully addresses the challenges of uncertain loss functions and unknown conditional probabilities in grey information environments. Moreover, by integrating the 3WD model with MADM problems, it has broken through the bottlenecks of traditional MADM methods, offering new perspectives and strategies for solving MADM issues. Therefore, this research not only advances theoretical research but also provides powerful tools for practical applications.
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Divers were contracted to carry out a detailed baseline survey which will form the Environmental Impact Assessment. This report presents information about the biodiversity of…
Abstract
Divers were contracted to carry out a detailed baseline survey which will form the Environmental Impact Assessment. This report presents information about the biodiversity of Cawsand Bay and the impact of installing a subsea tidal energy module. Subsequently, this addresses some of the SDG14 targets: 14.5, conserve coastal and marine areas; 14.7, increase the economic benefits from the sustainable use of marine resources to small island developing states and less developed countries; and 14.8, increase scientific knowledge, research and technology for ocean health. Contracted from November to December 2021 over a four-week period, five SCUBA divers conducted baseline transects over regular intervals of five meters at Cawsand Bay in each cardinal direction. Water and sediment samples were analysed to better understand the habitat and benthos at Cawsand Bay. Sediment samples established the biotope by identifying the benthos: sublittoral seagrass beds (SS.SMp.SSgr.Zmar). The data also revealed Zostera marina, commonly known as eelgrass (seagrass), is the most abundant species in the area, resulting in a high oxygen content within the water samples. In turn, this helps establish an environment capable of sustaining high levels of biodiversity for this time of year and is a more efficient support ecosystem.
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This study aims to provide a comprehensive overview of social contract theory (SCT) utilization in cybersecurity literature, elucidating the current state of research, identifying…
Abstract
Purpose
This study aims to provide a comprehensive overview of social contract theory (SCT) utilization in cybersecurity literature, elucidating the current state of research, identifying major applications and themes and highlighting gaps, particularly in empirical studies, and the integration of emerging technologies. The study also maps the contractual parties and governance tools discussed in SCT and cyberspace interactions.
Design/methodology/approach
This study uses a systematic literature review to investigate the application of SCT within the cybersecurity domain. Using a mixed-methods approach that combines quantitative and qualitative content analysis with the Grounded Theory strategy, over 30,000 documents were initially screened. The final data set comprised 873 peer-reviewed papers from multiple databases. MAXQDA software facilitated coding and thematic analysis to identify key SCT applications, governance tools and research gaps.
Findings
The review revealed the following: emerging technologies such as artificial intelligence (AI) and blockchain are sparsely researched within the SCT-cyberspace intersection, yet they offer solutions to various SCT-related issues; empirical studies are underrepresented, with theoretical explorations dominating the discourse; there is a notable gap in integrating emerging technologies such as AI within SCT frameworks; governance tools discussed are varied, including economic incentives, regulatory measures and informational strategies.
Originality/value
This study synthesizes SCT applications in cybersecurity, highlighting the interdisciplinary nature and potential for richer theoretical integration. By systematically mapping the literature, it identifies crucial gaps and offers a foundation for future empirical and theoretical research. The findings emphasize the importance of considering traditional SCT themes and contemporary technological contexts, contributing to the development of more robust frameworks for cyberspace governance.
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Ady Milman, Asli D.A. Tasci and Robin M. Back
This study aims to measure and compare consumer-based brand equity (CBBE) of several US and global wine tourism destinations from an American market point of view.
Abstract
Purpose
This study aims to measure and compare consumer-based brand equity (CBBE) of several US and global wine tourism destinations from an American market point of view.
Design/methodology/approach
An online randomized experimental design was used to assign respondents to different wine tourism destination contexts and measure their perceptions and intentions. A structured survey was designed with CBBE scale items related to the most commonly studied components of CBBE, namely, familiarity, perceived quality, image, consumer value, brand value and brand loyalty.
Findings
The study revealed that respondents were unfamiliar with multi-regional and global wine-growing destinations and their wines, implying that wine tourists belong to different market segments that seek different experiences. Among the US wine tourism destinations, Napa Valley is the destination with the strongest CBBE, with the highest overall ratings in all five CBBE components, on average. In terms of country-level wine tourism destinations, the US has the strongest CBBE, with the highest overall ratings in familiarity and brand loyalty.
Research limitations/implications
Wine tourism destination CBBE is shown to include components that may not relate exclusively to wine and variations in perceptions concerning global wine-growing regions may be associated with consumer familiarity. Future studies may include respondents from different countries to determine the generalizability of the current findings.
Originality/value
To the best of the authors’ knowledge, the current study is the first to assess consumer-based brand equity of wine tourism destinations in the US and globally from a US resident perspective.
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Murray Mackenzie, Karin Weber, Joanna Fountain and Reza Abbasi
This study aims to provide insights into wine consumers in Hong Kong and Mainland China, and the diversity of their behavior, by investigating their motivations, consumption and…
Abstract
Purpose
This study aims to provide insights into wine consumers in Hong Kong and Mainland China, and the diversity of their behavior, by investigating their motivations, consumption and purchasing behavior and segmenting the sample based on wine knowledge and frequency of consumption to identify three distinct clusters that are then profiled.
Design/methodology/approach
Data was collected through an online survey of wine consumers of ethnic Chinese origin residing in Mainland China and Hong Kong, using two methods of recruitment (a convenience sample from wine-related databases, a panel survey undertaken by an international market research firm). The final sample comprised 477 respondents, about equally divided among Mainland Chinese and Hong Kong wine consumers. Analysis of the data using the Statistical Package for Social Sciences for Windows (SPSS) 29 included a series of descriptive analyses, followed by a two-step cluster analysis using an Euclidean distance method.
Findings
Wine knowledge and frequency of wine consumption were relatively higher within the sample as a whole than previous studies, but three distinct consumer segments are evident. There is evidence of a democratization of wine consumption, and a greater focus on wine consumption for enjoyment in relaxed and informal settings. rather than consumption driven by health and status, occurring primarily in commercial or business settings. The dominance of red wine in this market is also declining, and intrinsic cues – specifically, prior experience of the wine – are becoming important in wine purchase decisions.
Originality/value
This study uses a broad sample of wine consumers to identify trends in wine consumption patterns and motivations, and purchase decision-making behavior, of Mainland Chinese and Hong Kong wine consumers. The identification of three clusters of wine consumers offers both points of comparison with previous segmentation research globally and within China, whilst also identifying scope for further research.
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Reza Basiri, Mansour Abedian, Saeed Aghasi and Zahra Dashtaali
Over the last years, powerful advances in the area of dynamic games have enriched game theory and made it more applicable to the modeling of real-world competitive strategies. The…
Abstract
Purpose
Over the last years, powerful advances in the area of dynamic games have enriched game theory and made it more applicable to the modeling of real-world competitive strategies. The study of strategic behaviors of firms in an oligopoly market has received little attention, even though real firms have been shown to compete in output and in price in a single industry. The purpose of this study is to propose a game-theoretic approach to studying strategic behaviors of firms in an oligopoly market structure.
Design/methodology/approach
This approach was developed to study market dynamics and pricing strategic behavior of firms that have the possibility of deciding to be one of the two types (price-maker or price-taker) and reconsider the choice overtime on the basis of their current insights and knowledge and their experience. Firms try to improve their performance in the competitive market in a strategic way, by considering their steady-state profits and choosing the best type given the other firms’ types, actions and interactions.
Findings
The results of the present study confirm the previous study that the Cournot market is a stable market, where each firm can be a price-maker and enjoy individual learning as well as social learning. On the contrary, the market with price-takers only is never stable, and, therefore, the Walrasian equilibrium may not be supported in some instances. The Cournot market loses its stability as the number of firms in the market increases due to the fact that it will be more profitable for a firm to switch to price-taking when the number of firms is high enough. In such a situation, when the number of price-takers increases, there are no stable markets and price dynamics are destabilized.
Originality/value
The study and modeling of real-world competitive strategies would enhance the understanding of oligopoly markets. The study of strategic behaviors of firms in an oligopoly market has received little attention, even though real firms have been shown to compete in output and in price in a single industry as price-takers and price-makers.
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