Fatih Koc, Bekir Ozkan, Marcos Komodromos, Ibrahim Halil Efendioglu and Tamer Baran
The primary objective of this study is to examine how trust and religiosity, in relation to halal products, impact Turkish consumers' intention to purchase such goods…
Abstract
Purpose
The primary objective of this study is to examine how trust and religiosity, in relation to halal products, impact Turkish consumers' intention to purchase such goods. Furthermore, the study aims to identify whether attitudes towards halal products play a mediating role in these effects.
Design/methodology/approach
Data were collected from 847 people living in Turkey using an online survey. The authors empirically tested the proposed conceptual model via structural equation modeling.
Findings
The study’s results show that trust in halal products has a positive impact on both the intention to buy halal products and the attitude towards them. Moreover, one’s attitude towards halal products affects the intention to purchase them. Additionally, one’s religiosity-belief level influences the intention to purchase halal products, while religiosity-practice level influences the attitude towards halal products. Furthermore, through indirect effect analyses, it was found that trust in halal products and religious practices has an indirect impact on intention through attitude.
Research limitations/implications
These outcomes significantly contribute to understanding the complex interactions between trust in halal products, levels of religiosity, and attitudes in shaping consumers' purchase intentions and approaches towards halal products. These implications offer valuable insights into how consumers' religious beliefs, trust perceptions, and attitudes influence their purchase of halal-certified products. Validating these conclusions on a larger scale and exploring them in different contexts would be beneficial.
Practical implications
The practice dimension of religiosity pertains to performing actions prescribed by the religion, embodying the practical applications of religious teachings. According to the research findings, the belief dimension of religiosity significantly and positively affects the intention to purchase halal products. This finding aligns with several prior studies.
Social implications
Sharing information on websites, social media platforms, or product packaging can be effective. If businesses genuinely adhere to halal standards and address the genuine needs of consumers who value halal products, they can enhance consumers' interest in such products.
Originality/value
This research was conducted in Turkey, where most people follow the Muslim faith. The main objective of the study was to examine the trust levels of consumers who have strong religious beliefs and are sensitive to consuming halal products. The study looked at trust on three levels: trust in the halal product, trust in the company that produces halal products, and trust in institutions that provide halal certification. The study also looked at the religiosity levels of the consumers using a two-dimensional approach, which included their beliefs and practices.
Details
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Orhan Hacihasanoglu and Ilgi Toprak
The study investigates the connections that university buildings and campuses establish with their environments and the effects of their environments on universities. Many factors…
Abstract
Purpose
The study investigates the connections that university buildings and campuses establish with their environments and the effects of their environments on universities. Many factors influence the location of universities in a particular region. The initial university settlement and the subsequent facilities needed by university branches, colleges, or faculties are related to each other by the time parameter Istanbul, a historical city that is also Turkey’s largest, hosts several state and founding universities. This study investigates the connections between the urban areas where university campuses in Istanbul are located within the city and the specific characteristics of universities.
Design/methodology/approach
We evaluate the data on university locations in the city to determine the relationships between their establishment date, size, type, place of location in the city, and unique characteristics. The analysis is based on data for occupancy rate, satisfaction level, university ranking, and space area per student.
Findings
Results: Campus areas are affected by the availability of public transport and other amenities in urban areas. There are also interactions between meeting students’ satisfaction, university ranking, and public perceptions of the university and campus location in the city.
Originality/value
This study investigates the connections between the urban areas where university campuses in Istanbul are located within the city and the specific characteristics of universities.