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Article
Publication date: 8 November 2023

Kenneth Fu Xian Ho, Fang Liu and Liudmila Tarabashkina

The effects of country-of-origin (COO) cues on product evaluations are well documented. However, research on the relative effects of COO compared to other geographical indicators…

686

Abstract

Purpose

The effects of country-of-origin (COO) cues on product evaluations are well documented. However, research on the relative effects of COO compared to other geographical indicators, such as region-of-origin (ROO), on food purchases is still limited. This study investigates how geographical origin labels influence consumers' perceptions of product value and authenticity of foreign food, as well as subsequent purchase intention (PI) and willingness to pay premium prices (WTPPP). The moderating role of health consciousness on these relationships is also examined due to the coronavirus disease 2019 (COVID-19) pandemic.

Design/methodology/approach

This study uses a between-subjects experimental design conducted with 300 middle- and high-income Chinese consumers aged between 25 and 50 years. Hypotheses were tested using structural equation modelling.

Findings

Whilst under both COO and ROO cues, all five product values positively influenced consumers' WTPPP, only functional, economic and novelty values influenced PI. The ROO cue performed significantly better than the COO cue in eliciting functional, economic and novelty value perceptions, which triggered stronger PI and willingness to pay a premium price. These relationships were mediated by product authenticity (PA) and moderated by consumers' health consciousness (HC).

Practical implications

Because food labels provide salient product information that facilitates consumers' evaluation of products, marketers should assess which product value perceptions they wish to enhance and then choose the appropriate geographical indicators for their labelling strategies.

Originality/value

This study identifies the effects of COO and ROO cues on product values, authenticity, PI and WTPPP. It also provides valuable insights into the role of HC on consumers' purchase decisions, which also aids in understanding the impact of global crises on food purchases.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 4
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 31 January 2024

Dila Maghrifani, Joanne Sneddon and Fang Liu

To understand differences in visitors' travel motivations, this study investigates the relations between personal values and travel motivations as well as the moderating effects…

459

Abstract

Purpose

To understand differences in visitors' travel motivations, this study investigates the relations between personal values and travel motivations as well as the moderating effects of visit experience, age and gender on values–motivations relations among Australian visitors visiting Indonesia.

Design/methodology/approach

The multigroup confirmatory factor analysis (MGCFA) was performed using Analysis of Moment Structures (AMOS) to assess the constructs' validity across groups (potential vs repeat visitors; younger vs older visitors; male vs female visitors). A group model comparison thus was run in the multigroup analysis to test whether any differences in values–motivations relationships were significant across the groups.

Findings

This study shows that travel motivations are associated with values in a systematic way, and values–motivations relations can vary by age, gender and visit experience. Specifically, self-enhancement values are associated with escape-seeking motivation and conservation values are associated with assurance-seeking motivations. Whilst, there is no associations found between openness to change values and novelty-seeking motivations and between self-transcendence values and interaction-seeking motivations. Further, values influence travel motivations for potential but not repeat visitors and for younger but not older visitors.

Research limitations/implications

Tailoring marketing strategies to align with visitors' personal values and travel motivations is crucial. Further, acknowledging the moderating influences of visit experience, gender and age in values–motivations relations enables destination marketers to create more effective and targeted approaches for diverse demographic groups in marketing, promotions and destination development.

Originality/value

This study for the first time provides a better explanation on how the travel motivations are formed in relation to values, age, gender and visit experience.

Details

Journal of Hospitality and Tourism Insights, vol. 7 no. 5
Type: Research Article
ISSN: 2514-9792

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Article
Publication date: 13 May 2024

Kenneth Fu Xian Ho, Liudmila Tarabashkina and Fang Liu

Building on associative priming, anthropomorphism and biophilia theories, this study aims to explain that a natural–organic (that shows a natural object) and an anthropomorphised…

513

Abstract

Purpose

Building on associative priming, anthropomorphism and biophilia theories, this study aims to explain that a natural–organic (that shows a natural object) and an anthropomorphised natural–organic logo (that shows an anthropomorphised natural object) both act as primes and imbue specific product value perceptions, which subsequently influence willingness to pay a premium price when products have not been used by or are unfamiliar to consumers.

Design/methodology/approach

Two between-subjects experiments were conducted with different products (one with real, but unfamiliar to consumers brand and another with a fictitious brand). Structural equation modelling was used to test the hypotheses.

Findings

Experimental studies showed that natural–organic logos evoked stronger utilitarian (functional and economic) value perceptions, which triggered greater willingness to pay a premium price compared to anthropomorphised natural–organic logos. The effect of hedonic (emotional and novelty) values on willingness to pay a premium price was stronger when an anthropomorphised natural–organic logo was used.

Research limitations/implications

This research offers novel theoretical contributions highlighting the importance of careful logo design to imbue desired value perceptions when products have not been consumed or trialled.

Practical implications

Anthropomorphised natural–organic and natural–organic logos can provide different benefits to brand managers and can be used strategically to form desired value perceptions before products are consumed. Brands that wish to enhance premium pricing via hedonic values should consider using an anthropomorphised natural–organic logo. Natural–organic logos may be more suitable for brands that want to emphasise superior utilitarian values.

Originality/value

To the best of the authors’ knowledge, this research provides the first empirical assessment of the differential effects of the two forms of natural–organic logos on value perceptions and willingness to pay premium price.

Details

Journal of Consumer Marketing, vol. 41 no. 4
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 7 November 2024

Fang Liu, Zhongwei Duan, Runze Gong, Jiacheng Zhou, Zhi Wu and Nu Yan

Ball grid array (BGA) package is prone to failure issues in a thermal vibration-coupled environment, such as deformation and fracture of solder joints. To predict the minimum…

29

Abstract

Purpose

Ball grid array (BGA) package is prone to failure issues in a thermal vibration-coupled environment, such as deformation and fracture of solder joints. To predict the minimum equivalent stress of solder joints more accurately and optimize the solder joint structure, this paper aims to compare the machine learning method with response surface methodology (RSM).

Design/methodology/approach

This paper introduced a machine learning algorithm using Grey Wolf Optimization (GWO) Support Vector Regression (SVR) to optimize solder joint parameters. The solder joint height, spacing, solder pad diameter and thickness were the design variables, and minimizing the equivalent stress of solder joint was the optimization objective. The three dimensional finite element model of the printed circuit board assembly was verified by a modal experiment, and simulations were conducted for 25 groups of models with different parameter combinations. The simulation results were employed to train GWO-SVR to build a mathematical model and were analyzed using RSM to obtain a regression equation. Finally, GWO optimized these two methods.

Findings

The results show that the optimization results of GWO-SVR are closer to the simulation results than those of RSM. The minimum equivalent stress is decreased by 8.528% that of the original solution.

Originality/value

This study demonstrates that GWO-SVR is more precise and effective than RSM in optimizing the design of solder joints.

Details

Soldering & Surface Mount Technology, vol. 37 no. 1
Type: Research Article
ISSN: 0954-0911

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Article
Publication date: 11 April 2024

Fang Liu, Junbang Lan, Weichun Zhu, Yuanyuan Gong and Xue Peng

Drawing upon social comparison theory, this paper explores the (in)congruence effect of leader and follower overqualification on leader's downward envy, which in turn leads to…

358

Abstract

Purpose

Drawing upon social comparison theory, this paper explores the (in)congruence effect of leader and follower overqualification on leader's downward envy, which in turn leads to leader undermining behavior.

Design/methodology/approach

Using two-wave, multi-sourced data gathered in China, a polynomial regression was conducted on 301 leader-follower dyads.

Findings

Results show asymmetrical incongruence effects, indicating greater leader's downward envy when leader overqualification was lower than follower overqualification. In addition, by increasing downward envy, leader-follower (in)congruence in overqualification has an indirect positive effect on leader undermining behavior.

Practical implications

This study highlights the importance of being conscious of both parties’ overqualification levels to avoid unfavorable outcomes. Meanwhile, training for both parties is crucial, offering a holistic understanding of leader-follower overqualification differences and downward envy, as well as skills to manage “triggers” of leader undermining.

Originality/value

Our study is among the first to examine the effects of overqualification from a leader-follower dyadic congruence perspective. It suggests that leader's downward envy and undermining behaviors toward followers are influenced by both follower and leader overqualification.

Details

Leadership & Organization Development Journal, vol. 45 no. 5
Type: Research Article
ISSN: 0143-7739

Keywords

Available. Open Access. Open Access
Article
Publication date: 6 March 2025

Liyang Wang, Feng Chen, Pengcheng Wang and Qianli Zhang

Salt rock from salt lakes can serve as a cost-effective material for subgrade filling, as demonstrated in projects like the Qarhan Salt Lake section of the Qinghai-Tibet Railway…

3

Abstract

Purpose

Salt rock from salt lakes can serve as a cost-effective material for subgrade filling, as demonstrated in projects like the Qarhan Salt Lake section of the Qinghai-Tibet Railway and the Qarhan Salt Lake section of the G215 Highway. This state-of-the-art paper aims to summarize the engineering properties of salt rock filling and present the advances of its utilization.

Design/methodology/approach

This paper collects and analyzes laboratory and field data of salt rock filling from previous studies to present a comprehensive analysis of the engineering properties and utilization of salt rock fillings.

Findings

Salt rock primarily contains minerals such as halite and glauberite, which contribute to its unique phase-changing behavior under varying environmental conditions, impacting its mechanical properties. Salt rock filling shrinks when in contact with vapor or unsaturated brine and expands under cooling or evaporation. Its use is particularly recommended for arid regions, with specific restrictions depending on the structure type. This paper discusses suggested countermeasures to mitigate these issues, as well as key quality acceptance indices for salt rock filling compaction. Moisture content after air-drying is recommended as a crucial parameter for construction quality control.

Originality/value

This review aims to support future research and engineering practices in salt rock subgrade applications.

Details

Railway Sciences, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2755-0907

Keywords

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Article
Publication date: 23 December 2024

Fang Liu, Rajni Mala, Parmod Chand and John Dumay

Investors and other stakeholders depend on financial reports prepared by accountants to make informed decisions. During the aftermaths of unprecedented events, such as COVID-19…

30

Abstract

Purpose

Investors and other stakeholders depend on financial reports prepared by accountants to make informed decisions. During the aftermaths of unprecedented events, such as COVID-19, the need investors have for high-quality financial information is greater than ever. The purpose of this study is to examine whether financial reporting judgments made in groups rather than as individuals result in a better reflection of the economic substance of a transaction.

Design/methodology/approach

To examine the benefits that decision-making in groups may have on the reporting judgments of accountants, we conducted an experiment in which experienced accountants, located in Australia, were asked to make a decision over a lease classification. Each of the 87 respondents were either assigned to make their decision individually or as part of a three-member group.

Findings

Our results indicate that accountants in groups of three make significantly more accurate judgments than accountants who make judgments individually. The results also support the presumption that accountants in groups are significantly more confident in their judgments than accountants who make judgments individually.

Research limitations/implications

We contribute to the important discussion that decision-making in groups has the potential to improve the quality of financial reporting by better reflecting economic reality.

Originality/value

This study is one of the first to examine the merits of group judgments and decision-making when interpreting and applying the International Financial Reporting Standards.

Details

Journal of Accounting Literature, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0737-4607

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Article
Publication date: 30 April 2024

Fang Liu, Zilong Wang, JiaCheng Zhou, Yuqin Wu and Zhen Wang

The purpose of this study is to investigate the effects of Ce and Sb doping on the microstructure and thermal mechanical properties of Sn-1.0Ag-0.5Cu lead-free solder. The effects…

84

Abstract

Purpose

The purpose of this study is to investigate the effects of Ce and Sb doping on the microstructure and thermal mechanical properties of Sn-1.0Ag-0.5Cu lead-free solder. The effects of 0.5%Sb and 0.07%Ce doping on microstructure, thermal properties and mechanical properties of Sn-1.0Ag-0.5Cu lead-free solder were investigated.

Design/methodology/approach

According to the mass ratio, the solder alloys were prepared from tin ingot, antimony ingot, silver ingot and copper ingot with purity of 99.99% at 400°C. X-ray diffractometer was adopted for phase analysis of the alloys. Optical microscopy, scanning electron microscopy and energy dispersive spectrometer were used to study the effect of the Sb and Ce doping on the microstructure of the solder. Then, the thermal characteristics of alloys were characterized by a differential scanning calorimeter (DSC). Finally, the ultimate tensile strength (UTS), elongation (EL.%) and yield strength (YS) of solder alloys were measured by tensile testing machine.

Findings

With the addition of Sb and Ce, the ß-Sn and intermetallic compounds of solders were refined and distributed more evenly. With the addition of Sb, the UTS, EL.% and YS of Sn-1.0Ag-0.5Cu increased by 15.3%, 46.8% and 16.5%, respectively. The EL.% of Sn-1.0Ag-0.5Cu increased by 56.5% due to Ce doping. When both Sb and Ce elements are added, the EL.% of Sn-1.0Ag-0.5Cu increased by 93.3%.

Originality/value

The addition of 0.5% Sb and 0.07% Ce can obtain better comprehensive performance, which provides a helpful reference for the development of Sn-Ag-Cu lead-free solder.

Details

Soldering & Surface Mount Technology, vol. 36 no. 3
Type: Research Article
ISSN: 0954-0911

Keywords

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Book part
Publication date: 5 April 2024

Ziwen Gao, Steven F. Lehrer, Tian Xie and Xinyu Zhang

Motivated by empirical features that characterize cryptocurrency volatility data, the authors develop a forecasting strategy that can account for both model uncertainty and…

Abstract

Motivated by empirical features that characterize cryptocurrency volatility data, the authors develop a forecasting strategy that can account for both model uncertainty and heteroskedasticity of unknown form. The theoretical investigation establishes the asymptotic optimality of the proposed heteroskedastic model averaging heterogeneous autoregressive (H-MAHAR) estimator under mild conditions. The authors additionally examine the convergence rate of the estimated weights of the proposed H-MAHAR estimator. This analysis sheds new light on the asymptotic properties of the least squares model averaging estimator under alternative complicated data generating processes (DGPs). To examine the performance of the H-MAHAR estimator, the authors conduct an out-of-sample forecasting application involving 22 different cryptocurrency assets. The results emphasize the importance of accounting for both model uncertainty and heteroskedasticity in practice.

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Book part
Publication date: 9 September 2024

Harald Pechlaner and Julian Philipp

In a world that is more competitive on a global scale, technologically advanced and demanding than ever before, global situations such as climate change, poverty and inequality…

Abstract

In a world that is more competitive on a global scale, technologically advanced and demanding than ever before, global situations such as climate change, poverty and inequality, health, migration or security are challenging for decision-makers in political, social or environmental contexts. The interplay of these and other tendencies is referred to as wicked problems, as their increasing complexity can often not be understood or distinguished anymore. Too many different crises, such as climate, economic, political or societal crises, are challenging the vulnerability and resilience of political, economic and community-based systems. Accordingly, focussing on battling single challenges without considering the bigger picture or interconnected processes or circumstances has not led to satisfactory results throughout the past decades. In a tourism industry that is traditionally closely interlinked with numerous sectors or stakeholder groups and therefore often associated with these problems, those in responsibility are particularly required to consider various interests and utilise the synergy potentials between the tourism and non-tourism sector. Accordingly, integrative tourism policy-making needs to include many political areas that are relevant within tourism as well as beyond, such as urban or regional development. As a holistic spatial development approach, the ‘ecosystem of hospitality’ (EoH) can facilitate the identification of interfaces between tourism and these political areas and help to foster a cross-stakeholder collaboration.

Details

Tourism Policy-Making in the Context of Contested Wicked Problems: Politics, Paradigm Shifts and Transformation Processes
Type: Book
ISBN: 978-1-83549-985-6

Keywords

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