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Blockchain technology has created possibilities for environmental supply chain sustainability and climate protection. However, because of its early development stage, users tend to resist the adoption of this new technology. The purpose of this study is to investigate the effects of resistance on blockchain adoption intentions in the context of the foodservice industry. This study further explores if public pressures and climate change awareness could possibly weaken the negative relationships between blockchain resistance and adoption intentions.

Data were collected from managers and full-time employees in the foodservice industry, using an online research panel survey. A structural equation model was developed and tested to examine the hypothesized relationships. Additionally, a multi-group analysis was performed to test the moderating roles of public pressures and climate change awareness.

The findings from this study confirmed that foodservice employees’ characteristics, including traditional barriers, and blockchain technology factors, like perceived risk, are both significant in forming resistance to blockchain. This study also demonstrated the significant roles of internal and external stakeholders in weakening the negative associations between blockchain resistance and adoption intentions.

This study recommends that foodservice companies address how to reduce their employees’ negative perceptions about changes imposed by blockchain adoption. This study also suggests the joint consideration of the pressures from internal and external stakeholders to provide continued insights into developing environmental practices for the foodservice industry.

This study extends the theoretical underpinning of the innovation resistance theory by incorporating the stakeholder theory as a strong foundation for understanding how external pressures and internal awareness may influence foodservice employees’ responses to the implementation of blockchain technology to mitigate climate change.

This chapter presents an empirical effort for the theoretical applicability of sport diplomacy to sport for development (SFD) research by examining how sport played a role in pursuing South Korea's development at given four historical stages: (1) A prelude to Korean SFD before 1945, (2) sport for a new Korea between 1945 and 1960, (3) sport for developmental state between 1961 and 1979, and (4) sport for coming-out parties of the 1980s. This chapter supports current scholarly attempts to situate the 21st century sport for development (SFD) within the history of sport for social good, as well as approaches integrating the role of sport in the 19th century colonization and/or in the modern version of development during the post-war era. By adding an Asian case (South Korea), this chapter contributes to existing SFD literature mostly focusing on Western countries and their former colonies in Africa and South/Central America. It also contributes to the understanding of soft power's dualistic characteristics that direct domestic and international audiences with a new insight into the sport-development nexus in the history of South Korea.