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Article
Publication date: 10 September 2024

Eugene Lee, Renee Mitson and Hao Xu

The purpose of this study is to investigate the impact of leaders’ use of motivational language on psychological relatedness and its effect on employee well-being in flexible and…

Abstract

Purpose

The purpose of this study is to investigate the impact of leaders’ use of motivational language on psychological relatedness and its effect on employee well-being in flexible and remote working conditions.

Design/methodology/approach

A survey among 375 full-time working professionals in the US was conducted with varying frequencies of remote work arrangements. For the analysis, we used a series of PROCESS analyses to examine the moderating effect of leaders’ motivational language use on the relationship between participants’ remote work status and relatedness, with employee well-being as the dependent variable.

Findings

The findings revealed a significant moderating effect of leaders’ perlocutionary (direction-giving) language use on the relationship between employees’ remote work status and relatedness. Specifically, the relationship between remote work status and relatedness was stronger when the use of perlocutionary (direction-giving) language gradually increased. Such enhanced relatedness, in turn, generated higher satisfaction and psychological well-being. The study shows the strategic advantage of direction-giving language in enhancing relatedness, thereby contributing to higher levels of employee satisfaction and psychological well-being in remote work environments.

Originality/value

The originality of this article lies in its integration of motivational language theory and self-determination theory to explore the well-being of employees within flexible and remote work status. Furthermore, we conceptualize remote work as a continuous variable with different degrees of flexibility, ranging from occasional telecommuting to fully remote work, allowing for a nuanced understanding of how leaders’ use of motivational language interacts with varying levels of remote work arrangements to influence employee well-being.

Details

Journal of Communication Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1363-254X

Keywords

Article
Publication date: 15 December 2022

Eugene Misa Darko and Kangning Xu

This study empirically investigates the long-run and interactive effect of Chinese foreign direct investment (CFDI) on Africa's industrialization process.

Abstract

Purpose

This study empirically investigates the long-run and interactive effect of Chinese foreign direct investment (CFDI) on Africa's industrialization process.

Design/methodology/approach

The authors employed industry and manufacturing value-added (% GDP) as the dependent variables and applied the two-step GMM and panel-corrected standard errors' (PCSE) techniques involving a panel of 49 African countries from 2003 to 2020.

Findings

The industry value-added (% GDP) results show that the presence of CFDI propels industrial productivity by contributing to value-addition in the short and long run. Moreover, the study shows that the magnitude of the CFDI effect on industrialization is pronounced in the short-run when it is associated with labor and natural resources. This result reveals efficiency-seeking behavior of CFDI and the CFDI-Africa industrialization nexus is not primarily resource-driven. More importantly, the authors found human capital, electricity and political stability, as primary factors that magnify CFDI's effect on industrialization in the short and long run.

Originality/value

This study is the first to use macro-level data to empirically investigate and find the significant effect of CFDI on Africa's industrialization in the long run. More importantly, the authors investigated channels through which CFDI magnifies industrialization in Africa in the short and long run.

Details

International Journal of Emerging Markets, vol. 19 no. 10
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 8 October 2024

Bin Xu, Omkar Dastane, Eugene Cheng-Xi Aw and Suchita Jha

The study aims to investigate how artificial intelligence (AI)-powered virtual streamers can supercharge brands in live-streaming virtual commerce (v-commerce). Built upon social…

Abstract

Purpose

The study aims to investigate how artificial intelligence (AI)-powered virtual streamers can supercharge brands in live-streaming virtual commerce (v-commerce). Built upon social identity theory (SIT) and experiential value theory, we developed a framework to investigate the impact of AI-powered virtual streamers’ personalization and human-like personalities and live-streaming v-commerce’s system quality and content quality on brand image, mediated by parasocial interaction and experiential value.

Design/methodology/approach

A survey was designed and distributed to the target respondents via social media channels. SmartPLS version 4.0.9.4 was used to analyze a total of 354 responses after the data were obtained via purposive sampling.

Findings

The results show that personalization, human-like personality, system quality and content quality are positively associated with parasocial interaction and experiential value, which subsequently impact brand image.

Originality/value

This study addresses the gap of relatively sparse academic literature on the implications of AI-powered virtual streamers in live-streaming v-commerce on brand image.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 19 July 2024

Eugene Cheng-Xi Aw, Sujo Thomas, Ritesh Patel, Viral Bhatt and Tat-Huei Cham

The overarching goal of the study was to formulate an integrated research model to empirically demonstrate the complex interplay between heuristics, project characteristics…

Abstract

Purpose

The overarching goal of the study was to formulate an integrated research model to empirically demonstrate the complex interplay between heuristics, project characteristics, information system usage quality, empathy, and mindfulness in predicting users'/donors' donation behaviour and well-being in the context of donation-based crowdfunding (DBC) mobile apps.

Design/methodology/approach

The data were collected from 786 respondents and analysed using the multi-stage SEM-ANN-NCA (Structural equation modelling-artificial neural network-necessary condition analysis) method.

Findings

Increased perceived aesthetics, narrative structure, self-referencing, project popularity, project content quality, and initiator reputation would foster empathy. Empathy and mindfulness lead to donation behaviour, and, ultimately emotional well-being.

Originality/value

This study offers a clear framework by ranking the key contextual predictors and assessing the model’s necessity logic to facilitate crowdfunders' donation behaviour and well-being on DBC platforms. This research provides practical insights for bank marketers and further aids financial service providers in formulating an optimal DBC mobile app strategy.

Details

International Journal of Bank Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 24 July 2024

Seema Bhardwaj, Ritika Chopra and Eugene Cheng-Xi Aw

The wine market has witnessed intensified competition across all aspects. However, there is a limited systematic assessment of wine marketing literature. This study employs…

Abstract

Purpose

The wine market has witnessed intensified competition across all aspects. However, there is a limited systematic assessment of wine marketing literature. This study employs bibliometric and thematic content evaluation methodologies to present a comprehensive summary and trend of the existing research in wine marketing.

Design/methodology/approach

This integrates bibliometric and thematic content analytical techniques to trace the evolutionary arc of wine marketing research, underpinned by a framework-based evaluation - the 4 Ws (what, where, why, and how) to give a thorough overview of wine marketing literature. We draw on the thematic structure of wine marketing research by conducting keyword co-occurrence, thematic, social network, and cluster-based content analyses. A total of 291 publications from peer-reviewed journals, spanning the years 2001–2023, were examined in the present study.

Findings

The bibliometric analysis is used to determine the most notable journals, authors, nations, articles, and themes, thereby offering a comprehensive understanding of the publication trends within the sphere of wine marketing. Based on the findings, this study advocates a research agenda to extend further contributions to the field of wine marketing.

Originality/value

The study performs a comprehensive analysis of the publication patterns, influential authors, and emerging trends within the wine marketing research field. It provides a unique insight into the evolution and development of wine marketing as a scholarly discipline, facilitating future research directions and knowledge advancement.

Details

Marketing Intelligence & Planning, vol. 42 no. 7
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 2 July 2024

Man Lai Cheung, Wilson K.S. Leung, Ludwig Man Kit Chang, Eugene Cheng-Xi Aw and Randy Y.M. Wong

Through the theoretical lenses of media richness, perceived realism and customer engagement, this study aims to investigate the mechanisms that promote customer engagement in…

Abstract

Purpose

Through the theoretical lenses of media richness, perceived realism and customer engagement, this study aims to investigate the mechanisms that promote customer engagement in metaverse-mediated environments in the meetings, incentives, conferences and exhibitions (MICE) context, as well as the impact of customer engagement on customers’ metaverse usage intensity and future visit intention.

Design/methodology/approach

A survey of customers who have experience with metaverse-mediated MICE activities was conducted. Data from 267 respondents were analysed using partial least squares-structural equation modelling and fuzzy-set qualitative comparative analysis (fsQCA) to test our research framework.

Findings

Media richness dimensions, including multiple cues, immediate feedback and personal focus, were found to enhance perceived metaverse realism, which in turn affects the dimensions of customer engagement, leading to customers’ metaverse usage intensity and future visit intention. The fsQCA analysis identifies three configurations that lead to high event visit intention.

Practical implications

This research helps developers and marketers better understand how rich media contents create realistic experiences in the metaverse, aiding them to devise strategies for customer engagement and improve resource allocation.

Originality/value

Despite its potentially revolutionary impacts, empirical studies on the mechanisms driving customer engagement in the metaverse and its effects are scarce. This study contributes by revealing the multiple-phase mechanism of the customer engagement journey in the metaverse-mediated MICE context. By expanding the media richness theory into this area, our study provides new insights by illustrating how media richness dimensions create multisensory experiences and real-time interactions, enhancing perceived metaverse realism and customer engagement. It also addresses the debate on whether metaverse-mediated events substitute or complement real-life events.

Details

International Journal of Contemporary Hospitality Management, vol. 36 no. 11
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 12 July 2024

Eugene Kafui Agbeka, Fanny Adams Quagrainie and Alan Anis Mirhage Kabalan

While operational performance is important for a company's competitiveness and profitability, this study claims that procurement may be required to drive operational performance…

Abstract

Purpose

While operational performance is important for a company's competitiveness and profitability, this study claims that procurement may be required to drive operational performance. This study aims to focus on how procurement practices is related to operational performance among selected manufacturing firms.

Design/methodology/approach

The model was tested on a sample of 329 manufacturing firms in clothing and textiles, chemicals and plastics, food and beverages processing, wood processing, metal processing and pharmaceutical manufacturing industries in a developing economy.

Findings

The results indicate that firms with higher and optimal level of procurement practices achieve higher levels of operational performance. Regardless of the H1 rationale, this study suggests that increasing procurement techniques has a limit in terms of improving operational performance. This study establishes that extreme level of procurement practices is associated with decreasing operational performance.

Practical implications

This study calls attention to how managers can guide organizations in refining their procurement strategies and practices; there is the need to strive to strike a balance between diversification and efficiency in procurement.

Social implications

Manufacturing firms are often integral parts of local communities. The decisions they make regarding procurement practices can impact the economic health of these communities. Striking a balance between diversification and efficiency can contribute to sustainable business practices that benefit both the company and the local community.

Originality/value

As the main contribution, this study brings the additional perspective that extreme level of procurement practices is associated with decreasing operational performance.

Details

Journal of Public Procurement, vol. 24 no. 3
Type: Research Article
ISSN: 1535-0118

Keywords

Article
Publication date: 5 July 2023

Sajjaad Moedeen, Eugene Cheng-Xi Aw, Mohammad Alryalat, Garry Wei-Han Tan, Tat-Huei Cham, Keng-Boon Ooi and Yogesh K. Dwivedi

This study aims to propose and test a research model outlining the chain effects of social media marketing activities (SMMA) on brand equity, encompassing the potential mediators…

2990

Abstract

Purpose

This study aims to propose and test a research model outlining the chain effects of social media marketing activities (SMMA) on brand equity, encompassing the potential mediators of self-congruity, consumer empowerment and brand experience.

Design/methodology/approach

An online survey was conducted, and 241 valid responses were acquired. The data was submitted to Partial Least Squares Structural Equation Modelling (PLS-SEM), complemented by the artificial neural network (ANN) analysis.

Findings

The results revealed that SMMA can foster the development of self-congruity and consumer empowerment. These two psychological responses represent the key drivers to reinforce the positive brand experience and ultimately lead to brand equity. The sequential mediating effect was confirmed. The ANN analysis offered further insights into the ranking of variable importance.

Originality/value

The present study presents a breakthrough by taking into account the roles of self-congruity, consumer empowerment, brand experience simultaneously and assesses their sequential mediating roles in the linkage between SMMA and brand equity.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 16 May 2023

T. Bettina Cornwell, Abby Frank and Rachel Miller-Moudgil

The purpose of this work is (1) to supply a framework of actors in sport sponsorship and articulate the service relationships that support these partnerships and (2) to propose…

Abstract

Purpose

The purpose of this work is (1) to supply a framework of actors in sport sponsorship and articulate the service relationships that support these partnerships and (2) to propose research questions in this space that are unaddressed and forward-looking.

Design/methodology/approach

Sponsorship is part of a complex network of actors and service relationships found in sport. The sports team, activity, or event is a sport property, often with long-term and dynamic service relationships. The authors consider how a sponsor's relationship with the sport property intersects with organizing bodies, venues, communities and society. The authors identify clusters of actors that interact with and influence other clusters (e.g. governing bodies, media, host community and venue/teams/fans) within an ecosystem, paying special attention to aspects of co-creation and co-destruction and the feedback loops that cause them.

Findings

Through this analysis, the authors identify areas of needed research at the intersection of sport sponsorship and service. The model synthesizes the literature from service-dominant logic, sports, sponsorship, systems thinking and co-creation/co-destruction research areas. Using the model and relevant cases, the authors can better understand the complexities of sport service relationships and advance research at the intersection of sport sponsorship and service.

Originality/value

This is the first sport sponsorship service ecosystem model. It is also the first integration of systems thinking with constructs in sport sponsorship and services.

Details

Journal of Service Management, vol. 35 no. 1
Type: Research Article
ISSN: 1757-5818

Keywords

Article
Publication date: 4 July 2023

Zicheng Zhang, Xinyue Lin, Shaonan Shan and Zhaokai Yin

This study aims to analyze government hotline text data and generating forecasts could enable the effective detection of public demands and help government departments explore…

Abstract

Purpose

This study aims to analyze government hotline text data and generating forecasts could enable the effective detection of public demands and help government departments explore, mitigate and resolve social problems.

Design/methodology/approach

In this study, social problems were determined and analyzed by using the time attributes of government hotline data. Social public events with periodicity were quantitatively analyzed via the Prophet model. The Prophet model is decided after running a comparison study with other widely applied time series models. The validation of modeling and forecast was conducted for social events such as travel and educational services, human resources and public health.

Findings

The results show that the Prophet algorithm could generate relatively the best performance. Besides, the four types of social events showed obvious trends with periodicities and holidays and have strong interpretable results.

Originality/value

The research could help government departments pay attention to time dependency and periodicity features of the hotline data and be aware of early warnings of social events following periodicity and holidays, enabling them to rationally allocate resources to handle upcoming social events and problems and better promoting the role of the big data structure of government hotline data sets in urban governance innovations.

Details

Library Hi Tech, vol. 42 no. 6
Type: Research Article
ISSN: 0737-8831

Keywords

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