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Article
Publication date: 14 August 2024

Hyogon Kim, Eunmi Lee and Donghee Yoo

This study aims to provide measurable information that evaluates a company’s ESG performance based on the conceptual connection between ESG, non-financial elements of a company…

207

Abstract

Purpose

This study aims to provide measurable information that evaluates a company’s ESG performance based on the conceptual connection between ESG, non-financial elements of a company and the UN Sustainable Development Goals (SDGs) for resolving global issues.

Design/methodology/approach

A novel data processing method based on the BERT is presented and applied to analyze the changes and characteristics of SDG-related ESG texts from companies’ disclosures over the past decade. Specifically, ESG-related sentences are extracted from 93,277 Form 10-K filings disclosed between 2010 and 2022 and the similarity between these extracted sentences and SDGs statements is calculated through sentence transformers. A classifier is created by fine-tuning FinBERT, a financial domain-specific pre-trained language model, to classify the sentences into eight ESG classes.

Findings

The quantified results obtained from the classifier reveal several implications. First, it is observed that the trend of SDG-related ESG sentences shows a slow and steady increase over the past decade. Second, large-cap companies relatively have a greater amount of SDG-related ESG disclosures than small-cap companies. Third, significant events such as the COVID-19 pandemic greatly impact the changes in disclosure content.

Originality/value

This study presents a novel approach to textual analysis using neural network-based language models such as BERT. The results of this study provide meaningful information and insights for investors in socially responsible investment and sustainable investment and suggest that corporations need a long-term plan regarding ESG disclosures.

Details

Data Technologies and Applications, vol. 59 no. 1
Type: Research Article
ISSN: 2514-9288

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Article
Publication date: 18 February 2025

Minyoung An and Donghee Yoo

This study proposes a new method for detecting sentiment distribution and identifying key events in high-tech product categories, providing insights from decision-making in…

11

Abstract

Purpose

This study proposes a new method for detecting sentiment distribution and identifying key events in high-tech product categories, providing insights from decision-making in marketing.

Design/methodology/approach

Using DistilBERT, the study analyzes the sentiment of wireless earphone reviews, categorizing them and extracting labels and scores. It visualizes trends, identifies sentiment inflection points from sentiment distribution, infers events via topic analysis and compares product utility and customer sentiment.

Findings

Our approach detects key events and discloses sentiment fluctuations and product interest shifts. Innovations amplify positive responses, underscoring the dynamic consumer sentiment. This study adeptly pinpoints key events after introducing novel technologies and reveals disparities in product utility and customer sentiment pre- and post-notable sentiment changes.

Originality/value

This study presents a unique method that uses an event-based approach to analyze sentiment and topic shifts, providing new insights into sentiment trends and emerging topics. This new understanding of consumer preferences and trends over time can be especially valuable for better strategic decision-making in marketing.

Details

Marketing Intelligence & Planning, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 29 February 2024

Donghee Shin, Kulsawasd Jitkajornwanich, Joon Soo Lim and Anastasia Spyridou

This study examined how people assess health information from AI and improve their diagnostic ability to identify health misinformation. The proposed model was designed to test a…

600

Abstract

Purpose

This study examined how people assess health information from AI and improve their diagnostic ability to identify health misinformation. The proposed model was designed to test a cognitive heuristic theory in misinformation discernment.

Design/methodology/approach

We proposed the heuristic-systematic model to assess health misinformation processing in the algorithmic context. Using the Analysis of Moment Structure (AMOS) 26 software, we tested fairness/transparency/accountability (FAccT) as constructs that influence the heuristic evaluation and systematic discernment of misinformation by users. To test moderating and mediating effects, PROCESS Macro Model 4 was used.

Findings

The effect of AI-generated misinformation on people’s perceptions of the veracity of health information may differ according to whether they process misinformation heuristically or systematically. Heuristic processing is significantly associated with the diagnosticity of misinformation. There is a greater chance that misinformation will be correctly diagnosed and checked, if misinformation aligns with users’ heuristics or is validated by the diagnosticity they perceive.

Research limitations/implications

When exposed to misinformation through algorithmic recommendations, users’ perceived diagnosticity of misinformation can be predicted accurately from their understanding of normative values. This perceived diagnosticity would then positively influence the accuracy and credibility of the misinformation.

Practical implications

Perceived diagnosticity exerts a key role in fostering misinformation literacy, implying that improving people’s perceptions of misinformation and AI features is an efficient way to change their misinformation behavior.

Social implications

Although there is broad agreement on the need to control and combat health misinformation, the magnitude of this problem remains unknown. It is essential to understand both users’ cognitive processes when it comes to identifying health misinformation and the diffusion mechanism from which such misinformation is framed and subsequently spread.

Originality/value

The mechanisms through which users process and spread misinformation have remained open-ended questions. This study provides theoretical insights and relevant recommendations that can make users and firms/institutions alike more resilient in protecting themselves from the detrimental impact of misinformation.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-04-2023-0167

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