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Publication date: 25 March 2025

Ruchika Vermani and Neha Arora

The Unified Payments Interface (UPI) has emerged as a transformative force within the digital payment landscape, revolutionising how individuals and businesses conduct financial…

Abstract

The Unified Payments Interface (UPI) has emerged as a transformative force within the digital payment landscape, revolutionising how individuals and businesses conduct financial transactions in India. This research paper embarks on a theoretical journey to elucidate the growth trajectory of UPI by delving into secondary data sources. Through meticulous analysis and synthesis of existing literature, regulatory reports and industry insights, this paper constructs a comprehensive narrative that traces the evolution of UPI from its inception to its current status as a cornerstone of the Indian digital payments ecosystem. The theoretical framework employed in this study draws upon concepts from innovation diffusion theory, network effects and technological adoption models to elucidate the factors driving the adoption and proliferation of UPI. By examining key milestones, regulatory interventions, technological advancements and market dynamics, this paper unveils the intricate interplay of various stakeholders, including banks, fintech firms, government bodies and consumers, in shaping the trajectory of UPI growth. Furthermore, this research delves into the utility of UPI as a payment infrastructure by exploring its implications for financial inclusion, efficiency, security and economic development. By facilitating seamless, real-time and interoperable transactions, UPI has democratised access to financial services, empowered small businesses and catalysed the transition towards a less-cash economy. This paper fills a critical gap in the literature by providing a holistic and theoretically grounded analysis of UPI's evolution and its broader implications. It contributes valuable insights into the mechanisms driving digital payment innovations and their socio-economic impacts, thereby informing policy decisions to foster inclusive and sustainable financial ecosystems.

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From Digital Disruption to Dominance
Type: Book
ISBN: 978-1-83549-609-1

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Article
Publication date: 23 February 2024

Pooja Darda, Om Jee Gupta and Susheel Yadav

Alexa’s integration in rural primary schools has improved the pedagogy and has created an engaging and objective learning environment. This study investigates the integration…

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Abstract

Purpose

Alexa’s integration in rural primary schools has improved the pedagogy and has created an engaging and objective learning environment. This study investigates the integration, with a specific focus on exploring its various aspects. The impact of Alexa’s on students' English vocabulary, comprehension and public speaking are examined. This study aims to provide insights the teachers and highlight the potential of artificial intelligence (AI) in rural education.

Design/methodology/approach

This content analysis study explores the use of Alexa in primary education in rural areas of India. The study focuses on the types of the questions asked by the students and examines the pedagogical implications of these interactions. By analyzing the use of Alexa in rural educational settings, this study aims to contribute to our understanding of how voice assistants are utilized as educational tools in underprivileged areas.

Findings

Alexa significantly improved students' English vocabulary, comprehension and public speaking confidence. Alexa increased school enrollment and retention. Virtual voice assistants like Alexa may improve pedagogy and help India’s rural education. This study shows AI improves rural education.

Research limitations/implications

The study only covers rural India. Self-reported data and observations may bias the study. The small sample size may underrepresent rural educational institutions in India.

Originality/value

Alexa is used to study rural India’s primary education. Voice assistants in rural education are understudied. The study examines Alexa’s classroom use, student questions, and policy and teacher education implications. AI’s education transformation potential addresses UNESCO’s teacher shortage. This novel study examines how AI can improve rural education outcomes and access.

Details

International Journal of Educational Management, vol. 38 no. 3
Type: Research Article
ISSN: 0951-354X

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