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In the 21st century, libraries are experiencing a significant decline in users due to shifting reading habits and the impact of technology, necessitating library transformation and a heightened emphasis on library marketing. Special libraries, in particular, rely heavily on patrons for survival, often due to their private ownership and limited resources. This paper aims to discuss the aforementioned objectives.

This paper examines the Taste Library, a special library in Hong Kong, and analyzes its current practices based on an interview with its founder, website content, and social media presence. The 7Ps Marketing Mix model is employed to assess the strengths and weaknesses of the library's current market position.

The Taste Library's existing practices exhibit limitations in attracting young patrons. To address this issue, we propose marketing strategies focused on enhancing social network presence, offering digitized content, and engaging in school outreach.

By concentrating on youth marketing, this study offers valuable insights for special libraries in developing strategic plans for transitioning and maintaining sustainability.

Few studies concentrate on marketing small special libraries, particularly in the East, within today's digitized economy.

To a large extent, knowledge in government workplaces resides within the hierarchy as it provides unique services to the public. Governments should preserve and pass on valuable and irreplaceable knowledge in providing their services through learning by sharing. Yet, sharing requires time and effort. This study examines the motivations of civil servants to share knowledge and their knowledge-sharing behaviors.

The authors conducted an online survey to collect quantitative data from civil servants in the Hong Kong Government and obtained 104 useable responses to test the eight hypotheses comprising six constructs by structural equation modeling to explore the participants' knowledge-sharing behaviors.

Results indicated that (1) expected contribution was the primary source of motivation behind knowledge sharing; (2) participants engaged more frequently in informal than formal knowledge-sharing activities; and (3) there was a dire need for knowledge sharing focusing on explicit knowledge of work procedures.

The research focuses on motivational factors for knowledge sharing. Despite abundant literature about knowledge sharing in public or governmental organizations, scant studies focus on the motivations behind why expected rewards and expected associations have less significant impacts on the attitude toward knowledge sharing than expected contribution.

This study examines academic librarians' perceptions and attitudes toward Internet of Things (IoT) applications in Hong Kong academic libraries and the problems and possible improvements in using IoT technologies to strengthen library services.

This qualitative research used video conferencing software for semi-structured, one-on-one interviews. Participants were given introductory material about the IoT and asked to complete an interview. The data were analyzed using inductive theme clustering for this study.

The analysis identified three themes: perception about applying IoT technology to the library, problems and improvements in using IoT. Participants were generally optimistic about the potential benefits of IoT for improving library operations and providing personalized services. However, they also expressed concerns about privacy and security, errors and extra efforts for information literacy training. They suggested improvements such as incorporating facial recognition technology, advanced RFID technology and collections identification technology to enhance user experience.

Most studies examined users' views rather than librarians' on IoT applications, which few studies cover, especially in East Asia.

This research conducts bibliometric analyses and network mapping on smart libraries worldwide. It examines publication profiles, identifies the most cited publications and preferred sources and considers the cooperation of the authors, organizations and countries worldwide. The research also highlights keyword trends and clusters and finds new developments and emerging trends from the co-cited references network.

A total of 264 records with 1,200 citations were extracted from the Web of Science database from 2003 to 2021. The trends in the smart library were analyzed and visualized using BibExcel, VOSviewer, Biblioshiny and CiteSpace.

The People’s Republic of China had the most publications (119), the most citations (374), the highest H-index (12) and the highest total link strength (TLS = 25). Wuhan University had the highest H-index (6). Chiu, Dickson K. W. (H-index = 4, TLS = 22) and Lo, Patrick (H-index = 4, TLS = 21) from the University of Hong Kong had the highest H-indices and were the most cooperative authors. Library Hi Tech was the most preferred journal. “Mobile library” was the most frequently used keyword. “Mobile context” was the largest cluster on the research front.

This study helps librarians, scientists and funders understand smart library trends.

There are several studies and solid background research on smart libraries. However, to the best of the author’s knowledge, this study is the first to conduct bibliometric analyses and network mapping on smart libraries around the globe.

This paper investigates school library services in the digital age for students with dyslexia and explores the impact of current library services on students’ learning.

A qualitative study with semi-structured interviews was designed according to the LAFE (Look and listen, Assistance and accessibility, Format and fit, and Environment) framework for learners with dyslexia and the 5E instructional model and conducted with 11 school librarians.

Results indicated that participants lacked knowledge of dyslexia for appropriate library services. Awareness, IT skills, school administration, funding and parental attitudes would influence the library’s tailored services to dyslexic children, despite the rich resources in these participants’ libraries, including paperbacks, digital resources and electronic devices. Adaptations are necessary to provide accessible services, especially by applying digital technologies, and school libraries can positively impact students’ reading interests, promote knowledge inquiry and strengthen information literacy skills.

While students with dyslexia spend significant time in schools, limited studies focus on school library services in the digital age, especially in Asia. This study fills the gap by systematically exploring the issue with the 5E instructional model.

The Hong Kong Palace Museum (HKPM) showcases China’s rich heritage with multimedia technologies. This research examines the effectiveness of the museum’s exhibition, visitors’ perceptions of multimedia technologies, and the educational role of multimedia technologies in Chinese art and culture.

This research fills the gap with a survey to investigate sociodemographic factors and user perceptions guided by the 5E Instructional Model.

Results indicated that the younger generation is enthusiastic about utilizing multimedia technologies as educational tools when visiting the HKPM museum. Incorporating such technologies in museums can also benefit visitors, enhancing their understanding and appreciation of Chinese art and culture.

Results support recommendations for improving the use of multimedia technologies in museums for educational programs and visitor experiences in Chinese art and culture appreciation. Few studies have investigated the effectiveness of recent multimedia technologies for museum education, especially in East Asia.

This research investigates mobile security awareness among university students in Hong Kong, who increasingly rely on mobile devices for their daily activities and academic needs. This research seeks to inform targeted educational strategies and policies to enhance mobile security practices among young adults, particularly in regions similar to Hong Kong, where mobile usage is extensively integrated into everyday life.

Utilizing an online survey, this research assessed the mobile security awareness of 407 university students from Hong Kong. The Mann-Whitney U-test and other statistical methods were employed to analyze differences in security awareness based on demographic factors such as IT background, gender, educational level and participation in mobile security courses.

The research revealed a generally high level of mobile security awareness compared to similar research in other regions. It also highlighted that despite no significant difference in awareness between genders, students from IT-related fields or those who participated in mobile security courses exhibit higher awareness levels. These findings underscore the impact of focused education and training on enhancing mobile security awareness.

This research contributes to the limited but growing body of literature on mobile security awareness from the end-user perspective, particularly among university students in the Asia Pacific region. It offers valuable insights for governments, educators and corporate policymakers worldwide, providing a basis for integrating mobile security education into broader academic and professional training programs.

Social media celebrities are getting popular in promotions, and more people have experienced social media to receive information on diet and health tips. This research presents a study showing how social media can influence young people's diet behavior through collaboration with social media celebrities.

Through recruiting on various social media and online education forums, this research recruited 196 young Hongkongers to participate in an online survey developed based on the AIDA (Action, Interest, Desire, Attention) marketing communication model on how youths access diet information from social media celebrities in Hong Kong.

Hong Kong youths consume diet information from social media celebrities through instant messaging systems, social networking sites and online videos, and, in particular, information on food calories and nutrition. However, sponsorship from vendors would decrease their desire to agree with the messages from social media celebrities. After receiving this information, some participants would follow tips and guides from social media celebrities. However, they seldom share such information. Interestingly, males are more willing to follow these tips and guides.

First, this study fills the gap of prior research, which did not study much on how social media celebrities contribute to diet promotion to youths in Asia. Second, through the AIDA Model, this study shows how social media can affect the awareness and accessibility of diet information by young Hongkongers, followed by initiating their interest in this topic and retrieving more relevant information. Furthermore, the authors further understand their desire to follow and improve their behavior as promoted by social media influencers and how they practice such behavior. Based on these findings, health-related brands could consider using social media influencers helping to promote their products and services, and these brands could further use social media to secure customer engagement.

This research investigates Hong Kong academic librarians' attitudes toward robotic process automation (RPA) and their willingness to learn this technology.

This qualitative study collected data through one-on-one semi-structured interviews conducted with video conferencing software. After participants received basic RPA information and three existing library application cases, they answered questions based on the interview guide. This research used the inductive thematic analysis method to analyze the collected data.

Regarding Hong Kong academic librarians' attitudes towards RPA, 19 themes were identified. Although all participants did not have previous knowledge of RPA, most showed positive attitudes toward implementing RPA in their libraries and some willingness to learn it. Besides, among all identified themes, negative attitudes mainly comprised “Affect” and “Cognition” factors, hindering RPA deployment in academic libraries.

This research helps librarians and RPA vendors make better decisions or strategies for implementing RPA for libraries, which has not been explored, especially in East Asia.