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Article
Publication date: 31 December 2024

Ali Vafaei-Zadeh, Davoud Nikbin, Kheoh Seong Zhen and Haniruzila Hanifah

This study aims to explore the determinants of green electronics purchase intention in Malaysia by extending existing knowledge on green consumer behavior and contributing to the…

129

Abstract

Purpose

This study aims to explore the determinants of green electronics purchase intention in Malaysia by extending existing knowledge on green consumer behavior and contributing to the field of sustainable consumption.

Design/methodology/approach

A quantitative research approach was adopted, with data collected from 250 Malaysian consumers. The proposed model was tested using partial least squares structural equation modeling to assess the relationships between various determinants and green purchase intention.

Findings

The results demonstrate that perceived consumer effectiveness, green advertising and monetary cost positively affect environmental attitudes, which subsequently influence green purchase intention. The study also identifies that brand image and information quality significantly enhance green brand trust (GBT), leading to stronger intentions to engage in green purchasing. Additionally, it finds that environmental knowledge and environmental concern shape perceived behavioral control, which further impacts green purchasing intention.

Research limitations/implications

The study focuses on Malaysian consumers, which may limit the generalizability of the findings to other cultural contexts. Future research could expand the scope to include cross-cultural comparisons to validate the model in different settings.

Practical implications

By providing insights into the key factors driving consumers’ intention to purchase green electronics, the study offers valuable guidance for marketers and manufacturers to develop targeted strategies that promote sustainable consumption and capitalize on the growing demand for green products in Malaysia.

Originality/value

This study is unique in measuring the influence of green attitude, GBT and perceived behavioral control on green purchase intention specifically within the electronics sector, offering a novel contribution to the literature on sustainable consumer behavior.

Available. Open Access. Open Access
Article
Publication date: 29 October 2024

Rukhsar, Mohd Yameen and Zeba Khanam

This research investigation aims to explore the factors that affect purchasing behaviour among consumers in India in the context of green electronic products with the aid of the…

864

Abstract

Purpose

This research investigation aims to explore the factors that affect purchasing behaviour among consumers in India in the context of green electronic products with the aid of the extended theory of planned behaviour (TPB) by incorporating two additional constructs, namely environmental concern and ethical obligation.

Design/methodology/approach

The current research adopted a quantitative methodology, utilising a survey (questionnaire) to gather data from respondents residing in Delhi-NCR, India. A convenience sampling technique was used to select these respondents. Both online and offline modes were used to collect the data. Moreover, to evaluate the theoretical foundation of the investigation, the researchers employed PLS-SEM (partial least square structural equation modelling) on 346 useable samples.

Findings

The outcome reveals that attitude, subjective norm and perceived behaviour control (PBC) are significant predictors, supplementary constructs such as environmental concern are not significant predictors, whereas ethical obligation is a substantial predictor of purchase intention. Consumer purchase behaviour, in turn, is influenced by consumer purchase intention.

Practical implications

The outcome of this research could help the country’s legislators formulate policies and programs related to current environmental problems faced by our planet. Marketers could understand the factors that drive consumers' purchasing behaviour towards green electronic products and design effective marketing strategies accordingly. Thus, by enhancing the company’s green image, marketers of green products may potentially increase future purchases, all of which contribute to solving worldwide environmental problems.

Originality/value

This research confirms the usefulness of TPB in understanding Indian consumers' purchasing intention and behaviour towards green electronic products. It further extends the TPB by showing that new components, environmental concerns and ethical obligations influence Indian consumers' purchasing intentions and behaviour. Moreover, prior studies mostly used both additional constructs for green products. Current research used specific types of green products, i.e. green electronic products, as very few studies are available on these products that apply TPB, which makes this study novel. In contrast to previous research that primarily examined purchase intention, this study takes a further step by investigating the connection between intentions and consumers' purchase behaviour. It establishes intention as a precursor to behaviour, specifically towards green electronic products. Additionally, this study introduces new constructs and explores the Indian context, significantly contributing to the existing literature.

Details

IIM Ranchi Journal of Management Studies, vol. 4 no. 1
Type: Research Article
ISSN: 2754-0138

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Article
Publication date: 16 July 2024

Ezgi Akar

This research delves into consumer online shopping behaviour during the different phases of the COVID-19 pandemic, utilising the Theory of Planned Behaviour and the Behavioural…

606

Abstract

Purpose

This research delves into consumer online shopping behaviour during the different phases of the COVID-19 pandemic, utilising the Theory of Planned Behaviour and the Behavioural Inhibition System.

Design/methodology/approach

A unique and comprehensive repeated cross-sectional methodology was meticulously employed, capturing the nuances of consumer online shopping behaviour across three distinct phases of the pandemic: the initial phase following the outbreak of COVID-19, the transition phase marked by the relaxation of restrictions, and the adaptation phase as society moved towards a new normal. The study involved a sample of 1,155 participants. Structural equation modelling was used to analyse the effects of behavioural attitudes, subjective norms, perceived behavioural control, and the moderating role of pandemic-induced consumer anxiety on online purchase intention.

Findings

The impact of behavioural attitudes on online purchase intentions increased continuously from the initial phase to the adaptation phase. In contrast, the influence of subjective norms on online shopping intentions gradually declined over the same period. During the early stages of the pandemic, consumer anxiety amplified the influence of personal attitudes towards online shopping while diminishing the impact of social pressures on the same behaviour.

Originality/value

This study’s originality lies in its nuanced analysis of how online purchase intentions evolved across different stages of the COVID-19 pandemic, integrating insights from both the Theory of Planned Behaviour and the Behavioural Inhibition System. The study offers a comprehensive understanding of the shifts in consumer behaviour over time. It enables more strategic and proactive marketing tactics in a changing environment.

Details

British Food Journal, vol. 126 no. 9
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 28 July 2023

Brajesh Mishra, Avanish Kumar and Ishaan Mishra

The study explores the evolution of Indian domestic electronics manufacturing post-economic reforms and also investigates the lack of natural growth stages among Indian…

133

Abstract

Purpose

The study explores the evolution of Indian domestic electronics manufacturing post-economic reforms and also investigates the lack of natural growth stages among Indian start-up/SME electronics manufactures.

Design/methodology/approach

The theoretical framework is inspired by Dawar and Frost's survival strategy theory that local companies may follow to overcome competitive threats from MNCs. The study adopts a qualitative methodology, more precisely, a phenomenological approach to walking through policy/regulatory reforms amid market distortions, technological gaps and colonial mindset from the perspective of Indian domestic electronics manufacturers. The study has adopted Gioia method of data analysis to inductively suggest a few research propositions.

Findings

The phenomenological approach revealed eight essential structure (essence) narratives to explore the complex issue that plague the industry: make in India, made in India, preferential market access strategy, equitable market access strategy, blue ocean strategy, competitive positioning strategy, technical capability and importance of policy/regulatory arbitrage.

Practical implications

The situation of Indian electronics manufacturing units is comparable to the bonsai tree situation, where natural evolution in business stages does not exist; they are born and die as start-ups/MSMEs. The study advocates for equitable market access by removing market distortions. The long-term solution may lie in making available locally manufactured products as a dependable alternative to the imported products or produced locally by MNC OEMs in terms of cost, quality, technology, volume, after-sale service and integrated supply chain.

Originality/value

While the favorable FDI policies, digital India and make-in India initiatives have strengthened domestic electronics production, it is yet to significantly impact India's position in global trade, including manufacturing and exports.

Details

Benchmarking: An International Journal, vol. 31 no. 8
Type: Research Article
ISSN: 1463-5771

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Article
Publication date: 4 July 2024

Kawaljit Singh Randhawa

This study aims to explore the synthesis, characteristics and utilization of polymer composites integrated with cutting-edge pigments.

88

Abstract

Purpose

This study aims to explore the synthesis, characteristics and utilization of polymer composites integrated with cutting-edge pigments.

Design/methodology/approach

The incorporation of advanced pigments introduces functionalities such as enhanced mechanical strength, thermal stability, ultraviolet resistance and color stability, thus extending the range of applications in diverse fields including automotive, aerospace, electronics and construction.

Findings

This review discusses the mechanisms underlying the property enhancements achieved through the incorporation of advanced pigments and highlights recent developments in the field.

Originality/value

Polymer composites incorporating advanced pigments have garnered significant attention in recent years because of their potential to enhance various material properties and broaden their applications. This paper explores the fabrication methods of polymer composites reinforced with organic/inorganic advanced pigments in brief along with their characteristics and applications.

Details

Pigment & Resin Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0369-9420

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Article
Publication date: 19 July 2023

Irfan Ali, Vincent Charles, Umar Muhammad Modibbo, Tatiana Gherman and Srikant Gupta

The COVID-19 pandemic has caused significant disruptions to global supply chains (SCs), affecting the production, distribution, and transportation of goods and services. To…

412

Abstract

Purpose

The COVID-19 pandemic has caused significant disruptions to global supply chains (SCs), affecting the production, distribution, and transportation of goods and services. To mitigate these disruptions, it is essential to identify the barriers that have impeded the seamless operation of SCs. This study identifies these barriers and assesses their impact on supply chain network (SCN).

Design/methodology/approach

To determine the relative importance of different barriers and rank the affected industries, a hybrid approach was employed, combining the best-worst method (BWM) and the technique for order preference by similarity to an ideal solution (TOPSIS). To accommodate the inherent uncertainties associated with the pandemic, a triangular fuzzy TOPSIS was used to represent the linguistic variable ratings provided by decision-makers.

Findings

The study found that the airlines and hospitality industry was the most affected by the barriers, accounting for 46% of the total, followed by the healthcare industry (23%), the manufacturing industry (19%), and finally the consumer and retail industry (17%).

Research limitations/implications

This study is limited to the four critical industries and nine identified barriers. Other industries and barriers may have different weights and rankings. Nevertheless, the findings offer valuable insights for decision-makers in SC management, aiding them in mitigating the impact of COVID-19 on their operations and enhancing their resilience against future disruptions.

Originality/value

This study enhances understanding of COVID-19’s impact on SCN and provides a framework for assessing disruptions using multi-criteria decision-making processes. The hybrid approach of BWM and TOPSIS in a fuzzy environment is unique and offers potential applicability in various evaluation contexts.

Details

Benchmarking: An International Journal, vol. 31 no. 5
Type: Research Article
ISSN: 1463-5771

Keywords

Available. Open Access. Open Access
Article
Publication date: 18 December 2024

Angélica Muffato Reis, Elisa Verna, Lino Costa, Sérgio Dinis Sousa and Maurizio Galetto

This study bridges the gap in quality control strategies for high-volume production by balancing the cost and effectiveness of inspection strategies. Using the cost of quality…

97

Abstract

Purpose

This study bridges the gap in quality control strategies for high-volume production by balancing the cost and effectiveness of inspection strategies. Using the cost of quality (CoQ) to manage cost and external failures (EF) to gauge effectiveness, this research introduces an innovative inspection strategy chart that serves as a decision-making tool for optimizing inspection processes.

Design/methodology/approach

This paper presents a scenario-based framework designed to support strategic decision-making in inspection processes by integrating empirical data analysis with inspection strategy charts. This approach allows for a dynamic assessment and visualization of the relationship between CoQ and EF, facilitating more informed decision-making in quality management. Notably, it contrasts the traditional models with a novel approach that more accurately captures the uncertainty and correlation among key quality indicators, showcasing its potential for more refined decision-making in quality management.

Findings

Application of the framework illustrates its effectiveness in offering a nuanced understanding of the cost implications and effectiveness of various quality control strategies. This facilitates enhanced strategic decision-making, optimizing inspection processes and reducing external failures in high-volume production settings.

Research limitations/implications

The study focuses on a single industry case study, limiting the generalizability of findings across different high-volume production contexts. Future research could explore the framework’s applicability in other sectors and refine the model based on additional empirical data.

Originality/value

The research introduces a versatile framework that navigates the unique challenges of high-volume manufacturing environments. Diverging from models optimized for low-volume settings, this approach provides a valuable tool for adapting inspection strategies to complex production demands, marking a significant contribution to quality management and control literature.

Details

International Journal of Quality & Reliability Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-671X

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Article
Publication date: 22 November 2024

Yudi Fernando, Gaik Chin Eing and Ika Sari Wahyuni-TD

This paper aims to review how the metaverse influences and contributes to the halal industry, particularly focusing on halal logistics (HL), halal supply chain management (HSCM…

78

Abstract

Purpose

This paper aims to review how the metaverse influences and contributes to the halal industry, particularly focusing on halal logistics (HL), halal supply chain management (HSCM) and consumer behavior.

Design/methodology/approach

This paper analyzed scholarly studies to investigate existing literature and current as well as future trends in the adoption of the metaverse in HL, supply chains and consumer behavior. The study explores the thematic structure of the current knowledge landscape, identifies research gaps and highlights potential directions for future research at the intersection of the metaverse, supply chain and halal behavior. The authors identified 286 papers that examined the integration of the metaverse with HL practices, supply chain management strategies and consumer behavior in alignment with Islamic principles and standards.

Findings

The results indicate a limited number of studies on the successful adoption of the metaverse in HL, HSCM and behavioral research. This paper has proposed a framework for the metaverse-supply chain and halal behavior. The framework can serve as a reference for scholars and practitioners on how to incorporate advanced technology to engage with and predict market demand. Additionally, the metaverse-supply chain framework can be used to align with halal supply chain practices based on customer needs and preferences. The metaverse integrates the virtual world, enabling halal supply chain networks to enhance virtual reality, digital experiences and business performance.

Practical implications

The halal industry can showcase products and services through virtual scenarios, avatars and shops. By developing a halal-compliant metaverse, the halal industry can facilitate activities such as online sales, online payments and virtual marketing, thereby enabling a digital business transformation. Embracing the metaverse can improve business efficiency and influence consumer behavior, decisions and compliance with Shariah principles.

Originality/value

The authors argue that this paper is at the forefront and will serve as a reference for future research. This paper is distinct from existing literature, as it focuses on metaverse adoption and its correlation with a Shariah compliance framework in logistics, supply chain and behavioral aspects. Through its findings, this framework aims to inspire further empirical research and provide guidance and solutions to foster sustainable development in the halal industry.

Details

Journal of Islamic Marketing, vol. 16 no. 4
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 5 September 2023

Zhenghao Tong, Soyeong Lee and Hongjoo Woo

This study aims to examine the effects of perceived product–brand fit and brand type on consumer evaluations of wearable smart masks’ technological, aesthetic and social…

224

Abstract

Purpose

This study aims to examine the effects of perceived product–brand fit and brand type on consumer evaluations of wearable smart masks’ technological, aesthetic and social attributes and how these affect consumers’ attitudes and intentions to use.

Design/methodology/approach

Through an experimental approach, a total of 240 US consumers’ evaluations of smart masks are compared according to perceived product–brand fit (high vs low) and brand type (electronics vs fashion).

Findings

The results showed that high perceived product–brand fit increases consumers’ evaluations, while brand type did not significantly affect consumers’ evaluations. Among various attributes, social acceptability had the greatest influence on consumers’ attitude and intention to use. Perceived ease of use, however, positively influenced attitude but negatively influenced intention to use.

Originality/value

As consumers’ interest in smart health-care wearables increases and air pollution is a serious issue across countries, research on wearable smart masks is being facilitated. Smart masks refer to the digitalized, reusable wearable masks that provide protection and health-care functions. However, their market penetration is still limited. To close this gap between smart mask technology and the market, this study examines how perceived fit and brand type can be used to enhance consumer evaluations.

Details

Research Journal of Textile and Apparel, vol. 29 no. 1
Type: Research Article
ISSN: 1560-6074

Keywords

Abstract

Details

Future Workscapes: Strategic Insights and Innovations in Human Resources and Organizational Development
Type: Book
ISBN: 978-1-83608-932-2

Keywords

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