Search results

Drawing on cue utilization theory and the theory of motivated reasoning, we investigate the impact of consumer xenocentrism on product preferences in a situation where domestic products objectively outperform their foreign counterparts.

We develop and test a model linking xenocentrism to consumers’ preference towards domestic vs. foreign products by (1) examining the mediating role of consumers’ ability to identify the superior product and (2) assessing the role of product involvement in potentially moderating this relationship. An experimental design was employed, whereby respondents (Thai consumers, N = 579) were asked to compare two products in the same product category, one foreign and one domestic. In one condition, the foreign product outperformed the domestic one on a range of relevant product attributes, whereas in a second condition, the opposite was the case.

Our findings provide clear evidence that xenocentric consumers often cannot recognize the superiority of domestic products and, even if they do, they still exhibit preferences toward (inferior) foreign products. Thus, for xenocentric consumers, it seems that the country of origin (COO) overrides other cues and often results in suboptimal product choices.

Our study adds to our theoretical understanding of the functioning of the consumer xenocentrism construct and has important implications for foreign companies targeting xenocentric consumers as well as for local firms seeking to counteract xenocentric tendencies.

In response to the growing significance of diversity advertising, this study aims to investigate its impact on audience connectedness. This is an emerging metric crucial for gauging diversity advertising success. The study explores two paths via self-identification and belief congruence to understand how diversity advertisements resonate with individuals.

A quantitative study using partial least squares with survey data from 505 respondents was conducted.

Self-identification and belief congruence mediate the relationship between perceived diversity and audience connectedness. Belief congruence exhibits a stronger influence. Further, brand engagement reduces the relationship between belief congruence and connectedness. However, it strengthens the relationship between self-identity and connectedness.

Future research should address why belief congruence holds more significance than self-identification. Additionally, research must explore the societal effects of diversity advertising, including strategies to engage those who feel disconnected.

The study underscores the positive social effects of diversity advertising for both marginalized and nonmarginalized audiences. It urges marketers to pursue audience connectedness. Strategies for achieving this include reflecting their target audience’s beliefs, perhaps highlighting real and lived experiences. Marketers should also consider self-identification through visual cues and customized messaging.

The study applies self-referencing theory to unravel the relationship between diversity advertising and audience connectedness. It reinforces the role of self-identification and expands the knowledge by demonstrating how connectedness can emerge through belief congruence. Additionally, the authors explore the subtle influence of brand engagement, a critical brand-related factor that shapes individuals’ responses to diversity advertising.

This study explores the phenomenon of service value co-destruction within public service ecosystems (PSEs), focusing on the causes of value co-destruction and the inherent tension between public and private value creation/destruction.

Qualitative data was collected through 36 semi-structured interviews with diverse stakeholders within the ecosystem of electricity services in Pakistan, including electricity suppliers, users and connected agencies involved in electricity generation, transmission, regulation, monitoring and coordination tasks.

The study identified various causes of service value co-destruction in PSEs, involving multiple actors responsible for value co-destruction. The research revealed the co-existence and intersection of public and private values within PSEs, highlighting the complex dynamics between value creation and destruction resulting in value imbalance and value erosion.

Value co-destruction is a plausible outcome of dynamic interactions among various stakeholders in public service delivery, and it can have significant consequences on service quality and public value. Multiple stakeholders, in the governance network, can actively contribute to the co-destruction of service value.

Practitioners should consider the broader ecosystem where not only service providers but also service users and other connected actors, such as public, private and nonprofit organizations, collectively contribute to either co-creating or co-destroying service value.

Grounded in PSL perspective, the findings deepen our understanding of the complexities surrounding public service delivery in PSEs. It provides a fresh perspective on how various actors collectively shape the value of these services.

This chapter critically evaluates whether football can attain recognition as a national sport in China. Article No. 11, released by the Chinese government in 2015, aimed to develop a new national strategy centralised on the sport of football to foster consumption and enhance national soft power. Consequently, this also means encouraging Chinese football fans to support the national football team. Comparing the significance of local football clubs and the national football team to Chinese football fans is deemed meaningless and unable to generate useful information to comprehend Chinese people's attitudes towards local and national communities. Through literature comparisons with established Chinese national sports such as Chinese martial arts, badminton and table tennis, the discussion reveals that football currently falls short of meeting the general criteria of invention and popularity to be considered a Chinese national sport. In the specific Chinese context, it also proves that football fails to meet the criterion of politics, hindering its identification as a national sport. Consequently, the chapter rebuts the assumption and advocates for the validity of comparing how fans assess their fandom for local and national football teams.

This study investigates public perceptions of food safety in the Czech Republic, particularly focusing on the role of disinformation and trust in regulatory frameworks.

The research, based on a nationwide survey of 2,729 respondents, explores how different information sources, including search engines, social networks and traditional media, influence trust in food safety. Quota sampling was used to ensure demographic representation.

Logistic regression analysis highlights that age, gender, education level and exposure to disinformation significantly affect perceptions of health risks from simplified food imports. Older individuals, women and those with lower education are more likely to view these imports as a health threat, while frequent internet users show less concern. The findings highlight the critical impact of misinformation and disinformation on public opinion, emphasizing the need for enhanced media literacy and targeted public health communication.

The country governments should ensure the consistency and quality of the food safety programmes and transparency in their communications to strengthen public confidence. Hence, a systematic investigation and review of the food safety systems and updating the regulatory frameworks are necessary in order to ensure higher quality and safety of food.

The research results represent a valuable platform for regulatory authorities as well as for the development of concepts of media and scientific literacy.

The study provides insights for policymakers on improving food safety communication in a post-communist context, contributing to broader discussions on combating misinformation in Europe.

The chapter explored integrating smart construction techniques in achieving stealth construction objectives, emphasising the development of building cross-sections, visibility management, energy transmission optimisation, and countermeasure implementation. It delved into the multifaceted aspects of smart construction towards achieving stealth construction goals, including environmental protection, enhanced construction safety, accelerated construction duration, cost-effectiveness, and aesthetic considerations. Furthermore, the chapter underscores the importance of leveraging innovative approaches and advanced technologies to meet the evolving demands of stealth construction projects and pave the way for sustainable, safe, and aesthetically pleasing built environments.

The current relationship between humans and nature is complex and tense. Overexploitation of natural resources, pollution, climate change and biodiversity loss present the main challenges for modern society. In particular, the issue of climate change is being intensely debated, and the interest in protecting natural resources by adopting sustainable practices is growing. Therefore, this chapter examines a brief history and concept of climate change, reviewing relevant theories and authors from Svante Arrhenius and Guy Stewart Callendar to Charles David Keeling and Mikhail Budyko. This chapter explores the first measurements and warnings regarding climate crisis and reviews international treaties and policy development at local, national and global levels. Furthermore, adverse consequences of the climate crisis are described, and ecologism, eco-imperialism and climate change denialism are explained.

This study aims to systematically reveal the complex interaction between uncertainty and the international commodity market (CRB).

A composite uncertainty index and five categorical uncertainty indices, together with wavelet analysis and detrended cross-correlation analysis, were used. First, in the time-frequency domain, the coherency and lead-lag relationship between uncertainty and the commodity markets were investigated. Furthermore, the transmission direction of the cross-correlation over different lag periods and asymmetry in this cross-correlation under different trends were identified.

First, there is significant coherency between uncertainties and CRB mainly in the short and medium terms, with natural disaster and public health uncertainties tending to lead CRB. Second, uncertainty impacts CRB more markedly over shorter lag periods, whereas the impact of CRB on uncertainty gradually increases with longer lag periods. Third, the cross-correlation is asymmetric and multifractal under different trends. Finally, from the perspective of lag periods and trends, the interaction of uncertainty with the Chinese commodity market is significantly different from its interaction with CRB.

First, this study comprehensively constructs a composite uncertainty index based on five types of uncertainty. Second, this study provides a scientific perspective on examining the core and diverse interactions between uncertainty and CRB, as achieved by investigating the interactions of CRB with five categorical and composite uncertainties. Third, this study provides a new research framework to enable multiscale analysis of the complex interaction between uncertainty and the commodity markets.

This study examines how and whether expectancy for success and task values influence students’ persistence in work placement learning tasks (persistence). Also, it examines the mediating role of task values in the expectancy for success and students’ persistence nexus.

This is a two-study finding. In Study 1, we conducted qualitative research using a sample of 21 undergraduate students undertaking work placement learning in seven firms in Nigeria to gain an in-depth understanding of how the two expectancy-value theory’s (ETV) core motivational factors (i.e. expectancy for success and task values) enhance students’ performance or achievement-related behaviour such as persistence. In Study 2, we conducted quantitative research employing structural equation modelling to test our proposed hypotheses. We used a sample of 395 undergraduates undertaking work placement learning in 189 Nigerian firms (public and private) to empirically test the hypothesized model.

The findings show that students who had higher self-confidence that they would succeed in the placement learning tasks and values for the tasks exhibited higher persistence. We found that students with more expectancy for success showed higher task values for their learning tasks. Although not hypothesized, the positive result is necessary and aligns with ETV assumptions. Lastly, the analysis showed that students’ higher persistence was not wholly due to their higher expectancies for success in the placement learning tasks, but rather because they showed higher values for the learning tasks. Theoretical and practical implications are discussed.

Our study progressed the ETV research in the work placement learning context and offers a model of students' persistence in the context of our study. Understanding the important motivational roles of expectancy for success and task values in enhancing students’ persistence is relevant in that it can facilitate quality learning outcomes. From the qualitative and quantitative (our two-study) findings, we made suggestions on how higher education administrators and industries can use our hypothesized model to further improve the work placement learning programme.

This study aims to define, classify and interconnect the wide range of known entrepreneurial abilities with terms such as skills, capabilities and competencies, which have been used inconsistently within the entrepreneurial field.

This investigation is based on a systematic literature review and strengthened by a meta-analysis equipped with a bibliometric study to assist the generation of outcomes with a quantitative investigation.

This study proposes an evolving entrepreneurial ability model which interconnects genetic and acquired skill types, capabilities and competencies and is equipped with an Entrepreneurial Skills Map essential to operate in the 21st century.

The proposed model is specific to the entrepreneurial field.

This study supports universities and government agencies for the development of educational programs to prepare current and future entrepreneurs to match the changes in the new environment that has emerged with the COVID-19 pandemic.

This research contributes to the entrepreneurship research domain by shedding light on the inconsistent use of non-standardised terminologies and providing an entrepreneurial model and updated skills map to guide scholars to frame research in the post-COVID era with more clarity.