Luke Butcher, Billy Sung and Isaac Cheah
For business and management higher education (HE) to transition graduates to digital workplaces and careers, it’s crucial they develop competencies (digital and traditional, soft…
Abstract
Purpose
For business and management higher education (HE) to transition graduates to digital workplaces and careers, it’s crucial they develop competencies (digital and traditional, soft and technical, new and old) that are relevant and applicable.
Design/methodology/approach
Insights are obtained from 60 comprehensive interviews with HE business students, educators and industry practitioners.
Findings
Six synergistic competencies are described that leverage synergies of (often) divergent competencies in the digital age of business, integrating them with a recently emerged multi-disciplinary competency framework. Each synergy states its target application, purpose and is aligned with specific HE practices.
Originality/value
Scholarship of competencies is re-oriented away from clusters and towards synergies, with a new inter-disciplinary competency framework validated to business in the digital age, with directions provided for HE.
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Sara Quach, Felix Septianto, Park Thaichon and Billy Sung
This research examines the effect of team diversity on customer behavior (purchase likelihood) associated with sustainable luxury products and further considers the mediating role…
Abstract
Purpose
This research examines the effect of team diversity on customer behavior (purchase likelihood) associated with sustainable luxury products and further considers the mediating role of customer skepticism and the moderating role of the growth mindset in these relationships.
Design/methodology/approach
Study 1 aims to confirm the direct effect of team diversity on purchase intention and the mediating effect of customer skepticism. Featuring a fictitious brand, Study 2 seeks to test the moderating effects of a growth mindset. This research recruits participants located in the USA who have shopping experiences with a luxury product.
Findings
The findings support the notion that team diversity can mitigate customers' skepticism while enhancing purchase likelihood. Moreover, this effect is stronger among those with a growth mindset. As such, the findings suggest that communicating the heterogeneous composition of team members can benefit sustainable luxury brands.
Originality/value
Underpinned by the signaling theory and incremental theory, this research examines the effects of team diversity on customer behavior (purchase likelihood) related to sustainable luxury products, as well as the role of customer skepticism (as a mediator) and a growth mindset (as a moderator) in these relationships. Thus, the findings broaden the current diversity research which has predominantly focused on team decision-making and performance.
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Shanshi Li, Billy Sung, Xinyan Wei and Noel Scott
This chapter documents initial results of using skin conductance measures to compare the relative effectiveness of three commercials for destinations and one beer advertisement…
Abstract
This chapter documents initial results of using skin conductance measures to compare the relative effectiveness of three commercials for destinations and one beer advertisement. Data were collected from 12 respondents in a laboratory-based study. Analysis of skin conductance data showed that the beer commercial evoked a greater intensity of emotional response than the three tourism commercials. Moreover, the time trace of the tourism commercials indicated a downward trend, and this is interpreted as a lack of overall emotional arousal. The results suggest that skin conductance measures may be used for testing tourism advertising effectiveness and also a need for further research to examine the emotional content of tourism advertising.
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Noel Scott, Brent Moyle, Ana Cláudia Campos, Liubov Skavronskaya and Biqiang Liu
Márcia Duarte and Rafael Alcadipani
This study explores the trajectory and challenges faced by a doctoral researcher in her successive attempts to gain access for conducting an ethnography within the production or…
Abstract
Purpose
This study explores the trajectory and challenges faced by a doctoral researcher in her successive attempts to gain access for conducting an ethnography within the production or organisation of a musical theatre performance. Contemplating the four unsuccessful access attempts and the final, triumphant one, we ponder the reasons and impediments for conducting research within this particular context. We operate under the premise that research access possesses a relational characteristic, contingent upon the relationships established between the researcher, the researched, potential informants and the dynamics of the field as a whole.
Design/methodology/approach
This is an exploratory and qualitative study, and the empirical research is based on an ethnographic-inspired case study of the organisation/production of a musical theatre play in São Paulo, SP, Brazil, which we have given the pseudonym MusiCom.
Findings
The study contributes by allowing us to affirm that access is intertwined with at least two aspects: the peculiarities of the organisation itself and the characteristics or context in which it exists or is constructed, and the identity of the researcher, developed during the formal access negotiations through the relationships formed between her and the subjects during the dynamics of the field.
Originality/value
Our contribution reinforces the numerous challenges posed to researchers when conducting ethnographies and illustrates how access relies not solely on the skills, aptitudes and learning of the researchers.
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The role of the fairy godmother is a traditional archetype in the fairy tale genre, providing guidance and utilising transformative magic to enable the young heroes of the tales…
Abstract
The role of the fairy godmother is a traditional archetype in the fairy tale genre, providing guidance and utilising transformative magic to enable the young heroes of the tales to find their happy endings. Shows such as Queer Eye feature LGBT+ people performing quasi-magical makeovers to reveal participants' ‘true selves’ and Pose and RuPaul's Drag Race have raised awareness of drag mothers and other forms of queer mentorship and support. As a result, the role of the fairy godmother is now opening up to include men and non-binary people.
One notable example is Billy Porter's ‘Fabulous Godmother’ in Cinderella (2021) who floats onto the scene, where the script, costuming, and performance underline his presentation as an openly queer character, taking Cinderella under his wing and providing her with the ballgown, chariot, and encouragement to attend the prince's ball. However, the fairy godmother is not simply gender-neutral. She remains a distinctly effeminate figure. Therefore, it remains to be seen whether this figure will eventually open up new forms of masculinity, reify existing images of queer femininity, or whether this diversity is simply a short-lived deviation from the existing trope.
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The purpose of this study is to examine why an attempt at suicide does not always indicate the beginning of a life with poor mental health.
Abstract
Purpose
The purpose of this study is to examine why an attempt at suicide does not always indicate the beginning of a life with poor mental health.
Design/methodology/approach
Case studies, supplemented by follow-up studies of attempted suicides.
Findings
One of the strongest predictors of a healthy life after the suicide attempt was found to be improvement in the appropriateness of behavior toward others and improved adult functioning.
Originality/value
The results suggest that behavioral coaching, in addition to traditional psychiatric treatment, could help attempted suicides move on with their lives productively.