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This study aims to follow a rigorous approach to identify, critically analyze and synthesize 75 papers published from 2000 to 2022.

The study presents a systematic literature review on identity expressiveness (IE), clarifying and expanding what is currently known about the concept.

To synthesize current knowledge on IE, the study uses the overarching framework of antecedents-phenomenon-consequences, using this same framework to identify gaps and future research directions. The findings show individual and brand-related factors such as the need for uniqueness and anthropomorphism as antecedents of IE, and eWOM/WOM, impulse purchases and upgrading to more exclusive lines as consequences of IE.

The study contributes to theory by synthesizing and mapping current understanding of the state of knowledge on the concept of IE while highlighting gaps in the extant literature and paving future research directions for scholars in the field.

The study offers useful insights for practitioners, broadening marketers’ actionable options in identity-based marketing. Marketers can use insights from this study to inform marketing strategy and communication campaigns for different types of brands.

To the best of the authors’ knowledge, this study is the first of its kind and offers an integrative review of the current literature on IE, thus enhancing understanding of the concept, its antecedents and consequences. The study also contributes to knowledge by highlighting future research priorities for researchers in this field of enquiry.

This paper investigates how stockist brand equity is created in the unorganized pharma retail sector in emerging markets despite the absence of any proactive brand-building efforts by distribution firms (stockists). In addition, this study also aims to unravel the sources of stockist brand equity.

Drawing from grounded theory, a qualitative research design using semi-structured interviews was conducted, and a theoretical saturation approach was used for this purpose. The retailer–stockist (business-to-business [B2B]) relationship in the Indian pharmaceutical market context was used as the study context.

The findings show that in the absence of any brand-building activities, stockists’ sales representatives play an important role in creating stockist brand awareness. In addition, word of mouth from other retailers also plays a minor role. Rational and emotional brand associations which are strong, favorable and unique are created 1) directly by the services provided by stockists, which includes product availability, deliverability, accuracy in billing and batch numbers, credit facilities and discounts, handling issues such as product expiry, and 2) indirectly by the services provided by stockists’ sales representatives which includes their frequency of visits, proactive customer orientation rather than sales orientation, fulfilling commitments and relationship with retailers. The strength of the retailer–stockist (B2B) relationship also depends on retailer-driven factors and other external factors discussed in this study.

Strong stockist brand equity helps build trust and loyalty with pharmacies, ensuring a consistent and timely supply of medicinal products, which will benefit their end consumers or society.

This study identifies the antecedents determining the strength of the retailer–stockist (B2B) relationship, a precursor for establishing retailer-based stockist brand equity in the unorganized sector. This study also highlights the consequences of establishing strong retailer-based stockist brand equity.

This study aims to discuss the possible consequences of food crises caused by unsustainable food production and distribution, as well as how the rapid depletion of food resources may affect human life, destinations and the food tourism industry.

To address the lack of research examining the impact of sustainability issues and food crises on food tourism, this study conducted a critical review of the literature and reports related to agriculture, food production and sustainability.

Global conflicts, climate change and supply disruptions result in the reduction of food availability and quality. The high price of food and energy in such circumstances will further exacerbate poverty and delay destination development, which will negatively impact food tourism's economic sustainability. Furthermore, local businesses will be limited in their ability to offer a variety of culinary experiences, which will negatively impact the overall experience of food tourism. In this context, there is a pressing need to investigate the experiential aspects of food tourism as well as today's challenges relating to food crises at multiple levels, sustainable approaches, food quality and food services.

The United Nations, FAO, WHO, UNICEF and other regional and international organizations refer to unsustainable practices and food crises on a variety of levels. Several sectors, including the food tourism industry, are predicted to be negatively affected by the current situation. However, governments have not adopted an emergency code to address this issue, except in some regions experiencing extreme inflation and food shortages. Besides promoting sustainable practices, responding to global crises and enhancing culinary and cultural tourism experiences, food crisis management and sustainability efforts can have a significant impact on future research, practical applications and societal outcomes.

As one of the first studies conducted in this field, this study examines the effects of declines in food production and issues in the supply chain on the food tourism industry.

本文讨论了不可持续的粮食生产和分配造成的粮食危机的可能后果, 以及粮食资源的快速枯竭如何影响人类生活、目的地和食品旅游业。

为了解决缺乏研究可持续性问题和粮食危机对食品旅游的影响问题, 本研究对与农业、粮食生产和可持续性相关的文献和报告进行了批判性回顾。

全球冲突、气候变化和供应中断导致粮食供应和质量下降。在这种情况下, 粮食和能源的高昂价格将进一步加剧贫困, 阻碍目的地的发展, 这将对食品旅游的经济可持续性产生负面影响。此外, 当地企业提供各种烹饪体验的能力将受到限制, 这将对美食旅游的整体体验产生负面影响。在此背景下, 迫切需要了解食品旅游的体验, 以及当今在多个层面上与粮食危机、可持续方法、食品质量和食品服务相关的挑战。

联合国、粮农组织、世界卫生组织、儿童基金会和其他区域和国际组织在各种层面上提到了不可持续的做法和粮食危机。包括食品旅游业在内的几个部门预计将受到当前形势的负面影响。然而, 除了一些经历极端通货膨胀和粮食短缺的地区外, 各国政府还没有通过紧急代码来解决这个问题。除了推广可持续实践、应对全球危机、增强烹饪和文化旅游体验外, 粮食危机管理和可持续发展工作还可以对未来的研究、实际应用和社会成果产生重大影响。

作为该领域最早进行的研究之一, 本研究考察了食品产量下降和供应链问题对食品旅游业的影响。

Este artículo analiza las posibles consecuencias de las crisis alimentarias provocadas por la producción y distribución insostenibles de alimentos, así como el modo en que el rápido agotamiento de los recursos alimentarios puede afectar a la vida humana, a los destinos y a la industria del turismo gastronómico.

Para abordar la falta de investigaciones que examinen el impacto de las cuestiones de sostenibilidad y las crisis alimentarias en el turismo gastronómico, este estudio realizó una revisión crítica de la literatura y los informes relacionados con la agricultura, la producción de alimentos y la sostenibilidad.

Los conflictos mundiales, el cambio climático y las interrupciones en el suministro provocan la reducción de la disponibilidad y la calidad de los alimentos. El elevado precio de los alimentos y la energía en tales circunstancias agravará aún más la pobreza y retrasará el desarrollo de los destinos, lo que repercutirá negativamente en la sostenibilidad económica del turismo gastronómico. Además, los negocios locales verán limitada su capacidad de ofrecer una variedad de experiencias culinarias, lo que repercutirá negativamente en la experiencia global del turismo gastronómico. En este contexto, existe una necesidad acuciante de investigar los aspectos experienciales del turismo gastronómico, así como los retos actuales relacionados con las crisis alimentarias a múltiples niveles, los enfoques sostenibles, la calidad de los alimentos y los servicios alimentarios.

Las Naciones Unidas, la FAO, la OMS, UNICEF y otras organizaciones regionales e internacionales se refieren a las prácticas insostenibles y a las crisis alimentarias en diversos niveles. Se prevé que varios sectores, entre ellos la industria del turismo alimentario, se verán afectados negativamente por la situación actual. Sin embargo, los gobiernos no han adoptado un código de emergencia para abordar esta cuestión, excepto en algunas regiones que experimentan una inflación extrema y escasez de alimentos. Además de promover prácticas sostenibles, responder a las crisis mundiales y mejorar las experiencias turísticas culinarias y culturales, la gestión de las crisis alimentarias y los esfuerzos de sostenibilidad pueden tener un impacto significativo en la investigación futura, las aplicaciones prácticas y los resultados sociales.

Como uno de los primeros estudios realizados en este campo, este estudio examina los efectos de la disminución de la producción de alimentos y los problemas de la cadena de suministro en la industria del turismo gastronómico.