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The study explores the drivers of the intention to continue using sustainable food delivery services, considering the influence of value, satisfaction and the combined effects of utilitarian and hedonic motives. We employ a comprehensive framework that integrates the norm activation model (NAM) and the theory of planned behavior (TPB), with satisfaction, utilitarian motives and hedonic motives. This approach facilitates a deeper understanding of the factors motivating users to remain loyal to the service.

The study examines the data using a quantitative approach based on the partial least squares approach to structural equation modeling (PLS-SEM).

The findings suggest that the intention to continue using sustainable food delivery services, such as the Giusta app, is significantly influenced by user satisfaction and attitudes. Attitudes not only influence the intention but also user satisfaction and are shaped by utilitarian motivations associated with sustainable food delivery. Beyond personal expectations and perceived benefits, the study reveals that behavior is also driven by altruistic values and moral convictions. Specifically, attitudes and satisfaction are positively affected by personal norms, which are influenced by ascribed responsibility. This ascribed responsibility is, in turn, shaped by awareness of both environmental and social issues.

This research contributes to the current debate on consumers' ethical behavior in food delivery. Only a few studies have integrated the NAM and TPB models in this context. This article highlights the factors useful in predicting people’s choice of food delivery services, showing the key role of personal norms, attitude, satisfaction and utilitarian motives.

This paper explores the intricate evolution of human–machine interaction within the framework of Society 5.0, highlighting how technological advancements influence human behavior and societal progress.

A multidimensional framework is developed through a qualitative approach to analyze the evolution of human–technology interaction. This innovative conceptual model provides a comprehensive understanding of these dynamics.

The proposed model unveils a significant shift from perceiving technology as a mere tool to acknowledging its profound influence on daily routines and potential enhancements. This revelation underscores the critical role of human-centric strategies, enlightening us about the evolving nature of technology.

The study synthesizes existing research to present a comprehensive framework for understanding human–machine interaction, providing insights that can inform future research and theory development.

This study equips policymakers, researchers and practitioners with actionable strategies to enhance technology use. By incorporating human-centric approaches, addressing issues such as technostress and promoting effective digital knowledge management, this research empowers the audience with practical solutions.

The paper underscores the broader impact of technology on societal progress. It emphasizes the importance of incorporating human-centric strategies in technology implementation to promote fairness, inclusivity and overall societal well-being.

This paper introduces an innovative conceptual model based on a multidimensional framework to analyze the complex evolution of human–technology interaction. It enriches the ongoing debate by highlighting the nuanced relationship between humans and technology, addressing significant gaps in existing literature and offering an original interpretative perspective.