Reshmy Krishnan, Shantha Kumari, Ali Al Badi, Shermina Jeba and Menila James
Students pursuing different professional courses at the higher education level during 2021–2022 saw the first-time occurrence of a pandemic in the form of coronavirus disease 2019…
Abstract
Purpose
Students pursuing different professional courses at the higher education level during 2021–2022 saw the first-time occurrence of a pandemic in the form of coronavirus disease 2019 (COVID-19), and their mental health was affected. Many works are available in the literature to assess mental health severity. However, it is necessary to identify the affected students early for effective treatment.
Design/methodology/approach
Predictive analytics, a part of machine learning (ML), helps with early identification based on mental health severity levels to aid clinical psychologists. As a case study, engineering and medical course students were comparatively analysed in this work as they have rich course content and a stricter evaluation process than other streams. The methodology includes an online survey that obtains demographic details, academic qualifications, family details, etc. and anxiety and depression questions using the Hospital Anxiety and Depression Scale (HADS). The responses acquired through social media networks are analysed using ML algorithms – support vector machines (SVMs) (robust handling of health information) and J48 decision tree (DT) (interpretability/comprehensibility). Also, random forest is used to identify the predictors for anxiety and depression.
Findings
The results show that the support vector classifier produces outperforming results with classification accuracy of 100%, 1.0 precision and 1.0 recall, followed by the J48 DT classifier with 96%. It was found that medical students are affected by anxiety and depression marginally more when compared with engineering students.
Research limitations/implications
The entire work is dependent on the social media-displayed online questionnaire, and the participants were not met in person. This indicates that the response rate could not be evaluated appropriately. Due to the medical restrictions imposed by COVID-19, which remain in effect in 2022, this is the only method found to collect primary data from college students. Additionally, students self-selected themselves to participate in this survey, which raises the possibility of selection bias.
Practical implications
The responses acquired through social media networks are analysed using ML algorithms. This will be a big support for understanding the mental issues of the students due to COVID-19 and can taking appropriate actions to rectify them. This will improve the quality of the learning process in higher education in Oman.
Social implications
Furthermore, this study aims to provide recommendations for mental health screening as a regular practice in educational institutions to identify undetected students.
Originality/value
Comparing the mental health issues of two professional course students is the novelty of this work. This is needed because both studies require practical learning, long hours of work, etc.
Details
Keywords
Nasiru Zubairu, Ahmed Mohammed and Zeinab Zohny
Despite the increasing demand for renewable energy (RE) as a low-carbon energy source, the transition to RE is very slow in many regions, including Oman, the case country for this…
Abstract
Purpose
Despite the increasing demand for renewable energy (RE) as a low-carbon energy source, the transition to RE is very slow in many regions, including Oman, the case country for this study. It is critical to offer strategic insights to energy supply chain participants towards the sustainable transition to renewable energy (STRE). The purpose of this study is to identify viable RE sources in Oman as a case study of a GCC member country, develop a comprehensive framework of STRE, and suggest future research opportunities.
Design/methodology/approach
The paper addressed this problem through a country/regional study of Oman by conducting a systematic literature review (SLR) of RE-related peer-reviewed publications spanning over 21 years from January 2000 to February 2021. The qualifying articles are evaluated using template analysis qualitatively to identify viable renewable energy sources, build a holistic framework of STRE and recommend future research opportunities.
Findings
Findings confirm the potential of solar, wind, biomass and geothermal energies driven by environmental, economic and social sustainability concerns. However, results suggest that to fast-track the STRE, more emphasis should be accorded to solar and wind energies owing to the geographical composition of Oman. Findings reveal that policies and regulations, advanced and cost-effective technologies, subsidy regimes, grid connectivity and capacity, storage capacity and land availability influence the STRE. Gaps in the literature are identified from the results to clarify and suggest future research opportunities.
Originality/value
To the best of the authors’ knowledge, this is the first study that conducted an SLR that was evaluated using the template analysis technique to build a novel and updated framework that facilitates a crystalline understanding of STRE to guide policymakers and professionals in strategic decision-making.
Details
Keywords
Hafiz Fawad Ali, Arooba Chaudhary and Talat Islam
This study aims to examine the association between responsible leadership and work engagement through the mediation of knowledge sharing. Further, the study explored the boundary…
Abstract
Purpose
This study aims to examine the association between responsible leadership and work engagement through the mediation of knowledge sharing. Further, the study explored the boundary condition of helping initiative behavior (HIB) between responsible leadership and knowledge-sharing (KS) behavior.
Design/methodology/approach
Considering work engagement as a global challenge, the data for this study was collected from 386 employees working in various organizations on convenience basis. Specifically, the data was collected in two waves through a questionnaire-based survey method and structural equation modeling was used for hypotheses testing.
Findings
The results reveal that responsible leadership directly and indirectly (through knowledge sharing) affects work engagement. In addition, HIB strengthens the association between responsible leadership and knowledge sharing.
Research limitations/implications
The study collected data from a developing country. However, the findings suggest management should implement such practices that enable leaders to be more responsible. Such leaders create a learning environment that enhances knowledge sharing and promotes work engagement.
Originality/value
Based on social exchange, this study explored the mediating role of KS behavior between responsible leadership and work engagement and the conditional role of HIB between responsible leadership and KS behavior.
Details
Keywords
Leanna Deorajee Kalicharan and Cathal Butler
This study contributes to the current body of literature on students' understanding of academic misconduct, plagiarism, forms of plagiarism, the reasons they plagiarize, the…
Abstract
Purpose
This study contributes to the current body of literature on students' understanding of academic misconduct, plagiarism, forms of plagiarism, the reasons they plagiarize, the sanctions imposed by academics for plagiarizing and the methods to address plagiarism in written assessments within the Faculty of Natural Sciences, University of Guyana, which was investigated in 2021.
Design/methodology/approach
The research design was descriptive and grounded in the pragmatism paradigm. The methodology employed was quantitative, consisting of the collection of data through an online, self-administered questionnaire-based survey.
Findings
The results showed that despite students having a conceptual understanding of academic misconduct and plagiarism, they intentionally and unintentionally plagiarized their written assessments, mainly because of the assessment workload (64.9%), busy schedule (52.8%), not understanding the assessment (46.3%) and not knowing how to correctly cite sources (44.6%). Prevalent forms of plagiarism committed by students included finding synonyms for the author’s language while keeping to the same general structure and meaning of the original work (48%) and neglecting to cite sources, misquote sources or unintentionally paraphrase a source by using similar words, groups of words and/or sentence structure without attribution (42%). Academic sanctions commonly include giving an overall reduced grade, giving a warning and asking the student to redo the plagiarized work. The study showed that students preferred flexible and lenient penalties to address plagiarism and objected to sanctions that may jeopardize their academic progression.
Originality/value
An international literature review will demonstrate extensive research on academic misconduct, particularly plagiarism, emphasizing attitudes and perceptions. Despite Artificial Intelligence (AI) technologies and limited software subscriptions, academic misconduct in Guyana is still poorly understood. Therefore, this study adds to the literature by evaluating tertiary education students' perceptions of plagiarism, given the growing concerns and negative repercussions of plagiarism and student use of AI to produce assignments at this university.
Details
Keywords
Ali Mohsin Salim Ba Awain, Ali Said Jaboob, Marcos Ferasso, Anwar Alsheyadi and Ángel Acevedo-Duque
This study aims to investigate the relationship between technology-distinct capabilities (TDC) and innovative work behavior (IWB) through the mediating effect of strategic…
Abstract
Purpose
This study aims to investigate the relationship between technology-distinct capabilities (TDC) and innovative work behavior (IWB) through the mediating effect of strategic flexibility (SF), to examine the behavior toward technopreneurship (BTT) among Omani small and medium-sized enterprises (SMEs). Furthermore, technopreneur self-efficacy (TSE) is investigated as a moderating variable between TDC and SF.
Design/methodology/approach
Based on the quantitative research design, the survey questionnaire instrument was used to collect data from SMEs’ owners and managers. Using purposive sampling, the study comprised 285 responses from Muscat, Sohar and Al-Buraimi regions. Responses were analyzed through SPSS 25 and Smart PLS 4 using structural equation modeling (SEM).
Findings
The main findings revealed a positive and significant influence of TDC and IWB on SF. In addition, SF mediates the relationship between TDC, IWB and TBB. Results showed no effect of TSE on TDC and SF. The study outlines significant theoretical and practical implications. Dynamic capability (DC) theory provided a framework for understanding the highly competitive Omani business climate. The diffusion of innovation (DOI) provides the way forward to SMEs that how they embrace and induce novel concepts, including SF.
Originality/value
The findings of the study can be used by academics and policymakers to develop policies that support SMEs’ technological innovation and adaptability. In the Omani context, policymakers and public managers can utilize this research to evaluate the different technopreneurship support programs and encourage SMEs to adopt digital technology to capitalize on the nation’s entrepreneurial dynamic.
Details
Keywords
Abrar Ali Saiyed, Ateeque Shaikh and Suruchika Gupta
The primary aim of this study is to gain insight into the entrepreneurial marketing strategy (EMS) decisions made by microenterprises in the craft sector and draw comparisons…
Abstract
Purpose
The primary aim of this study is to gain insight into the entrepreneurial marketing strategy (EMS) decisions made by microenterprises in the craft sector and draw comparisons between the marketing strategy formulation and implementation of conventional businesses and those of craft-based microenterprises with a specific focus on the context of emerging markets, particularly India.
Design/methodology/approach
This paper follows a qualitative interpretivist paradigm using a multiple-case methodology approach. It tracks craft-based microenterprises that make furniture or home décor products in India. The study participants were the founders, principal designers, studio managers or craftspersons.
Findings
This study’s findings reveal that craft-based microenterprises implement an EMS that adopts a hybrid form of market orientation strategy. In this approach, the product or creative concept is at the centre of the decision-making, and the customer needs are factored in at a later stage for customisation. These microenterprises prioritise product positioning over segmentation and targeting strategies.
Research limitations/implications
This study tries to understand marketing strategy decision-making processes among craft-based microenterprises in India. Given that study participants came from only two-product-based craft businesses, this limits the generalisability of the findings to similar or related contexts. This study provides a framework and methodology for replication in other contexts and industries to formulate a nuanced understanding of micro, context-specific, craft-based businesses.
Originality/value
This study uses qualitative analysis to understand EMS in craft-based businesses in India. This study contributes to this fledgling stream of literature at the interface of marketing and entrepreneurship to understand entrepreneurial marketing. This study analyses the marketing strategy of craft-based businesses using the framework of Morgan et al. (2019).
Details
Keywords
Charalampos Alexopoulos, Tariq Ali Said Al-Tamimi and Stuti Saxena
When the repercussions of COVID-19 were being absorbed by the world, the higher educational institutions (HEIs) were conceiving of strategies to run educational institutions on…
Abstract
Purpose
When the repercussions of COVID-19 were being absorbed by the world, the higher educational institutions (HEIs) were conceiving of strategies to run educational institutions on remote basis too, including the challenges linked with the teaching–learning as well as the management and other departmental needs. Leaning itself on the teaching–learning tectonic shifts amid the COVID-19 climes, the study reviews the status of “readiness” of the HEIs in Oman while bearing this in mind that the usage of information and communications technology (ICT) for distance learning and conventional learning has been considered as one of the parameters to judge the “quality” of the HEIs in Oman.
Design/methodology/approach
Documentary analysis alongside an in-depth reading of the quality audit reports sourced from the Oman Academic Accreditation Authority, which are publicly accessible are being referred for driving home the arguments in the study.
Findings
The study concludes that despite the case being in favor of distance learning from early on, the same doesn’t get reflected in the conclusions derived in the research conducted for assessing the teaching–learning mechanisms during the COVID-19 period. Therefore, the HEIs’ “readiness” in terms of ensuring the smooth transitioning to the remote learning pedagogical arrangements for meeting the challenges of the COVID-19 wasn’t efficacious.
Research limitations/implications
The present study may be followed up with an understanding as to how the HEIs of Oman need to incorporate the perspectives of all the concerned stakeholders for the refurbishment of the teaching–learning process, especially in times of contingencies.
Practical implications
Apart from the policy-makers, the management of the HEIs of Oman needs to appreciate the need to be proactive and appreciative of the inclusion of ICT tools and techniques in the mainstream pedagogical settings.
Originality/value
Notwithstanding the emphasis upon the preparedness and readiness for tackling the challenges posed by the COVID-19 for the HEIs in Oman, no study has attempted to delve into the issue succinctly—the present study fills this gap.
Details
Keywords
Rakesh Belwal, Shweta Belwal, Zoe Morgan and Latifa Hamood Al Badi
Consumer shopping motivations are evolving in tandem with shifts in products, services and the retail landscape. This paper primarily aims to explore what drives shopping behavior…
Abstract
Purpose
Consumer shopping motivations are evolving in tandem with shifts in products, services and the retail landscape. This paper primarily aims to explore what drives shopping behavior among consumers in Oman. Additionally, the paper aims to profile consumers based on their shopping motivations.
Design/methodology/approach
Based upon the review of literature, we developed a list of 63 items of shopping motivations. Exploratory factor analysis later led to a 12-factor solution involving 50 items, which were refined further into an 11-factor solution involving 44 items using CFA. A combination of hierarchical and k-means cluster analysis was performed for profiling consumers.
Findings
Five distinct segments of consumers that emerged in the Omani food and grocery retail market were derived as Practical Value Seekers, Discerning Shoppers, Selective Online Shoppers, Social Brand Seekers and Instant Gratifiers. Theoretical and managerial implications were discussed.
Practical implications
In theory, this study examines market heterogeneity by considering customer shopping motivations and applies profiling (clustering) techniques to categorize them into distinct market clusters. In practical terms, it provides valuable insights to food and grocery store managers.
Originality/value
This study is novel and the first of its kind, suggesting a typology of food and grocery shoppers in Oman. Research on consumer shopping motivations has primarily focused on consumers in Western countries, particularly in the United States.
Details
Keywords
Yeneneh Tamirat Negash, Liao Pei Jyun, Ali Tarhini and Shafique Ur Rehman
This study aims to contribute to the International Business literature by investigating the marketing stimuli that drive impulsiveness and perceived value in mobile shopping (MS…
Abstract
Purpose
This study aims to contribute to the International Business literature by investigating the marketing stimuli that drive impulsiveness and perceived value in mobile shopping (MS) platforms and their impact on consumer response.
Design/methodology/approach
This study uses a sample of 891 MS platform users and applies structural equation modeling based on the stimulus–organism–response and the consumption value theory.
Findings
The empirical finding revealed that rewards, recognition, reviews and ratings are the most influential factors driving perceived value. In addition, the results indicated that customized offerings and visually appealing experiences were the most critical factors affecting the state of impulsiveness. This study also highlights the negative impact of the ubiquitous nature of MS on impulse buying behavior, emphasizing the importance of providing consumers with tools to make informed decisions. This study demonstrates a significant positive relationship between perceived value and impulsiveness, influencing MS.
Practical implications
This study reveals generational differences in the impact of reviews and ratings on perceived value, which can inform businesses’ MS strategies. The results have implications for managers of international firms seeking to optimize their business strategies.
Originality/value
To the best of the authors’ knowledge, using structural equation modeling, this study is the first to conduct a comprehensive examination of marketing stimuli, impulsiveness and perceived value in MS platforms. It offers businesses strategic insights by identifying rewards, recognition and customized offerings as the key determinants of consumer behavior.
Details
Keywords
Maha Al Balushi, Mirza Mohammad Didarul Alam and Adam Mohamed Ali Fadlalla
This study aims to assess both internal and external factors that impact consumer attitudes and intentions with regard to the purchase of non-deceptive counterfeits. More…
Abstract
Purpose
This study aims to assess both internal and external factors that impact consumer attitudes and intentions with regard to the purchase of non-deceptive counterfeits. More specifically, this study examines the impact of integrity, brand consciousness, performance risk and social risk on the attitude and in turn on the purchase intention of consumers towards non-deceptive counterfeits.
Design/methodology/approach
A total of 679 valid responses from the university students in two different Gulf countries, namely, Oman (264) and Qatar (415) were gathered through a self-administered structured questionnaire and analysed through partial least square‐structural equation modeling.
Findings
All the predictors of consumer attitude appeared significant in both country samples except integrity. However, brand consciousness appeared insignificant in the sample of Oman. In addition, Purchase intention towards the non-deceptive counterfeits was significantly predicted by attitude and subjective norm in both samples.
Originality/value
In the domain of non-deceptive counterfeit literature, the findings of the study will substantially add value. Particularly, in the Gulf country context, the impact of internal psychological and external risk factors on the attitude and purchase intention of non-deceptive counterfeits will enhance the insights of existing literature and extend and proof the robustness of the theory of reasoned action.