Search results

1 – 5 of 5
Open Access
Article
Publication date: 30 July 2024

Aaron Tham and Wei Lee Chin

The purpose of this research is to apply the theoretical frameworks of resource-based view (RBV) and Social Creativity to elucidate insights related to food cultures and creative…

Abstract

Purpose

The purpose of this research is to apply the theoretical frameworks of resource-based view (RBV) and Social Creativity to elucidate insights related to food cultures and creative tourism in the context of Brunei. This addresses an important gap in the literature to unpack how food cultures and creative tourism can become a vehicle for the diversification of a country’s reliance on oil and gas as primary industries.

Design/methodology/approach

A case study approach was taken in this research, utilising both primary and secondary data such as social media posts, media reports and semi-structured interviews to shed light on an emerging niche market in Brunei tourism.

Findings

The research revealed the entrepreneurial mindset of local food chefs and enthusiasts in showcasing Bruneian heritage and cultures, supported by government campaigns and technological advances. This lends further evidence that food cultures and creative tourism can be a lever for a national economic diversification strategy and can be validated elsewhere.

Research limitations/implications

This is one of the first studies to investigate the intersection of the RBV and Social Creativity to advance the theory and practice of tourism in South East Asia.

Practical implications

The intersection of food cultures and creative tourism within Brunei is dovetailed into the theoretical frameworks of the RBV and Wilson’s Social Creativity Framework. This is evidenced in a diversification strategy emerging from the case study of Brunei, where food is earmarked as a heritage resource and leverages individual, and in particular, young people’s creativity to generate a niche tourism market for the country.

Social implications

The paper illuminates the role of technology as a vehicle for the discourses of creativity, reflexivity, education and economy to flourish. Through co-created content on social media, food heritage and creative tourism experiences are foregrounded and assisted by the entrepreneurs in reaching their desired audiences. Arguably, such tools helped the country alleviate the devastating impacts of COVID-19 and thrust domestic food tourism experiences into the spotlight, like other destinations.

Originality/value

This is one of the first studies to investigate the intersection of the RBV and Social Creativity to advance the theory and practice of tourism in South East Asia.

Details

Southeast Asia: A Multidisciplinary Journal, vol. 24 no. 2
Type: Research Article
ISSN: 1819-5091

Keywords

Article
Publication date: 9 January 2024

Mei-Jung (Sebrina) Wang, Emmanuel Kwame Opoku and Aaron Tham

This study aims to explore factors that affect gendered consumption (male and female), willingness to pay (economic attributes) and the socio-cultural context of Gen-Z consumers…

Abstract

Purpose

This study aims to explore factors that affect gendered consumption (male and female), willingness to pay (economic attributes) and the socio-cultural context of Gen-Z consumers towards specialty coffee as compared to other types in Taiwan.

Design/methodology/approach

Samoggia and Riedel’s (2018) theoretical framework is adopted to examine the concepts of interest. A mixed method approach comprising interviews and experimental taste tests was used to collect data from Gen-Z specialty coffee consumers in a purposive sampling manner.

Findings

The findings suggested the effect of price elasticity of demand where specialty coffee was perceived as an expensive commodity by young consumers, and hence, not a regularly purchased item. Nevertheless, specialty coffee was linked to health benefits, and a signal for conspicuous consumption – where café experiences facilitated self-promotion on sites like Instagram and Facebook. Finally, the findings alluded to a potential gender effect, with more female young consumers likely to consume specialty coffee as compared to their male counterparts.

Originality/value

This study is located within the context of Taiwan, which has been a tea-dominated consumption landscape for numerous decades. The use of an experimental design also presents a unique angle to elucidate sensory elements surrounding specialty coffee as a research design for Gen-Z research projects. The study points to the relevance of social context in the consumers’ behavioural patterns, which has been largely implicit within consumer behaviour scholarship.

Details

Young Consumers, vol. 25 no. 3
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 18 July 2023

Aaron Tham, Jenna Campton and Bruce Cooper-McKenzie

There is a growing interest in investigating craft beer tourism and consumption experiences as different destinations seek to position unique attributes and cultures in their…

Abstract

Purpose

There is a growing interest in investigating craft beer tourism and consumption experiences as different destinations seek to position unique attributes and cultures in their culinary offerings. Yet, in this space, factors that have triggered the creation, management and marketing of craft beer tourism remain implicit. The purpose of this paper is therefore to present a systematic literature review of craft beer tourism, apply a conceptual model of craft beer gastronomy tourism and, in turn, provide strategic imperatives for the sector moving forward.

Design/methodology/approach

A comprehensive search for craft beer tourism in hospitality and tourism literature was undertaken using a combination of Google Scholar search terms as well as institutional library databases. Then, following the steps proposed by Xiao and Watson (2019), articles were sorted into themes before determining their appropriateness to be included in a systematic literature review.

Findings

Based on prior research, a Craft beer gastronomy tourism model is proposed. This model was found to provide a macro perspective of the craft beer tourism literature and was applied using the systematic literature review. It was found that not many of the papers fit the three-step process, and a fragmented relationship between craft breweries and tourism was observed. On reviewing the theories and frameworks used, it was found that there was not much consistency with the majority using frameworks and concepts. Furthermore, most studies were undertaken from the perspective of a single region or homogenous samples, with few offering cross-sectional comparisons. The most common methods of the papers were surveys and interviews, with a majority being cross-sectional.

Originality/value

The systematic literature review has led to the development of a novel conceptual model that highlights the current focal areas but also gaps that inform future studies and managerial implications.

Details

International Journal of Wine Business Research, vol. 36 no. 2
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 8 August 2024

Rajasshrie Pillai, Raman Preet, Brijesh Sivathanu and Nripendra P. Rana

The emergence of cryptocurrency has developed a new payment system that is changing how financial transactions happen in hospitality. Consumers/travelers have started…

Abstract

Purpose

The emergence of cryptocurrency has developed a new payment system that is changing how financial transactions happen in hospitality. Consumers/travelers have started experimenting with cryptocurrency payments in hotels and restaurants. However, extant research is lacking in understanding the consumer adoption intention of cryptocurrency payments. This study investigates the intention to use cryptocurrency payments in the hospitality industry.

Design/methodology/approach

The conceptual model in this study is based on the Behavioral Reasoning Theory, and it explores the motivating and deterring factors influencing the adoption of cryptocurrency payments in the hospitality industry. A quantitative survey was conducted among 1,080 consumers to examine and confirm the model, with data being analyzed through the Partial Least Squares Structural Equation Modeling (PLS-SEM) method.

Findings

The outcome of this work showed that the “reasons for” positively influence and “reasons against” negatively influence consumers’ attitudes and use intentions. Consumers’ values of openness to change positively influence the “reasons for” and do not influence the “reasons against” and attitude toward the use of cryptocurrency payments.

Practical implications

This work contributes to practice by providing insights to customers (users/payee), hospitality managers (investors) and organizations/firms (receiving crypto payments) as well as to financial firms and the government.

Originality/value

This research contributes to cryptocurrency payment adoption and behavioral finance literature. The research uniquely provides the adoption and inhibiting factors for cryptocurrency payment in an integrated framework in the hospitality sector.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 18 July 2022

Laina Hilma Sari, Brit Anak Kayan and Zahriah Zahriah

During the COVID-19 pandemic in 2020–2021 in Indonesia, the indoor environmental quality (IEQ) of local houses occupied by infected occupants was adversely affected. This paper…

Abstract

Purpose

During the COVID-19 pandemic in 2020–2021 in Indonesia, the indoor environmental quality (IEQ) of local houses occupied by infected occupants was adversely affected. This paper aims to appraise the IEQ of the affected Banda Aceh houses with insights into enabling them to be resilient against the negative impacts of the pandemic.

Design/methodology/approach

Quantitative field measurement in the case study of five concrete houses located in urban areas which are affected by IEQ factors: (1) indoor air quality (IAQ), (2) thermal comfort and (3) visual comfort, compared against the Indonesian National standard (SNI). The case study involved measurement of the first two factors over 24 h, while the third factor was measured during sun hours. Considering the limitations of the measuring tools for logging available data in this research, air quality is measured from 8 am to 10 pm.

Findings

Thermal comfort in the affected houses is generally regarded as warm, optimal and cool comfort, indicated by the effective temperatures of between 20.5 and 27.1°C. Frequently closed windows, limited land area and access had caused a lack of air circulation, with air velocity of dominantly 0 m/s in the houses. The illuminance of natural light received in three houses was insufficient – less than 120 lux as compared with the other two. This study found an uptrend of higher air temperature and relative humidity in the affected houses resulting in poorer IAQ; conversely, the higher the air velocity in the houses, the fewer the indoor air pollutants such as formaldehyde (HCHO), total volatile organic compounds (TVOC) and carbon dioxide (CO2).

Originality/value

This study is a pioneer in evaluating IEQ in houses occupied by COVID-19 patients in Indonesia, especially in dwelling cases in Aceh Province. It also encompasses environmental and societal challenges to sustaining resilient buildings in pandemic hit regions.

Details

International Journal of Building Pathology and Adaptation, vol. 42 no. 5
Type: Research Article
ISSN: 2398-4708

Keywords

1 – 5 of 5