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At the end of this case study discussion, students should be able to critically analyse the strategic options for a global small and medium-sized enterprise seeking competitive advantage in a highly specialised industry, determine the strategic management and operational approaches to introducing a new product line using the case study options as an example, determine the best investment approach for a global operational strategy considering the financial analysis of associated costs and the best form of financial capital/investment in terms of risks and control references and carry out a financial analysis and make evidence-based decisions with respect to addressing how strategic recommendations will affect the future of a firm’s competitive advantage.

In 2021, Mike Blyth and his business partners, James Pitman and Andrew Pitman, were facing new challenges the business had never faced before. Despite the global upheaval and economic devastation caused by the COVID-19 pandemic, 2020 had been a productive year for the South African small-aircraft manufacturer. Globally, sales of Sling Aircraft’s aeroplanes had been good and the company had just finished a development prototype of a high-wing four-seater. Blyth, Andrew and James felt certain that there was space in the market for a five-seater aeroplane and they were meeting to discuss how to set up the business for further success. The strategic choices required to take the company in the new direction seemed clear and obvious, but it became apparent that they faced a dilemma regarding how to set up or restructure the company for success by exploiting the new opportunity without putting all of the hard work of the past 15 years in jeopardy.

This teaching activity is aimed at Master of Business Administration (MBA) and Master of Management.

Teaching notes are available for educators only.

CSS 11: Strategy.

This study aims to present the post-occupancy evaluation (POE) of a smart building on a university campus.

Literature review was conducted to report on the smart building concept and POE. A total of 49 performance indicators, classified according to the technical, functional and behavioral elements, were investigated. A case study of a smart building in a university campus was selected to assess the users’ satisfaction through POE. A total of 90 users from the academic and administrative staff of the building were contacted through a Web-based questionnaire survey, while 35 usable responses were obtained.

The findings revealed that the occupants were satisfied with several aspects of the building performance indicators; however, issues related to ventilation, control of thermostats, amount of natural lighting through low-E windows and privacy were identified. Ultimately, the study reveals that, although the adoption of smart technologies has the potential to provide an excellent and comfortable work environment, the efficient selection and/or maintenance of the adopted technologies is crucial.

The concept of smart buildings is perceived to be the future of the industry. Despite this growing need for “smartization,” the performance of a building ultimately depends on how it satisfies the needs of those who use them. The value and implication of this study is inherent in its emphasis on the satisfaction of buildings users in futuristic designs of buildings. The study shows that POEs can be used to assess the satisfaction of users of smart buildings to understand what works, as well as what needs redesign or improvement.

To plan the future university campus, campus executives need decision-making support from theory and practice. Matching the static campus (supply) with the dynamic (demand) - while safeguarding spatial quality and sustainability - requires management information from similar organizations. This study presents an evidence-based briefing approach to support decision-makers of individual universities with management information when making decisions for their future campus.

For the proposed evidence-based briefing approach, the continuous Designing an Accommodation Strategy (DAS) framework is used in a mixed-method research design to evaluate the past to plan for the future. Five campus themes and three campus models (solid, liquid, and gas) are introduced to describe the development and diversification of university campuses and their impact across different university building types. Based on this theoretical framework, first, qualitative interview data are analyzed to understand which standards campus managers expect; second, a quantitative project database is used to demonstrate what is actually realized.

The findings demonstrate that remote working and online education will become more common. Academic workplaces and learning environments are more adaptive to changes than laboratory spaces. The analyses reveal different effective space use strategies to meet the current demand: they include space-efficient mixed-use buildings, and mono-functional generic educational and office spaces. These results show that operationalized evidence-based briefing can help design the future campus.

The study adds knowledge during a critical (post-COVID) period when decision-makers need evidence from others to adapt their campus management strategies to hybrid and sustainable ambitions.

Supervisors play an important role in the educational life and progress of graduate students. Having a positive and supportive working relationship with one’s supervisor is important to student wellbeing and contributes to graduate students’ ability to thrive within higher education. In this chapter, the authors examine the impact of supervisors on graduate student wellbeing and thriving within the context of higher education. Students with highly autonomy-supportive supervisors tended to report higher thriving. Findings indicate that the quality of interactions, the type of support provided by, and the quality of student–supervisor relationships are important factors and considerations for graduate student thriving. This study advocates for the recognition of the critical role that supervisors play in the thriving and languishing of graduate students and calls for more structured and wide-reaching professional development programs that work to create an environment where autonomy-supportive and compassionate supervision are seen as the standard for graduate faculty.

Architectural programming, as a critical phase in construction projects, has been widely recognized for its importance and advantages throughout the construction process. With the rapid development of the socioeconomic landscape, architectural programming has garnered increasing attention from various other disciplines, becoming a key trend in interdisciplinary collaboration. This study aims to provide a comprehensive understanding of the current status and future directions of architectural programming from an interdisciplinary perspective through scientometric analysis and systematic review.

This study first collected English journal articles on architectural programming published between 1975 and 2024 from the Web of Science and Scopus databases. After an initial screening of titles and abstracts, 515 articles were selected for scientometric analysis to reveal the current state and advantages of architectural programming research in multidisciplinary fields. Subsequently, a second screening of full-text articles identified 75 journal articles for systematic review, focusing on research topics and challenges in interdisciplinary applications.

The study reveals an exponential increase in the number of papers related to architectural programming between 1975 and 2024, particularly in the last decade. Six key research topics of architectural programming in multidisciplinary fields were identified: (1) performance optimization and evaluation, (2) digitalization and automation development, (3) project management and decision support, (4) improvement of human and social welfare, (5) sustainable resources and environment and (6) educational practices of architectural programming. Additionally, the study identified the main challenges in the interdisciplinary application of architectural programming, including (1) incompatibility among disciplines, (2) limitations of data and methodologies and (3) insufficient social engagement. To address these challenges, three potential future directions were proposed: (1) establishing interdisciplinary teams and platforms, (2) enhancing multi-source data integration and digital transformation and (3) improving governance mechanisms and educational training.

By combining quantitative and qualitative methods, this study provides a comprehensive review of architectural programming research and applications in multidisciplinary fields, offering theoretical foundations and practical references for the future development of architectural programming. This review not only aids in understanding the overall status of current architectural programming research but also offers valuable insights and recommendations for future research directions and practical applications.

Due to the complexity and diversity of megaprojects, the architectural programming process often involves multiple stakeholders, making decision-making difficult and susceptible to subjective factors. This study aims to propose an architectural programming methodology system (APMS) for megaprojects based on group decision-making model to enhance the accuracy and transparency of decision-making, and to facilitate participation and integration among stakeholders. This method allows multiple interest groups to participate in decision-making, gathers various perspectives and opinions, thereby improving the quality and efficiency of architectural programming and promoting the smooth implementation of projects.

This study first clarifies the decision-making subjects, decision objects, and decision methods of APMS based on group decision-making theory and value-based architectural programming methods. Furthermore, the entropy weight method and fuzzy TOPSIS method are employed as calculation methods to comprehensively evaluate decision alternatives and derive optimal decision conclusions. The workflow of APMS consists of four stages: preparation, information, decision, and evaluation, ensuring the scientific and systematic of the decision-making process.

This study conducted field research and empirical analysis on a practical megaproject of a comprehensive transport hub to verify the effectiveness of APMS. The results show that, in terms of both short-distance and long-distance transportation modes, the decision-making results of APMS are largely consistent with the preliminary programming outcomes of the project. However, regarding transfer modes, the APMS decision-making results revealed certain discrepancies between the project's current status and the preliminary programming.

APMS addresses the shortcomings in decision accuracy and stakeholder participation and integration in the current field of architectural programming. It not only enhances stakeholder participation and interaction but also considers various opinions and interests comprehensively. Additionally, APMS has significant potential in optimizing project performance, accelerating project processes, and reducing resource waste.

This paper aims to unravel the puzzle that the United Kingdom’s high-quality government accounting and fiscal architecture is associated with low-quality outcomes, including poor productivity growth, high public debt, public services which do not meet citizen expectations and historically high levels of taxation. It contributes to public sector accounting research in the fields of fiscal transparency and governance.

This paper uses Miller and Power’s (2013) economization framework and Dunsire’s (1990) concept of collibration to explain why being a global leader in public sector accounting reform and in fiscal and monetary architecture has not protected the UK from weak governance. The intersection of economization’s roles of accounting with modes of government accounting clarifies the puzzle.

Whereas accruals government accounting contributes to fiscal transparency, this is not a sufficient condition for well-judged policy and its effective application. Collibration is the dominant mechanism for mediation in the fiscally centralized UK, but it has failed to deliver stable outcomes, in part because Parliament is limited in its ability to hold back inappropriate behaviour by the Executive. Subjectivization has disrupted adjudication because governments at all levels resist constraints on their behaviour, with unpredictable and often damaging consequences.

This paper provides insights through the combined lens of economization and modes of government accounting, demonstrating the practical value of this conceptualization. Although some causes for unsatisfactory outcomes are specific to the UK, there are cautions for accounting and fiscal reformers in other countries, such as Member States of the European Union.

General Data Protection Regulation (GDPR) of the European Union (EU) was passed to protect data privacy. Though the GDPR intended to address issues related to data privacy in the EU, it created an extra-territorial effect through Articles 3, 45 and 46. Extra-territorial effect refers to the application or the effect of local laws and regulations in another country. Lawmakers around the globe passed or intensified their efforts to pass laws to have personal data privacy covered so that they meet the adequacy requirement under Articles 45–46 of GDPR while providing comprehensive legislation locally. This study aims to analyze the Malaysian and Saudi Arabian legislation on health data privacy and their adequacy in meeting GDPR data privacy protection requirements.

The research used a systematic literature review, legal content analysis and comparative analysis to critically analyze the health data protection in Malaysia and Saudi Arabia in comparison with GDPR and to see the adequacy of health data protection that could meet the requirement of EU data transfer requirement.

The finding suggested that the private sector is better regulated in Malaysia than the public sector. Saudi Arabia has some general laws to cover health data privacy in both public and private sector organizations until the newly passed data protection law is implemented in 2024. The finding also suggested that the Personal Data Protection Act 2010 of Malaysia and the Personal Data Protection Law 2022 of Saudi Arabia could be considered “adequate” under GDPR.

The research would be able to identify the key principles that could identify the adequacy of the laws about health data in Malaysia and Saudi Arabia as there is a dearth of literature in this area. This will help to propose suggestions to improve the laws concerning health data protection so that various stakeholders can benefit from it.

Nanotechnology (NT) advancements in personal protective textiles (PPT) or personal protective equipment (PPE) have alleviated spread and transmission of this highly contagious viral disease, and enabled enhancement of PPE, thereby fortifying antiviral behavior.

Review of a series of state of the art research papers on the subject matter.

This paper expounds on novel nanotechnological advancements in polymeric textile composites, emerging applications and fight against COVID-19 pandemic.

As a panacea to “public droplet prevention,” textiles have proven to be potentially effective as environmental droplet barriers (EDBs).

PPT in form of healthcare materials including surgical face masks (SFMs), gloves, goggles, respirators, gowns, uniforms, scrub-suits and other apparels play critical role in hindering the spreading of COVID-19 and other “oral-respiratory droplet contamination” both within and outside hospitals.

When used as double-layers, textiles display effectiveness as SFMs or surgical-fabrics, which reduces droplet transmission to <10 cm, within circumference of ∼0.3%.

NT advancements in textiles through nanoparticles, and sensor integration within textile materials have enhanced versatile sensory capabilities, robotics, flame retardancy, self-cleaning, electrical conductivity, flexibility and comfort, thereby availing it for health, medical, sporting, advanced engineering, pharmaceuticals, aerospace, military, automobile, food and agricultural applications, and more. Therefore, this paper expounds on recently emerging trends in nanotechnological influence in textiles for engineering and fight against COVID-19 pandemic.