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Article
Publication date: 29 October 2024

Rukhsar, Mohd Yameen and Zeba Khanam

This research investigation aims to explore the factors that affect purchasing behaviour among consumers in India in the context of green electronic products with the aid of the…

Abstract

Purpose

This research investigation aims to explore the factors that affect purchasing behaviour among consumers in India in the context of green electronic products with the aid of the extended theory of planned behaviour (TPB) by incorporating two additional constructs, namely environmental concern and ethical obligation.

Design/methodology/approach

The current research adopted a quantitative methodology, utilising a survey (questionnaire) to gather data from respondents residing in Delhi-NCR, India. A convenience sampling technique was used to select these respondents. Both online and offline modes were used to collect the data. Moreover, to evaluate the theoretical foundation of the investigation, the researchers employed PLS-SEM (partial least square structural equation modelling) on 346 useable samples.

Findings

The outcome reveals that attitude, subjective norm and perceived behaviour control (PBC) are significant predictors, supplementary constructs such as environmental concern are not significant predictors, whereas ethical obligation is a substantial predictor of purchase intention. Consumer purchase behaviour, in turn, is influenced by consumer purchase intention.

Practical implications

The outcome of this research could help the country’s legislators formulate policies and programs related to current environmental problems faced by our planet. Marketers could understand the factors that drive consumers' purchasing behaviour towards green electronic products and design effective marketing strategies accordingly. Thus, by enhancing the company’s green image, marketers of green products may potentially increase future purchases, all of which contribute to solving worldwide environmental problems.

Originality/value

This research confirms the usefulness of TPB in understanding Indian consumers' purchasing intention and behaviour towards green electronic products. It further extends the TPB by showing that new components, environmental concerns and ethical obligations influence Indian consumers' purchasing intentions and behaviour. Moreover, prior studies mostly used both additional constructs for green products. Current research used specific types of green products, i.e. green electronic products, as very few studies are available on these products that apply TPB, which makes this study novel. In contrast to previous research that primarily examined purchase intention, this study takes a further step by investigating the connection between intentions and consumers' purchase behaviour. It establishes intention as a precursor to behaviour, specifically towards green electronic products. Additionally, this study introduces new constructs and explores the Indian context, significantly contributing to the existing literature.

Details

IIM Ranchi Journal of Management Studies, vol. 4 no. 1
Type: Research Article
ISSN: 2754-0138

Keywords

Article
Publication date: 3 December 2024

Kawaljit Singh Randhawa

The purpose of this paper is to investigate cutting-edge coagulant materials and procedures for the removal of harmful microplastics from the water.

Abstract

Purpose

The purpose of this paper is to investigate cutting-edge coagulant materials and procedures for the removal of harmful microplastics from the water.

Design/methodology/approach

Traditional methods of removing microplastics from water bodies, like filtration, face limitations due to the small sizes involved. Hence, coagulation and flocculation emerge as essential strategies to enhance filtration efficacy. This paper summarizes recent research on coagulant materials, including novel hybrids, for water purification. It also looks at the most recent improvements in coagulation and flocculation processes, as well as the factors that influence their efficiency.

Findings

This paper highlights recent research on coagulant materials, including novel hybrids, used in water purification. It also examines the most recent advancements in coagulation and flocculation procedures, as well as the elements influencing their effectiveness.

Originality/value

The environmental threat posed by plastics, especially in their non-naturally degradable forms, such as microplastics, has reached alarming proportions. These minute particles pervade our air, soil and water bodies, driven by various factors and sources. Their diminutive size, whether in micro or nano form, renders them ingestible by marine and freshwater organisms, as well as humans, posing significant health risks. Traditional methods of water cleaning are not effective in dealing with very small-sized plastics and hence this paper summarizes recent research on coagulant materials, including various novel hybrids, for water purification from tiny microplastics in detail.

Details

Pigment & Resin Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0369-9420

Keywords

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