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A PUBLICATION which is an event of much importance is the list of books suitable for British Public Libraries which, under the title Interpreting the United States, has just been issued from the National Central Library. Our readers will no doubt have received copies of it by this time, because the obvious intention of the Ministry of Information, which fathers it and the Carnegie Trustees who paid for it, is that it should have definite beneficial influence in all parts of these islands. The actual choice of books has been made for “the light their authors cast on the history, institutions and foibles that seem peculiarly American,” by the A.L.A. using a group of representative librarians whose choice has been submitted to some twenty literary critics and professors and to the comment of some European refugees now in the United States. A feature of the list is that arrangements have been made to overcome the great difficulty the shipping position imposes on the importing of American books. The books can actually be obtained, some from the National Central Library and the others from English booksellers. It therefore becomes possible for any library to acquire the reasonably authentic collection, long desired, of books that are really representative of the great other half of the English‐speaking family. Among the six hundred books are, fortunately, many which are already on the shelves of any well‐selected library. Books of all prices are included, among them some rather expensive ones, but the average cost per volume is about twelve shillings. Of the importance of bringing the truth about America to our people no librarian needs to be persuaded and we are sure that the welcome we extend to this list will be echoed everywhere.

The trajectory of François Perroux across the Vichy regime poses about all possible range of methodological issues to the historian of ideas: individual versus collective biography, ideational versus ideological reading, internal versus external analysis, etc. The chapter outlines key elements about Perroux’s trajectory showing the entanglements and boundaries of science and politics in the transition from democratic to authoritarian rule and vice versa. A particular emphasis on uncertainties and adjustments shows, against the tendency to a teleological explanation induced by a linear interpretation of his career, that different paths were considered by Perroux, but that his choices were nevertheless constrained by the forces of both the scientific and political fields.

This paper aims to track how African-American or black male advertising models are viewed by male consumers within the context of dramatic ongoing cultural and legal change. It provides broader implications for other ethnic minorities.

A content analysis of black male advertising images culled from over 60 years of issues of two male-targeted magazines assesses these changes. The analysis contextualizes the imagery in African-American history and general media portrayals periodized into seven historical phases.

Results indicate that the number of black male advertising representations has exploded in the past 30 years from virtual invisibility to over 20 per cent of all male ad images. Roles have migrated from representations of black ad models as servants and porters to a wide range of images of black men in professional contexts. However, black males, relative to white males, are disproportionately presented in ads as athletic figures and celebrities and rarely depicted in romantic situations.

This research focuses on two popular male-targeted publications, thereby limiting its scope. Relatively few black male images (relative to white male images) are to be found in print advertisements in these publications.

This research assists business practitioners as they create business and marketing strategies to meet the needs of an ever more diverse marketplace.

The disproportionately large number of black male depictions as athletes and sports celebrities is indicative of remnant racism and minority stereotyping in American society.

This research builds upon work done by Kassarjian (1969, 1971) on black advertising images. Its originality stems from a specific focus on male models as viewed by male consumers, the addition of historic context and periodization to this history and the updating of past research by almost half a century.

Elmar Mock's extraordinary story began in a small village in Switzerland. Born in 1954, he was the son of an Austrian immigrant and a Swiss mother. School was difficult, as he struggled with dyslexia. Nevertheless, he graduated from engineering school, obtained a job with a Swiss manufacturer, ETA. By the age of 26, he had co-invented the Swatch. Following the accidental death of his brother, Stéphane, in 1985, he decided to leave his job and launch his own creativity and innovation consulting company, Creaholic, in 1986.

In 2014, Elmar retired from Creaholic and created with his second wife Hélène Mock née Kett, a second company: ‘Mock-Kett’. He has created more than 80 families of patents in various industries and has been involved in more than 600 projects. He is also a member of the advisory boards of some of the spin-offs incubated by Creaholic. He remains active as a speaker and international consultant with ‘Mock-Kett’, which promotes the motivational side of invention. He has received numerous awards and his book ‘The Innovation Factory’ has been published in three languages.

The case depicts a one-of-a-kind creative mindset and offers in-depth reflections on the concepts of creativity, innovation and intrapreneurship and their applications in organizations.¹

In the last ten years, feminists in and out of the universities have developed a power‐ful critique of pornography as “the ideology of rape” and the “ideological justifica‐tion for male dominance”. This article is a sociological analysis of the feminist social movement which has grown up around the issues of male violence and male culture.

The purpose of the article is to examine whether, if Bernays can be cast as “Dr Jekyll”, the personification of “good”, respectable public relations, and Goebbels as “Mr Hyde”, “evil”, disreputable propaganda, a comparison of their writing and work provides an insight into public relations as an activity distinct from propaganda or rather adds weight to the conclusion that both are behaviours of “self-presentation for attention and advantage”.

A comparative analysis of writings and work of contemporaries, Bernays and Goebbels, gathered from original documents, speeches and interviews from the 1920s to the mid-1940s, as well as secondary academic and historical sources, was carried out. The analysis of their views on propaganda and “public relations” was organised using the point-by-point method.

The findings support the conclusion that both activities are behaviours of “self-presentation for attention and advantage”. For Bernays and Goebbels, public relations and propaganda were always self-advantaging communication that drew attention to the positive values and behaviours of the interests they represented and masked the negative ones.

There are striking parallels between contemporaries, Bernays and Goebbels, including working in public opinion management for their respective governments and embracing propaganda as a means of “engineering consent”. Yet, while Bernays has been lauded as the “father of public relations” and “the PR profession's first philosopher and intellectual”, Goebbels is remembered as a “master manipulator”, “probably the most overt and arguably the most important, exponent of propaganda in history”. To the researcher's knowledge, there are no other point-by-point analyses of their work with a view to distinguishing public relations as an activity distinct from propaganda.

Describes how the opinions about Wilhelm Roscher and his work developed during the century following his death in the USA. Possible reasons for the changes are explored. Special attention is given to the more favourable reception of Roscher in the USA as opposed to the UK. A central point is that his influence and importance in the USA changed as time passed and with the development of professional economics. Suggests new reading of Cunningham′s essay. Attention is drawn to some of Roscher′s works in English that have been neglected. Some problems of periodization in the history of economic thought are investigated. Several conventional judgements are challenged and possibilities for further research suggested.

The main purpose of this contribution lies in the attempt to show that the future of western civilisation has been placed in jeopardy as a result of the declining influence of the Christian ethic, a system of transcendental values, and the increased acceptance of moral relativism due to the zeal and diligence of the proponents of secular humanism, naturalism, pragmatism and utilitarianism.

In the epigraph of the paper, Aristotle reminds us that confusion and inconsistency arise when people attach more than one meaning to any particular term (“name”). It seems that Aristotle could not have better described the situation with the connotation of Jewishness in the contemporary world.