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Article
Publication date: 9 November 2023

Vipul V. Patel, Richa Pandit and Ramzan Sama

The primary purpose of this study is to examine the relationship between conumers' emotional attachment towards fashion apps and positive behavioral outcomes, such as e-WoM and…

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Abstract

Purpose

The primary purpose of this study is to examine the relationship between conumers' emotional attachment towards fashion apps and positive behavioral outcomes, such as e-WoM and repurchase intention. The study also aims to explore how e-servicescape, customer experience and perceived value of online shopping influence this relationships.

Design/methodology/approach

The study has used quantitative research methods to collect data from a sample of 484 consumers who had previous experience of purchasing using fashion apps. Data were collected from university students enrolled in university in Gujarat, India using an online self-administered questionnaire. The data are analyzed using structure equation modeling to determine the relationships between the variables under investigation.

Findings

The results demonstrate relationships between e-servicescape, customer experience and perceived value of online shopping, emotional attachment and the two consumer outcomes: repurchase intention and e-WoM. The study found support for hypotheses 1, 2 and 3, highlighting the influence of e-servicescape, customer experience and perceived value of online shopping in developing emotional attachment with fashion apps. The study also confirmed hypotheses 5 and 6, which suggest that consumers who have a stronger emotional attachment to fashion apps are more likely to intend to repurchase fashion products and engage in positive electronic word-of-mouth behavior for fashion brands.

Originality/value

In today's digital age, fashion apps are vital for fashion retailers to remain competitive and offer their customers a smooth and immersive shopping experience . Given the potential impact of fashion apps on the customer behavior, it is essential to investigate the relationship relationships between e-servicescape, customer experience and perceived value of online shopping, emotional attachment and the two consumer outcomes: repurchase intention and e-WoM in the context of fashion apps. The findings of the study are expected to contribute to the understanding of consumer behavior in the context of fashion apps and e-commerce more broadly. The results may also provide insights into how fashion retailers can improve their online presence and customer experiences to increase emotional attachment and positive behavioral outcomes.

Practical implications

The results of this study have several implications for online retail managers and fashion app developers. The study provides strong support for the idea that the extent to which online customers feel emotionally attached to fashion apps is strongly related to their e-WoM and repurchase intention. Moreover, the results of the study suggest that online retailers who are looking to cultivate emotional connections with consumers through fashion apps should prioritize three key areas: e-servicescape, customer experience and perceived value of online shopping.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 28 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 28 June 2021

Himanshukumar R. Patel and Vipul A. Shah

The purpose of this paper is to stabilize the type-2 Takagi–Sugeno (T–S) fuzzy systems with the sufficient and guaranteed stability conditions. The given conditions efficaciously…

Abstract

Purpose

The purpose of this paper is to stabilize the type-2 Takagi–Sugeno (T–S) fuzzy systems with the sufficient and guaranteed stability conditions. The given conditions efficaciously handle parameter uncertainties by the upper and lower membership functions of the type-2 fuzzy sets (FSs).

Design/methodology/approach

This paper reports on a relevant study of stable fuzzy controllers and type-2 T–S fuzzy systems and reported that the synthesis of controller for nonlinear systems described by the type-2 T–S fuzzy model is a key problem and it can be resolve to convex problems via linear matrix inequalities (LMIs).

Findings

The multigain fuzzy controllers are established to improve the solvability of the stability conditions, and the authors design multigain fuzzy controllers which have extensive information of upper and lower membership grades. Consequently, the authors derive the traditional stability condition in terms of LMIs. One simulation examples illustrate the effectiveness and robustness of the derived stabilization conditions.

Originality/value

The uncertain MIMO nonlinear system described by Type-2 Takagi-Sugeno (T-S) fuzzy model, and successively LMI approach used to determine the system stability conditions. The proposed control approach will give superior fault-tolerant control permanence under the actuator fault [partial loss of effectiveness (LOE)]. Also the controller robust against the unmeasurable process disturbances. Additionally, the statistical z-test are carried out to validate the proposed control approach against the control approach proposed by Himanshukumar and Vipul (2019a).

Details

International Journal of Intelligent Computing and Cybernetics, vol. 14 no. 3
Type: Research Article
ISSN: 1756-378X

Keywords

Article
Publication date: 12 February 2021

Himanshukumar R. Patel and Vipul A. Shah

The two-tank level control system is one of the real-world's second-order system (SOS) widely used as the process control in industries. It is normally operated under the…

Abstract

Purpose

The two-tank level control system is one of the real-world's second-order system (SOS) widely used as the process control in industries. It is normally operated under the Proportional integral and derivative (PID) feedback control loop. The conventional PID controller performance degrades significantly in the existence of modeling uncertainty, faults and process disturbances. To overcome these limitations, the paper suggests an interval type-2 fuzzy logic based Tilt-Integral-Derivative Controller (IT2TID) which is modified structure of PID controller.

Design/methodology/approach

In this paper, an optimization IT2TID controller design for the conical, noninteracting level control system is presented. Regarding to modern optimization context, the flower pollination algorithm (FPA), among the most coherent population-based metaheuristic optimization techniques is applied to search for the appropriate IT2FTID's and IT2FPID's parameters. The proposed FPA-based IT2FTID/IT2FPID design framework is considered as the constrained optimization problem. System responses obtained by the IT2FTID controller designed by the FPA will be differentiated with those acquired by the IT2FPID controller also designed by the FPA.

Findings

As the results, it was found that the IT2FTID can provide the very satisfactory tracking and regulating responses of the conical two-tank noninteracting level control system superior as compared to IT2FPID significantly under the actuator and system component faults. Additionally, statistical Z-test carried out for both the controllers and an effectiveness of the proposed IT2FTID controller is proven as compared to IT2FPID and existing passive fault tolerant controller in recent literature.

Originality/value

Application of new metaheuristic algorithm to optimize interval type-2 fractional order TID controller for nonlinear level control system with two type of faults. Also, proposed method will compare with other method and statistical analysis will be presented.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 14 no. 1
Type: Research Article
ISSN: 1756-378X

Keywords

Article
Publication date: 2 June 2022

Himanshukumar R. Patel and Vipul A. Shah

In recent times, fuzzy logic is gaining more and more attention, and this is because of the capability of understanding the functioning of the system as per human knowledge-based…

Abstract

Purpose

In recent times, fuzzy logic is gaining more and more attention, and this is because of the capability of understanding the functioning of the system as per human knowledge-based system. The main contribution of the work is dynamically adapting the important parameters throughout the execution of the flower pollination algorithm (FPA) using concepts of fuzzy logic. By adapting the main parameters of the metaheuristics, the performance and accuracy of the metaheuristic have been improving in a varied range of applications.

Design/methodology/approach

The fuzzy logic-based parameter adaptation in the FPA is proposed. In addition, type-2 fuzzy logic is used to design fuzzy inference system for dynamic parameter adaptation in metaheuristics, which can help in eliminating uncertainty and hence offers an attractive improvement in dynamic parameter adaption in metaheuristic method, and, in reality, the effectiveness of the interval type-2 fuzzy inference system (IT2 FIS) has shown to provide improved results as matched to type-1 fuzzy inference system (T1 FIS) in some latest work.

Findings

One case study is considered for testing the proposed approach in a fault tolerant control problem without faults and with partial loss of effectiveness of main actuator fault with abrupt and incipient nature. For comparison between the type-1 fuzzy FPA and interval type-2 fuzzy FPA is presented using statistical analysis which validates the advantages of the interval type-2 fuzzy FPA. The statistical Z-test is presented for comparison of efficiency between two fuzzy variants of the FPA optimization method.

Originality/value

The main contribution of the work is a dynamical adaptation of the important parameters throughout the execution of the flower pollination optimization algorithm using concepts of type-2 fuzzy logic. By adapting the main parameters of the metaheuristics, the performance and accuracy of the metaheuristic have been improving in a varied range of applications.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 16 no. 2
Type: Research Article
ISSN: 1756-378X

Keywords

Article
Publication date: 16 February 2021

Himanshukumar R. Patel, Sejal K. Raval and Vipul A. Shah

The purpose of this article is about the design of controllers for conical two-tank noninteracting level (CTTNL) system in simulation. Local linearization around the equilibrium…

Abstract

Purpose

The purpose of this article is about the design of controllers for conical two-tank noninteracting level (CTTNL) system in simulation. Local linearization around the equilibrium point has been done for the nonlinear CTTNL system to obtain a linearized model transfer function.

Design/methodology/approach

This article deals with the design of novel optimal fractional-order tilt-integral-derivative (TID) controller using type-1 fuzzy set for the CTTNL prototype system. In this study, type-1 fuzzy TID controller parameters have been optimized through genetic algorithm (GA) and those set of values have been employed for the design of proportional-integral-derivative (PID) controller.

Findings

A performance comparison between FTID and PID controller is then investigated. The analysis shows the superiority of FTID controller over PID controller in terms of integral absolute error (IAE), integral square error (ISE), integral of time multiplied absolute error (ITAE) and integral of time multiplied squared error (ITSE) integral errors. The transient and steady state performance of the FTID controller are superior as compared to conventional PID controller. In future, the FTID controller fault-tolerance capability tested on CTTNL system subject to actuator and system component (leak) faults. The detailed study of robustness in presence of model uncertainties will be incorporated as a scope of further research.

Originality/value

A performance comparison between FTID and PID controller is then investigated. The analysis shows the superiority of FTID controller over PID controller in terms of IAE, ISE, ITAE and ITSE integral errors. Additionally, fault-tolerant performance of the proposed controller evaluated with fault-recovery time (Frt) parameter. The transient and steady state performance of the FTID controller are superior as compared to conventional PID controller.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 14 no. 1
Type: Research Article
ISSN: 1756-378X

Keywords

Article
Publication date: 13 November 2017

Vipul Pare and Naser Pourazad

The purpose of this paper is to examine the extent to which Indian consumers of different demographic groups vary in terms of shopping mall visits (frequency of visit, hours spent…

Abstract

Purpose

The purpose of this paper is to examine the extent to which Indian consumers of different demographic groups vary in terms of shopping mall visits (frequency of visit, hours spent in the mall, and number of shops visited) and purchase behaviour (total money spent, number of shops purchased from and number of items purchased).

Design/methodology/approach

The study used a self-administered survey of 400 Indian mall shoppers to examine Indian shoppers’ behaviour with respect to visiting and buying behaviour. Descriptive analyses and χ2 tests were conducted to identify patterns and capture the significant relationships in shopping behaviour across different demographic segments.

Findings

The results show that shoppers of different age cohorts and from different household sizes behave differently from one another in a significant manner. In terms of gender, however, men and women tend to behave in a similar manner in terms of visit frequency, time and money spent per visit. The study also provides insight into where the differences occur and between which specific groups.

Research limitations/implications

Data comes from one major city of India which limits the generalizability of the results.

Practical implications

For mall managers and retailers, the study findings indicate that the stores that serve recreational needs should focus more on younger segments, where men and women share similar buying patterns. Findings from this study could also be used for segmentation exercises and to build strategies to convert footfall into actual purchase, especially within the rapidly growing Indian mall market.

Originality/value

The study adds value to the body of retail literature and provides empirical evidence from the rapidly developing Indian market. The study also provides insight into where differences occur and between which specific groups. By highlighting the differences in greater detail, the study benefits retailers in general and specifically, mall managers.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 29 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

Case study
Publication date: 7 April 2014

Mukund R. Dixit

This case describes the challenges faced by Amul in organising dairy farmers into a co-operative and creating continuous opportunities for value addition. Participants in the case…

Abstract

This case describes the challenges faced by Amul in organising dairy farmers into a co-operative and creating continuous opportunities for value addition. Participants in the case discussion are required to review the developments in the organisation and recommend a strategy for the future.

Details

Indian Institute of Management Ahmedabad, vol. no.
Type: Case Study
ISSN: 2633-3260
Published by: Indian Institute of Management Ahmedabad

Keywords

Content available
Article
Publication date: 7 April 2022

Hardik Shah, Shilpa Jain and Vipul Jain

Teams have become the dominant mode of work in contemporary organizations and critical for successful completion of various tasks, projects and overall organizational…

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Abstract

Purpose

Teams have become the dominant mode of work in contemporary organizations and critical for successful completion of various tasks, projects and overall organizational effectiveness. Organizational factors such as organizational culture have often been investigated as contributing to team performance since it is difficult to develop and engage teams. But the effect of (organizational) team culture on team effectiveness (TE) has received less support. Therefore, this paper examines how factors such as organization team culture (OTC) affect different dimensions of TE in a power sector organization which has undergone a business transformation resulting in adoption of team-based work structures.

Design/methodology/approach

Survey instrument capturing the variables of organizational team culture and TE was administered to mid-level managers in a power sector organization in India. Structural equation modeling (SEM) was used to test the model fit for the proposed model.

Findings

A key finding of the research was that team culture (OTC dimensions) (i.e. participation, communication, trust, training inputs and support and support for teamwork) contribute to TE.

Originality/value

OTC and its impact on creating effective teams, particularly in the power sector, is an original contribution of this research. The OTC and TE framework may be used to diagnose team weaknesses and concerns and to design effective HR interventions.

Details

Benchmarking: An International Journal, vol. 30 no. 3
Type: Research Article
ISSN: 1463-5771

Keywords

Article
Publication date: 8 June 2018

Swayam Sampurna Panigrahi, Bikram Bahinipati and Vipul Jain

The business enterprises are increasingly focusing on buying and supplying of products and services in a manner to reduce the adverse impacts on the environment, society, and…

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Abstract

Purpose

The business enterprises are increasingly focusing on buying and supplying of products and services in a manner to reduce the adverse impacts on the environment, society, and economy. In view of the above, the concept of sustainable supply chain management (SSCM) has received attention of the industry and academia due to its importance on environmental, social and corporate responsibility through economic performance. The paper aims to discuss these issues.

Design/methodology/approach

The structured literature review attempts to map the various theories in the SSCM literature from the perspectives of economic performance, environmental dimensions, and social values and ethics.

Findings

As supply management is vital for enhancing organizational competitiveness, the present work attempts to investigate the theoretical perspectives in SSCM to develop an understanding of the current research activities and future potentials.

Practical implications

This work aims to gain a number of valid insights for the practitioners and the researchers. It also focuses on the perspectives of governance mechanisms for successful implementation SSCM practices in the business enterprises.

Originality/value

As the theory building initiatives with implications on the conceptualization of SSCM is limited in literature, this work has also been able to identify the trends and relevant research gaps to define the potential areas for future research.

Details

Management of Environmental Quality: An International Journal, vol. 30 no. 5
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 1 May 2005

Wei Xing, Marios D. Dikaiakos, Hua Yang, Angelos Sphyris and George Eftichidis

This paper aims to describe the main challenges of identifying and accessing useful information and knowledge about natural hazards and disasters results. The paper presents a…

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Abstract

Purpose

This paper aims to describe the main challenges of identifying and accessing useful information and knowledge about natural hazards and disasters results. The paper presents a grid‐based digital library system designed to address the challenges.

Design/methodology/approach

The need to organize and publish metadata about European research results in the field of natural disasters has been met with the help of two innovative technologies: the Open Grid Service Architecture (OGSA) and the Resource Description Framework (RDF). OGSA provides a common platform for sharing distributed metadata securely. RDF facilitates the creation and exchange of metadata.

Findings

Using grid technology allows the RDF metadata of European research results in the field of natural disasters to be shared securely and effectively in a heterogeneous network environment.

Originality/value

A metadata approach is proposed for the extraction of the metadata, and their distribution to third parties in batch, and their sharing with other applications can be a quickly process. Furthermore, a method is set out to describe metadata in a common and open format, which can become a widely accepted standard; the existence of a common standard enables the metadata storage in different platforms while supporting the capability of distributed queries across different metadata databases, the integration of metadata extracted from different sources, etc. It can be used for the general‐purpose search engines.

Details

Library Management, vol. 26 no. 4/5
Type: Research Article
ISSN: 0143-5124

Keywords

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