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Examines the formulation of supply chain strategies in complex environments. Argues that current state‐of‐the‐art e‐business and supply chain management, combined into the concept of e‐SCM, as well as the use of transaction cost theory, network theory and resource‐based theory, altogether can be used to form a model for analyzing supply chains with the purpose of reducing the uncertainty of formulating supply chain strategies. Presents e‐supply chain strategy optimization model (e‐SOM) as a way to analyze supply chains in a structured manner as regards strategic preferences for supply chain design, relations and resources in the chains with the ultimate purpose of enabling the formulation of optimal, executable strategies for specific supply chains. Uses research results for a specific supply chain to validate the usefulness of the model.